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市場調查報告書
全球與中國玩具産業報告：2010-2011年
Global and China Toy Industry Report, 2010-2011
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全球與中國玩具産業報告：2010-2011年 是由出版商ResearchInChina在2011年07月所出版的。
這份英文市場調查報告書包含83 Pages 價格從美金1800起跳。
本報告針對全球與中國玩具産業最新動向進行調查，提供全球整體産業構造、中國玩具産業發展狀況、市場競爭、進出口動向、主要部門發展情況、内外主要企業檔案分析資料，目錄介紹如下。
第1章 玩具産業概況
第2章 全球玩具産業
第3章 中國玩具産業
第4章 相關産業
第5章 子産業
- 玩偶
- 木製玩具
- 塑膠玩具
- 中國塑膠玩具産業概況
- 中國塑膠玩具産業市場規模
- 中國塑膠玩具産業發展困境
- 電子玩具
- 受歡迎的智能電子玩具
- 中國電子玩具産業需求・供給
- 中國電子玩具産業相關指令影響
- 智能玩具
- 目前主要狀況
- 中國智能玩具的出口
- 產業標準
- 潛在需求
第6章 中國主要玩具製造商
- Guangdong Alpha Animation and Culture Co., Ltd.
- XinghuiAuto Model Co., Ltd.
- GoldlokToys Holdings (Guangdong) Co., Ltd.
- Guangdong QunxingToys Joint-Stock Co., Ltd.
- Guangdong HuaweiToys Craft Co., Ltd.
- Lung Cheong International Holdings Limited
- GoodbabyInternational Holdings Limited
- Lerado Group
- IntexToys
第7章 世界の主な玩具メーカー
- Mattel
- Hasbro
- Takara Tomy
- LEGO
- NAMCO BANDAI
圖表一覽
Abstract
This Report
- Analyzes the toy market environment in China and worldwide.
- Focuses on sub-industries of toy industry
- Highlights on the key toy enterprises in China
In 2010, the global toy sales achieved USD83.3 billion, up 4.7% YoY, wherein,
the Asian toy market climbed to the world' s second largest toy market with the
strong growth of 9.2% on average. Meanwhile, influenced by fluctuations in the
exchange rate, the European market dropped to the third place. Being as the
largest toy market globally, followed by Japan, China, UK and France, the
American market contributed the sales of USD21.9 billion in 2010.
In 2010, the export value of Chinese toys reached USD10.08 billion, up 29.4%
from a year earlier. Compared to the YoYfall of 9.9% in 2009, the export value
of toy industry witnessed substantial increase in China in 2010, which was
beneficial from the gradual recovery of global economy as well as favorable
factors such as implementation of economic policies in China and the
re-stocking of foreign toy dealers, etc.
In 2010, ten out of 11 categories of exported China-made toys, except toy
electric train, experienced rapid growth; of which, the export value of animal
toys registered USD1.665 billion, up 22.08% YoY; and that of intellectual toys
and toy sets amounted to USD690 million and USD645 million, respectively,
increasing by 33.4% and 28.58% from the previous year. In terms of the export
ratio, the market shares occupied by traditional toys such as plush toys and
plastic toys further shrank, while that of intellectual and electronic &
electric toys constantly increased.
Facing the rising market demand, the capital demand of Chinese toy
manufacturers keeps growing considerably. The enterprises have successfully
sought financing by listing on the stock market in succession, such as
Guangdong Alpha Animation and Culture Co., Ltd., Xing HuiAuto Model Co., Ltd.,
GoldlokToys Holdings Co., Ltd., Guangdong HuaweiToys Craft Co., Ltd., and
Guangdong QunxingToys Joint-Stock Co., Ltd. Etc.
In Apr. 2011, Guangdong QunxingToys Joint-Stock Co., Ltd. Raised RMB680
million from the IPO, over collected RMB420 million. Among the fundraising
projects, the growth rates of newly increased capacity of child vehicle,
electric vehicle and computer learning machine will see over 250%, 70% and
120%, respectively.
