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市場調查報告書
中國的線上旅行業(2011年)
China Online Tourism Industry Report, 2011
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中國的線上旅行業(2011年) 是由出版商ResearchInChina在2011年09月所出版的。
這份英文市場調查報告書包含87 Pages 價格從美金1800起跳。
隨著網路及電子商務的普及，中國線上旅遊業也開始發展，2010年線上旅遊業比起前年成了58%，達到1037億7000萬人民幣的規模。佔了整體旅遊市場的7.2%。
本報告提供中國的線上旅行業相關調查，中國的旅行業整體情形，線上旅行產業·市場到目前為止的發展情形和最新趨勢，主要交易平台和線上代理店的資訊等資料，為您概述為以下內容。
第1章 中國旅行業的經營情形
第2章 各部門分析
- 外國人的中國旅行
- 市場規模
- (外幣)收益
- 遊客結構
- 不同地區的市場
- 外國遊客結構
- 國內旅行
- 海外旅行
第3章 線上旅行市場分析
- 線上旅行概要
- 中國線上旅行業特徵
- 中國的線上旅行市場發展(2010年)
- 線上旅行市場分類
第4章 主要線上旅遊市場平台
- Qunar.com
- Kuxun.cn
- Universal Travel Group (UTA)
- Lvren.cn
- DaoDao.com
第5章 主要線上旅行代理店(OTA)
- 線上旅行代理店的分類
- Ctrip.com International, Ltd
- Elong.com
- MangoCity.com
- Tuniu.com
- LvMaMa.Com
- Uzai.com
第6章 其他線上旅行交易平台
- Trip.taobao.com
- 360buy.com/jipiao
- 12580
- 118114
- 17u.cn
- HUBS1
- TravelzenLimited
第7章 中國的線上旅行業展望:2011-2015年
Abstract
This report
- Analyzes the operation of China tourism industry and market segments.
- Focuses on China online tourism market and online marketing platforms.
- Highlights the key Online Travel Agencies (OTA).
With the popularity of internet and e-commerce, the market scale of
onlinetourism industry has seen fast-growing development. In 2010, the deal
size of online tourism market in China increased by 58.0% year-on- year to
RMB103.74 billion, making up 7.2% of the overall tourism market.
The market scale of online tourism reservation, a key link of online
tourismbusiness, is also rising. In 2010, the market scale of online
tourismreservation in China grew by 58.4% year-on- year to RMB6.16 billion. In
terms of the type of online tourismproducts, the online tourismmarket consists
of online airline ticket reservation market, online hotel reservation market
and online vacationing product reservation market.
In 2010, online airline ticket reservation scale hit RMB2.59 billion,
accounting for 42.2% of the total online tourismreservation market, while
online hotel reservation scale and online vacationing product reservation
scale realized RMB2.85 billion and RMB720 million, making up 46.3% and 11.5%
of the total, respectively. Travel & vacationing product market has become the
growth engine of online tourismindustry of China. In future, the online
tourismmarket is expected to develop from business travel market represented
by single products such as airline ticket and hotel to leisure travel market
represented by self-guided tour, DIY tour and team tour.
Ctrip.com International, Ltd, with 5,000 employees and more than 2,000
customer service staff, occupies the largest market share by merit of
high-quality searching engine and perfect services, with the profit of airline
ticket business alone accounting for 8-10% market share, while airline
companies only occupy 10%-15%. In 2011Q2, its net operating revenue hit USD129
million, up 20% year-on-year.
Like Ctrip.com International, Ltd, the featured products of elong.com are also
hotel and airline ticket and the main source of income is also hotel. The
airline ticket of elong.com mainly sources from China Eastern Airlines. As an
online tourismservice provider, elong.com offers a series of services like map
searching, panoramic view of hotel, guide to popular destinations at home and
abroad, user reviews, etc. In 2011Q2, the net operating revenue of elong.com
registered USD21.5 million, up 17% year-on-year.
Since 2010, more and more competitors have joined the online tourismmarket.
Internet tycoons including Baiduand Tencentpoured efforts to invest in the
market shortly after Taobao' slaunch of travel reservation platform and
360buy' s opening of airline ticket business. In June 2011, Baiduannounced a
strategic investment of USD306 million to Qunar.com.
In May 2011, Tencentinvested roughly USD84.4 million to elong.com, becoming
the second largest shareholder of elong.com with 16% stake. Elong.com and
Tencentplanned to enhance cooperation in business, in an attempt to make the
online travel products of elong.com available to 674 million QQ subscribers of
Tencent. This move is expected to narrow the gap between elong.com and
Ctrip.com International, Ltd.
