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市場調查報告書

中國的網際網路金融產業報告

China Internet Financing Industry Report,2014

出版商 ResearchInChina 商品編碼 302436
出版日期 內容資訊 英文 73 Pages
商品交期: 最快1-2個工作天內
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中國的網際網路金融產業報告 China Internet Financing Industry Report,2014
出版日期: 2014年05月13日 內容資訊: 英文 73 Pages
簡介

隨著網際網路技術的發展及網民(網際網路市民)數的劇增,網際網路金融商品、平台,2013年後半以後,一直在中國出現。

本報告提供中國的網際網路金融產業調查分析、產業概要、市場概要,加上主要網際網路金融商品、平台相關有系統的資訊。

第1章 網際網路金融概要

  • 網路用戶
  • 金融機關的保證金和社群金融
  • 網際網路金融概要
  • 市場的狀況與趨勢

第2章 網際網路金融商品市場

  • 定義與分類
  • 政策與機關
  • 市場概要和競爭格局
  • 網際網路金融對銀行的影響

第3章 網際網路金融平台市場

  • 概要
  • 綜合性的金融平台
  • 基金交易平台
  • 行動金融APP
  • 趨勢

第4章 主要網際網路金融商品

  • 阿里巴巴的餘額寶
  • 騰訊的理財通
  • 百度的金融商品
  • 蘇寧的零錢寶
  • JD 小金庫,JD
  • fund.eastmoney.com的金融商品
  • 其他

第5章 主要網際網路金融平台

  • 阿里巴巴的金融平台
  • 百度的金融平台
  • 騰訊的金融平台
  • 和訊的理財客 (licaike.hexun.com)
  • JD Finance (jr.jd.com)
  • 新浪的微財富 (weicaifu.com)
  • fund.eastmoney.com
  • fund123.cn
  • howbuy.com
  • jjmmw.com
  • 5ifund.com

圖表

目錄
Product Code: WLQ015

Internet financing refers to the service pattern in which relevant companies carry out cooperation with financial institutions to provide customers with wealth preservation and appreciation through internet technology and platform. With the development of internet technology and significantly-growing number of netizens, internet financial products and platforms are constantly emerging in China since the second half of 2013.

Leading Chinese e-commerce companies (Alibaba, Suning, Jingdong) and internet companies (Tencent, Baidu, etc.) have launched internet financial products, e.g. Alibaba's Yu'ebao, Baidu's Baizhuan, Tencent's Li Cai Tong have all become the mainstream internet financial products in China.

In China, most of the existing internet financial products are, in essence, monetary funds, like Yu'ebao docked with TianHong Income Box Money Market Fund, and Baizhuan docked with ChinaAMC Cash Income MMF E. Many internet financial products have realized T+0 monetary fund redemption, characterized by low investment threshold (starting at RMB1 in many cases), convenient and efficient purchase and redemption, and high rate of return (generally higher than the bank's 1-year fixed term deposit), thus attracting a large number of users.

Introduced on June 13, 2013, Alibaba's Yu'ebao is currently the biggest internet financial product. As of March 31, 2014, its subscription amount totaled RMB541.3 billion, accounting for 37.13% of monetary fund subscription. Since its inception to March 31, 2014, Yu'ebao has realized cumulative earnings of RMB7.5 billion for its customers, as high as RMb5.7 billion in the first quarter of 2014. Since its inception to the end of 2013, Yu'ebao's average annualized rate of return had stayed at 4.9%, which climbed to 5.2% since its inception to the end of the first quarter of 2014.

With regard to financial platform, major internet companies and third-party fund sales institutions are stepping up the field layout: Taobao, Hexun, Baidu, Tencent, Netease, Sina and Jingdong have successively launched their financial platforms, mainly divided into the following categories:

  • E-commerce platform: Taobao and Jingdong mainly provide e-commerce platform for financial institutions, which set up shops at Taobao or Jingdong to sell financial products.
  • Display platform: Baidu Caifu (caifu.baidu.com), Tencent's Financial Supermarket (finance.qq.com/market.htm), etc. which take advantage of gathered users to introduce financial products into financial platform for list gallery by category, and finally guide users to enter third-party financial websites to buy financial products.
  • Sales & service platform: Tencent's Li Cai Hui (money.tenpay.com), fund.eastmoney.com, e.g. Tencent by using third-party payment license and fund sales payment license obtained by its subsidiary - Tenpay establishes the financial platform "Li Cai Hui" to provide users with one-stop online services involving net inquiry, fund screening, fund diagnosis, stock information, market trend, making appointment for account-opening, etc..

Among internet financial platforms, fund.eastmoney.com (under eastmoney.com) boasts large-scale purchase of financial products, with the number of subscription transactions hitting 1,955,738 in the first quarter of 2014, generating fund sales of RMB38.5 billion, a quarter-on-quarter increase of 83.8%. At the same time, fund sales of eastmoney.com by virtue of outstanding revenue has become one of the company's core businesses.

