Cover Image
市場調查報告書

全球和中國的耳機產業分析

Global and China Earphone Industry Report, 2013-2014

出版商 ResearchInChina 商品編碼 316188
出版日期 內容資訊 英文 81 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
全球和中國的耳機產業分析 Global and China Earphone Industry Report, 2013-2014
出版日期: 2014年10月13日 內容資訊: 英文 81 Pages
簡介

2014年,全球的耳機出貨件數預計達到3億600萬個(與去年同期比較增加12.5%),還有出貨收益為66億美元(同增加11.9%)。耳機中包含藍芽通訊用和運動用、OCC(正式客服中心)用、遊戲用、HiFi耳機、一般用耳機等各種種類、用途。平均價格一般用耳機低於2美元,不過高級耳機達300美元以上,產品朝差異化發展。另一方面,耳機的實際生產由OEM企業擔任,95%以上的產品在中國當地製造。耳機的毛利率高(若是品牌商品達50%以上),不過製造企業僅有10%以下。另一方面,品牌商品耳機的流通、銷售成本也很高,有營業利潤變得非常小的問題。為此,各供應商常常將產品製造外包給OEM企業。

含本報告提供全球及中國的耳機產業(頭戴耳機、頭戴式耳機)相關分析、產品的特性和全球市場結構、主要的下游工程市場、整體產業結構與趨勢、主要的供應商、OEM(受託製造商)簡介的資訊,為您概述為以下內容。

第1章 耳機概要

  • 耳機的分類
  • 耳機的相關指標概要

第2章 耳機的下游工程市場

  • 全球行動電話市場
  • 全球智慧型手機市場
  • 中國的行動電話市場
  • 平板電腦市場
  • 筆記型電腦市場
  • 桌上型電腦市場
  • 中國的耳機市場
    • 中國的耳機、品牌結構
    • 產品
    • 價格

第3章 耳機產業

  • 耳機的市場規模
  • 耳機的市場佔有率
  • 品牌供應商和OEM企業的關聯性
  • 耳機供應商的排行榜

第4章 品牌耳機、供應商

  • Logitech
  • GN Netcom
  • Beats
  • Skullcandy
  • VTB
  • Sennheiser
  • odiotekunika
  • Plantronics

第5章 耳機的OEM企業

  • Fujikon
  • Merry
  • GoerTek
  • CRESYN
  • Bluecom
  • Foster
  • Foxlink
  • Z.D.L
  • Cosonic
  • Dunu
  • Innovation Technology
  • OCVACO

圖表一覽

目錄
Product Code: ZYW186

‘Global and China Earphone Industry Report, 2013-2014’ focuses on the following:

  • 1. Earphone overview
  • 2. Earphone market
  • 3. Earphone industry
  • 4. 8 branded earphone vendors
  • 5. 13 earphone OEMs

The report covers headphone, earphone and headset.

Global earphone shipments are estimated to reach 306 million in 2014, up 12.5% year on year, equaling about USD 6.6 billion by value, up 11.9% from a year earlier. The earphone can be divided into Bluetooth communications, sports earphone, OCC (Office Call Center), gaming earphone, HiFi earphone and normal earphone.

The average price of normal earphone is usually no more than USD 2, while high-end earphone could be worth USD 300. Plantronics and GN Netcom concentrate on OCC, Beats focuses on Pop, Skullcandy dominates sports, Turtle Beach (VTB) and Razer on gaming, while Samsung, LG and Motorola pull attention to Bluetooth communications, Logitech devotes to PC, and established companies like Sennheiser and AKG dedicate to HiFi.

The popularity of high-priced Apple and Samsung's Galaxy revolutionized earphone market. As mobile phone has become the center of the young people's life, they are willing to spend USD 300 to buy premium earphones, which have expanded from small niche market of music lovers to mass market of the youth, attracting many brands into the market.

The emergence of Beats radically changed earphone industry. Since the establishment in 2008, Beats defeated all established earphone companies in less than 10 years to put itself on the throne globally. The success of Beats depends not on acoustic fidelity or high price/performance ratio, but exaggerated bass, overwhelming ads and fancy appearance. This stimulated many companies without acoustic background to swarm into the field.

