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市場調查報告書
中國的食用植物油產業：2010年∼2011年
China Edible Vegetable Oil Industry Report, 2010-2011
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中國的食用植物油產業：2010年∼2011年 是由出版商ResearchInChina在2011年04月所出版的。
這份英文市場調查報告書包含63 Pages 價格從美金1600起跳。
近幾年，中國食用植物油的產出量與消費量在增加當中。2006年∼2010年的營業利益為CAGR 22.5％、增加5,323億人民幣，而總利益為CAGR 30.9％、增加192億人民幣。
本報告，調查分析中國的食用植物油產業，並針對產業整體・市場區塊別的動向、外資・國營・民間企業間的競爭・市場策略・發展動向等，由下列摘要形式闡述。
第1章 各種食用油產業的概要
第2章 中國食用油產業的發展
- 經營
- 產出量
- 消費量
- 價格
- 參與中國食用油市場的外國資本
第3章 中國的食用油市場區塊
- 大豆油
- 花生油
- 油菜籽油
- 玉米油
- 橄欖油和棕櫚油
- 混合油
第4章 主要企業
- Yihai Kerry Investment Co., Ltd.
- COFCO
- Shandong Luhua Group Co., Ltd.
- Shandong Xiwang Group Co., Ltd.
- Dongling Grain & Oil Co., Ltd.
- Hunan Jinjian Cereals Industry Co., Ltd.
- Sanhe Hopefull Grain & Oil Foods Co., Ltd.
- China Corn Oil Co., Ltd.
- Heilongjiang Jiusan Oil & Fat Co., Ltd.
- Chinatex Grains and Oils Imp. & Exp. Co., Ltd.
- Shanghai Standard Foods Co., Ltd.
- Shanghai Liangyou Haishi Oils & Fats Industry Co., Ltd.
- Chongqing Red Dragonfly Oils Co., Ltd.
- Tianjin Julong Group
- Lam Soon Hong Kong Group
- Qiao Jian Group Co., Ltd.
- 其他
第5章 中國食用油產業的發展動向
圖表
Abstract
Executive Summary
In recent years, the output and consumption volume of edible vegetable oil
keeps rising. The operating income of edible oil industry in China rocketed
from RMB236.2 billion to RMB532.3 billion during 2006-2010, with a CAGR of
22.5%; the total profit nearly tripled from RMB6.5 billion to RMB19.2 billion
with a CAGR of 30.9%.
In regard to the consumption ratio of edible vegetable oil, the top 3
varieties are soybean oil, palm oil and rapeseed oil. In 2010, consumption
volume of rapeseed oil reached 10.5 million tons, accounting for 40% of the
total consumption of edible oil.
The palm oil consumption volume in China achieved 6.2 million tons, among
which the imported volume registered 4.31 million tons occupying 70% of the
total.
In the market of rapeseed oil, its consumption volume took up 19% of the total
consumption volume of edible oil. However, influenced by the low yield of rape
seed, the supply of rapeseed oil falls short of market demand in China.
Besides, healthy minor category oil such as corn oil and tea seed oil
experience rapid development thanks to people' s concept of healthy diet.
This report not only introduces the overall situation of edible oil industry
and status quo of segmentations, but also specifically analyzes competition,
marketing strategy and development trend among foreign enterprises, state-run
enterprises and private enterprises in edible oil industry.
In 2010, key edible oil enterprises in China included Yihai Kerry Investment
Co., Ltd., COFCO, Shandong Luhua Group Co., Ltd., Shandong Xiwang Group Co.,
Ltd., Dongling Grain & Oil Co., Ltd., and Heilongjiang Jiusan Oil & Fat Co.,
Ltd. In particular, the competition between Yihai Kerry and COFCO was most
intense. Yihai Kerry employed the strategy of diverse products and
multi-brands, including Arawana, Gold Ingots and Orchid etc. Products of COFCO
covered soybean oil, blend oil and sunflower oil etc. At first, COFCO
concentrated on the development of Fortune, and then rendered multi-brand
marketing strategy, jointly with ADM introducing high-end brands
“Zicai” and “SOLIVA”. In addition, Shandong Xiwang
Group Co., Ltd., Three Star Group, and Shanghai Standard Foods Co., Ltd held
certain market shares in the markets of corn oil and sunflower oil.
