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市場調查報告書

全球和中國的動畫產業報告

Global and China Animation Industry Report, 2015

出版商 ResearchInChina 商品編碼 224883
出版日期 內容資訊 英文 130 Pages
商品交期: 最快1-2個工作天內
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全球和中國的動畫產業報告 Global and China Animation Industry Report, 2015
出版日期: 2015年11月02日 內容資訊: 英文 130 Pages
簡介

2014年,中國的動畫產業的產量超過10,00億人民幣,與前一年同期比較增加14.84%。

本報告提供全球和中國的動畫產業調查分析、產業概要、發展趨勢、製作與流通市場、衍生產業驗證、主要企業簡介等相關的系統性資訊。

第1章 動畫產業概要

  • 定義
  • 產業鏈
  • 經營模式
  • 經濟特性
  • 發展趨勢

第2章 全球動畫產業的發展

  • 概要
  • 美國
  • 日本
  • 韓國

第3章 中國的動畫產業的發展

  • 政策支援
  • 產量
  • 企業分析
  • 競爭格局

第4章 中國的動畫製作、流通市場

  • TV動畫
  • 動畫電影
  • 動畫遊戲
  • 漫畫
  • 新的媒體市場
  • 動畫產業基礎

第5章 中國的動畫衍生產業

  • 概要
  • 動畫玩具
  • 動畫服裝
  • 主題公園
  • 品牌認證

第6章 全球動畫產業的主要企業

  • Disney
  • BANDAINAMCO群組
  • Hasbro
  • DreamWorks
  • Pixar Animation
  • 東映動畫
  • 創通
  • 吉卜力工作室

第7章 中國的動畫產業的主要企業

  • Guangdong Alpha Animation And Culture Co., Ltd.
  • Meisheng Cultural & Creative Corp., Ltd.
  • Huawei Technology Co., Ltd
  • Fantawild Holdings Inc.
  • Taomee Holdings Limited
  • CCTV ANIMATION.COM
  • Zhejiang Zhongnan Animation Co. Ltd
  • Toonmax Media Co., Ltd.
  • Tencent Animation

第8章 市場概要與發展預測

  • 市場概要
  • 發展預測

圖表

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目錄
Product Code: LMX072

Chinese animation industry has maintained the momentum of robust growth from 2014 on, thanks to the government's supportive policies on animation industry and booming Internet-based new media distribution channels. In 2014, the total output value of China's animation industry exceeded RMB100 billion, up 14.84% from a year earlier.

The animation industry of China characterizes the following during 2014-2015:

The production of animation declined, but box-office earnings of animated movies kept going up. In 2014, China produced 138,579 minutes of domestic TV cartoons, down 32.31% year on year, the lowest level since 2009 and only half of the peak in 2011. There are two main reasons: 1) Fierce market competition resulted in slim profits for some animation firms to stay afloat. 2) Proposal for animation production transiting from quantity to quality put forward in the 12th Five-Year Plan (2011-2015) promoted local authorities to optimize their support schemes.

In 2014, a total of 45 animated movies were released in Chinese mainland theatres, generating total box office of nearly RMB3 billion, including about RMB1.9 billion contributed by 17 imported animated movies and RMB1.06 billion by 28 domestic ones.

The rise and prosperity of new media channels represented by mobile Internet and smart TV fueled the development of animation industry. The influence of Internet on the animation industry is reflected in the following three aspects: 1) New media channels are more demanding on the segmentation of animation content. Video websites have special column for animations. 2) Animation is endowed with the property of being social to meet people's social needs, such as "barrage", animation fairs, and animation communities. 3) New media provides demand for animation derivatives like games on desktop and mobile devices.

Take U17.com (a premier platform for original comics and animations) for example, its animated short "One Hundred Thousand Bad Jokes" was broadcast for hundreds of millions of times, and the movie of the same name released in early 2015 recorded a box office of RMB118 million.

