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市場調查報告書

中國的數位出版產業報告

China Digital Publishing Industry Report, 2013-2014

出版商 ResearchInChina 商品編碼 296301
出版日期 內容資訊 英文 78 Pages
商品交期: 最快1-2個工作天內
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中國的數位出版產業報告 China Digital Publishing Industry Report, 2013-2014
出版日期: 2014年01月31日 內容資訊: 英文 78 Pages
簡介

由於近年來網路與數位技術的急速進化,中國數位出版產業也進入急速成長的階段。2002∼2012年的收益展現出CAGR61.6%的成長。受到優待政策、MPR、巨量資料的推動,一般預測2013年的總收益將超過2,600億人民幣,到2014年將達到3,500億人民幣。

本報告提供中國的數位出版產業調查分析,提供概要,環境,現狀,市場區隔相關驗證,再加上主要地區·主要企業簡介等,為您概述為以下內容。

第1章 數位出版概要

  • 概念
  • 數位出版 vs. 傳統出版
  • 產業鏈

第2章 中國的數位出版產業環境

  • 國際環境
  • 國內環境

第3章 中國的數位出版現況

  • 產業規模與結構
  • 主要據點
  • 主要企業
  • 問題點和對策
  • 發展趨勢

第4章 數位出版市場區隔

  • 電子書(e書)
  • 數位新聞
  • 網際網路日誌
  • 行動電話出版
  • 線上遊戲
  • 線上廣告
  • 其他

第5章 中國的數位出版的主要地區

  • 北京
  • 上海
  • 廣東
  • 其他

第6章 中國的數位出版的主要內容及技術提供者

  • 電子書(e書)
  • 網際網路日誌
  • 多媒體為基礎的互動日誌
  • 聯網數據庫
  • 行動電話出版
  • 主要出版公司(媒體)

第7章 摘要與預測

圖表

目錄
Product Code: BXM068

As an emerging publishing industry, digital publishing is characterized by digitization of content production, management process and product form as well as networked communication channels.

With the rapid evolution of the Internet and digital technology in recent years, China digital publishing industry has entered a fast development stage. In 2002-2012, the revenue herein presented a CAGR of 61.6%. In 2013, bolstered by favorable policies, MPR and big data, the total revenue of China digital publishing industry exceeded RMB260 billion and is expected to reach RMB350 billion in 2014.

Meanwhile, Chinese digital publishing products are enriched, including Internet-based e-books, digital newspapers, digital publications based on mobile phones and other mobile terminals. In 2012, China's Internet journals, e-books (including original network publications) and digital newspaper (excluding mobile newspaper) generated the cumulative revenue of RMB5.773 billion, while mobile publishing created as high as RMB48.65 billion.

In addition, the traditional publishing sector begins to turn to digital publishing. In 2013, China introduced the first batch of 70 digital publishing transformation demonstration institutions, a stimulus for digital transition of the publishing industry. In 2014, the transformation demonstration will continue to be the focus of the industry.

The concentration capability of China's digital publishing is growing. In 2008, China established the first digital publishing industry base -- Shanghai Zhangjiang National Digital Publishing Base, followed by the bases in Chongqing, Hangzhou, Hubei and Hunan. By the end of 2013, China had already founded 12 national digital publishing industry bases located in six regions except Northeast China.

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The report studies following aspects:

  • Domestic and international environments of China digital publishing industry;
  • Status quo and development trends of China's digital publishing (industrial scale, main bases, major companies, etc.);
  • Status quo of major Chinese digital publishing products (e-books, digital newspaper, Internet periodicals, mobile publishing, online games, etc.) and key enterprises;
  • China's major digital publishing provinces and cities, including Beijing, Shanghai, Guangdong, Jiangsu and others;
  • Summary and forecast for China digital publishing industry.

Table of Contents

1 Introduction to Digital Publishing

  • 1.1 Concept
    • 1.1.1 Definition
    • 1.1.2 Product Form
  • 1.2 Digital Publishing VS Traditional Publishing
  • 1.3 Industry Chain

2 Environment for China Digital Publishing Industry

  • 2.1 International Environment
  • 2.2 Domestic Environment

3 Status Quo of Digital Publishing in China

  • 3.1 Industrial Scale and Structure
    • 3.1.1 Revenue and Structure
    • 3.1.2 User Scale and Structure
  • 3.2 Major Bases
    • 3.2.1 Distribution
    • 3.2.2 Operation
  • 3.3 Major Enterprises
  • 3.4 Problems and Countermeasures
  • 3.5 Development Trends

4 Digital Publishing Market Segments

  • 4.1 E-book
    • 4.1.1 Overview
    • 4.1.2 Market Scale
    • 4.1.3 Competition
    • 4.1.4 Major Institutions
    • 4.1.5 Development Trends
  • 4.2 Digital Newspaper
    • 4.2.1 Status Quo
    • 4.2.2 Industrial Scale
    • 4.2.3 Prospect
  • 4.3 Internet Journals
    • 4.3.1 Status Quo
    • 4.3.2 Major Publishers
    • 4.3.3 Development Trends
  • 4.4 Cellphone Publishing
    • 4.4.1 Overview
    • 4.4.2 Status Quo
    • 4.4.3 Market Scale
    • 4.4.4 Market Characteristics
    • 4.4.5 Development Trends
  • 4.5 Online Games
    • 4.5.1 Overview
    • 4.5.2 Status Quo
    • 4.5.3 Competition
    • 4.5.4 Development Trends
  • 4.6 Online Advertising
    • 4.6.1 Overview
    • 4.6.2 Status Quo
    • 4.6.3 Major Enterprises
  • 4.7 Others
    • 4.7.1 Blog
    • 4.7.2 Online Music
    • 4.7.3 Network (Digital) Animation