With the increasingly fierce competition of the edible oil market, the
enterprises will not only aggressively explore new marketing channels but
perfect the layout of industrial chain in the future.
In respect of distribution channel, edible oil enterprises have developed such
sales terminals as regular chains and online shops in recent years. Concerning
regular chain, Yihai Kerry adopted this mode in 2006, and COFCO and Jiusan Oil
and Fat entered in 2009 and 2011 respectively. COFCO launched online platform.
For industrial chain, multinational corporations such as Yihai Kerry and
Cargill take advantage of industrial chain integrating planting, processing
and marketing. Under the tight supply of oil and fat raw materials, Chinese
enterprises also take the initiative to establish their planting bases
overseas with the aim of controlling upstream material and by degrees
completing layout of industrial chain.
Table of Contents
1. Varieties of Edible Oil and Industry Overview
2. Development of Edible Oil Industry in China
- 2.1 Operation
- 2.1.1 Key Enterprises
- 2.1.2 M&A
- 2.1.3 Overcapacity of Soybean Crush
- 2.2 Output
- 2.3 Consumption
- 2.4 Price
- 2.5 Foreign Capital Involved in Chinese Edible Oil Market
3. Edible Oil Market Segments in China
- 3.1 Soybean Oil
- 3.2 Peanut Oil
- 3.3 Rapeseed Oil
- 3.4 Corn Oil
- 3.5 Olive Oil and Palm Oil
- 3.6 Blend Oil
4. Key Enterprises
- 4.1 Yihai Kerry Investment Co., Ltd.
- 4.1.1 Profile
- 4.1.2 Key Crushing Plants
- 4.1.2.1 Qinhuangdao Jinhai Grain and Oil Industrial Co., Ltd.
- 4.1.2.2 Qinhuangdao Jinhai Food Industry Co., Ltd.
- 4.1.2.3 Southseas Oils & Fats Industrial (Chiwan) Ltd.
- 4.1.2.4 Yihai Kerry (Yanzhou) Oils & Grains Industries Co., Ltd.
- 4.1.3 Segmentations Strategy
- 4.1.3.1 Small Package Edible Oil
- 4. 1.3.2 Characteristics of Soybean Oil Development
- 4.1.3.3 Corn Oil
- 4.1.3.4 Rice Bran Oil
- 4.1.3.5 Blend Oil
- 4.1.4 Marketing Strategy
- 4.2 COFCO
- 4.2.1 Profile
- 4.2.2 Key Crushing Plants
- 4.2.2.1 COFCO Eastocean Oil & Grains Industries (Zhangjiagang) Co.,
Ltd.
- 4.2.2.2 COFCO Yellowsea Oils & Grains Industries (Shandong) Co., Ltd.
- 4.2.2.3 COFCO Eastbay Oils & Grains Industries (Guangzhou) Co., Ltd.
- 4.2.2.4 COFCO Northsea Oils & Grains Industries (Tianjin) Co., Ltd.
- 4.2.2.5 Great Ocean Oil & Grain. Industries (Fang Cheng. Gang) Co.,
Ltd.
- 4.2.2.6 COFCO ADM Oils & Grains Industries (Heze) Co., Ltd.
- 4.2.3 Segmentations Strategy
- 4.2.3.1 Blend Oil
- 4.2.3.2 Corn Oil & Sesame Oil
- 4.2.4 Regional Development Strategy
- 4.2.5 Marketing Strategy
- 4.2.6 Industrial Integration
- 4.3 Shandong Luhua Group Co., Ltd.
- 4.3.1 Profile
- 4.3.2 Development Strategy of Peanut Oil
- 4.4 Shandong Xiwang Group Co., Ltd.
- 4.4.1 Profile
- 4.4.2 Operation
- 4.4.3 Development Strategy
- 4.5 Dongling Grain & Oil Co., Ltd.
- 4.5.1 Profile
- 4.5.2 Operation
- 4.5.3 Development Strategy
- 4.6 Hunan Jinjian Cereals Industry Co., Ltd.
- 4.6.1 Profile
- 4.6.2 Operation
- 4.6.3 Development Strategy
- 4.7 Sanhe Hopefull Grain & Oil Foods Co., Ltd.
- 4.8 China Corn Oil Co., Ltd.
- 4.8.1 Profile
- 4.8.2 Operation
- 4.8.3 Development Strategy
- 4.9 Heilongjiang Jiusan Oil & Fat Co., Ltd.