Aimed at illustrating the current and future development trend of toy industry
in China, this report probes into the status quo of global and China' s toy
industry, related policies, market segments and operations of key toy
enterprises.
Table of Contents
1. Overview of Toy Industry
- 1.1 Definition and Category
- 1.2 Development History
2. Global Toy Industry
- 2.1 Development
- 2.2 Major Countries
- 2.2.1 USA
- 2.2.2 Japan
- 2.2.3 France
3. China Toy Industry
- 3.1 Current Development
- 3.1.1 Status Quo
- 3.1.2 Development in 2010
- 3.1.3 Related Standards and Authentication
- 3.2 Competition Pattern
- 3.3 Export & Import
- 3.3.1 Import
- 3.3.2 Export
- 3.3.3 Export Predicament
4. Related Industries
- 4.1 Plastic Industry
- 4.2 Cartoon & Animation Industry
- 4.3 Game Industry
5. Sub-industries
- 5.1 Plush Toy
- 5.1.1 Overview
- 5.1.2 Development Predicament of China Plush Toy Industry
- 5.2 Wooden Toy
- 5.2.1 Status Quo
- 5.2.2 Supply & Demand
- 5.2.3 Related Authentication and Policies
- 5.3 Plastic Toy
- 5.3.1 Overview of China Plastic Toy Industry
- 5.3.2 Market Size of China Plastic Toy Industry
- 5.3.3 Development Predicament of China Plastic Toy Industry
- 5.4 Electronic Toy
- 5.4.1 Popular Intelligent Electronic Toy
- 5.4.2 Supply of & Demand of China Electronic Toy Industry
- 5.4.3 Influence of Related Directive on China Electronic Toy Industry
- 5.5 Intellectual Toy
- 5.5.1 Mainstream Status
- 5.5.2 Export of Chinese Intellectual Toys
- 5.5.3 Industry Standard
- 5.5.4 Potential Market Demand
6. Key Toy Enterprises in China
- 6.1 Guangdong Alpha Animation and Culture Co., Ltd.
- 6.1.1 Profile
- 6.1.2 Operation
- 6.1.3 Strategy
- 6.2 XinghuiAuto Model Co., Ltd.
- 6.2.1 Profile
- 6.2.2 Operation
- 6.3 GoldlokToys Holdings (Guangdong) Co., Ltd.
- 6.3.1 Profile
- 6.3.2 Operation
- 6.4 Guangdong QunxingToys Joint-Stock Co., Ltd.
- 6.4.1 Profile
- 6.4.2 Operation
- 6.5 Guangdong HuaweiToys Craft Co., Ltd.
- 6.5.1 Profile
- 6.5.2 Operation
- 6.6 Lung Cheong International Holdings Limited
- 6.6.1 Profile
- 6.6.2 Operation
- 6.7 GoodbabyInternational Holdings Limited
- 6.7.1 Profile
- 6.7.2 Operation
- 6.8 Lerado Group
- 6.8.1 Profile
- 6.8.2 Operation
- 6.9 IntexToys
- 6.9.1 Profile
- 6.9.2 Operation
7. Key Toy Enterprises Overseas
- 7.1 Mattel
- 7.2 Hasbro
- 7.3 Takara Tomy
- 7.4 LEGO
- 7.5 NAMCO BANDAI
Selected Charts
- Global Toy Sales, 2006-2011
- Global Toy Sales (by Region), 2009
- Toy Sales of Key Countries, 2008-2009
- Global Toy Sales Structure (by Region), 2007-2009
- Sales of Toys in the USA, 2003-2010
- Sales of Toys in the USA (by Product), 2006-2010
- Sales of Toys in Japan, 2004-2010
- Sales Structure of Toys in Japan (by Product), 2009-2010
- Sales of Toys in France, 2005-2010
- Distribution Channels of Toys in France, 2009
- Export Destinations of French Toys, 2009
- Import Origins of French Toys, 2009
- Gross Industrial Output Value and Growth Rate of Chinese Toy
Manufacturers, 2005-2009
- Purchase Inclinations of Urban & Rural Consumers in China, 2009
- Annual Average Consumption of Children' s Toys in Some Countries, 2009
- Annual Average Consumption of Children' s Toys in China, 2007-2009