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China Internet Financing Industry Report, 2014 covers the followings:

  • Overview of internet finance in China (including internet users, deposits of financial institutions, scale of social financing, business model, investment case, market situation, trends, etc.)
  • Internet financial product market (involving definition, classification, policies and institutions, market overview, competition pattern, impact of internet financing on banks)
  • Internet financial platform market (embracing overview of Chinese and foreign internet financial platforms, comprehensive financial platforms, fund trading platforms and mobile finance APPs)
  • Analysis of main internet financial products (including introduction, profit model, subscription amount, fund flow and earnings of internet financial products introduced by Alibaba, Baidu, Tencent, Suning, Jingdong and fund.eastmoney.com)
  • Analysis of main internet financial platforms (including financial platforms of Alibaba, Baidu, Tencent, Jingdong and fund sales platforms like fund.eastmoney.com, fund123.cn, howbuy.com, jjmmw.com, 5ifund.com.

Table of Contents

1. Overview of Internet Finance

  • 1.1 Internet User
    • 1.1.1 Netizen
    • 1.1.2 Mobile Netizen
    • 1.1.3 Online Payment User
  • 1.2 Financial Institution's Deposit and Social Financing
    • 1.2.1 Financial Institution's Deposit
    • 1.2.2 Social Financing
  • 1.3 Overview of Internet Finance
    • 1.3.1 Definition
    • 1.3.2 Business Model
    • 1.3.3 Payment Model
    • 1.3.4 Investment Case
  • 1.4 Market Situation and Trends
    • 1.4.1 Market Situation
    • 1.4.2 Trends

2. Internet Financial Product Market

  • 2.1 Definition and Classification
    • 2.1.1 Definition
    • 2.1.2 Classification
  • 2.2 Policies and Institutions
    • 2.2.1 Policies
    • 2.2.2 Fund Sales Institutions
    • 2.2.3 Fund Sales & Payment Institutions
  • 2.3 Market Overview and Competition Pattern
    • 2.3.1 Market Overview
    • 2.3.2 Competition Pattern
  • 2.4 Impact of Internet Financing on Banks
    • 2.4.1 Comparison between Internet Financial Products and Bank Financial Products
    • 2.4.2 Impact of Internet Financing on Bank Financial Services
    • 2.4.3 Bank's Counterattack against Internet Finance (Financing)

3. Internet Financial Platform Market

  • 3.1 Overview
    • 3.1.1 China Internet Financial Platform
    • 3.1.2 Foreign Internet Financial Platform
  • 3.2 Comprehensive Financial Platform
  • 3.3 Fund Trading Platforms
    • 3.3.1 Fund Development
    • 3.3.2 Fund Sales Model
    • 3.3.3 Platform Profit Model
    • 3.3.4 Fund Sales
  • 3.4 Mobile Finance APP
    • 3.4.1 Overview
    • 3.4.2 Wa Cai
    • 3.4.3 Tong Ban Jie
  • 3.5 Trends

4. Main Internet Financial Product

  • 4.1 Alibaba's Yu'ebao
    • 4.1.1 Profile
    • 4.1.2 Profit Model
    • 4.1.3 Subscription Amount
    • 4.1.4 Fund Flow
    • 4.1.5 Earnings
  • 4.2 Tencent's Li Cai Tong
    • 4.2.1 Profile
    • 4.2.2 Subscription Amount
    • 4.2.3 Fund Flow
    • 4.2.4 Earnings
  • 4.3 Baidu's Financial Products
    • 4.3.1 Profile
    • 4.3.2 Subscription Amount
    • 4.3.3 Fund Flow
    • 4.3.4 Earnings
  • 4.4 Suning's Ling Qian Bao
    • 4.4.1 Profile
    • 4.4.2 Subscription Amount
    • 4.4.3 Fund Flow
    • 4.4.4 Earnings
  • 4.5 JD Xiaojinku and JD 8.8
    • 4.5.1 JD Xiaojinku
    • 4.5.2 JD 8.8
  • 4.6 Financial Products of fund.eastmoney.com
    • 4.6.1 Huo Qi Bao
    • 4.6.2 Ding Qi Bao
    • 4.6.3 Zhai Tian Li
    • 4.6.4 Year-End 2013 Financial Products
  • 4.7 Others
    • 4.7.1 Alibaba's Yu Le Bao
    • 4.7.2 Suning's Corporate Financial Products and Regular Financial Products

5. Main Internet Financial Platforms

  • 5.1 Alibaba's Financial Platforms
    • 5.1.1 Taobao Licai (licai.taobao.com)
    • 5.1.2 Taobao Fund Online Store
    • 5.1.3 Zhaocaibao (zhaocaibao.alipay.com)
  • 5.2 Baidu's Financial Platforms
    • 5.2.1 Baidu Licai (8.baidu.com)
    • 5.2.2 Baidu Caifu (caifu.baidu.com)
  • 5.3 Tencent's Financial Platforms
    • 5.3.1 Li Cai Hui (money.tenpay.com)
    • 5.3.2 Financial Supermarket (finance.qq.com/market.htm)
  • 5.4 Hexun's Licaike (licaike.hexun.com)
  • 5.5 JD Finance (jr.jd.com)
  • 5.6 Sina's Weicaifu (weicaifu.com)
  • 5.7 fund.eastmoney.com
    • 5.7.1 Profile
    • 5.7.2 Financial Products
    • 5.7.3 Sales Model
    • 5.7.4 Profit Model
    • 5.7.5 Operating Performance
  • 5.8 fund123.cn
  • 5.9 howbuy.com
  • 5.10 jjmmw.com
  • 5.11 5ifund.com

