|
|
|
市場調查報告書
中國的廚房小家電產業:2011年
China Small Kitchen Appliance Industry Report, 2011
|
中國的廚房小家電產業:2011年 是由出版商ResearchInChina在2011年04月所出版的。
這份英文市場調查報告書包含41 Pages 價格從美金999起跳。
中國的廚房小家電市場，內銷持續成長，2010年市場規模達到880億人民幣。
本報告提供中國的廚房小家電的產業鏈及產品功能相關分析，以市場區隔為焦點，提供中國的主要企業簡介，為您概述為以下內容。
第1章 產業的定義
第2章 開發環境
第3章 市場
第4章 市場區隔
第5章 主要企業
- MideaLiving Appliances Group
- GalanzGroup
- Hangzhou RobamAppliances Co., Ltd.
- Supor Co., Ltd.
- Joyoung Co., Ltd.
圖表
Abstract
This report
- Analyzes the industry chain and product features of small kitchen
appliance.
- Focuses on the market segments of small kitchen appliance industry.
- Highlights the operation of key enterprises of small kitchen appliance in
China.
Small kitchen appliance products mainly include: soymilk maker, electric
kettle, microwave oven, electric pressure cooker, kitchen ventilator,
induction cooker, electric cooker, sterilized cupboard, juice extractor,
multi-functional food processor, etc. In recent years, the small kitchen
appliance market has seen vigorous development, with the domestic sales value
soaring to RMB74 billion in 2009 from RMB45 billion in 2006 and the CAGR
hitting 18.1%. In 2010, the domestic sales market scale of small kitchen
appliance in China approximated RMB88 billion.
Domestic Market of China' s Small Kitchen Appliance Industry, 2006-2010 (RMB bn, %)
Source: ResearchInChina
By product breakdown:
1. Electric Cooker: China' s electric cooker market presented stable
development in 2010, with the output totaling 170 million, up 14%
year-on-year. The most representative enterprises came to Midea, SUPOR and
Panasonic, with the accumulated market share surpassing 70% in 2010.
2. Microwave Oven: in 2010, the microwave oven was included in the list
of “home appliances going to the countryside”, fueling the demand
in the second-and third-tier markets. As a result, the annual output increased
by 12.3% year-on-year to 670 million. And the export volume of microwave oven
reached 5.3 million, up 18.4% year-on-year.
3. Soymilk Maker: JOYOUNG boasts the big shot in Chinese soymilk maker
market, with the market share surpassing 60% in 2010. In the future, JOYOUNG
will, on one hand, work to consolidate its market share and, on the other
hand, intensify the implementation of the differentiation strategy of soymilk
maker products, seeking to explore water purifier and bean industries.
The increasingly improving living standard will make the capacity of small
kitchen appliance market expand on a large scale, which can be resulted from
the 4 following aspects: firstly, due to intensified supportive policy,
induction cooker, electric cooker, microwave oven, electric pressure cooker
and kitchen ventilator are included in the list of “home appliances
going to countryside ”; secondly, new small kitchen appliance products
like soymilk maker are becoming more and more popular; thirdly, the market
potential in rural areas and second-and third-tier cities is getting released;
lastly, many large home appliance enterprises including Mideagive priority to
the development of small kitchen appliance business.
Table of Contents
1. Industry Definition
- 1.1 About Small Kitchen Appliance
- 1.2 Industry Chain
- 1.3 Product Features
2. Development Environment
- 2.1 Policy Environment
- 2.1.1 Small Kitchen Appliances Gradually Included in the List of
“Home Appliances Going to Countryside”
- 2.1.2 Small Kitchen Appliance Products Increasingly Standardized
- 2.2 Trade Environment
3. Market
- 3.1 Market Scale
- 3.2 Market Demand
- 3.3 Brand Competition Pattern
- 3.4 Development Trend
4. Market Segments
- 4.1 Electric Cooker
- 4.1.1 Domestic Output
- 4.1.2 Market Competition
- 4.1.3 Development Trend
- 4.2 Induction Cooker
- 4.2.1 Market Sales Volume
- 4.2.2 Export
- 4.2.3 Competition Pattern
- 4.2.4 Development Trend
- 4.3 Electric Kettle
- 4.3.1 Market Scale
- 4.3.2 Market Competition
- 4.3.3 Market Characteristics
- 4.4 Microwave Oven
- 4.4.1 Production
- 4.4.2 Export
- 4.4.3 Competition Pattern
- 4.5 Soymilk Maker
- 4.5.1 Market Scale
- 4.5.2 Competition
- 4.5.3 Development Trend
- 4.6 Kitchen Ventilator
- 4.6.1 Market Scale
- 4.6.2 Export
- 4.6.3 Competition
- 4.6.4 Development Trend
5. Key Enterprises
- 5.1 MideaLiving Appliances Group
- 5.1.1 Profile
- 5.1.2 Operation
- 5.2 GalanzGroup
- 5.2.1 Profile
- 5.2.2 Operation
- 5.3 Hangzhou RobamAppliances Co., Ltd.
- 5.3.1 Profile
- 5.3.2 Operating Income
- 5.3.3 Development Strategy
- 5.4 Supor Co., Ltd.
- 5.4.1 Profile
- 5.4.2 Operating Income
- 5.4.3 Development Trend & Strategy
- 5.5 Joyoung Co., Ltd.
- 5.5.1 Profile
- 5.5.2 Operating Income
- 5.5.3 Development Strategy
Selected Charts
- Domestic Market of Small Kitchen Appliance in China, 2006-2010
- Per Capita Consumption of Small Kitchen Appliance in Major Regions and
Countries Worldwide
- Ranking of Major Small Kitchen Appliance Enterprises by Market Occupancy,
2010
- Coverage Rate of Major Small Kitchen Appliance Products in China
- Electric Cooker Output in China, 2007-2010
- Electric Cooker Output in China by Province/City, 2010
- Market Occupancy of Key Electric Cooker Enterprises in China, 2010
- Induction Cooker Sales Volume in China, 2008-2010
- Induction Cooker Export Volume in China, 2007-2010
- Induction Cooker Market Share in China, 2010
- Market Occupancy of Key Electric Kettle Enterprises in China, 2010
- Microwave Oven Output in China, 2007-2010
- Export Volume & Value of Microwave Oven in China, 2008-2010
- Market Occupancy of Key Microwave Oven Enterprises in China, 2010
- Soymilk Maker Market Scale in China, 2007-2010
- Market Occupancy of Key Soymilk Maker Enterprises in China, 2010
- Export Volume of Kitchen Ventilator in China
- Institutions under Midea Group
- Sales of Galanz Group, 2007-2010
- Market Occupancy of Major Small Kitchen Appliances made by Galanz Group,
2010
- Operating Income and Net Income of Hangzhou Robam Appliances Co., Ltd.,
2008-2010
- Operating Income of Hangzhou Robam Appliances Co., Ltd. by Product,
2008-2010
- Market Occupancy of Key Kitchen Ventilator Manufacturers in China, 2010
- Operating Income and Total Profit of Supor Co., Ltd., 2008-2010
- Revenue of Supor Co., Ltd. by Product, 2009-2010
- Operating Income and Gross Margin of SuporCo., Ltd. by Product, 2010
- Market Occupancy of SuporCo., Ltd. by Product, 2010
- Operating Income and Total Profit of JoyoungCo., Ltd., 2008-2010
- Market Share of JoyoungCo., Ltd. by Product, 2010
- Revenue and Gross Profit of JoyoungCo., Ltd. by Product, 2008-2010
|
 |
