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市場調查報告書
中國的鞋類市場
China Footwear Market Analysis
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本報告已在2012年03月01日停止出版。
更改為出版
China Footwear Market Analysis
出版日期 : 2011年11月
商品編碼: 223434
本報告，針對中國的鞋類市場，從社會面、經濟面來檢證，進行生產別、消費別、產品別、區域別的市場分析，並提供未來的成長預測、主要企業的檔案資料，由下列摘要形式闡述。
第1章 分析師的見解
第2章 鞋類市場概要
第3章 鞋類市場的動向
- 鞋類的銷售透過E商務而成長
- 對於中國法規環境變得更嚴謹
- 鞋類的出口移往中東以及ASEAN各國
- 勞動成本的上昇對鞋類業界來說是個威脅
第4章 鞋類市場的實績
- 生產別
- 消費別
- 出口別
- 市場區塊別
- 鞋類・零件別
- 區域據點別
第5章 未來的成長預測
- 運動鞋類市場
- 網路銷售
- 鞋子的設計師
- 企業合作業務
第6章 競爭的展望
- Yue Yuen Industrial(Holdings)Ltd.
- Li Ning
- New Balance Athletic Shoe
- Nike Inc.
- Pegasus International Holdings
- Brown Shoe
圖表一覽表
Abstract
China has emerged as the largest shoe producing and exporting country
worldwide over the recent past. The country produces around 9 Billion pairs of
shoes annually, representing nearly 65% of the world' s total footwear
production as of 2009. The domestic sales of footwear in China have
significantly risen on the back of rising online sales and increasing brand
awareness. Chinese have shown great interest in the branded shoes after the
entrance of many global brands that employ various promotional methods to
popularize their products.
As per our new research report "China Footwear Market Analysis", the footwear
industry in China has witnessed robust growth both in terms of consumption and
exports. However, the year 2009 witnessed a slight decline in export and
production due to many industry restraints such as the imposition of
anti-dumping duties. Our research has found that the footwear industry will
recover from the 2009 downturn in the near future. The report reveals that the
footwear sales will grow at a CAGR of more than 7% in volume terms over the
next few years. This growth is highly supported by the fact that an average
Chinese consumes only 2 pairs of shoes annually, which is significantly lower
than the Western World.
We have also found that the Chinese shoe makers are feeling the heat of
economic downturn which has ceased shoe demand from many of its biggest export
destinations, including the US and EU. Besides, many countries in the EU and
America have imposed anti-dumping duty on Chinese export. This has led to a
shift in the focus of Chinese footwear manufacturers towards the ASEAN and
Middle East Countries. The country has been facing continuous appreciation in
domestic currency (Yuan) coupled with relative increase in production costs
like labor force and raw materials.
"China Footwear Market Analysis" comprises thorough research and in-depth
analysis of the footwear market in China. Detailed data and qualitative
analysis will help clients to evaluate the leading-edge opportunities critical
for the success of footwear market. We have given the future outlook of the
footwear market in terms of production, consumption and exports along with the
shares of different shoe segments like leather shoe, rubber shoe and plastic
shoe. The forecasts and estimations are not based on a complex economic model,
but are intended as a rough guide to the direction in which the market is
likely to move.
The report also features competitive landscape wherein we have covered some
leading players in the footwear market to update clients about their business
strategies and areas of specialization.
Table of Contents
1. Analyst View
2. Footwear Market Overview
3. Footwear Industry - Trends
- 3.1 Footwear Sales Rising Through E-commerce
- 3.2 Regulatory Environment Being Tightened for China
- 3.3 Footwear Export to Move towards Middle East and ASEAN Countries
- 3.4 Increasing Labor Cost Posing Threat to Footwear Industry
4. Footwear Market Performance
- 4.1 By Production
- 4.2 By Consumption
- 4.3 By Export
- 4.4 By Segments
- 4.5 By Footwear Components
- 4.6 By Regional Hubs
- 4.6.1 Guangdong
- 4.6.2 Jinjiang
- 4.6.3 Wenzhou
- 4.6.4 Chengdu
5. Future Growth Prospects
- 5.1 Sports Footwear Market
- 5.2 Online Sales
- 5.3 Shoe Designers
- 5.4 Franchised Operation
6. Competitive Landscape
- 6.1 Yue Yuen Industrial (Holdings) Ltd.
- 6.2 Li Ning
- 6.3 New Balance Athletic Shoe
- 6.4 Nike, Inc.
- 6.5 Pegasus International Holdings
- 6.6 Brown Shoe
List of Figures:
- Figure 4-1: Share of China in Global Footwear Production (2009)
- Figure 4-2: Forecast for Footwear Market (Billion US$), 2010-2013
- Figure 4-3: Footwear Consumption (Billion Pairs), 2008-2013
- Figure 4-4: Footwear Export (Billion US$), 2007-2009
- Figure 4-5: Footwear Manufacturing by Segment (%), 2009
- Figure 4-6: Leather Shoes Output (Billion Yuan), 2008-2013
- Figure 4-7: Leather Shoes Output (Billion Pairs), 2008-2013
- Figure 4-8: Leather Shoes Export and Import (Million Pairs), 2008-2013
- Figure 4-9: Leather Shoes Export and Import (Million US$), 2008-2013
- Figure 4-10: Leather Footwear Components Export and Import (' 000 Tons),
2008-2013
- Figure 4-11: Leather Footwear Components Export and Import (Million US$),
2008-2013
- Figure 4-12: Guangdong Province' Footwear Export (Billion Pairs), 2007-2009
- Figure 4-13: Guangdong Province' Footwear Export (Billion US$), 2007-2009
- Figure 4-14: Shenzhen Shoes Export (Billion Pairs), 2008 & 2009
List of Tables:
- Table 4-1: Top Footwear Export Destinations (Million Pairs), 2009
- Table 6-1: Yue Yuen Industrial (Holdings) Ltd. - Strength and Weakness
- Table 6-2: Li Ning - Strength and Weakness
- Table 6-3: New Balance Athletic Shoe - Strength and Weakness
- Table 6-4: Nike, Inc. - Strength and Weakness
- Table 6-5: Pegasus International Holdings - Strength and Weakness
- Table 6-6: Brown Shoe - Strength and Weakness
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