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市場調查報告書
全球和中國的動畫產業報告:2011年
Global and China Animation Industry Report, 2011
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全球和中國的動畫產業報告:2011年 是由出版商ResearchInChina在2011年11月所出版的。
這份英文市場調查報告書包含95 Pages 價格從美金2200起跳。
2010年，中國的動畫產業總生產量是470億840萬人民幣，和前一年相比增加了27.8%。預計2015年總生產量將高達1200億人民幣的規模。
本報告提供全球和中國的動畫產業調查分析，全球市場概要、中國市場產業規模、市場佔有率、產品類型，TV動畫製作和作品登記，動畫電影市場概要，電影製作分析，漫畫出版業，新的媒體動畫，動畫週邊商品等驗證，也包含主要企業簡介，為您概述為以下內容。
第1章 動畫產業概要
第2章 全球動畫產業
- 美國
- 日本
- Disney
- BANDAI拿姆科集團
- Pixar Animation
- DreamWorks
- 東映動畫
- Production I.G
- 創通
第3章 中國的動畫產業概要:2010年∼2011年
- 產業規模
- 國內動畫市場佔有率
- 動畫的產品類型
- TV動畫
- 動畫企業
- 產業叢集效果
第4章 TV動畫產業
第5章 動畫電影和漫畫產業分析
第6章 動畫週邊產業
- 新的媒體動畫產業
- 動畫週邊商品分析
- 以動畫產業為基礎的分析
第7章 代表性企業
- ALPHA
- Talkweb Information
- Toonmax Media Co., Ltd.
- Huawei Toys Craft Co., Ltd.
- IDMT
- Creative Power Entertaining
- Jiang Toon Animation Co., Ltd.
- Greatdreams
- Skynet Asia Culture Communication
- CCTV ANIMATION.COM
- Sunchime Group Ltd.
- Zhongnan Group Cartoon Television Co., Ltd.
第8章 中國的動畫產業預測
- 發展前景
- TV動畫的產量預測
- TV動畫製作預測
- 動畫電影的產量預測
圖表
Abstract
In 2010, the total output value of animation industry in China increased by
27.8% year-on-year to RMB47.084 billion. In 2015, the total output value is
expected to reach RMB 120 billion, and the market scale of overall industry
Chain will surpass RMB200 billion. However, the market occupancy of domestic
animation industry still remains small, which was no more than 12% in 2010, a
steep decrease over the past two years.
Completed Domestic TV Cartoons in China, 2004-2010
Source: The State Administration of Radio,
Film and Television; ResearchInChina
‘Global and China Animation Industry Report 2011’ highlights:
- Overview of animation industry; animation industry in the United States,
Japan and other countries; industry scale, market occupancy, product type of
China's animation industry;
- Production and product registration of TV animation industry; overview of
animation film market; analysis of film production, comics publication
industry, new media animation, animation derivatives, animation industry base;
- Analysis of 7 key foreign animation enterprises, namely, Disney, Bandai
Namco Group, Pixar Animation Studios, DreamWorks, Toei Animation, Production
I.G, and Sotsu; analysis of 12 typical China- based animation enterprises,
including ALPHA, Talkweb Information, ToonmaxMedia, HuaweiToys Craft, IDMT,
Jiang Toon Animation, Greatdreams, SkynetAsia Culture Communication, CCTV
Animation, SunchimeGroup and ZhongnanGroup Cartoon Television.
Since 2004, the number of Chinese animation production enterprises has been on
the rise, with the number of enterprises engaged in the production of TV
cartoons rising to 200 in 2010 from 15 in 2004. Meanwhile, a host of
registered animation film production institutions have emerged, with the
figure increasing to 68 in 2010 from 25 in 2008..
ALPHA:
In H1 2011, the operating revenue increased by 54.66% year-on-year to
RMB478.02 million, and the net income grew by 30.22% year-on-year to RMB59.34
million. Presently, it focuses on the business model of “animation plus
toy”, with the core value resting with animation content, and the profit
largely sourcing from the sales of animation toys.
TalkwebInformation:
In H1 2011, the operating revenue from its mobile phone animation business
increased by 81.23% year-on-year to RMB52.018 million.
