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市場調查報告書

中國的線上教育產業

China Online Education Industry Report, 2015-2018

出版商 ResearchInChina 商品編碼 282172
出版日期 內容資訊 英文 142 Pages
商品交期: 最快1-2個工作天內
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中國的線上教育產業 China Online Education Industry Report, 2015-2018
出版日期: 2016年02月03日 內容資訊: 英文 142 Pages
簡介

線上教育(E學習)在網際網路,多媒體資訊處理,雲端運算,其他資訊技術的進步下,近年來一直急速成長。

本報告提供中國的線上教育產業調查分析,提供產業概要,市場概要,各市場區隔的市場分析(市場狀況,市場規模,發展預測等),加上主要企業簡介,為您概述為以下內容。

第1章 線上教育產業概要

  • 定義與分類
  • 產業鏈
  • 教育模式
  • 教育平台
  • 收益模式

第2章 教育產業的市場概要

  • 相關政策
  • 教育基金投資
  • 教育支出
  • 學校的發展
  • 民間教育
  • 教育產業的市場規模

第3章 線上教育市場

  • 市場的狀況
  • 線上教育的投資
  • 市場規模
  • 發展趨勢

第4章 線上高等教育

  • 美國的線上高等教育
  • 中國的線上高等教育
  • 遠程教育的公共服務系統
  • 市場規模
  • 發展預測

第5章 K-12 線上教育

  • 線上兒童教育
  • 線上初等·中等教育
  • 市場規模
  • 發展預測

第6章 線上語言學教育及職業訓練

  • 線上語言學教育
  • 線上職業訓練
  • 發展預測

第7章 企業的E學習

  • 市場的狀況
  • 企業的E學習模式
  • 市場規模
  • 發展預測

第8章 線上教育產業的主要企業

  • China Distance Education Holdings
  • ChinaEdu Corporation
  • New Oriental Education & Technology Group
  • TAL Education Group
  • ATA
  • China Education Alliance
  • China E-learning Group
  • Shenzhen Kingsun Science & Technology
  • YY Inc.
  • Xingshuai Teach
  • Baidu Chuanke
  • Taobao Tongxue
  • Tencent Classroom
  • 17zuoye
  • Open Edutainment
  • Hiknow English
  • Super Class
  • Times Bright China

圖表

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目錄
Product Code: WLQ021

Since 2015, China online education industry has been characterized as follows:

  • The industry continues to grow rapidly. At present, China online education industry is still in its infancy, with the market size continuously expanding. Chinese online education market size grew at a CAGR of 18.96% in 2008-2014, and jumped by about 19.41% year on year to RMB119.17 billion in 2015.
  • Among online education market segments, the share of online higher education has gradually declined, while the share of K12 online education ascended from 6.47% in 2010 to 11.82% in 2015. Since 2014, the Internet giants (Baidu, Alibaba, Tencent), traditional education companies (New Oriental, TAL, Xueda Education, etc.), traditional enterprises (Central China Land Media) and education information firms (Talkweb) have deployed the K12 online education sector whose market size keeps growing in China. In 2015, Chinese elementary and secondary online education market size reached RMB13.8 billion, up 34.90% year on year; the online pre-school education market size hit RMB290 million or so, an increase of 31.82% over last year.
  • Compared with the spree in 2013-2014, the capital market has tended to be rational about online education investment and diversified the investment since 2015. In H1 2015, 25.8% of online education investment concentrated in K12, 16.7% in early childhood education, 15.7% in vocational education, 14.1% in language training and 9.4% in overseas studying. Besides, interest education, educational media, education informationization and tutoring O2O companies have attracted the capital market's attention as well.
  • Since 2015, some mature online education companies (such as Hujiang, New Oriental, Baidu Education, Taobao Education and TAL) have made progress by adjusting their business layout. After the business restructuring, Hujiang has formed four business systems: Hujiang.com, Hujiang community, learning tools and recording & broadcasting platform; Baidu has founded Baidu Education Division centering on Baidu Chuanke; TAL has formed the pattern -- “a platform, two divisions”

Business Layout Adjustment of Leading Companies in
China Online Education Industry, 2015

                     Source: ResearchInChina.

‘China Online Education Industry Report, 2015-2018’ by ResearchInChina focuses on the followings:

  • Overview of online education industry (covering definition, classification, industrial chain, educational media and tools, teaching/business/profit models);
  • Overview of education market (embracing investment, number of schools and students, non-governmental education, etc.);
  • Development of online education market (including development process, development environments, status quo, market size, user base, structure of segments, investment and financing, etc.);
  • Development (including business models, user base and market size) of market segments: online higher education, online vocational education, K12 online education (pre-school, primary and secondary online education), enterprise E-learning and language online education;
  • Profile, revenue, business structure, online education business, business & profit models and business strategies of 15 online education companies (including Hujiang, New Oriental, TAL, Xueda Education, etc.)