In addition, the second-tier enterprises in the online tourism industry
including Tuniu.com, LvMaMa.Comand lotour.com are getting support from venture
capital. The online tourism industry of China is not only promising, but will
also be much more competitive in the future.
Table of Contents
1. Operation of China' s Tourism Industry
- 1.1 Development Characteristics
- 1.2 Market Structure
- 1.3 Revenue Structure
2. Analysis of China' s Tourism Market Segments
- 2.1 Inbound Tourism
- 2.1.1 Market Size
- 2.1.2 (Foreign Exchange) Revenue
- 2.1.3 Tourists Structure
- 2.1.4 Regional Market
- 2.1.5 Foreign Tourists Structure
- 2.2 Domestic Tourism
- 2.2.1 Market Size
- 2.2.2 Revenue
- 2.3 Outbound Tourism
- 2.3.1 Market Size
- 2.3.2 Tourists Structure
- 2.3.3 Consumption
- 2.3.4 Main Destinations
3. Analysis of Online Tourism Market
- 3.1 Overview of Online Tourism
- 3.2 Characteristics of China Online Tourism Industry
- 3.2.1 Background
- 3.2.2 Industrial Chain
- 3.2.3 Operators
- 3.3 Development of China Online Tourism Market, 2010
- 3.3.1 Deal Size
- 3.3.2 Revenue Size
- 3.3.3 Competitive Status
- 3.4 Online Tourism Market Segmentation
4. Key Online Tourism Marketing Platforms
- 4.1 Qunar.com
- 4.1.1 Profile
- 4.1.2 Development Overview
- 4.1.3 Business Model and Development Tendency
- 4.2 Kuxun.cn
- 4.2.1 Profile
- 4.2.2 Development Overview
- 4.2.3 Development Strategy
- 4.3 Universal Travel Group (UTA)
- 4.3.1 Profile
- 4.3.2 Operation in 2007-2010
- 4.4 Lvren.cn
- 4.5 DaoDao.com
5. Key Online Travel Agencies (OTA)
- 5.1 Classification of Online Travel Agencies
- 5.2 Ctrip.com International, Ltd
- 5.2.1 Profile
- 5.2.2 Operation
- 5.2.3 Major Businesses and Proportion of Operating Revenue
- 5.2.4 Hotel Reservation Business
- 5.2.5 Airline Ticket Reservation
- 5.2.6 Travel & Vacationing Reservation
- 5.2.7 Business Trip Service
- 5.2.8 Development Strategy and Latest Development
- 5.3 Elong.com
- 5.3.1 Profile
- 5.3.2 Operation
- 5.3.3 Major Businesses and Proportion of Operating Revenue
- 5.3.4 Hotel Business
- 5.3.5 Airline Ticket Business
- 5.3.6 Other Businesses
- 5.3.7 Development Strategy and Latest Development
- 5.4 MangoCity.com
- 5.5 Tuniu.com
- 5.6 LvMaMa.Com
- 5.7 Uzai.com
6. Other Online Travel Trading Platforms
- 6.1 Trip.taobao.com
- 6.2 360buy.com/jipiao
- 6.3 12580
- 6.4 118114
- 6.5 17u.cn
- 6.6 HUBS1
- 6.7 TravelzenLimited
7. Prospect of China Online Tourism Industry in 2011-2015
- 7.1 Development Environment
- 7.2 Influencing Factors
- 7.2.1 Positive Factors
- 7.2.2 Negative Factors
- 7.3 Development Trends of China Online Tourism Industry
- 7.3.1 Development Trends
- 7.3.2 Forecast of Market Size in 2011-2015
Selected Charts
- China' s Tourism Revenue and GDP Growth Trend, 2005-2010
- Revenue Structure of China' s Tourism Industry, 2005-2010
- Structure of China' s Tourism Revenue, 2010
- Number of Inbound Tourists and Its Proportion in Total Number of Tourists,
2005-2011
- Foreign Exchange Earnings from International Tourism, 2005-2011
- Foreign Exchange Earnings from International Tourism by Consumer, 2010
- Foreign Exchange Earnings from International Tourism by Country, 2007-2011
- Population Structure of Inbound Tourists, 2005-2011
- Reception of Inbound Tourism by Region, 2010
- Population Structure of Inbound Tourists by Country, 2010
- Population Structure of Domestic Tourists, 2005-2010
- Tourism Rate of Domestic Tourism, 2005-2010
- Revenue and Growth Rate of Domestic Tourism in China, 2005-2010
- Per Capita Consumption of Domestic Tourists, 2005-2010
- Population and YOY of China' s Outbound Tourism, 2005-2010
- Population Structure of Outbound Tourists, 2005-2010
- Consumption of Outbound Tourists, 2005-2010
- Consumption and Balance between Inbound Tourism and Outbound Tourism,
2005-2010
- Destinations of Outbound Tourism, 2010
- Development Progress of China Online Tourism Industry
- Diagram of China Online Tourism Industry
- Operators and Key Enterprises of China Online Tourism Industry
- Deal Size and Growth Rate of China Online Tourism Market, 2008-2010
- Revenue Size and Growth Rate of China Online Tourism Industry,
2009Q1-2011Q2
- Market Share of Online Tourism Reservation Operators, 2010
- Market Structure of Online Tourism Reservation, 2010
- Market Structure Changes of Online Tourism Reservation, 2008-2010
- Development Overview of Qunar.com.