Derivatives market size continued to expand. In 2014, the Chinese animation derivatives market scale grew by 19.7% year on year to RMB31.6 billion, or 31.6% of the entire animation industry (with a growth rate of 14.8%). Animation toys hold the highest proportion, more than half of the whole Chinese animation derivatives market size, followed by animation apparel and animation publishing with a share of 16% and 4%, respectively.

Major listed animation companies continuously extended industry chain with the aim of making a business presence throughout the whole industry via M&As.

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Global and China Animation Industry Report, 2015 highlights the followings:

  • Overview of global animation industry, mainly involving support policies, industrial pattern, as well as development model and profit model of U.S., Japanese and South Korean animation industries;
  • Overview of China's animation industry, including support policies, output value, type of company, competitive landscape, etc.
  • Analysis of the Chinese animation production and distribution markets, covering mainly TV animation, animated film, animation game, cartoon, new media market and animation industrial base;
  • Analysis of China's animation derivatives industries, involving cartoon toys, animation apparel, theme park, etc.;
  • Operation, anime works, business model, development strategy, performance forecast of 8 multinational companies and 9 Chinese animation companies.

Table of Contents

Preface

1. Overview of Animation Industry

  • 1.1 Basic Concept
  • 1.2 Industrial Chain
  • 1.3 Business Model
  • 1.4 Economic Characteristics
  • 1.5 Features of Development

2. Development of Global Animation Industry

  • 2.1 Overall
    • 2.1.1 Support Policy
    • 2.1.2 Market Pattern
    • 2.2 United States
    • 2.2.1 Overview
    • 2.2.2 Development History
    • 2.2.3 Industry Chain
  • 2.3 Japan
    • 2.3.1 Overview
    • 2.3.2 Development History
    • 2.3.3 Industry Chain
  • 2.4 South Korea

3. Development of China's Animation Industry

  • 3.1 Policy Support
  • 3.2 Output Value
  • 3.3 Animation Enterprises
    • 3.3.1 Major Participants
    • 3.3.2 Production-based
    • 3.3.3 Media-based
    • 3.3.4 Integrated Operation-based
  • 3.4 Competitive Landscape
    • 3.4.1 Overseas Companies' Layout in China
    • 3.4.2 Attention from Capital

4. Chinese Animation Production and Distribution Markets

  • 4.1 TV Animation
  • 4.2 Animated Film
  • 4.3 Animation Game
  • 4.4 Cartoon
  • 4.5 New Media Market
  • 4.6 Animation Industry Base

5. China's Animation Derivative Industry

  • 5.1 Overview
  • 5.2 Animation Toy
  • 5.3 Anime Apparel
  • 5.4 Theme Park
  • 5.5 Brand Authorization
    • 5.5.1 Market Scale
    • 5.5.2 Characteristics and Existing Problems
    • 5.5.3 Trends

6. Typical Companies in Global Animation Industry

  • 6.1 Disney
    • 6.1.1 Profile
    • 6.1.2 Main Business
    • 6.1.3 Development History
    • 6.1.4 Operation
    • 6.1.5 Business Model
    • 6.1.6 Competitive Edges
  • 6.2 Bandai Namco Group
    • 6.2.1 Profile
    • 6.2.2 Development History
    • 6.2.3 Operation
    • 6.2.4 Performance Forecast
    • 6.2.5 Development Strategy
  • 6.3 Hasbro
    • 6.3.1 Profile
    • 6.3.2 Development History
    • 6.3.3 Brand Introduction
    • 6.3.4 Operation
    • 6.3.5 Development Planning
  • 6.4 DreamWorks
    • 6.4.1 Profile
    • 6.4.2 Operation
  • 6.5 Pixar Animation
    • 6.5.1 Profile
    • 6.5.2 Development History
    • 6.5.3 Operation
  • 6.6 Toei Animation
    • 6.6.1 Profile
    • 6.6.2 Development History
    • 6.6.3 Operation
  • 6.7 Sotsu
    • 6.7.1 Profile
    • 6.7.2 Development History
    • 6.7.3 Operation
  • 6.8 Studio Ghibli