The earphones are manufactured in the form of OEM, and 95% of production is concentrated in mainland China, where a large number of earphone OEMs are located. The gross margin of earphone industry is extremely high, above 50% for branded earphone companies, and no less than 10% for manufacturers. Despite a high gross margin, the marketing expenditure of branded earphone companies is very large, as well as channel cost, resulting in a very low operating profit, which makes brand vendors focus on the market and contract the production to earphone manufacturers.

Table of Contents

1. Earphone Overview

  • 1.1. Classification of Earphone
  • 1.2. Overview of Earphone Parameters

2. Downstream Market of Earphone

  • 2.1. Global Mobile Phone Market
  • 2.2. Global Smartphone Market
  • 2.3. Chinese Mobile Phone Market
  • 2.4. Tablet PC Market
  • 2.5. Laptop Computer Market
  • 2.6. Desktop Computer Market
  • 2.7. Chinese Earphone Market
    • 2.7.1. China's Earphone Brand Layout
    • 2.7.2. Product
    • 2.7.3. Price

3. Earphone Industry

  • 3.1. Earphone Market Size
  • 3.2. Earphone Market Share
  • 3.3. Relation between Brand Vendors and OEMs
  • 3.4. Ranking of Earphone Vendors

4. Branded Earphone Vendors

  • 4.1. Logitech
  • 4.2. GN Netcom
  • 4.3. Beats
  • 4.4. Skullcandy
  • 4.5. VTB
  • 4.6. Sennheiser
  • 4.7. Audio-Technica
  • 4.8. Plantronics

5. Earphone OEMs

  • 5.1. Fujikon
  • 5.2. Merry
  • 5.3. GoerTek
  • 5.4. CRESYN
  • 5.5. Bluecom
  • 5.6. Foster
  • 5.7. Foxlink
  • 5.8. Z.D.L
  • 5.9. Cosonic
  • 5.10. Dunu
  • 5.11. Innovation Technology
  • 5.12. OCVACO

Selected Charts:

  • Global Mobile Phone Shipments, 2007-2015E
  • Global 3G/4G Mobile Phone Shipments by Region, 2011-2014
  • Global Mobile Phone Sales to End Users by Vendor in 2013
  • Global Smartphone Sales to End Users by Vendor in 2013
  • Global Smartphone Sales to End Users by Operating System in 2013
  • Shipments of Global Top 13 Smartphone Vendors, 2013-2015E
  • Monthly Mobile Phone Shipments in China, Jan.-Aug. 2014
  • Global Tablet PC Shipments, 2011-2016E
  • Market Share of Main Tablet PC Brands, 2013
  • Number of Global Tablet PC Manufacturers, 2012 & 2013
  • Laptop Computer Shipments, 2008-2015E
  • Shipments of Major Global Laptop Computer ODMs, 2010-2013
  • Shipments of Desktop PC, 2008-2015E
  • Global Top5 PC Vendors by Shipments, Q4 2013
  • Global Top5 PC Vendors by Shipments, 2013
  • Global Earphone Shipments, 2012-2018E
  • Global Earphone Market Size, 2012-2018E
  • Global Earphone Market Distribution by Type, 2014
  • Market Share of Major OCC Headset Vendors, 2014
  • Market Share of Major Communications Bluetooth Headset Vendors, 2014
  • Market Share of Major Vendors in Headphone Market (Shipments), 2014
  • Market Share of Major Vendors in Headphone Market (Value), 2014
  • Structure of Outsourcing Manufacturers of Logitech, 2014
  • Structure of Outsourcing Manufacturers of GN Netcom, 2014
  • Structure of Outsourcing Manufacturers of Beats, 2014
  • Structure of Outsourcing Manufacturers of SKULLCANDY, 2014
  • Structure of Outsourcing Manufacturers of AKG, 2014
  • Structure of Outsourcing Manufacturers of Sony, 2014
  • Structure of Outsourcing Manufacturers of Sennheiser, 2014
  • Structure of Outsourcing Manufacturers of Plantronics, 2014
  • Structure of Outsourcing Manufacturers of Philips, 2014
  • Ranking of Earphone Brand Companies by Revenue, 2013 & 2014
  • Ranking of Earphone OEMs by Revenue, 2013 & 2014
  • Revenue, Gross Margin and Operating Margin of Logitech, FY2006-FY2015
  • Revenue Breakdown of Logitech by Business, FY2011-FY2014
  • Net Retail Sales of Logitech by Product Category, FY2011-FY2014
  • Organizational Structure of GN Store Nord
  • Revenue Breakdown of GN Store Nord by Business, 2013
  • Revenue Breakdown of GN Store Nord by Region, 2013
  • Revenue, Gross Margin and Operating Margin of GN Store Nord, 2009-2014
  • Revenue, Gross Margin and Operating Margin of GN ReSound, 2009-2014
  • Revenue, Gross Margin and Operating Margin of GN Netcom, 2009-2014
  • Revenue Breakdown of GN Netcom by Business, 2009-2014
  • Organizational Structure of Beats
  • Revenue of Beats, 2008-2013
  • Revenue of Beats, 2013-2018E
  • SWOT of Beats
  • Revenue, Gross Profit and Operating Income of Skullcandy, 2009-2014
  • Quarterly Revenue and Net Income of Skullcandy, Q1 2012-Q2 2014
  • Consolidated Balance Sheets of Skullcandy, Q2 2014
  • Revenue, Gross Profit and Operating Income of VTBH, 2011-2014
  • Balance Sheet of VTBH, Q2 2014
  • Revenue of Sennheiser, 2009-2013
  • Revenue Breakdown of Sennheiser by Region, 2011-2013
  • Revenue Breakdown of Sennheiser by Business, 2013
  • Number of Employees of Sennheiser, 2009-2013
  • Assets of Sennheiser, 2012-2013
  • Liabilities of Sennheiser, 2012-2013
  • Profit of Sennheiser, 2012-2013
  • Revenue of Audio-Technica, FY2004-FY2014
  • Revenue Breakdown of Audio-Technica, FY2014
  • Revenue and Operating Margin of Plantronics, FY2006-FY2015
  • Gross Margin of Plantronics, Q2 2013-Q2 2014
  • Revenue Breakdown of Plantronics by Region, FY2012-FY2014
  • Revenue Breakdown of Plantronics by Business, FY2011-FY2014
  • Revenue and Gross Margin of Fujikon, FY2010-FY2015E
  • Revenue and Operating Margin of Fujikon, FY2010-FY2015E
  • Balance Sheet of Fujikon, FY2010-FY2014
  • Revenue Breakdown of Fujikon by Business, FY2010-FY2014
  • Organization Chart of Merry
  • Organization and Operation of Merry
  • Revenue and Operating Margin of Merry, 2004-2014
  • Revenue and Gross Margin of Merry, 2007-2014
  • Monthly Revenue and Growth Rate of Merry, Aug. 2012-Aug. 2014
  • Revenue Breakdown of Merry by Product, 2005-2014
  • Output of Merry's Products, 2010-2013
  • Customer Structure of Merry, 2006-2013
  • Revenue Breakdown of Merry by Customer, 2014
  • Snapshot of Financial Data of Merry's Mainland Chinese Subsidiaries, 2012
  • Revenue and Operating Margin of GoerTek, 2006-2014
  • Top5 Customers of GoerTek, 2013
  • Quarterly Revenue of GoerTek, Q1 2009-Q2 2014
  • Gross Margin and Net Profit Margin of GoerTek, Q1 2009-Q2 2014
  • Stock turnover of GoerTek, Q1 2009-Q2 2014
  • Financial Data of CRESYN's Major Subsidiaries, 2013
  • Organizational Structure of Bluecom
  • Revenue and Operating Margin of Bluecom, 2007-2014
  • Revenue Breakdown of Bluecom by Product, 2006-2014
  • Revenue Breakdown of Bluecom by Customer, 2006-2012
  • Cost Structure of Bluecom, 2012-2014 H1
  • Capacities of Tianjin Sanfu Electronics' Products
  • Revenue and Profit of Tianjin Sanfu Electronics, 2008-Q3 2010
  • Revenue and Operating Margin of Foster, FY2006-FY2015E
  • Revenue Breakdown of Foster by Region, FY2009-FY2012
  • Revenue Breakdown of Foster by Business, FY2009-FY2014
  • Organizational Structure of Foxlink
  • Snapshot of Financial Affairs of Fugang Electronic (Dongguan), 2013
  • Organizational Structure of Cosonic
Back to Top