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市場調查報告書

全球及中國的鋼琴產業

Global and China Piano Industry Report, 2014-2017

出版商 ResearchInChina 商品編碼 237187
出版日期 內容資訊 英文 64 Pages
商品交期: 最快1-2個工作天內
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全球及中國的鋼琴產業 Global and China Piano Industry Report, 2014-2017
出版日期: 2014年09月26日 內容資訊: 英文 64 Pages
簡介

本報告提供全球及中國的鋼琴產業調查分析,提供全球/中國市場現況,競爭格局,供需,發展趨勢驗證,中國市場的進出口,價格分析等,加上中國的樂器產業現狀,主要企業簡介,為您概述為以下內容。

第1章 概要

  • 定義與分類
  • 主要結構
  • 障礙

第2章 全球鋼琴產業的發展

  • 現狀
  • 競爭格局

第3章 中國的鋼琴產業的發展環境

  • 政策
  • 現狀
    • 規模
    • 盈利

第4章 中國的鋼琴產業的發展

  • 概要
  • 供給和需求
  • 競爭格局
  • 進出口
  • 市場價格

第5章 全球性主要企業

  • Yamaha
  • Steinway Musical Instruments
  • 河合樂器

第6章 中國的鋼琴產業主要企業

  • Pearl River Piano
  • Hailun Piano
  • Xinghai Piano
  • Yichang Jinbao
  • Tianjin Young Chang Music
  • Goodway Piano
  • Shanghai Eurasian Piano Company
  • Macao Piano

第7章 彙整與預測

圖表

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目錄
Product Code: WEW044

Global piano industry, which originated from Europe in the 18th century, has begun to shift to China since the late 1990s. At present, China has been the world's largest piano producer, with the output for 2013 hitting 376,000 units, making up 79.6% of the global total.

Meanwhile, the piano demand in China has been growing, with the year 2013's ownership of pianos per 100 urban households approaching 3.0 units. It is projected that this figure will rise to 3.25 units by 2015 and 4.0 units by 2020.

Driven by a boom in both output and sales volume, China's pianos showed a steady growth in imports, with a CAGR of 29.3% during 2008-2013. In Jan.-Jul.2014, China imported a total of 75,000 pianos, up 15.4% from a year earlier. In view of a certain gap in piano ownership between China and developed countries (20-30 pianos per 100 households) and the resultant great potential for growth, some well-known foreign manufacturers such as Yamaha and Steinway have sped up their layout in China.

Yamaha entered the Chinese market in 2002 and has so far established 6 subsidiaries in China, including a piano manufacturer -- Hangzhou Yamaha Musical Instruments that produced 67,000 pianos in 2013.

Steinway, which ventured into the Chinese market in 2013, mainly operates the following brands: Steinway, Boston, Essex, and Lang Lang. In 2013, the company's piano revenue reached USD220 million, up 3.6% year on year, including revenue of USD15.6 million from China, an increase of 21.3% compared with the previous year.

In addition, the Chinese piano manufacturers are stepping up the layout of piano business, including Pearl River Piano and Hailun Piano, etc.

Pearl River Piano: as China's largest piano manufacturer, Pearl River Piano produced 139,000 pianos in 2013. In September 2014, the company made a proposed investment of RMB98 million (98%) to establish "Guangzhou Zhuguang Media Co., Ltd." with Guangzhou Duoping Culture Industry Investment Co., Ltd. (2%), in an attempt to further improve the three major business pattern-piano, music education, and culture media.

Hailun Piano: In June 2013, a 17,500 units/a piano expansion project was formally put into operation, which raised the company's total piano capacity to 42,500 units per year. In 2014, the company has been constructing Piano Manufacturing Technology Center and a 45,000 units/a piano movement manufacturing project, which are scheduled to go into operation in October 2014 and October 2016, respectively.

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Global and China Piano Industry Report, 2014-2017 by ResearchInChina mainly deals with the followings:

  • Market size and competitive landscape, etc. of global pianos;
  • Development environment of piano industry in China;
  • Market size, competitive landscape, and imports & exports, etc. of pianos in China;
  • Operation and latest developments, etc. of 3 global and 8 Chinese piano manufacturers.