7. Typical Enterprises in China's Animation Industry

  • 7.1 Guangdong Alpha Animation and Culture Co., Ltd.
    • 7.1.1 Profile
    • 7.1.2 Development History
    • 7.1.3 Operation
    • 7.1.4 Revenue Structure
    • 7.1.5 Gross Margin
    • 7.1.6 R&D Costs
    • 7.1.7 Competitive Edges
    • 7.1.8 Full Acquisition of Beijing April Star Network Technology Co., Ltd.
    • 7.1.9 Strategic Layout
    • 7.1.10 Performance Forecast
  • 7.2 Meisheng Cultural & Creative Corp., Ltd.
    • 7.2.1 Profile
    • 7.2.2 Development History
    • 7.2.3 Products
    • 7.2.4 Operation
    • 7.2.5 Revenue Structure
    • 7.2.6 Gross Margin
    • 7.2.7 Subsidiaries and Joint-Stock Companies
    • 7.2.8 Acquisition of Shanghai Yingqi Animation
    • 7.2.9 Cooperation with Alibaba Pictures
    • 7.2.10 Performance Forecast
  • 7.3 Huawei Technology Co., Ltd.
    • 7.3.1 Profile
    • 7.3.2 Development History
    • 7.3.3 Operation
    • 7.3.4 Revenue Structure
    • 7.3.5 Gross Margin
    • 7.3.6 R&D Costs
    • 7.3.7 Customers and Suppliers
    • 7.3.8 Subsidiaries and Joint-Stock Companies
    • 7.3.9 Acquisitions
    • 7.3.10 Performance Forecast
  • 7.4 Fantawild Holdings Inc.
    • 7.4.1 Profile
    • 7.4.2 Business
    • 7.4.3 Development Strategy
  • 7.5 Taomee Holdings Limited
    • 7.5.1 Profile
    • 7.5.2 Development History
    • 7.5.3 Business
    • 7.5.4 Operation
  • 7.6 CCTV Animation Inc.
  • 7.7 Zhejiang Zhongnan Animation Co. Ltd
    • 7.7.1 Profile
    • 7.7.2 Operation
    • 7.7.3 Main Customers
    • 7.7.4 R&D Costs
    • 7.7.5 Cooperation with Royal Group
  • 7.8 Toonmax Media Co., Ltd.
    • 7.8.1 Profile
    • 7.8.2 Business
    • 7.8.3 Advantages and Disadvantages
  • 7.9 Tencent Animation

8. Market Summary and Development Forecast

  • 8.1 Market Summary
  • 8.2 Development Forecast
    • 8.2.1 Drivers
    • 8.2.2 Output Value Forecast

