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市場調查報告書
中國運動用品業界：2009年
China Sporting Goods Industry Report, 2009
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中國運動用品業界：2009年 是由出版商ResearchInChina在2009年11月所出版的。
這份英文市場調查報告書包含90 Pages 價格從美金1700起跳。
Abstract
As living standards and awareness of health get improved, many people have
begun to keep fit through sports. In particular, after the Olympic Games held
in Beijing in 2008, people have paid increasingly attention to sports, which
has brought considerate demand for sporting goods. In Chinese sporting goods
market, the well-known brands include Nike, Adidas, Li Ning, Anta, etc, all of
them are primarily engaged in sports shoes and sportswear.
In 2008, in China' s sportswear market, the sales revenue of Nike and Adidas
was much more than that of others, accounting for 28.8% of the total market
shares. As China' s largest local sports brand, the revenue of Li Ning from
sportswear held 9.5% of market shares in 2008.
In order to increase market shares and profit, Li Ning has begun to carry
diversified brand strategies in recent years. From 2005 to 2009, Li Ning
developed or acquired the following brands -- AIGLE, Z-DO, DHS, Lotto and
Kason.
In 1H2009, the five brands contributed revenue to Li Ning, but they were still
inferior to the brand of "Li Ning". DHS which is the largest ping-pong brand
in China achieved RMB220 million of revenue during January to June of 2009,
accounting for only 5.4% of the total revenue of Li Ning. In 2009 and later
years, Li Ning should maintain the market shares of the brand "Li Ning" and
enhance the marketing for other brands to conduct multi-brand development
strategies.
This report focuses on Li Ning, Anta, Adidas, Nike and other 14 sporting goods
companies. The report researches the status quo of China sporting goods
industry in depth; analyzes the market segments of the industry, advertising
and consumers. Besides, the report predicts the future development direction
of sporting goods industry.
Table of Contents
1. Overview of Sporting Goods
- 1.1 Definition of Sporting Goods
- 1.2 Development of International Sporting Goods Industry
2. Development of China Sporting Goods Industry
- 2.1 Status Quo
- 2.2 Profitability of Brands
- 2.3 Retail Patterns
- 2.3.1 Retail Modes
- 2.3.2 Retail Stores
- 2.3.3 Retail Stores in Major Cities
- 2.4 Competitiveness
3. Advertisement Release
- 3.1 Advertisement Release
- 3.2 Advertising Projects and Trends of 3 Enterprises
- 3.3 Advertising Exposure and Market Value
- 3.4 Advertising Media
- 3.5 Advertising Strategies
- 3.5.1 Li Ning
- 3.5.2 Nike
- 3.5.3 Adidas
4. Market Segments
- 4.1 Sports Shoes
- 4.2 Sportswear
- 4.3 Fitness Equipment
- 4.4 Other Sports Goods
- 4.4.1 Bicycle
- 4.4.2 Basketball
- 4.4.3 Football
- 4.4.4 Badminton
- 4.4.5 Table Tennis
- 4.4.6 Outdoor Sports
- 4.4.7 Skiing
- 4.4.8 Fishing
- 4.4.9 Diving
- 4.4.10 Golf
5. Consumers
- 5.1 Demand
- 5.2 Sports Market for Teenagers
- 5.3 Consumption Concept of Teenagers
- 5.4 Influencing Factors
- 5.4.1 Brand Preference
- 5.4.2 Price
- 5.4.3 Fashion
6. Major Sports Goods Companies
- 6.1 Li Ning
- 6.1.1 Profile
- 6.1.2 Operation
- 6.1.3 Promotion Strategies
- 6.1.4 Consumers
- 6.1.5 Prospect
- 6.2 Peak
- 6.2.1 Profile
- 6.2.2 Operation
- 6.2.3 Brand Promotion
- 6.2.4 Marketing Channels
- 6.2.5 Problems in Operation
- 6.3 Anta
- 6.3.1 Profile
- 6.3.2 Operation
- 6.3.3 Trends
- 6.4 Nike
- 6.4.1 Profile
- 6.4.2 Operation
- 6.4.3 Future Development Strategies
- 6.5 Adidas
- 6.5.1 Profile
- 6.5.2 Operation
- 6.5.3 Products
- 6.5.4 Development Plan in China
- 6.6 China Dongxiang (Group) Co., Ltd.
- 6.6.1 Profile
- 6.6.2 Operation
- 6.6.3 Brand Promotion
- 6.7 Xtep
- 6.7.1 Profile
- 6.7.2 Operation
- 6.7.3 Operation of Retail Stores
- 6.8 361 Degrees
- 6.8.1 Profile
- 6.8.2 Operation
- 6.8.3 Operation of Retail Stores
- 6.8.4 Brand Promotion
- 6.9 ERKE Group
- 6.9.1 Profile
- 6.9.2 Operation
- 6.9.3 Brand Promotion
- 6.10 Puma
- 6.10.1 Profile
- 6.10.2 Operation
- 6.11 Mizuno
- 6.11.1 Profile
- 6.11.2 Operation
- 6.11.3 Strategy Adjustment in China
- 6.12 Other Enterprises
- 6.12.1 Converse
- 6.12.2 Doublestar
- 6.12.3 DHS
- 6.12.4 WNQ Fitness Co., Ltd.