Selected Charts

  • Internet Population and Penetration in China, 2007-2013
  • Number of Mobile Netizens and % of Netizens in China, 2007-2013
  • Number of Online Payment Users and % of Netizens in China, 2007-2013
  • Deposit Balance of China's Financial Institutions and YoY Growth, 2007-2013
  • Corporate and Individual Deposit Balance of Financial Institutions in China, 2011-2013
  • China's Social Financing Scale and Financing Structure, 2007-2013
  • Business Model, Profit Source and Representative Firms of China Internet Finance
  • Development Model of Chinese Internet Companies in Financial Sector
  • Investment Cases and Total Investment in China Internet Finance by Segment, 2011-2013
  • Classification of Internet Financial Products in China
  • Chinese Institutions with Fund Sales License by the end of Q1 2014
  • Independent Chinese Fund Sales Institutions with Fund Sales License by the end of Q1 2014
  • Chinese Companies with Fund Sales Payment License by the end of Q1 2014
  • Comparison by Subscription Amount and Earnings of China's Major Internet Financial Products (Joint Funds) by the end of Q1 2014
  • Comparison by Rate of Return of China's Major Internet Financial Products, 2014
  • Comparison between Internet Financial Products and Bank Financial Products in China
  • Business Model of Major Foreign Internet Financial Platforms
  • Payment Instruments of Major Comprehensive Financial Platforms in China
  • Number and Composition of Publicly Offered Funds Issued in China, 2007-2013
  • Number of Open-ended Funds Issued in China (by Fund Type), 2012-2013
  • Quantity of Money Fund and Net Asset Value in China, 2007-2013
  • Earnings Comparison between Monetary Fund and Other Funds in China, 2009-2013
  • Online Fund Distribution Channels in China
  • Model Comparison between Online Fund Distribution Channel and Other Distribution Channels in China
  • Fund Distribution Channel Structure in China, 2007-2012
  • Fund Sales and YoY Growth of Fund Sales Institutions in China, 2009-2012
  • China's Fund Sales Structure by Institution, 2012
  • Fund Sales of Independent Fund Sales Institutions in China, 2012
  • Introduction, Financing and Profit Model of Wa Cai
  • Introduction, Financing and Profit Model of Tong Ban Jie
  • Subscriber Number and Subscription Amount of Yu'ebao, 2013-2014
  • Average Deposit Amount of Yu'ebao Users, 2013-2014
  • Fund Flow Structure of Yu'ebao (Joint Funds), 2013-2014
  • Rate of Return of Yu'ebao (Joint Funds), 2013-2014
  • Quarterly Earnings and QoQ Growth of Yu'ebao Joint Funds, 2013-2014
  • Management Fee, Trustee Fee and Sales Service Fee of Yu'ebao Joint Funds, 2013
  • Subscription Amount of Joint Funds of Li Cai Tong by the end of Q1 2014
  • Fund Flow Structure of Joint Funds of Li Cai Tong by the end of Q1 2014
  • Rate of Return of Li Cai Tong (Joint Funds), 2014
  • Earnings of Joint Funds of Li Cai Tong, Q1 2014
  • Characteristics of Financial Products Launched by Baidu, 2013-2014
  • Subscription Amount and QoQ Growth of Baizhuan (Joint Founds), 2013-2014
  • Investment Flow Structure of Baizhuan (Joint Funds), 2013-2014
  • Quarterly Earnings and QoQ Growth of Baizhuan (Joint Funds), 2013-2014
  • Rate of Return of Baizhuan (Joint Funds), 2013-2014
  • Rate of Return of Baizhuan Li Gun Li (Joint Funds), 2014
  • Fund Flow Structure of Joint Funds of Suning's Ling Qian Bao by the end of Q1 2014
  • Rate of Return of Ling Qian Bao (Joint Funds), 2014
  • Rate of Return of Xiaojinku (Joint Funds), 2014
  • Rate of Return of Joint Funds of Huo Qi Bao, 2014
  • Subscription Number and Amount of Huo Qi Bao (Joint Funds), 2013-2014
  • Rate of Return of Joint Funds of Ding Qi Bao
  • Comparison between Zhaocaibao and Yu'ebao
  • Profit Model of fund.eastmoney.com
  • Revenue and YoY Growth of eastmoney.com, 2008-2013
  • Net Income and YoY Growth Rate of eastmoney.com, 2008-2013
  • Number of Quarterly Fund Transactions and QoQ Growth of fund.eastmoney.com, 2013-2014
  • Quarterly Fund Sales and QoQ Growth of fund.eastmoney.com, 2013-2014
  • Profit Model of fund123.cn
  • Profit Model of howbuy.com
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