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市場調查報告書

全球和中國的汽車座椅產業分析

Global and China Automotive Seating Industry Report, 2016

出版商 ResearchInChina 商品編碼 203465
出版日期 內容資訊 英文 112 Pages
商品交期: 最快1-2個工作天內
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全球和中國的汽車座椅產業分析 Global and China Automotive Seating Industry Report, 2016
出版日期: 2016年10月25日 內容資訊: 英文 112 Pages
簡介

本報告提供全球及中國的汽車座椅產業相關分析,座椅系統結構、概要,及全球市場/中國市場趨勢預測,主要供應商的市場佔有率 (整體市場及各汽車製造廠商) 及供應鏈,中國市場的競爭環境,主要企業簡介等的相關調查。

第1章 汽車座椅概論

  • 結構
  • 座椅的框架 (骨骼)
  • 座椅用馬達
  • 座椅用布料 (covering)

第2章 全球汽車座椅市場、產業

  • 全球汽車座椅的市場規模 (總計8年份)
  • 全球汽車座椅廠商前12大企業的排行榜:收益額為基礎的 (過去3年份)
  • 北美的小客車用座椅市場:各製造廠商市場佔有率
  • 歐洲的小客車用座椅市場:龍頭製造商的市場佔有率
  • 豐田汽車/本田技研工業/雷諾、日產的座椅供應商的市場佔有率
  • VW/BMW/BENZ的座椅供應商的市場佔有率
  • GM/Ford/Hyundai的座椅供應商的市場佔有率

第3章 中國的汽車座椅市場、產業

  • 中國國內的汽車銷售台數 (總計11年份)
  • 中國的汽車市場最新趨勢
  • 中國的汽車市場品牌結構
  • 中國的新能源車市場
  • 小客車品牌前十大企業銷售台數
  • 中國的小客車用座椅市場:主要廠商的市場佔有率
  • SAIC/FAW/CHANGAN座椅供應商的市場佔有率
  • DONGFENG座椅供應商的市場佔有率
  • BAIC座椅供應商的市場佔有率
  • 國內品牌的汽車座椅供給策略

第4章 汽車座椅廠商

  • Adient
  • Lear
  • 豐田紡織
  • Faurecia
  • TS Tech
  • Tachi-S
  • Magna
  • Brose
  • 日本發條
  • Sitech
  • Wuhan New Yunhe Automotive Seating
  • GSK
  • DAS
  • Daewon
  • DYMOS

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目錄
Product Code: ZYW230

The report covers the following:

  • 1. Composition and function of automotive seating
  • 2. Size and Trends of global and Chinese automotive seating market
  • 3. Competitive landscape and trends of global and China's automotive seating industry
  • 4. Automotive seating supply chain of major global and Chinese carmakers
  • 5. Global and Chinese automotive seating manufacturers

Automotive seating industry, seemingly without technological barriers, is actually a capital-intensive business that does with high-tech expertise. First, automotive seating plants are usually adjacent to car factories, for the products are too large to be transported easily. Therefore, as carmakers add a new production base, automotive seating manufacturers need to follow up. In this case, substantial funds become a must. Second, safety, comfort, and light weight- three requirements on automotive seating- need rich technological accumulation and present high technological threshold. Moreover, a huge number of employees in automotive seating industry pose great challenges to managerial competencies.

Global automotive seating market has grown steadily on account of the two aspects. First, higher barriers in automotive seating industry lead to high market concentration and little competition. Automotive seating manufacturers have a greater say which enables them to raise prices constantly. Second, consumption is upgraded, a phenomenon starkly seen in China where consumers have higher requirements on automotive seating. Automotive seating saw an ASP of USD723 in 2010 with a market size of USD54 billion. The figures for 2015 were USD790 and USD70.1 billion. It is expected the market size will be valued at USD72.9 billion in 2016, and USD84.3 billion in 2020 when ASP arrives at USD865.

In automotive seating industry, Adient (a spin-off of Johnson Controls) and Lear are in the first camp, together holding about 48% of passenger car market. Adient has a broad customer base with almost all carmakers being its customers, while Lear provides products mainly for Ford, GM, BMW, and FCA and operates chiefly in North America and Europe but gets far less involved in the Asian-Pacific region. Adient seizes a dominant position in China with a market share of 40%.

