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市場調查報告書
中國啤酒產業報告:2010年∼2012年
China Beer Industry Report, 2010-2012
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中國啤酒產業報告:2010年∼2012年 是由出版商ResearchInChina在2011年11月所出版的。
這份英文市場調查報告書包含81 Pages 價格從美金1800起跳。
本報告提供中國啤酒產業調查分析，彙整市場規模與預測(生產·銷售量，收益)，不同地區的市場趨勢，競爭格局和開發趨勢等資訊，也包含主要企業簡介，為您概述為以下內容。
第1章 中國啤酒產業概要:2010年∼2012年
第2章 中國地區啤酒市場:2010年∼2011年
- 西部地區
- 中部地區
- 中國東北地區
- 中國東部地區
- 中國南部地區
第3章 中國啤酒產業的發展:2010年∼2012年
- 企業的競爭
- 產業的競爭
- 重整，收購與合併，生產能力的擴大
第4章 中國主要啤酒製造商
- Tsingtao
- Yanjing
- China Resources Snow
- Zhujiang (Pearl River)
- Chongqing Beer
- Jinxing Beer (Kingstar)
- Huiquan Beer
- Lanzhou Huanghe
- Tibet Galaxy Science & Technology Development
第5章 中國外資啤酒製造商
- Anheuser-Busch InBev
- Carlsberg
- 朝日啤酒
- 三得利
- Heineken
- SAB Miller
圖表
Abstract
The beer output and sales volume of China have both seen stable growth in
recent years, with the CAGR in 2007-2010 reaching 4.5%. In 2010, the beer
sales volume of China reached 44.479 million kl, realizing the sales-output
ratio of 99.3%. Considering the increasingly growing target consumer group as
well as people's enhanced consumption capability, the beer demand in Chinese
market is expected to see moderate growth, with the targeted beer sales volume
in 2012 hitting 51.48 million kl.
In terms of regional development, beer enterprises have made increased effort
to develop markets in West China. For example, Yanjingbuilt 200,000 tons of
capacity in Nanchong, Sichuan Province in 2010, expanding the total capacity
in the region to 300,000 tons; in August 2011, China Resources Snow lavished
RMB300 million to build a plant with the capacity of 200,000 klin Yinchuan; in
August 2011, Carlsberg became the controlling shareholder of 7 beer companies
under Chongqing Beer after it became the second largest shareholder of
Chongqing Beer in April 2010.
In terms of competition pattern, beer enterprises are expanding their
respective market share by means of acquisition and expansion in recent years.
A case in point is Tsingtao, which took over Hangzhou ZijintanBrewery Company
in 2011, a move to consolidate its business in Zhejiang market. In addition,
the 11 expansion projects including the expansion of its No.2 plant and
Shanghai plant as well as the new Shijiazhuang plant construction project will
all be completed. In 2010, the sales volume of Tsingtao attained 6.35 million
kl, with the market share of 14.3% (by sales volume), second only to China
Resources Snow (20.9%). And the market share of Tsingtao is expected to
increase to 16.8% in 2012.
In 2011-2015, beer titans will develop in different directions. Tsingtao
focuses on quality and profit, while China Resources Snow is eager to change
the low-end image; Anheuser-Busch InBevis bent on the brand integration, while
Yanjingand Carlsberg seek to establish footholds in South and West China.
The report underscores China's beer industry in the following aspects:
- Market scale and prospect, including output and sales volume, overall
revenue and profit;
- Market features by region, including output by region these years and
regional beer enterprises;
- Competition pattern and development tendency;
- Development of nine key homegrown enterprises, including overall
operation, capacity, output and development strategy;
- Development of six foreign beer enterprises in China, including M&A and
development strategy.
Table of Contents
1. Overview of China Beer Industry, 2010-2012
- 1.1 Definition & Classification
- 1.2 Rising Sales/Output Ratio
- 1.3 Rising Revenue
2. Regional Beer Markets in China, 2010-2011
- 2.1 Western Region
- 2.1.1 Southwest China
- 2.1.2 Northwest China
- 2.2 Central Region
- 2.2.1 Central China
- 2.2.2 North China
- 2.3 Northeast China
- 2.4 East China
- 2.5 South China
3. Development of China Beer Industry, 2010-2012
- 3.1 Corporate Competition
- 3.2 Industrial Competition
- 3.3 Reorganization, M&A and Capacity Expansion
4. Key Beer Breweries in China
- 4.1 Tsingtao
- 4.1.1 Profile
- 4.1.2 Operation
- 4.1.3 Strategy
- 4.1.4 M&A
- 4.2 Yanjing
- 4.2.1 Profile
- 4.2.2 Operation
- 4.2.3 Operation of Subsidiaries in Other Cities
- 4.2.4 Strategy
- 4.2.5 M&A
- 4.3 China Resources Snow
- 4.3.1 Profile & Operation
- 4.3.2 M&A
- 4.4 Zhujiang(Pearl River)
- 4.4.1 Profile
- 4.4.2 Operation
- 4.4.3 Fund-raising Projects
- 4.5 Chongqing Beer
- 4.5.1 Profile
- 4.5.2 Operation
- 4.5.3 M&A
- 4.5.4 Strategy
- 4.6 Jinxing Beer (Kingstar)
- 4.6.1 Profile
- 4.6.2 Strategy
- 4.7 HuiquanBeer
- 4.7.1 Profile
- 4.7.2 Operation
- 4.7.3 Strategy
- 4.8 Lanzhou Huanghe
- 4.8.1 Profile
- 4.8.2 Operation
- 4.8.3 Strategy
- 4.9 Tibet Galaxy Science & Technology Development
- 4.9.1 Profile
- 4.9.2 Operation
5. Foreign Beer Breweries in China
- 5.1 Anheuser-Busch InBev
- 5.1.1 Profile
- 5.1.2 Operation
- 5.1.3 Strategy in China
- 5.2 Carlsberg
- 5.2.1 Profile
- 5.2.2 Operation
- 5.2.3 Western Development Strategy of Carlsberg
- 5.3 Asahi
- 5.3.1 Profile