- Gross Margin of China Toy Industry, Feb.2007-May 2010
- Toy Distribution Channels in China, 2009-2010
- Export Value of Toys in China, Jan.2010-Dec.2010
- Major Toy-related Authentications
- Top 10 Toy Brands in China, 2011
- Import Value of Toys in China, 2001-2010
- Export of Toys in China(by Product), 2000 vs. 2010
- Export Value and Growth Rate of Chinese Toys, 2001-2010
- Export Destinations of China-made Toys, 2010
- YoYGrowth Rate of China-made Toy Export, Jan. 2010 - May 2011
- Export Sources of Toys in China, 2010
- Export Value and Growth Rate of China-made Toys (by Product), 2010
- Gross Output Value of China Plastic Industry, 2001-2011
- Output and Growth Rate of Chinese Plastic Products, 2001-2010
- Export Volume and Value of Chinese Plastic Industry, 2003-2010
- Sales and Leasing Profits of Japanese Cartoon DVD, 2000-2010
- Output of Japanese TV Animation, 2003-2010
- Output of Domestic TV Animation in China, 2004-2010
- Market Share of Cartoon & Animation Toys of Developed Countries, 2009
- Market Size of Online Games in China, 2006-2013E
- Number of Online Game Players in China, 2006-2010
- User Numbers of Large-scale Online Game Operators in China, 2010
- Quantity of Online Games in China, 2004-2010
- Sales Volume and Growth Rate of TV Game Platform Hardware in China,
2007-2012E
- Sales Volume and Growth Rate of PSP Platform Hardware in China, 2007-2012E
- Export Value of Plush Toys in China, 2004-2010
- Partial Export Destinations and Export Value of Plush Toys, Jan. 2009-Nov.
2009
- Export Value and Growth Rate of Plush Toys in China,Jan.2010-Feb.2011
- Export Destinations of China-made Plush Toys, 2009
- Export Value and Growth Rate of Toys Made in Zhejiang Province,
Jan.2010-Feb.2011
- Global Market Size of Plastic Toys, 2006-2012E
- Market Size of Plastic Toys in China, 2006-2012E
- Export Value of Electronic Toys in China, 2006-2009
- Export Value and Growth Rate of Intellectual Toys in China,
Jan.2010-Feb.2011
- Major Export Destinations and Export Value of Intellectual Toys in China,
Jan. 2009-Nov. 2009
- Attention of Chinese Consumers on Various Toys
- Operating Income and Net Income of Alpha Animation, 2007-20110Q1
- Operating Income and Growth Rate of Alpha Animation (by Product), 2007-2010
- Revenue Structure of Alpha Animation (by Region), 2006-2010
- Gross Margin of Alpha Animation (by Business), 2007-2010
- Revenue from Cartoon Toys and Its Proportion of Alpha Animation, 2006-2010
- Authorized Brands Obtained by XinghuiAuto Model
- Operating Income and Net Income of XinghuiAuto Model, 2007-2011Q1
- Revenue Structure of XinghuiAuto Model (by Product), 2006-2010
- Proportion of Revenue from Model Cars of XinghuiAuto Model, 2006-2010
- Gross Margin of XinghuiAuto Model, 2006-2010
- Revenue Structure of XinghuiAuto Model (by Region), 2006-2010
- Global Sales and Growth Rate of Model Car Market , 2004-2012E
- Operating Income and Net Income of GoldlokToys, 2007-2011Q1
- Operating Income Structure of GoldlokToys (by Product), 2008-2010
- Operating Income Proportion of GoldlokToys (by Region), 2010
- Competition of Market Segments of GoldlokToys, 2009
- Revenue Structure of GoldlokToys by Sales Channel, 2006-2009