5 Major Regions of Digital Publishing in China

  • 5.1 Beijing
  • 5.2 Shanghai
    • 5.2.1 Status Quo
    • 5.2.2 Development Plan
  • 5.3 Guangdong
  • 5.4 Others
    • 5.4.1 Jiangsu
    • 5.4.2 Anhui
    • 5.5.3 Chongqing
    • 5.5.4 Hubei

6 Major Content and Technology Providers in China Digital Publishing Industry

  • 6.1 E-book
    • 6.1.1 Founder Apabi Technology Limited
    • 6.1.2 Beijing ChinesesAll Digital Publishing Co., Ltd.
    • 6.1.3 Shanda Literature Limited
  • 6.2 Internet Journals
    • 6.2.1 Beijing LongYuan Innovation Information Technology Co., Ltd.
    • 6.2.2 Tongfang Knowledge Network Technology Co., Ltd. (Beijing)
  • 6.3 Multimedia-based Interactive Journals
    • 6.3.1 ZCOM
    • 6.3.2 Xplus
  • 6.4 Online Database
    • 6.4.1 WanFang Data Co., Ltd.
    • 6.4.2 Chongqing VIP Information Co., Ltd.
  • 6.5 Cellphone Publishing
    • 6.5.1 Shenzhen Palm Media Science and Technology Co., Ltd.
    • 6.5.2 China Mobile Communications Corporation Mobile Reading Base
  • 6.6 Major Publishers (Media)
    • 6.6.1 China Education Publishing & Media Group
    • 6.6.2 Beijing Language and Culture University Press
    • 6.6.3 The Commercial Press
    • 6.6.4 Anhui Publishing Group
    • 6.6.5 Hubei Changjiang Media Digital Publishing Co., Ltd.
    • 6.6.6 China South Publishing & Media Group Co., Ltd.

7 Summary and Forecast

Selected Charts

  • Comparison between Digital Publishing and Traditional Publishing
  • Digital Publishing Industry Chain
  • Major Polices on Digital Publishing in China, 2009-2013
  • Digital Reading Rate in China, 2008-2014
  • Revenue and YoY Growth of China Digital Publishing Industry, 2006-2014
  • Structure of China Digital Publishing Industry by Revenue, 2012
  • User Scale of China Digital Publishing Industry, 2009-2012
  • Distribution of Major Digital Publishing Bases in China, 2013
  • Revenue of Digital Publishing Bases (Parks) in China, 2012
  • Total Assets of Digital Publishing Bases (Parks) in China, 2012
  • Total Profit of Digital Publishing Bases (Parks) in China, 2012
  • First Batch of Digital Publishing Transformation Demonstration Institutions in China, 2013
  • Shipment of E-book Readers Worldwide, 2009-2013
  • Chinese E-book Market Scale, 2006-2014
  • User Number of E-book Institutions in China, 2006-2013
  • Typical E-book Publishing Companies in China
  • Chinese Digital Newspaper Market Size, 2007-2013
  • Chinese Internet Journal Market Size, 2008-2013
  • Market Share of Internet Publishers of Traditional Journals in China, 2011-2012
  • Users and Market Scale of Mobile Reading in China, 2009-2013
  • Chinese Mobile Publishing Market Scale, 2006-2014
  • Online Game Industry Chain
  • Users and Revenue of China Game Industry, 2008-2013
  • Revenue of China Online Game Industry, 2011-2013
  • Sales Revenue of Self-developed Online Games in China, 2008-2014
  • Overseas Revenue of Chinese Original Online Games, 2008-2013
  • Chinese Online Game Market Structure, 2011-2013
  • Sales Revenue of Online Advertising in China, 2006-2014
  • TOP 50 Online Advertising Enterprises in China by Integrated Services, 2012
  • User Number and Utilization of Blog in China, 2008-2013
  • Major Blog Service Providers in China
  • User Number and Utilization of MicroBlog in China, 2010-2013
  • Chinese Online Music Market Scale, 2007-2013
  • Types and Profit Model of Digital Animation Enterprises in China
  • Output Value of Digital Publishing in Beijing, 2010-2013
  • Total Output Value of Digital Publishing in Shanghai, 2008-2013
  • Sales Revenue of Online Game in Shanghai, 2010-2013
  • Sales Revenue of Online Game in Shanghai by Field, 2012
  • Output Value of Digital Publishing in Guangdong, 2009-2013
  • M & A of Shanda Literature
  • Subsidiaries and Businesses of Commercial Press
  • Total Output Value and Proportion of China's Digital Publishing, 2012-2015E
  • Product Structure of Digital Publishing in China (by Revenue), 2008 vs 2012
  • Total Output Value of Digital Publishing in Major Chinese Provinces and Cities, 2012
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