Selected Charts

  • Animation Industry Chain
  • Business Model of Animation Industry
  • Characteristics of "Industrial Culturalization" and "Cultural Industrialization"
  • Themes Embodied in Classic Cartoon Images in U.S. and Japan
  • Broadcast of Classic Cartoon Images
  • Correlation Effects of Animation Industry
  • Support Policies on Animation Industry and Effects in Developed Nations
  • Support Measures on Animation Industry in Overseas Countries
  • Three Echelons of Global Animation Industry
  • Comparison of the Development of Animation Industry in Major Countries
  • Development History of Animation Industry in the United States
  • Animation Industry Chain in United States
  • Animation Market Structure in Japan, 2002-2013
  • Production Length of Child Family Animation and Late-night TV Animation in Japan, 2002-2014
  • Development History of Animation Industry in Japan
  • Animation Industry Chain in Japan
  • Investment Chain of Animation Industry in Japan
  • Support Policies on Animation Industry in China
  • Output Value and YoY Change of Animation Industry in China, 2009-2014
  • Major Participants in Animation Industry
  • Major Typical Companies in China's Animation Industry Chain
  • Major Animation Images and Producers in China, 2007-2015
  • Government Subsidies to Animation Industry in China
  • Comparison of Six Animation Satellite TV Channels in China
  • Major Listed Companies in Animation Derivative Industry in China
  • Revenue and Net Income of Major Animation Derivatives Companies in China, 2014-2015
  • YoY Change in Revenue and Net Income of Major Animation Derivatives Companies in China, 2014-2015
  • Overseas Animation Companies' Layout in China
  • Chinese Animation Content Consumer Market Structure, 2014
  • Number of Chinese Animation Companies that Had Been Financed, 2008-2014
  • Number of Chinese Cartoons, 2010-2015
  • Duration of Chinese Cartoons, 2007-2015
  • Number of Chinese Animated Films, 2009-2015
  • Box Office Revenue of the Chinese Animated Film Market, 2008-2015
  • Box Office Revenue Proportion of Domestic Animated Films to All Animated Films in China, 2009-2015
  • Number of Chinese Animated Films with Box Office Revenue of over RMB50 million, 2010-2014
  • Online Game Market Scale in China, 2011-2015
  • Structure of Online Game Market Scale in China, 2011-2015
  • Top10 Chinese Comic Works on ac.qq.com
  • New Media Distribution Channels for Animation
  • Mainstream Independent Animation Websites in China
  • Smartphone Ownership in China by Age Group
  • Mobile Animation Market Scale in China, 2009-2015
  • Three Types of Animation Industrial Bases in China
  • List of Animation Industrial Bases in China
  • Operation Models of Animation Industrial Bases in China
  • Market Scale of Animation Derivative in China, 2009-2015
  • Share of Animation Derivative Market Segments in China, 2014
  • Market Scale of Animation Toy in China, 2007-2015
  • Market Scale of Animation Apparel in China, 2007-2015
  • Major Domestic Animation Apparel Enterprises in China
  • Global Presence of Disneyland
  • Passenger Traffic Forecast of Shanghai Disneyland Park
  • Shenzhen Huaqiang's Theme Parks
  • Global Animation Brand Authorization Market Scale, 2014
  • Profile of Disney
  • Main Businesses of Disney
  • Global Business Presence of Disney
  • Development History of Disney
  • Main Financial Metrics of Disney, FY2014-FY2015
  • Revenue and Operating Income Structure of Disney by Business, FY2014-FY2015
  • Brand Value Chain of Disneyland
  • Brand-based Industrial Structure of Disneyland
  • Business Model of Disneyland
  • Main Business Units of Bandai Namco Group
  • Development History of Bandai Namco Group
  • Milestones of Bandai Namco Group
  • Main Financial Metrics of Bandai Namco Group, FY2014-FY2015
  • Revenue and Operating Income Structure of Bandai Namco Group by Business, FY2014-FY2015
  • Main Financial Metrics of Bandai Namco Group, Q1 FY2016
  • Revenue and Operating Income of Bandai Namco Group by Business, Q1FY2016
  • Main Financial Metrics of Bandai Namco Group, FY2015-FY2016E
  • Revenue and Operating Income of Bandai Namco Group by Business, FY2015-FY2016E