Toyota Boshoku (a member of Toyota Group) and Faurecia (a subsidiary of PSA) fall into the second camp. Toyota Boshoku has been actively developing new customers outside Toyota in recent years. Faurecia serves mainly VW, PSA, and Renault-Nissan with its operations concentrated in Europe.

In the Chinese automotive seating market, almost all American cars and German cars are equipped with automotive seats from Adient and Lear, and among Japanese cars, all Honda cars carry automotive seats from TS, the majority of Toyota cars with automotive seats from Toyota Boshoku, and Nissan cars with automotive seats from a number of suppliers. Most of Chinese car brands use seats from joint ventures. Great Wall, BYD, Chery, and Geely adopt the model of partial own production and partial purchase from joint ventures. The joint ventures deliver cost-competitive products with better performance by relying on economy of scale and complete supply chain, while local brands retain their seating businesses just for enough say in negotiation with JVs and greater resilience in supply chain.

Most of Great Wall car seats come from its own seating business division and a few are provided by the joint venture between Great Wall and Yanfeng Johnson Controls. BYD's car seats are largely supplied by its No. 16 business division and partly by Tachi-S, a three-party joint venture. Chery has low-end seats furnished by Wuhu Ruitai Auto Parts (a subsidiary of Chery) and high-end seats by Lear, making less and less purchase from Johnson Controls and GSK. Major suppliers of seats for Geely are Johnson Controls, Zhejiang Xindaimei Automotive Seating, and Zhejiang Jujin Automobile & Motor-cycle Accessories. Cooperation with South Korean Das provides solid support for Zhejiang Xindaimei Automotive Seating to gain a foothold in Geely. Zhejiang Jujin Automobile & Motor-cycle Accessories has investment from Geely and is also backed by Tachi-S.

As consumers pursue high-quality products, the ratio of home-grown seats will gradually fall, while that of JV seats will rise.

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Table of Contents

1 Brief Introduction to Automotive Seating

  • 1.1 Structure
    • 1.1.1 Cushion Frame
    • 1.1.2 Back Frame
    • 1.1.3 Head Restaint
    • 1.1.4 Lever Control
    • 1.1.5 Slide
    • 1.1.6 Covering
    • 1.1.7 Pad Foam
    • 1.1.8 Recliner
    • 1.1.9 Lumbar Support
  • 1.2 Seat Frame
  • 1.3 Seat Motor
  • 1.4 Seat Covering

2 Global Automotive Seating Market and Industry

  • 2.1 Global Automotive Seating Market Size, 2013-2020E
  • 2.2 Ranking of Global Top 12 Automotive Seating Manufacturers by Revenue, 2014-2016
  • 2.3 Market Share of Major Seating Manufacturers for Passenger Car in North America, 2016
  • 2.4 Market Share of Major Seating Manufacturers for Passenger Car in Europe, 2016
  • 2.5 Share of Automotive Seating Suppliers for Toyota/Honda/Renault-Nissan, 2015
  • 2.6 Share of Automotive Seating Suppliers for VW/BMW/BENZ, 2015
  • 2.7 Share of Automotive Seating Suppliers for GM/Ford/Hyundai, 2015

3 China Automotive Seating Market and Industry

  • 3.1 China Automobile Sales Volume, 2010-2020E
  • 3.2 Recent Developments of Chinese Automotive Market
  • 3.3 Brand Structure of Chinese Automotive Market
  • 3.4 China New Energy Vehicle Market
  • 3.5 Top Ten Passenger Car Brands by Sales Volume, Jan.-Sep.2016
  • 3.6 Market Share of Major Manufacturers in Chinese Passenger Car Seating Market, 2016
  • 3.7 Share of Automotive Seating Suppliers for SAIC/FAW/CHANGAN, 2015
  • 3.8 Share of Automotive Seating Suppliers for DONGFENG, 2015
  • 3.9 Share of Automotive Seating Suppliers for BAIC, 2015
  • 3.10 Automotive Seating Supply Strategies of Chinese Local Brands

4 Automotive Seating Manufacturers

  • 4.1 Adient
  • 4.2 Lear
  • 4.3 Toyota Boshkou
  • 4.4 Faurecia
  • 4.5 TS
  • 4.6 TACHI-S
  • 4.7 Magna
  • 4.8 Brose
  • 4.9 NHK Spring
  • 4.10 Sitech
  • 4.11Wuhan New Yunhe Automotive Seating
  • 4.12 GSK
  • 4.13 DAS
  • 4.14 Daewon
  • 4.15 DYMOS
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