Table of Contents

Preface

1. Overview of Online Education Industry

  • 1.1. Definition and Classification
  • 1.2. Industry Chain
  • 1.3. Educational Media and Tools
    • 1.3.1. Educational Media
    • 1.3.2. Educational Tools
  • 1.4. Teaching Models
    • 1.4.1. Recorded
    • 1.4.2. Live
    • 1.4.3. Flipped Classroom
  • 1.5. Platform Mode
    • 1.5.1. Overview of Teaching Platform
    • 1.5.2. B2C
    • 1.5.3. C2C
    • 1.5.4. O2O
    • 1.5.5. MOOC
    • 1.5.6. Open Platform
    • 1.5.7. Teacher-Student-Parent Online Interaction and Communications Platform
  • 1.6. Profit Model

2. Overview of China Education Industry

  • 2.1. Education Fund Investment
  • 2.2. Development of Schools and Students
  • 2.3. Private Education

3. Development of China Online Education Industry

  • 3.1. Development Course
  • 3.2. Development Environment
    • 3.2.1. Policy Environment
    • 3.2.2. Economic Environment
    • 3.2.3. Social Environment
    • 3.2.4. Technical Environment
  • 3.3. Status Quo
  • 3.4. Market Size
    • 3.4.1. Overall Market Size
    • 3.4.2. Segments' Structure
  • 3.5. Investment and Financing
    • 3.5.1. Global
    • 3.5.2. China
    • 3.5.3. Key Cases

4. Market Segments in China Online Education Industry

  • 4.1. Enterprise E-Learning
    • 4.1.1. Development
    • 4.1.2. Business Model
    • 4.1.3. Market Size
    • 4.1.4. Number of Users
  • 4.2. Online Higher Education
    • 4.2.1. American Online Higher Education
    • 4.2.2. Chinese Higher Networking Academy
    • 4.2.3. Market Size
    • 4.2.4. Number of Users
  • 4.3. Online Vocational Education
    • 4.3.1. Development
    • 4.3.2. Market Size
    • 4.3.3. Number of Users
  • 4.4. K12 Online Education
    • 4.4.1. Product Classification
    • 4.4.2. Analysis of Competitors
  • 4.5. Online Elementary and Secondary Education
    • 4.5.1. Development
    • 4.5.2. Business Model
    • 4.5.3. Market Size
    • 4.5.4. Number of Users
  • 4.6. Online Pre-school Education
    • 4.6.1. Development
    • 4.6.2. Parenting Websites
    • 4.6.3. Online Children English Training
    • 4.6.4. Market Size
    • 4.6.5. Number of Users
  • 4.7. Online Language Education
    • 4.7.1. Development
    • 4.7.2. Market Size
    • 4.7.3. Number of Users

5. Key Enterprises in China Online Education Industry

  • 5.1. Hujiang
    • 5.1.1. Profile
    • 5.1.2. Development Course
    • 5.1.3. Business Model
    • 5.1.4. Profit Model
    • 5.1.5. Layout in Mobile Business
  • 5.2. New Oriental Education and Technology Group
    • 5.2.1. Profile
    • 5.2.2. Development Course
    • 5.2.3. Operation
    • 5.2.4. Online Education Business
  • 5.3. ChinaEdu Corporation
    • 5.3.1. Profile
    • 5.3.2. Online Education Business
  • 5.4. China Distance Education Holdings Ltd.
    • 5.4.1. Profile
    • 5.4.2. Operation
    • 5.4.3. Business Model
    • 5.4.4. Development Plan
  • 5.5. TAL Education Group
    • 5.5.1. Profile
    • 5.5.2. Development Course
    • 5.5.3. Operation
    • 5.5.4. Student Enrollments
    • 5.5.5. Online Education Business
    • 5.5.6. Development Strategy
  • 5.6. Xueda Education Group
    • 5.6.1. Profile
    • 5.6.2. Development Course
    • 5.6.3. Operation
    • 5.6.4. Online Education Business
    • 5.6.5. Development Plan
  • 5.7. Tarena Technology Group Ltd.
    • 5.7.1. Profile
    • 5.7.2. Development Course
    • 5.7.3. Operation
    • 5.7.4. Student Enrollments
    • 5.7.5. Profit Model
    • 5.7.6. Online Education Business
    • 5.7.7. Development Strategy
  • 5.8. ATA Inc.
    • 5.8.1. Profile
    • 5.8.2. Development Course
    • 5.8.3. Operating Data
    • 5.8.4. Operation
    • 5.8.5. Online Education Business
    • 5.8.6. Development Strategy
  • 5.9. Taobao Jiaoyu
    • 5.9.1. Profile
    • 5.9.2. Business Model
    • 5.9.3. Strategy Adjustment
  • 5.10. Tencent Classroom
    • 5.10.1. Profile
    • 5.10.2. Development Advantages
    • 5.10.3. Development Plan
    • 5.10.4. Dynamics
  • 5.11. Baidu Jiaoyu
    • 5.11.1. Profile
    • 5.11.2. Dynamics in 2015
    • 5.11.3. Operating Data
  • 5.12. NetEase Cloud Classroom
    • 5.12.1. Profile
    • 5.12.2. Dynamics in 2015
  • 5.13. Genshuixue
    • 5.13.1. Profile
    • 5.13.2. Business Model
    • 5.13.3. Profit Model
  • 5.14. 17zuoye
    • 5.14.1. Profile
    • 5.14.2. Financing
    • 5.14.3. Business Model
    • 5.14.4. Platform Strategy
    • 5.14.5. Cooperation
  • 5.15. Youdao School
    • 5.15.1. Profile
    • 5.15.2. Operation Model