Table of Contents

1. Overview of Piano Industry

  • 1.1 Definition & Classification
  • 1.2 Main Structure
  • 1.3 Entry Barriers

2. Development of Global Piano Industry

  • 2.1 Status Quo
  • 2.2 Competitive Landscape

3. Development Environment for China Piano Industry

  • 3.1 Policy Environment
  • 3.2 Status Quo of China Musical Instrument Industry
    • 3.2.1 Industrial Scale
    • 3.2.2 Profitability

4. Development of China Piano Industry

  • 4.1 Overview
  • 4.2 Supply & Demand
    • 4.2.1 Supply
    • 4.2.2 Demand
  • 4.3 Competitive Landscape
    • 4.3.1 Production Pattern
    • 4.3.2 Brand Competition
  • 4.4 Import & Export
    • 4.4.1 Export
    • 4.4.2 Import
  • 4.5 Market Price

5. Major Global Piano Manufacturers

  • 5.1 Yamaha Corporation
    • 5.1.1 Profile
    • 5.1.2 Operation
    • 5.1.3 Revenue Structure
    • 5.1.4 Piano Business
    • 5.1.5 Development in China
  • 5.2 Steinway Musical Instruments, Inc.
    • 5.2.1 Profile
    • 5.2.2 Operation
    • 5.2.3 Revenue Structure
    • 5.2.4 Piano Business
    • 5.2.5 Development in China
  • 5.3 Kawai Musical Instruments
    • 5.3.1 Profile
    • 5.3.2 Operation
    • 5.3.3 Revenue Structure
    • 5.3.4 Piano Business
    • 5.3.5 Development in China

6. Key Players in China's Piano Industry

  • 6.1 Pearl River Piano
    • 6.1.1 Profile
    • 6.1.2 Operation
    • 6.1.3 Revenue Structure
    • 6.1.4 Gross Margin
    • 6.1.5 Piano Business
    • 6.1.6 Developments
  • 6.2 Hailun Piano
    • 6.2.1 Profile
    • 6.2.2 Major Clients
    • 6.2.3 Operation
    • 6.2.4 Revenue Structure
    • 6.2.5 Gross Margin
    • 6.2.6 Piano Business
    • 6.2.7 Developments
  • 6.3 Xinghai Piano
    • 6.3.1 Profile
    • 6.3.2 Operation
    • 6.3.3 Piano Business
    • 6.3.4 Development Strategy
  • 6.4 Yichang Jinbao
    • 6.4.1 Profile
    • 6.4.2 Operation
    • 6.4.3 Piano Business
  • 6.5 Tianjin Young Chang Music
    • 6.5.1 Profile
    • 6.5.2 Piano Business
  • 6.6 Goodway Piano
    • 6.6.1 Profile
    • 6.6.2 Marketing Network
    • 6.6.3 Piano Business
  • 6.7 Others
    • 6.7.1 Shanghai Eurasian Piano Company
    • 6.7.2 Macao Piano