- 5.3.2 Operation
- 5.3.3 Strategy in China
- 5.4 Suntory
- 5.4.1 Profile
- 5.4.2 Strategy in China
- 5.5 Heineken
- 5.5.1 Profile
- 5.5.2 Strategy in China
- 5.6 SAB Miller
- 5.6.1 Profile
- 5.6.2 Strategy in China
Selected Charts
- China's Beer Output & Y-o-Y Growth, 2007-2012
- China's Beer Sales Volume and Sales/Output Ratio, 2007-2012
- Operating Revenue and Total Profit of China Beer Industry, 2008-2012
- China's Beer Output by Province, 2009-2011
- Beer Output and Growth Rate in China by Region, 2010
- Main Brands in Top Ten Provinces & Municipalities in China by Beer Output,
2010
- Brand Influential Region of Listed Beer Breweries in China, 2010
- Beer Output Trend in Yunnan, Guizhouand Sichuan, 2007-2012
- Yunnan Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Sichuan Beer Output & Y-o-Y Growth, Jan-Aug 2011
- GuizhouBeer Output & Y-o-Y Growth, Jan-Aug 2011
- Beer Output Trend in Gansu, Shaanxi and Xinjiang, 2007-2012
- Xinjiang Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Gansu Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Shaanxi Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Beer Output Trend in Hubei, Hunan and Henan, 2007-2012
- Hubei Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Hunan Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Henan Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Beer Output Trend in Shanxi, Hebei, Tianjin and Beijing, 2007-2011
- Shanxi Beer Output & Y-o-Y Growth, Jan-Aug 2011
- HebeiBeer Output & Y-o-Y Growth, Jan-Aug 2011
- Tianjin Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Beijing Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Beer Output Trend in Heilongjiang, Jilin, Liaoning and Inner Mongolia,
2007-2012
- Heilongjiang Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Jilin Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Liaoning Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Inner Mongolia Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Beer Output Trend in Anhui, Zhejiang, Jiangsu, Shanghai and Shandong,
2007-2011
- Anhui Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Zhejiang Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Jiangsu Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Shanghai Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Shandong Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Beer Output Trend in Fujian and Guangdong, 2007-2012
- Fujian Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Guangdong Beer Output & Y-o-Y Growth, Jan-Aug 2011
- Sales Volume & Market Share of China's Major Beer Brands, 2005-2012
- Market Shares of Snow, Tsingtao and Yanjing, 2005-2012
- Ranking of Key Beer Breweries in China by Total Profit, 2010
- Ranking of Key Beer Breweries in China by Net Income, 2010
- Ranking of Key Beer Breweries in China by Net Income, 2011H1
- Foreign Capital Participation in China's Top ten Beer Breweries
- Price, Time to Market and Rival Product of Medium and High-end Beer
Launched by China's Beer Brands
- Market Range and Capacity of Brands of Seven Beer Breweries like China
Resources and Tsingtao, 2011
- Shareholder Structure of Tsingtao Beer, 2011
- Operating Revenue & Net Income of Tsingtao Beer, 2007-2011H1
- Gross Margin and Net Profit Margin of Tsingtao Beer, 2006-2011H1
- Proportion of Operating Revenue and Gross Margin of Tsingtao Beer by
Region, 2010-2011H1
- Development of Tsingtao Beer Brand Structure
- Acquisition and New Projects of Tsingtao Beer, 2011
- Operating Revenue and Net Income of YanjingBeer, 2007-2011H1
- Revenue of Beer per Ton and Growth Rate of YanjingBeer, 2007-2011H1
- Growth Rate of Sales Volume in Beijing, Guangdong and Sichuan of
YanjingBeer, 2011H1
- Acquisition Project of YanjingBeer, 2011
- New and Completed Projects of YanjingBeer, 2011-2012
- Turnover of China Resources Enterprise by Business, 2011H1
- Acquisition Project of Snow Resources, 2011
- New and Completed Projects of Snow Resources, 2011-2012
- Equity Structure of Pearl River Beer
- Operating Revenue and Net Income of Pearl River Beer, 2007-2011H1
- Operating Revenue of Pearl River Beer by Region, 2010
- Operating Revenue, Cost and Gross Margin of Pearl River Beer by Product,
2010
- Operating Revenue and Net Income of Chongqing Beer, 2008-2011H1
- Operating Revenue, Cost and Gross Margin of Chongqing Beer by Sector, 2010
- Operating Revenue and Growth Rate of Chongqing Beer by Region, 2010
- Operating Revenue and Net Income of HuiquanBeer, 2007-2011H1
- Operating Revenue and Net Income of Lanzhou Huanghe, 2007-Jan.-Sep.2011
- Operating Revenue of Lanzhou Huangheby Product, 2008-2010
- Operating Revenue and Net Income of Tibet Galaxy Science & Technology
Development, 2008-2011H1
- Acquisition Project of Anheuser-Busch InBev, 2011
- New and Completed Projects of Anheuser-Busch InBev, 2011-2012
- Investment Relationship between Carlsberg and Chinese Beer Breweries
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