6. Development Trends and Forecast

  • 6.1. Development Trends
  • 6.2. Market Size Forecast

Selected Charts:

  • Classification of Online Education
  • Explanation of Online Education Related Terms
  • Major Participants in China's Online Education Industry Chain
  • Introduction of Chinese Online Education Industry Chain
  • Classification of Online Educational Tools in China
  • Online Education Profit Models and Typical Enterprises
  • China's Educational Funds Investment and YoY Growth, 2003-2014
  • China's Urban Fixed-Asset Investment in Education Industry and YoY Growth, 2003-2015
  • Number of Schools in China by Type, 2008-2014
  • Enrollment of Schools in China by Type, 2008-2014
  • Number of Private Schools and Training Institutions in China, 2008-2014
  • Enrollment of Private Schools in China, 2008-2014
  • Development Course of Online Education in China
  • Policies Concerning Online Education in China, 2010-2015
  • Market Size of Net Economy in China, 2013-2018E
  • Growth of Market Size of Net Economy in China, 2013-2018E
  • Number of Netizens and Internet Penetration in China, 2007-2015
  • Number of Mobile Netizen and % of Netizens in China, 2007-2014
  • Urban and Rural Structure of Netizens in China, 2014-2015
  • Primary Technology in the Development of Chinese Online Education
  • Dynamics and Representative Firms of Chinese Online Education by Field, 2015
  • Development Phases and Characteristics of Chinese Online Education
  • Development Characteristics of Chinese Online Education Industry Chain
  • Chinese Online Education Market Size and YoY Growth, 2008-2015
  • Chinese Online Education User Scale, 2013-2015
  • Chinese Online Education Market Size Structure (by User Age), 2010-2015
  • Chinese Online Education Market Size Structure (by Content), 2013-2015
  • Number of Global Online Education Venture Investment and M&A Cases, 2013-2014
  • Amount of Global Online Education Venture Investment and M&A Transactions, 2013-2014
  • Distribution of Global Online Education Venture Investment by Field, 2014
  • Distribution of Global Online Education Venture Investment by Region, 2014
  • Venture Investment in Global Educational IT/Supporting Service Field, 2014
  • Venture Investment in Global Skill Education Field, 2014
  • Venture Investment in Global Basic Education Field, 2014
  • China's Online Education Venture Investment Deals and Amount, 2013-2014
  • China's Online Education Investment Structure, H1 2015
  • Distribution of Chinese and US Online Education Venture Investment by Field, 2014
  • Main Financing Cases in China Online Education Industry, 2015
  • Comparison between Traditional Corporate Training and E-learning
  • Service Model of Corporate E-learning
  • Major Enterprises' E-learning Management System Suppliers in China and Worldwide
  • Corporate E-learning Platform and Courseware Prices
  • China's Corporate E-learning Market Size and YoY Growth, 2010-2015
  • China's Corporate E-Learning User Scale, 2013-2015
  • Business Model of MOOC
  • Profit Model of Typical American MOOC Platform Providers
  • Online Education Colleges Approved by the Ministry of Education, 2015
  • Online Higher Education Market Size and YoY Growth Rate in China, 2010-2015
  • Online Higher Education Users in China, 2013-2015
  • Online Vocational Training Market Size and YoY Growth in China, 2010-2015
  • Online Vocational Training Users in China, 2013-2015
  • Classification of K12 Online Education Products in China
  • Competitive Bodies of K12 Online Education in China
  • Internet Giants' Layout in China's K12 Online Education
  • Traditional Education Enterprises' Layout in China's K12 Online Education
  • Traditional Enterprises' Layout in China's K12 Online Education
  • Advantages and Disadvantages of Three Types of Competitive Bodies
  • Number of Primary and Secondary School Students in China, 2008-2014
  • Online Primary and Secondary Education Business Model and Typical Websites
  • Online Elementary and Secondary Education Market Size and YoY Growth in China, 2010-2015
  • Online Elementary and Secondary Education Users in China, 2013-2015
  • Number of Children in Kindergarten and YoY Growth, 2008-2014
  • China's Major Parenting Websites