  • Mid-term Development Planning of Bandai Namco Group
  • Profile of Hasbro
  • Business Industry Chain of Hasbro
  • Development History of Hasbro
  • Brand Development of Hasbro
  • Brands of Hasbro
  • Main Financial Metrics of Hasbro, 2010-2015
  • Revenue Structure of Hasbro by Business, 1Q-3Q2014-2015
  • Revenue Structure of Hasbro by Product, 1Q-3Q2014-2015
  • Hasbro's Plan for Branding
  • Brands Vigorously Promoted by Hasbro, 2015
  • Box Office of Animated Films of DreamWorks, 1998-2015
  • Development History of Pixar Animation Studios
  • Box Office of Animated Films of Pixar Animation Studios
  • Pixar Animation Studios' Animation Films Planned to Hit Screens, 2015-2019
  • Profile of Toei Animation
  • Development History of Toei Animation
  • Production Process of Cartoon Images of Toei Animation
  • Business of Toei Animation
  • Global Presence of Toei Animation
  • Main Financial Metrics of Toei Animation, FY2010-FY2014
  • Main Financial Metrics of Toei Animation, Q1FY2015
  • Profile of Sotsu
  • Development History of Sotsu
  • Main Businesses of Sotsu
  • Revenue and Operating Income of Sotsu, FY2012-FY2015
  • Box Office of Main Animated Films of Studio Ghibli
  • Development History of Guangdong Alpha Animation and Culture, 2011-2015
  • Revenue and Net Income of Guangdong Alpha Animation and Culture, 2009-2015
  • Revenue Structure of Guangdong Alpha Animation and Culture by Business, 2010-2015
  • Revenue Structure of Guangdong Alpha Animation and Culture by Region, 2006-2014
  • Gross Margin of Guangdong Alpha Animation and Culture by Business, 2010-2015
  • R&D Costs and % of Total Revenue of Guangdong Alpha Animation and Culture, 2011-2015
  • Development History of Business Industrial Chain of Guangdong Alpha Animation and Culture
  • Revenue and Net Income of Guangdong Alpha Animation and Culture, 2015-2017E
  • Development Course of Meisheng Cultural & Creative
  • Apparel Products of Meisheng Cultural &Creative
  • Revenue and Net Income of Meisheng Cultural & Creative, 2010-2015
  • Revenue Structure of Meisheng Cultural & Creative by Business, 2009-2015
  • Revenue Structure of Meisheng Cultural & Creative by Region, 2009-2015
  • Gross Margin of Meisheng Cultural & Creative, 2010-2015
  • Operating Data of Subsidiaries and Joint-Stock Companies of Meisheng Cultural & Creative, 2015H1
  • Multi-Dimensional Cooperation between Meisheng Cultural & Creative and Alibaba Pictures
  • Revenue and Net Income of Meisheng Cultural & Creative, 2015-2017E
  • Development History of Huawei Technology
  • Revenue and Net Income of Huawei Technology, 2009-2015
  • Revenue Structure of Huawei Technology by Business, 2009-2015
  • Revenue Structure of Huawei Technology by Region, 2010-2015
  • Gross Margin of Huawei Technology by Product, 2010-2015
  • R&D Costs and % of Total Revenue of Huawei Technology, 2009-2014
  • Huawei Technology's Revenue from Top5 Customers and % of Total Revenue, 2014
  • Huawei Technology' Procurement from Top5 Suppliers and % of Total Procurement, 2014
  • Operating Data of Subsidiaries and Joint-Stock Companies of Huawei Technology, 2015H1
  • Revenue and Net Income of Huawei Technology, 2015-2017E
  • Industrial Bases of Fantawild
  • Theme Parks of Fantawild in China
  • Culture Content Products and Services of Fantawild
  • Development Planning of Fantawild
  • Development History of Taomee
  • Businesses of Taomee
  • Key Operating Indicators of Taomee, 2014-2015
  • Development Overview of CCTV Animation
  • Partners of Zoland Animation
  • Key Operating Indicators of Zoland Animation, 2013-2015
  • Revenue and Gross Margin of Zoland Animation by Business, 2013-2014
  • Revenue Breakdown of Zoland Animation by Region, 2013-2014
  • Zoland Animation's Revenue from Top5 Customers and % of Total Revenue, 2015H1
  • R&D Costs and % of Total Revenue of Zoland Animation, 2013-2015
  • Business Architecture of Toonmax Media
  • Partners of Toonmax Media
  • Comparison of Distribution Channels for Animation Products
  • Urbanization Rate in China, 1970-2014
  • Fertility Rate in China, 1952-2014
  • Output Value of China's Animation Industry, 2015-2017E
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