- Independent Users and Growth Rate of Qunar.com, 2007-2010
- Development Overview of Kuxun.cn
- Development Strategy of Kuxun.cn
- Development Overview of Universal Travel Group
- Operating Revenue and Growth Rate of Universal Travel Group, 2006-2010
- Net Income and Growth Rate of Universal Travel Group, 2006-2010
- Visitors Structure of lvren.cn
- Development Overview of lvren.cn
- Development Overview of DaoDao.com
- Comparison of Market Positioning among Ctrip.com, Elong.com and
MangoCity.com.
- Development Overview of Ctrip
- Operating Revenue and Growth Rate of Ctrip, 2007-2011
- Net Income and Growth Rate of Ctrip, 2007-2010
- Stock Ownership Structure of Ctrip
- Business Model of Ctrip
- Operating Revenue of Ctripby Business, 2008-2010
- Operating Revenue and Growth Rate of Hotel Reservation Business of Ctrip,
2009Q1-2011Q2
- Number of Guest Rooms Sold in China and Reserved through Ctrip,
2010Q1-2011Q2
- Operating Revenue and Growth Rate of Airline Ticket Reservation Business
of Ctrip, 2009Q1-2011Q2
- Number of Airline Tickets Sold in China and Sold through
Ctrip,2010Q1-2011Q2
- Operating Revenue and Growth Rate of Travel & Vacationing Reservation
Business of Ctrip, 2009Q1-2011Q2
- Operating Revenue and Growth Rate of Business Travel Management Business
of Ctrip, 2010Q1-2011Q2
- Investment & Acquisition Cases of Ctripin Recent Four Years
- Cooperation Model and Revenue of Three Leading Operators' Business Travel
Reservation Service
- Development Overview of Elong.com
- Operating Revenue and Growth Rate of Elong.com, 2009Q1-2011Q1
- Net Income and Growth Rate of Elong.com, 2008-2010
- Ownership Structure of Elong.com
- Major Businesses of Elong.com
- Operating Revenue Structure of Elong.com by Business, 2009Q1-2011Q1
- Hotel Reservation Quantity and Proportion in Overall Hotel Market of
Elong.com, 2006-2011
- Revenue and Growth Rate of Hotel Business of Elong.com, 2009Q1-2011Q2
- Commission and Its Growth Rate of Hotel Business of Elong.com,
2009Q1-2011Q4
- Online Reservation Proportion of Elong' sHotel Business, 2010Q1-2011Q2
- Airline Ticket Reservation Quantity and Its Growth Rate of Elong.com,
2009Q1-2010Q4
- Revenue and Its Growth Rate of Airline Ticket Business of Elong.com,
2009Q1-2011Q4
- Commission and Its Growth Rate of Airline Ticket Business of Elong.com,
2009Q1-2011Q4
- Revenue and Growth Rate of Other Businesses of Elong.com, 2009Q1-2011Q2
- Development Strategy of Elong.com
- Acquisition Cases of Elong.com in Recent Two Years
- Latest Development
- Affiliation Diagram of MangoCity.com
- Development Overview of MangoCity.com
- Development Overview of Tuniu.com
- Development Overview of LvMaMa.Com
- Development Overview of Uzai.com
- Development Overview of Trip.taobao.com
- Operating Revenue and Growth Rate of 360buy.com, 2008-2010
- Development Overview of 12580
- Operating Revenue, Net Income and Growth Rate of 12580, 2007-2010
- Development Overview of 118114
- Corporate Structure of 17u.cn
- Development Overview of 17u.cn
- Development Overview of HUBS1
- Financing Conditions of China Online Tourism Industry, Jul.2010-Jun.2011
- Industrial Scale and Growth Rate of China Online Tourism Market, 2011-2015F
- Market Size of China Online Tourism Reservation, 2011-2015F
- Proportion of Online Tourism in Total Tourism Market, 2007-2015F
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