  • China's Major Online Children English Training Institutions
  • China's Online Pre-school Education Market Size and YoY Growth, 2010-2015
  • Online Pre-school Education Users in China, 2013-2015
  • Types, Characteristics, and Key Enterprises of Online Language Education in China
  • Online English Education Characteristics in China
  • Online Minority Language Education Characteristics in China
  • Key Enterprises Comparison in China Online Language Education
  • China's Online Language Education Market Size and YoY Growth, 2008-2015
  • China's Online Language Education Market Size (by Market Segments), 2008-2015
  • China's Online Language Education Users, 2008-2015
  • China's Online Language Education Users (by Market Segments), 2008-2015
  • Main Operating Data of Hujiang (by end-2015)
  • Development Course of Hujiang
  • Business System of Hujiang
  • Development Course of New Oriental
  • Revenue and YoY Growth of New Oriental, FY2009-FY2016E
  • Net Income and YoY Growth of New Oriental, FY2009-FY2016E
  • Revenue Breakdown of New Oriental (by Business Units), FY2009-FY2016E
  • Development Course of Koolearn
  • Main Platforms of Koolearn
  • Online Education Business of ChinaEdu
  • Revenue and YoY Growth of China Distance Education, 2008-2015
  • Net Income and YoY Growth of China Distance Education, 2008-2015
  • Revenue Breakdown of China Distance Education (by Business Units), FY2010-FY2015
  • Course Enrollments of China Distance Education, FY2009-FY2015
  • Business Structure of China Distance Education
  • Course Forms of China Distance Education
  • Business Introduction of TAL
  • Development Course of TAL
  • Revenue and Net Income of TAL, FY2011-FY2016E
  • Revenue Structure of TAL (by Business Units), FY2015-FY2016E
  • Gross Profit and Operating Income of TAL, FY2012-FY2016E
  • Revenue Structure of TAL (by Regions), FY2010-FY2016E
  • Student Enrollments and Number of Learning Centers of TAL
  • Business Distribution of TAL in China (by end-2015)
  • Development Course of Online Education Business of TAL
  • Online Education Business Coverage of TAL
  • Revenue of Online Education Business of TAL, FY2011 vs FY2016E
  • Development Plan of TAL
  • Business Model of Xueda Education
  • Business Network of Xueda Education
  • Development Course of Xueda Education
  • Revenue and Net Income of Xueda Education, 2010-2015
  • Introduction of Online Education Platform of Xueda Education
  • Development Plan of Xueda Education
  • Business Introduction of Tarena
  • Development Course of Tarena
  • Main Financials of Tarena, 2011-2015
  • Quarterly Revenue of Tarena, 2013-2015
  • Quarterly Student Enrollments of Tarena, 2013-2015
  • Student Enrollments of Tarena, 2012-2015
  • Learning Centers Distribution of Tarena in China
  • Learning Centers Distribution of Tarena in China (by Cities)
  • Average Advertising Spending Per Student Enrollment of Tarena, 2013-2015
  • Student Enrollments Structure of Tarena in 2015
  • Tarena's Development Plan
  • Introduction of ATA Inc.
  • Business Fields of ATA Inc.
  • Development Course of ATA Inc.
  • Test Centers Distribution of ATA Inc. in China
  • Main Financials of ATA Inc., FY2015-FY2016E
  • Revenue Structure of ATA Inc., FY2015-FY2016E
  • Introduction of Online Education Business of ATA Inc.
  • Business Introduction of Tencent Classroom
  • Baidu Jiaoyu's Layout in Online Education
  • Introduction of Genshuixue
  • Financing Cases of 17zuoye
  • Operation Model of Youdao School
  • Online Education Users Distribution in China (by Cities), 2013 vs 2015
  • Education Expenditures as % of Household Income in Major Countries
  • Online Education Market Size in China, 2015-2018E
  • Online Education Users in China, 2015-2018E
  • Online Education Market Size Structure (by Market Segments) in China, 2015-2018E
  • Market Size of Online Pre-school Education in China, 2015-2018E
  • Market Size of Online Elementary and Secondary Education in China, 2015-2018E
  • Market Size of Online Higher Education in China, 2015-2018E
  • Market Size of Online Vocational Training in China, 2015-2018E
  • Market Size of Enterprise E-Learning in China, 2015-2018E
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