- 4.9.1 Profile
- 4.9.2 Development Strategy
- 4.10 Chinatex Grains and Oils Imp. & Exp. Co., Ltd.
- 4.10.1 Profile
- 4.10.2 Development Strategy
- 4.11 Shanghai Standard Foods Co., Ltd
- 4.11.1 Profile
- 4.11.2 Development Strategy
- 4.12 Shanghai Liangyou Haishi Oils & Fats Industry Co., Ltd.
- 4.13 Chongqing Red Dragonfly Oils Co., Ltd.
- 4.14 Tianjin Julong Group
- 4.15 Lam Soon Hong Kong Group
- 4.16 Qiao Jian Group Co., Ltd.
- 4.17 Others
- 4.17.1 Shandong Yuhuang Grain and Oil Food Co., Ltd.
- 4.17.2 Hong Bao Lai Group Co., Ltd.
- 4.17.3 Nantong Baogang Oils And Fats Development Co., Ltd.
- 4.17.4 Xiamen Zhongsheng Oil & Grains Group Co., Ltd.
- 4.17.5 Xinjiang Bole Xinsai Oil & Fat Co., Ltd.
- 4.17.6 Shandong Longda Foodstuff Group Co., Ltd.
5. Development Tendency of Edible Oil Industry in China
- 5.1 Diverse Distribution Channels
- 5.2 Improvement of Industrial Chain
- 5.3 Development of Healthy Edible Oil"
Selected Charts
- Varieties and Features of Edible Oil in China
- Operating Income and Total Profit of Edible Vegetable Oil Processing
Industry in China, 2006-2010
- YoY Growth Rate of Edible Vegetable Oil Enterprises in China, 2006-2010
- Varieties, Brands, and Capacities of Edible Oil in China
- Enterprises with Daily Crushing Capacities over Kiloton, 2009
- Output of Edible Oil in China, 2008-2010
- Consumption Ratio of Key Varieties of Edible Oil in China, 2009-2010
- Global Price of Palm Oil, 2009-Feb. 2011
- Wholesale Price Index of Soybean Oil in China, 2009-Feb. 2011
- Wholesale Price Index of Rapeseed Oil in China, 2009-Feb. 2011
- Wholesale Price Index of Peanut Oil in China, 2009-Feb. 2011
- Chinese Grain and Oil Enterprises with Foreign Capital
- Flow Chart of Soybean Processing
- Consumption Volume of Soybean Oil in China, 2007-2010
- Soybean Imported Ratio of Key Grain and Oil Enterprises in China, 2009
- Import and Export Volume of Soybean Oil in China, 2007-Jan. 2011
- Export Volume and Value of Peanut Oil in China, 2008-Jan. 2011
- Import Volume and Value of Peanut Oil in China, 2008-Jan. 2011
- Output and Consumption Volume of Rapeseed Oil in China, 2007-2010
- Supply and Demand of Rapeseed in China, 2007-2011
- Import and Export Volume of Rapeseed Oil in China, 2008-2010
- Key Brands and Sales Area of Corn Oil
- Import Volume and Value of Olive Oil in China, 2008- 2011
- Import Volume and Value of Palm Oil in China, 2007- 2011
- Consumption Volume of Palm Oil in China, 2007-2010
- Brands of Yihai Kerry
- Operating Income and Gross Margin of Shandong Xiwang Group Co., Ltd.,
2008-2010
- Operating Income and Gross Margin of Shandong Xiwang Group Co., Ltd.(by
Product), 2010
- Capacity Distribution of Shandong Xiwang Group Co., Ltd.,
- Operating Income and Net Income of Dongling Grain & Oil Co., Ltd.,
2008-2010
- Operating Income and Gross Margin of Dongling Grain & Oil Co., Ltd. (by
Product), Jan.2010-Jun. 2010
- Operating Income and Net Incomet of Hunan Jinjian Cereals Industry Co.,
Ltd., 2008-2010
- Operating Income and Gross Margin of Hunan Jinjian Cereals Industry Co.,
Ltd.(by Business), 2010
- Operating Income and Gross Margin of China Corn Oil Co., Ltd.(by Product),
2010
- Operating Income Ratio of China Corn Oil Co., Ltd.(by Product), 2010
- New Distribution Channel Development of Key Grains and Oils Enterprises
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