HuaweiToys Craft:
In H1 2011, among all the company's businesses, in terms of operating revenue,
intelligent toy business occupied the top position with nearly RMB80 million;
in terms of gross margin, animation toy business ranked the first place with
32.53%.
Table of Contents
1. Overview of Animation Industry
- 1.1. Definition
- 1.2. Industrial Chain
- 1.3. Business Model
- 1.4. Economic Characteristics
2. Animation Industry in Foreign Countries
- 2.1. Animation Industry in the United States
- 2.1.1. Overview
- 2.1.2. Development History
- 2.1.3. Development Model
- 2.2. Animation Industry in Japan
- 2.2.1. Overview
- 2.2.2. Development History
- 2.2.3. Industrial Chain and Profit Model
- 2.3. Disney
- 2.3.1. Profile
- 2.3.2. Operation
- 2.3.3. Industrial Architecture and Business Model
- 2.4. Bandai Namco Group
- 2.4.1. Profile
- 2.4.2. Operation
- 2.5. Pixar Animation
- 2.5.1. Profile
- 2.5.2. Operation
- 2.6. DreamWorks
- 2.6.1. Profile
- 2.6.2. Operation
- 2.7. Toei Animation
- 2.8. Production I.G
- 2.9. Sotsu
3. Overview of China Animation Industry in 2010-2011
- 3.1. Industrial Scale
- 3.2. Market Share of Domestic Animation
- 3.3. Animation Product Types
- 3.3.1. TV Animation
- 3.3.2. Animated Film
- 3.4. TV Animation
- 3.5. Animation Enterprise
- 3.6. Industrial Cluster Effect
4. TV Animation Industry
- 4.1. Production and Registration of Domestic TV Animation
- 4.1.1. Registered Production Quantity
- 4.1.2. Distribution of Registered Institutions
- 4.2. Creation and Production of Domestic TV Animation
- 4.2.1. Creation and Production in 2010
- 4.2.2. Creation and Production in 2004-2010
5. Animated Film and Comic Industry Analysis
- 5.1. Animated Film
- 5.1.1. Overview of China Animated Film Industry
- 5.1.2. Domestic Animated Film Production
- 5.2. Analysis of Comics Publishing Industry
6. Animation Derivative Industry
- 6.1. New Media Animation Industry
- 6.2. Analysis of Animation Derivative Product
- 6.2.1. Animation Toy Market
- 6.2.2. Theme Park
- 6.3. Analysis of Animation Industry Base
7. Typical Enterprises
- 7.1. ALPHA
- 7.1.1. Profile
- 7.1.2. Business Model
- 7.1.3. Operation
- 7.1.4. Development Strategy
- 7.1.5. Latest Development
- 7.2. TalkwebInformation
- 7.2.1. Profile
- 7.2.2. Operation
- 7.2.3. Latest Development
- 7.3. ToonmaxMedia Co., Ltd.
- 7.3.1. Profile
- 7.3.2. Operation
- 7.3.3. Latest Development
- 7.4. HuaweiToys Craft Co., Ltd.
- 7.4.1. Profile
- 7.4.2. Operation
- 7.4.3. Latest Development
- 7.5. IDMT
- 7.5.1. Profile
- 7.5.2. Operation
- 7.5.3. Latest Development
- 7.6. Creative Power Entertaining
- 7.7. Jiang ToonAnimation Co., Ltd.
- 7.8. Greatdreams
- 7.9. SkynetAsia Culture Communication
- 7.10. CCTV ANIMATION.COM
- 7.11. SunchimeGroup Ltd.
- 7.12. ZhongnanGroup Cartoon Television Co., Ltd.
