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市場調查報告書
中國的線上影片產業報告:2011年
China Online Video Industry Report, 2011
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中國的線上影片產業報告:2011年 是由出版商ResearchInChina在2011年08月所出版的。
這份英文市場調查報告書包含71 Pages 價格從美金1700起跳。
中國的線上影片市場2010年的銷售額，比前一年上升170.2％，達到22億7,500萬人民幣。主要的收益來源，依然是廣告費收入，隨著線上影片用戶的增加和網際網路使用時間的增加，銷售額也正穩定成長。不過，因為著作權保護環境改善，實施收費內容的銷售額也慢慢成長。線上影片產業的市場規模，預計未來五年將以超過30％的成長率穩定成長。
本報告提供成長顯著的中國線上影片產業的相關分析，除了提供視頻網站，視頻點播(VOD)，Ｐ２Ｐ(P2P)廣播等服務的企業外，也涵蓋急速擴充採用豐富電視節目內容的線上影片服務的現有媒體企業，為您概述為以下內容。
第1章 線上影片產業概要
第2章 中國線上影片產業概要
- 預計將大幅成長的線上影片服務的使用者
- 預計銷售額將大幅提升的線上影片網站
- 線上影片產業的競爭格局不明確
- 仍持續在摸索階段的線上影片產業
第3章 視頻網站
- Youku.com
- Tudou.com
- Ku6.com
- 56.com
- 6.cn
- Baomihua.com
第4章 視頻點播(VOD)/實況影片發佈網站
- Letv.com
- Joy.cn
- Tv.sohu.com
- Video.sina.com.cn
- Qiyi.com
第5章 P2P播放平台
- Xunlei
- PPTV
- PPstream
- UUsee
第6章 現有媒體的線上影片產業
- Smgbb.cn
- CNTV.CN
- Imgo.tv
- Ifeng.com(Phoenix New Media Limited)
圖表
This report
- Analyzes the development of online video industry
- Focuses on video sharing websites, Video on Demand (VOD) / Live Websites,
P2P Broadcast Platforms
- Highlights the operation of Traditional Media Online Video Operators.
Abstract
China online video market revenue in 2010 reached RMB 2.275 billion, up 170.2%
over 2009. The main revenue source is still advertising, whose value is
promoted steadily by the increasing online video users and browsing time. With
the improving environment for copyright protection, the pay revenue will also
gradually increase. In the next five years, the market size of online video
industry will maintain a growth rate of over 30%.
China online video companies Ku6, Letv, Youku, Tudouand other companies
involved in online video industry like Phoenix New Media and Xunleiwent public
successively. By virtue of powerful content, user and capital resources from
their holding companies, CNTV, Sohu Video and BaiduQiyirose rapidly in 2010.
In 2011, the competition in China' s online video industry is more intense and
the differentiation among business models of online video companies becomes
more pronounced.
In terms of comprehensive index, such as revenue, number of users and content
resources, video sharing companies Youkuand Tudouare still in the first
echelon of China online video companies. Due to heavy losses, video sharing
company Ku6 will change its business strategy from huge copyright investment
and high bandwidth construction to the development of video information
business. As for other video sharing companies like 56.com, 6.cn and
Baomihua.com, whose business is dominated by video information and community
video, they need to share revenue with users and advertisers, and their
content and bandwidth costs are relatively lower.
In the field of video on demand / live video, by virtue of the soaring revenue
from copyright distribution, Letvachieved operating income of RMB 104.752
million in 2011Q1, up 131.99% YoY; and the net income reached RMB 29.0642
million, up 83.75% YoY. SohuVideo adopted the strategy of broadcasting popular
movies or TV dramas exclusively resulting in pre-tax income of US$ 33 million
in 2010, about three times as much as in 2009. Mainly engaged in genuine long
video business with high bandwidth and content costs, Qiyiwas at a loss. In
2010, Joy.cn obtained revenue of RMB 200 million, including membership fee
income of about RMB 160 million.
In the field of P2P streaming media, Xunlei' svideo advertising business
exceeded download business in revenue and realized profit in 2009. In 2011Q1,
the bandwidth costs were RMB 14.93 million, up 104.0% YoY; the content costs
were RMB 9.144 million, up 142.9% YoY. PPTV, PPStreamand UUSeeare three big
companies in this field, and achieved annual revenue of nearly RMB 100 million
in 2010, the content purchasing costs were RMB tens of millions or even more
than RMB 100 million while the bandwidth costs were only about 5% of those of
the video sharing websites.