7. Summery & Forecast

  • 7.1 Market
  • 7.2 Enterprises

Selected Charts

  • Modern Upright Piano and Grand Piano
  • Major Components of Piano
  • Global Piano Output, 2004-2017E
  • Global Piano Output Structure by Country/Region, 2013
  • Ranking of Piano Brands in the World, 2013
  • Policies on China's Musical Instrument Industry, 2007-2014
  • Number of Musical Instrument Manufacturers in China, 2008-2014
  • Industrial Sales Output Value of China Musical Instrument Manufacturing Industry, 2008-2013
  • Export Delivery Value of China Musical Instrument Manufacturing Industry, 2008-2014
  • Operating Revenue of China's Musical Instrument Manufacturing Industry, 2008-2014
  • Total Profit of China's Musical Instrument Manufacturing Industry, 2008-2014
  • Gross Margin of China's Musical Instrument Manufacturing Industry, 2008-2013
  • Ownership of Pianos per 100 Urban Households in China, 2000-2020E
  • China's Piano Output, 2008-2017E
  • Output Structure of Pianos in China by Product, 2005-2013
  • China's Piano Apparent Consumption, 2008-2014
  • China's Piano Apparent Consumption Structure by Product, 2008-2013
  • Structure of the Number of Piano Enterprises in China, 2013
  • Output of 5 Major Piano Manufacturers in China, 2011-2013
  • Output Structure of Piano Enterprises in China by Corporate Type, 2012-2013
  • Brands of Major Piano Manufacturers in China, 2013
  • Competition Structure of China Piano Market, 2013
  • China's Piano Export Volume, 2008-2014
  • China's Piano Export Structure by Destination, 2013-2014
  • China's Export Structure by Product, 2008-2013
  • China's Piano Import Volume, 2008-2014
  • China's Piano Import Structure by Product, 2008-2013
  • China's Piano Import Structure by Import Source, 2013-2014
  • Quoted Price of Major Piano Brands in China (Median), 2004-2014
  • Revenue and Net Income of Yamaha Corporation, FY2010-FY2015
  • Revenue Structure of Yamaha Corporation by Product, FY2013-FY2015
  • Revenue of Yamaha Corporation by Region, FY2010-FY2015
  • Piano Output of Hangzhou Yamaha Musical Instruments, 2008/2013
  • Revenue of Musical Instruments of Yamaha Corporation in China, FY2012-FY2014
  • Revenue and Net Income of Steinway Musical Instruments, 2008-2013
  • Operating Revenue Structure of Steinway Musical Instruments by Product, 2012-2013
  • Piano Revenue of Steinway Musical Instruments, 2010-2013
  • Piano Revenue Structure of Steinway Musical Instruments by Region, 2013
  • Piano Revenue of Steinway Musical Instruments in China, 2011-2013
  • Revenue and Net Income of KAWAI, FY2008-FY2014
  • Revenue of KAWAI by Product, FY2008-FY2014
  • Revenue Structure of KAWAI by region, FY2008-FY2014
  • KAWAI's Main Piano Products
  • Piano Revenue Structure of KAWAI by Region, FY2012-FY2014
  • Revenue of KAWAI in China, FY2008-FY2014
  • Number of Employees of Pearl River Piano, 2010-2013
  • Revenue and Net Income of Pearl River Piano, 2009-2014
  • Revenue Structure of Pearl River Piano by Product, 2012-2014
  • Revenue Structure of Pearl River Piano by Region, 2009-2014
  • Gross Margin of Pearl River Piano by Product, 2009-2014
  • (Piano) Revenue and Growth Rate of Pearl River Piano, 2009-2014
  • (Piano) Output and Sales Volume of Pearl River Piano, 2012-2013
  • Number of Employees of Hailun Piano, 2009-2013
  • Revenue Structure of Hailun Piano's Major Clients, 2012-2014
  • Revenue and Net Income of Hailun Piano, 2009-2014
  • Revenue Structure of Hailun Piano by Product, 2012-2014
  • Revenue Structure of Hailun Piano by Region, 2009-2014
  • Gross Margin of Hailun Piano by Product, 2009-2014
  • (Piano) Revenue and Growth Rate of Hailun Piano, 2009-2014
  • (Piano) Output and Sales Volume of Hailun Piano by Product, 2009-2013
  • Revenue of Xinghai Piano, 2007-2014
  • (Piano) Output of Xinghai Piano, 2008-2013
  • Output Structure of Xinghai Piano by Product, 2013
  • Revenue of Yichang Jinbao, 2008-2014
  • Piano Output of Yichang Jinbao, 2008/2013
  • Piano Output Structure of Yichang Jinbao by Product, 2013
  • Piano Sales Volume of Yichang Jinbao, 2008-2013
  • Output Structure of Tianjin Young Chang Music by Product, 2013
  • Marketing Network of Goodway Piano in China, 2013
  • Exports Proportion of Goodway Piano, 2013
  • Output of Goodway Piano by Product, 2008/2013
  • Output of Shanghai Eurasian Piano by Product, 2008/2013
  • Output of Macao Piano by Product, 2008/2013
  • Growth Rate for Supply of Pianos in China and the World, 2008-2017E
  • Growth Rate for Piano Demand in China, 2009-2014
  • Import and Export Volume of Pianos in China, 2008-2014
  • Growth Rate for Revenue of Major Global Piano Manufacturers, 2009-2014
  • Competitive Landscape of Piano Market in China, 2013

Related Compnaies

  • Guang Zhou Pearl River Piano Group Co.,Ltd(002678.SZ)
  • Hailun Piano Co.,Ltd.(300329.SZ)
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