- Operating Income and Net Income of QunxingToys, 2008-2011Q1
- Operating Income Structure of QunxingToys (by Product), 2010
- Operating Income Proportion of QunxingToys (by Region), 2008-2010
- Operating Income and Net Income of HuaweiToys, 2008-2011Q1
- Operating Income of HuaweiToys (by Product), 2010
- Output and Sales Volume of Plastic Toys of HuaweiToys, 2007-2010H1
- Output and Sales Volume of Intellectual Toys of HuaweiToys, 2007-2010H1
- Operating Income of HuaweiToys (by Region), 2010
- Gross Margin of Lung Cheong International, FY2007-FY2011
- Revenue Structure of Lung Cheong International (by Region), FY2007-FY2011
- Operating Income of Lung Cheong International (by Product), FY2007-FY2011
- Operating Income of Lerado Group, 2006-2009
- Operating Income of Lerado Group (by Business), 2008-2009
- Operating Income of Goodbaby(by Region), 2007-2010
- Operating Income of Goodbaby(by Business), 2007-2010
- Operating Income of Lerado Group, 2006-2010
- Revenue Structure of Lerado Group (by Business), 2008-2010
- Operating Income of IntexToys, 2007-2009
- Operating Income and Net Income of Mattel, 2006-2010
- Revenue Structure of Mattel (by Region), 2007-2010
- Revenue Structure of Mattel (by Product), 2007-2010
- Operating Income of Hasbro, 2005-2010
- Operating Income of Hasbro (by Product), 2007-2010
- Operating Income of Hasbro (by Region), 2007-2010
- Operating Income of Tomy, FY2007-FY2011
- Operating Income of Tomy(by Region), FY2008-FY2010
- Revenue Structure of Tomy(by Product), FY2009
- Operating Income of LEGO Group, 2005-2010
- Net Income of LEGO Group, 2005-2010
- Sales and Gross Margin of Bandai, FY2007-FY2011
- Sales of Bandai(by Product), FY2008-FY2011
- Sales of Bandai (by Region), FY2006-FY2010
- Main Strategies of Each Department of Bandai,FY2012
- Revenue and Profit Growth Rate of Listed Companies in Chinese Jewelry
Industry, 2009-2011
- Operating Income of Major Jewelry Enterprises in Mainland China, 2009-2010
- Store Quantity of Major Jewelry Enterprises in China (including Direct
Chain Stores, Distributors, and Franchised Stores), 2009-2010
- Value of Major Jewelry Brands in China, 2010
- Operating Income and Growth of Lao Fengxiang, 2006-2011
- Business Structure of Lao Fengxiang(by Product), 2010
- Jewelry Business Growth of Lao Fengxiang, 2010
- Gross Margin of Jewelry Business of Lao Fengxiang, 2006-2010
- Operating Income and Growth of CHJ Jewellery, 2007-2011
- Business Structure and Growth of CHJ Jewellery(by Product), 2010
- Business Structure and Growth of CHJ Jewellery(by Region), 2010
- Operating Income Structure of CHJ Jewellery(by Product), 2010
- Operating Income Proportion and Gross Margin of K-gold Series of CHJ
Jewellery, 2006-2010
- Store Quantity of CHJ Jewellery, 2007-2010
- Operating Income and Net Income of Ming Jewelry, 2008-2011
- Main Business of Ming Jewelry (by Product), 2010
- Store Quantity of Ming Jewelry, 2008-2010
- Sales Growth of Clothing & Textile Enterprises above Designated Size,
2003-2010
- Growth of Major Indices of Clothing Industry in China, 2010
- Sales and Store Quantity of Clothing Chain Enterprises in China, 2010
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