8. Forecast of China Animation Industry
- 8.1. Development Prospects
- 8.2. Output Value Forecast of TV Animation
- 8.3. Production Forecast of TV Animation
- 8.4. Output Value Forecast of Animated Film
Selected Charts
- Industrial Chain of Animation Industry
- Business Model of Animation Industry
- Characteristics of "Industrial Culturalization" and " Cultural
Industrialization"
- Development History of American Animation Industry
- Development History of Japanese Animation Industry
- Japanese Animation Industry Chain
- Quantity and Distribution of Disneyland, 2011
- Value Chain of Disney Brand
- Industry Structure of Disney Brand
- Business Model of Disney
- Operating Revenue and Growth Rate of Disney, 2008-Q3 2011
- Net Income and Growth Rate of Disney, 2008-Q3 2011
- Revenue Structure of Disney, 2008-2010
- Operating Revenue and Growth Rate of Bandai Namco Group, 2008-2011
- Net Income and Growth Rate of Bandai Namco Group, 2008-2011
- Film Showing and Box Office of Pixar, 2010-2014
- Assets, Operating Revenue and Net Income of DreamWorks Animation, 2009-2011
- Box Office of DreamWorks 3D Animation, 1998-2011
- Operating Revenue and Net Income of Toei Animation, Mar. FY2008-Mar. FY2012
- Operating Revenue and Profit of Production I.G (by Business), Jun-Aug 2011
- Animation Products of Production I.G, 2010-2012
- Operating Revenue and Profit of Sotsu, Aug 2005-Aug 2011
- Growth of SotsuAgency Co., Ltd.
- Animation Industry Ranking by Output Value, 2010
- Market Share of Domestic Animation Industry, 2008-2010
- Theme Structure of Domestic TV Cartoon, 2010
- Output and Broadcasting Time Growth Rate of Domestic TV Cartoon, 2007-2010
- Quantity of Animation Enterprises, 2008-2010
- Top 10 Domestic TV Cartoon Producers, 2006-2010
- Registration of Domestic TV Cartoon, 2004-2011
- Registration of Domestic TV Cartoon, Jan.-Sep. 2011
- Top 10 Domestic TV Cartoon Registered Institutions, 2010
- Production Status of Domestic TV Cartoon by Region in China, 2010
- Top 10 Original TV Cartoon Producers in China, 2010
- Production of Domestic TV Cartoon, 2004-2010
- Production Status of Domestic TV Animation by Region in China, 2007-2010
- Top 10 TV Cartoon Producers in China by Output, 2007-2010
- Top 10 Cities in China by Output of Original TV Cartoon, 2007-2010.
- Comparison Between Domestic Animation Registered and Actual Production,
2004-2010
- Box Office Structure of Chinese Animation Film, 2010
- Box Office Rankings of Chinese Animation Film Market, 2010
- Total Box Office of Domestic Animated Film, 1999-2010
- Interests Distribution Structure of Domestic Animated Film, 2010
- Ranking of Animation / Comics Sold Through Dangdang, 2010
- Size of Mobile Internet Users
- Size, Growth Rate and Penetration Rate of Internet Users, 2007-2011
- Export Value and Growth Rate of Chinese toys, 2005-2010
- New Animation Theme Parks to be Built in China, 2010-2011
- Regional Distribution of Animation Industry Bases
- Authority of Animation Industry Base
- Types of Animation Industry Bases in China
- Operation Mode of China Animation Industry Base
- Domestic TV Animation Production of China Animation Industry Base, 2010
- Business Model of ALPHA
- Operating Revenue and Growth Rate of ALPHA, 2006-2011
- Net Income and Growth Rate of ALPHA, 2006-2011
- Operating Revenue and Growth Rate of TalkwebInformation, 2006-2011
- Net Income and Growth Rate of TalkwebInformation, 2006-2011
- Operating Revenue Structure of TalkwebInformation, 2010
- Operating Revenue and Growth Rate of HuaweiToys Craft Co., Ltd., 2007-2011
- Net Income and Growth Rate of HuaweiToys Craft Co., Ltd., 2007-2011
- Intelligent Toy Revenue and Proportion of HuaweiToys Craft Co., Ltd.,
2007-2010
- Operating Revenue Structure of HuaweiCraft Co., Ltd., H1 2011
- Operating Revenue and Growth Rate of IDMT, 2007-2011
- Net Income and Growth Rate of IDMT, 2007-2011
- Revenue Structure of Greatdreams, 2010
- Output Value and Broadcasting Market Scale of China TV Cartoon, 2009-2015E
- Production Status of Domestic TV Cartoon, 2004-2015E
- Market Scale of China Animated Film, 2007-2015E
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