- 6.12.5 Shenzhen Good Family Industrial Co., Ltd.
- 6.12.6 Taishan Sports Industry Group
- 6.12.7 Sport100
7. Development Trends and Countermeasures
- 7.1 Development Trends
- 7.2 Problems
- 7.3 Countermeasures
List of Charts
- Gross Profit Margin of Sports Brands in China, 2009
- Net Profit Margin of Sports Brands in China, 2009
- Number of Retail Stores of Sports Goods Companies in China, 2009
- Compound Growth Rate of Retail Sales Revenue of Sporting Goods in 1ST-Tier
Cities of China, 2001-2008
- Compound Growth Rate of Retail Sales Revenue of Sporting Goods in 2ND -
and 3RD-Tier Cities of China, 2001-2008
- Strategies Comparison between Chinese Local and Multinational Sports Goods
Enterprises
- Advertising Expenditures of Sports Goods Enterprises in China, 2009
- Advertising Promotion Projects of Li Ning, Nike and Adidas, 2008
- Monthly Advertisement Release of Li Ning, Nike and Adidas, 2008
- Ads browsing Volume of Li Ning, Nike and Adidas, 2008
- Advertising Media Chosen by Li Ning, Nike and Adidas, 2008
- Advertising Promotion Projects of Li Ning, Nike and Adidas on Sina.com,
2008
- Advertising Promotion Projects of Li Ning, Nike and Adidas on 163.com, 2008
- Advertising Promotion Projects of Li Ning, Nike and Adidas on Sohu.com,
2008
- China Sportswear Market Scale and Forecast, 2006-2013
- China Basketball Sportswear Market Scale and Forecast by Retail Sales
Revenue,2006-2013
- Age Distribution of Sports Population in China
- Requirements on Sportswear by Age
- Consumers Structure in Sportswear Market
- Consumption Structure of Teenagers in Beijing and Shanghai
- Teenagers' Attitude towards Sportswear Brands
- Number of Sports Shoes of Famous Brands Bought by Teenagers
- Price of Sports Shoes Bought by Teenagers
- Brands of Li Ning
- Li Ning' s Business Revenue and Profit, 2005-2008
- Li Ning' s Business Revenue and Growth Rate, 2005-H1 2009
- Li Ning' s Profit and Growth Rate,2005-H1 2009
- Proportion of Li Ning' s Products, 2009
- Li Ning' s Business Revenue by Brand, 2009
- Li Ning' s Business Revenue by Region, 2009
- Li Ning' s Brand Marketing Channels, 2009
- Peak' s Profit, 2006-2009
- Peak' s Revenue by Region, 2009
- Proportion of Peak' s Outsourcing
- Peak' s Average Selling Prices and Sales Volume, 2006-2009
- Anta' s Revenue and Growth Rate Forecast, 2006-2011
- Proportion of Anta' s Products, 2009
- Medium-term Profitability Analysis of Anta, 2008-2009
- Anta' s Revenue by Region, 2009
- Nike' s Revenue, 2004-2008
- Nike' s Revenue Distribution, 2008
- Adidas' Revenue and Growth Rate, 2004-2008
- Adidas' Revenue Structure, 2008
- Geographical Distribution of Production Places of Adidas Shoes, 2008
- Output of Adidas Shoes,2006-2008
- Geographical Distribution of Production Places of Adidas Clothes,2008
- Output of Adidas Clothes, 2006-2008
- Sales Revenue of China Dongxiang (Group) Co., Ltd., 2009
- Sales Revenue of Kappa in China by Category, 2009
- Sales Revenue of Brands of China Dongxiang (Group) Co., Ltd. in Japan, 2009
- Retail Stores Distribution of China Dongxiang (Group) Co., Ltd., 2009
- Xtep' s Total Revenue and Net Profit, 2007-2009
- Profit of Xtep Xiamen Flagship Store, 2009
- Store Expansion Plans in Anhui and Hunan, 2009
- Business Revenue of 361 Degrees, 2006-2009
- Profit and Growth Rate of 361 Degrees, 2006-2009
- Revenue of 361 Degrees by Product, 2009
- Revenue of 361 Degrees by Region, 2008-2009
- Number of Retail Stores, 2008-2009
- Dealer Distribution of 361 Degrees, 2009
- ERKE‘s Revenue, 2008-2009
- ERKE ‘s Revenue by Product, 2009
- ERKEB' s Promotion Activities, 2008-2009
- Puma' s Revenue and Profit, 2008-2009
- Puma' s Revenue by Region, 2009
- Puma' s Revenue by Product, 2009
- Mizuno‘s Revenue, 2004-2008
- Mizuno' s Revenue by Product, 2008
- Mizuno' s Revenue by Region, 2008
- Doublestar' s Revenue, 2005-2009
- Doublestar' s Profit, 2005-2009
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