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市場調查報告書
中國的飲料水產業報告:2009年∼2010年
China Drinking Water Industry Report, 2009-2010
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中國的飲料水產業報告:2009年∼2010年 是由出版商ResearchInChina在2010年04月所出版的。
這份英文市場調查報告書包含58 Pages 價格從美金1700起跳。
根據統計,在中國的田園地區有3億人以上無法喝到安全的飲料水,而有1億9,000萬人所喝的飲料水中含有超過標準的有害物質。由於龐大的人口與嚴重的環境污染,中國的健全的飲料水市場有驚人的潛力。
本報告,彙整了中國飲料製造業的現狀與該國的飲料水以及相關產業動向、分析試圖參與該市場的企業的投資建議等,由下列摘要形式闡述。
第1章 中國的飲料製造產業
- 飲料製造的現狀
- 飲料製造表現
- 成長能力衰退
- 收益擴大
- 清償能力擴大
- 營運能力擴大
- 商業環境指標
- 急速的投資擴大
第2章 中國的飲料水產業
第3章 中國飲料水相關產業的發展
- 飲水機市場
- 清涼飲料市場
- 碳酸飲料市場
- 果汁飲料市場
- 紅茶飲料市場
- 咖啡市場
第4章 中國的飲料水市場區塊別市場
第5章 中國飲料水市場的競爭
第6章 主要企業
- Nongfu Spring
- Wahaha Group
- Master Kong
- Nestle
- Danone
第7章 投資建議
圖表
Abstract
According to statistics, more than 300 million people do not have safe
drinking water in Chinese rural areas, of which the drinking water of 190
million people contains over-standard harmful substances. Because of China' s
large population base and increasingly serious environment pollution, there is
an amazing market capacity of healthy drinking water in China. Dual water
supply is developing faster in China, and nowadays, bottled or barreled water,
water purifier, and piped direct-drinking water are the 3 mainstream ways. It
is estimated that the above 3 kinds of drinking water will see rapid growth in
the future.
At present, Master Kong, Wahaha, and Nongfu Spring enjoy the top 3 market
shares of China' s drinking water market, while Coca Cola, C' estbon and Runtian
rank the 2nd group.
In tea beverage, Master Kong has also become the top brand in China with a
market share by sales value reaching 51.9%; the market share of its juice
beverage is 16.5%, ranking the top 3 brand; and its cause of drinking water
has made great leap to No.1 brand in China owing to the 22.5% market shares.
This report, first of all, introduces the status quo of China' s beverage
manufacturing industry, China' s drinking water and relevant industries; and
then makes the competition analysis of segmented market of drinking water; and
lastly, puts forward the investment advices according to the analysis of key
enterprises in drinking water industry.
Table of Contents
1. China Beverage Manufacturing Industry
- 1.1 Status Quo of Beverage Manufacturing
- 1.1.1 Enterprise Size
- 1.1.2 Enterprise Economic Type
- 1.2 Operating Performance of Beverage Manufacturing
- 1.2.1 A Drop in Growth Capability
- 1.2.2 A Rise in Profitability
- 1.2.3 A Rise in Solvency
- 1.2.4 A Rise in Operating Ability
- 1.3 Business Climate Index Returns
- 1.4 Faster Growth of Investment
2. China Drinking Water Industry
- 2.1 Development History
- 2.2 Varieties
- 2.2.1 Mineral Water
- 2.2.2 Pure Water
- 2.2.3 Functional Water
- 2.3 Market Analysis
- 2.3.1 Status Quo
- 2.3.2 Price Fluctuation
- 2.3.3 Dual Water Supply
- 2.3.4 Problems
3. Development of China Drinking Water Related Industries
- 3.1 Water Fountain Market
- 3.2 Soft Drink Market
- 3.3 Carbonated Beverage Market
- 3.4 Juice Beverage Market
- 3.5 Tea Beverage Market Analysis
- 3.6 Coffee Market
4. China Drinking Water Segmented Market
- 4.1 Barreled Water Market
- 4.1.1 Development
- 4.1.2 Problems
- 4.1.3 Substitution of Water Supply Pipe Network
- 4.1.4 Substitution of High-End Water Fountain
- 4.1.5 Impact from Piped Direct-Drinking Water
- 4.1.6 Development Trend
- 4.2 Bottled Water Market
- 4.2.1 Development History
- 4.2.2 Status Quo
- 4.2.3 Demand Analysis
- 4.2.4 Market Competition Pattern
- 4.2.5 Development Trend
5. Competition in China Drinking Water Market
- 5.1 Brand Competition
- 5.2 Region Competition
6. Key Enterprises of Drinking Water
- 6.1 Nongfu Spring
- 6.1.1 Profile & Development History
- 6.1.2 Advantages
- 6.2 Wahaha Group
- 6.2.1 Development History
- 6.2.2 Operating Performance
- 6.2.3 Product Analysis
- 6.3 Master Kong
- 6.3.1 Development History
- 6.3.2 Competitive Strength
- 6.4 Nestle
- 6.4.1 Development History
- 6.4.2 Competitive Strength
- 6.5 Danone
- 6.5.1 Intro to Evian Water
- 6.5.2 Guangdong Robust Group Co., Ltd.