Traditional media online video companies, including CNTV, SMGBB and Phoenix
New Media, develop quickly relying on television stations' abundant content
resources as well as brand advantages, and their main source of profit
involves advertising, copyright distribution and the cooperation with telecom
operators.
Table of Contents
1. Overview of Online Video Industry
- 1.1 Characteristics
- 1.2 Industry Chain
2. Overview of Online Video Industry in China
- 2.1 Big Increase Potential for Online Video Subscribers
- 2.2 Great Revenue Growth Potential for Online Video Websites
- 2.3 Uncertainty of Competitive Pattern for Chinese Online Video Industry
- 2.4 China Online Video Industry Staying at an Exploratory Stage
3. Video Sharing Websites
- 3.1 Youku.com
- 3.1.1 Profile
- 3.1.2 Operation
- 3.1.3 Strategies
- 3.2 Tudou.com
- 3.2.1 Profile
- 3.2.2 Operation
- 3.2.3 Strategies
- 3.3 Ku6.com
- 3.3.1 Profile
- 3.3.2 Operation
- 3.3.3 Strategies
- 3.4 56.com
- 3.5 6.cn
- 3.6 Baomihua.com
4. Video on Demand (VOD) / Live Websites
- 4.1 Letv.com
- 4.1.1 Profile
- 4.1.2 Operation
- 4.1.3 Strategies
- 4.2 Joy.cn
- 4.3 Tv.sohu.com
- 4.4 Video.sina.com.cn
- 4.5 Qiyi.com
5. P2P Broadcast Platforms
- 5.1 Xunlei
- 5.1.1 Profile
- 5.1.2 Operation
- 5.1.3 Strategies
- 5.2 PPTV
- 5.3 PPstream
- 5.4 UUsee
6. Traditional Media Online Video Operators
- 6.1 Smgbb.cn
- 6.2 CNTV.CN
- 6.3 Imgo.tv
- 6.4 Ifeng.com (Phoenix New Media Limited)
Selected Charts
- Mainstream technique of Online Video Industry
- Content Source of Online Video Operators
- Profit Model of Online Video Industry
- Classification of Online Video Operators
- Subscribers Scale and Penetration of Online Video Industry in China,
2006-2015
- Market Scale and Growth Rate of Online Video Industry in China, 2006-2015
- Operating Income Structure of Online Video Industry in China, 2010
- Ranking of Main Online Video Websites by Visit Times, Sep. 2009
- Ranking of Main Online Video Websites by Visit Times, Apr. 2011
- Financing of Online Video Enterprises in China, 2005-2010
- Revenue of China Online Video Market by Enterprise, 2010
- Revenue of China Online Video Market by Enterprise, 2011Q1
- Operating Income and Net Income of Youku, 2008-2011
- Operating Income of Youkuby Business, 2008-2011
- Operating Income of Youkufrom Top 10 Customers, 2007-2010
- Operating Income and Net Income of Tudou, 2008-2011
- Operating Income of Tudouby Business, 2008-2011
- Operating Income Structure of Tudouby Business, 2010
- Number of Advertising Customers and Their Contribution to Operating Income
of Tudou, 2008-2010
- Revenue of Tudou' Mobile Video on demand Business, Q1-Q4 2010
- Operating Income of Ku6, 2008 Q1-2011 Q1
- Operating Cost of Ku6, 2008 Q1-2011 Q1
- Net Loss of Ku6, 2010 Q1-2011 Q1
- Major Profit Model of Letv
- VOD Business Revenue of Letv, 2008-2010
- Revenue from Continuous Business of Letv, 2007-2011
- Financing Project of Letv, 2010
- Net Operating Income and Growth Rate of Xunlei, 2009Q2-2011Q1
- Number of Paying Subscribers of Xunlei, 2009Q2-2011Q1
- Operating Income of Xunleiby Business, 2008-2011
- Cost Structure of Xunlei, 2008-2011
- Operating Profit and Net Income of Xunlei, 2008-2010
- Financing Project of Xunlei
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