7. Investment Advice
- 7.1 Characteristics
- 7.1.1 Low Industry Barrier
- 7.1.2 Little Risk & Short Construction Period
- 7.1.3 Regionality
- 7.1.4 Low Cost & Value, High Profit Margin of Unit Product
- 7.1.5 Wide Investment Space
- 7.2 Investment Advice
- 7.2.1 Impact from New National Standard for Mineral Water
- 7.2.2 Investment Direction
- 7.2.3 Marketing Strategy of SME
- 7.2.4 Channel Innovation
List of Charts:
- Operation by Enterprise Size of China Beverage Manufacturing Industry,
Jan.-Nov. 2009
- Operation by Enterprise Economic Type of China Beverage Manufacturing
Industry, Jan.-Nov. 2009
- Growth Capacity of Beverage Manufacturing, Nov.2008-Nov.2009
- Profitability of Beverage Manufacturing, Nov.2008-Nov.2009
- Solvency of Beverage Manufacturing, Nov.2008-Nov.2009
- Operating Ability of Beverage Manufacturing, Nov.2008-Nov.2009
- Business Climate Index of China Beverage Manufacturing Industry,
2008Q1-2009Q4
- Fixed Assets Investment in China Beverage Manufacturing Industry,
Feb.-Dec.2009
- National Standards for Natural Mineral Water
- China Dual Water Supply Output and Growth, 2005-2025
- Population Proportion of Overproof Drinking Water
- Population Proportion of Various Water Sources
- Population Proportion of Various Water Supply Ways
- Over-Standard Drinking Water
- Sanitary Index Qualified Rate of Water Supply of 35 Metropolises in China
- Market Share of Water Fountain Brands in China, 2009
- Monthly Output of Soft Drinks, 2008
- Output and Growth by Region of China Soft Drinks, Jan.-Dec.2009
- Monthly Output and Growth of China Soft Drinks, Jan.-Dec.2009
- Number of Soft Drink Enterprises, 2008-2009
- China Soft Drink Products, Jan.-Nov.2008
- Regional Sales Value of China Soft Drink Products, Jan.-Feb. 2009
- Monthly Sales Value of China Carbonated Drinks, 2008-Nov.2009
- YoY Growth Rate by Month of China Carbonated Drinks, 2008-Nov.2009
- Accumulated Output and YoY Growth of China Carbonated Drinks, 2008-2009
(by Month)
- Monthly Output and YoY Growth of China Carbonated Drinks, 2008-2009(by
Month)
- Accumulated YoY Growth Rate of Monthly Export Volume of China Apple Juice,
Jan.2008-Jan.2010
- Output and YoY Growth of China Juice Beverage, Jan.-Dec. 2009
- Accumulated Output and YoY Growth of China Refined Tea, Jan.-Dec. 2009
- Monthly Output and YoY Growth of China Refined Tea, Jan.-Dec. 2009
- Growth of Import Amount of Coffee, Tea, Mate Tea, and Spices, 2008-Jan.2010
- Monthly Output and YoY Growth of China Bottled Water, 2008-2009 (by Month)
- Market ShareS of Bottled Water Brands, Dec.2005-Sep.2009
- Market ShareS of Drinking Water Brands, Sep.2009
- Accumulated Output and YoY Growth of China Drinking Water, Jan.-Dec.2009
- Main Beverages of Wahaha Group
- Sales Revenue and Net Profit of Master Kong, 2007-2011E
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