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市場調查報告書

中國的玩具市場 (遊戲、拼圖、玩偶) 、預測

China Toys Market (Game, Puzzle, Dolls) and Forecast

出版商 Renub Research 商品編碼 335385
出版日期 內容資訊 英文 71 Pages; 46 Figures; 1 Table
商品交期: 最快1-2個工作天內
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中國的玩具市場 (遊戲、拼圖、玩偶) 、預測 China Toys Market (Game, Puzzle, Dolls) and Forecast
出版日期: 2015年07月17日 內容資訊: 英文 71 Pages; 46 Figures; 1 Table
簡介

中國國內的玩具市場2014年超過160億美元,與前一年同期比較擴大。在2013年中中國國內14歲以下的兒童約有2億5,000萬人,顯示中國國內市場上玩具消費的巨大可能性。流通管道中,線上銷售構成最高市場佔有率,其次為超級市場/大賣場。線上銷售管道預計至2019年獲得市場佔有率的50%以上。

本報告提供現在及今後5年的中國玩具市場相關整體分析,市場佔有率分析,各玩具市場區隔、各銷售管道分析,進口、貿易條例,及促進成長要素、課題等相關資料詳細彙整。

第1章 摘要整理

第2章 中國的玩具市場

第3章 中國的玩具市場佔有率分析

  • 中國的玩具市場佔有率:各玩具市場區隔
  • 中國的玩具銷售額佔有率:各銷售管道
  • 中國的玩具品牌佔有率

第4章 中國的玩具市場:各市場區隔

  • 玩偶市場
  • 嬰兒、嬰兒用玩具市場
  • 天鵝絨玩具市場
  • 建設、建築用玩具市場
  • 教育用/DIY玩具市場
  • 遊戲、拼圖玩具市場
  • 運動、戶外用玩具市場
  • 動作、玩具模型/迷你娃娃市場
  • 電力/遙控玩具市場
  • 其他玩具市場

第5章 中國的玩具市場:各銷售額流通管道

  • 百貨商店
  • 超級市場/大賣場
  • 線上
  • 嬰兒用品/玩具店的銷售額
  • 批發的玩具市場
  • 連鎖店的玩具市場

第6章 中國的進口、貿易法規

第7章 中國的玩具市場:促進成長要素

  • 中國的網路用戶的增加及玩具消費趨勢
  • 中國的選擇性第2個胎政策
  • 中國的城市、地方家庭的每個國民的所得、消費支出的增加

第8章 中國的玩具市場:課題

  • 玩具企業開始從中國移動到巴西、印度
  • 先進各國的技術障礙抑制玩具貿易的發展

圖表清單

目錄

China domestic market for toys was more than US 16 Billion in 2014 and its growing year on year. Its growth can be judged from the fact that by 2019 China toys market will double from its toys market in 2010. There were around 250 Million children under the age of 14 on the Chinese mainland in 2013, so, there is huge potential of toys consumption in Chinese domestic market.

These three segments Construction & Building toy, Baby & Infant toy and Dolls together is expected to contribute more than 50% market share in 2019. Analyzing from toy sales channel Online sales holds the highest market share followed by Super/Hyper market sales channel. Online sales channel is expected to capture more than 50% market share by 2019. There are over 1300 large-scale toy manufacturers in China which are responsible for producing nearly three quarters of total toys in the world.

Renub Research report titled "China Toys Market (Game, Puzzle, Dolls) and Forecast" provides a comprehensive analysis of the current state of China toys market and future over the next 5 years. This 71 page report with 46 Figures and 1 Table studies the China Toys market from following view points:

  • China Toys Market (2010 - 2019)
  • China Toys Market Share Analysis (2010 - 2019))
  • By Toys Segment - China Toys Market (2010 - 2019)
  • By Sales Channel - China Toys Market (2010 - 2019)
  • Import and Trade Regulations in China
  • Growth Drivers - China Toys Market
  • Challenges - China Toys Market

Toy Segments Studied in the Report

  • Dolls Market
  • Baby & Infant Toys Market
  • Plush Toys Market
  • Construction & Building Toys Market
  • Educational / DIY (Do It Yourself) Toys Market
  • Game & Puzzles Toys Market
  • Sports & Outdoor Play Toys Market
  • Action & Toy Figures / Mini Dolls Market
  • Electronic / Remote Control Toys Market
  • Other Toys Market

Sales Channel Studied in the Report

  • Department Stores Toys Market
  • Super / Hyper Toys Market
  • Online Toys Market
  • Baby Products/Toys Shop Sales
  • Wholesale Toys Market
  • Chain Stores Toys Market

DATA SOURCES

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts.

Primary sources include industry surveys and telephone interviews with industry experts.

Secondary sources information and data has been collected from various printable and non-printable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

Table of Contents

1. Executive Summary

2. China Toys Market (2010 - 2019)

3. China Toys Market Share Analysis (2010 - 2019)

  • 3.1 China Toys Market Share by Toys Segments (2010 - 2019)
  • 3.2 China Toys Sales Share by Sales Channel (2010 - 2019)
  • 3.3 China Toys Brands Share (2009 - 2012)

4. China Toys Market by Segment (2010 - 2019)

  • 4.1 China Dolls Market (2010 - 2019)
  • 4.2 China Baby & Infant Toys Market (2010 - 2019)
  • 4.3 China Plush Toys Market (2010 - 2019)
  • 4.4 China Construction & Building Toys Market (2010 - 2019)
  • 4.5 China Educational / DIY (Do It Yourself) Toys Market (2010 - 2019)
  • 4.6 China Game & Puzzles Toys Market (2010 - 2019)
  • 4.7 China Sports & Outdoor Play Toys Market (2010 - 2019)
  • 4.8 China Action & Toy Figures / Mini Dolls Market (2010 - 2019)
  • 4.9 China Electronic / Remote Control Toys Market (2010 - 2019)
  • 4.10 China Other Toys Market (2010 - 2019)

5. China Toys Market by Sales Channel (2010 - 2019)

  • 5.1 China Department Stores Toys Market (2010 - 2019)
  • 5.2 China Super / Hyper Toys Market (2010 - 2019)
  • 5.3 China Online Toys Market (2010 - 2019)
  • 5.4 China Baby Products/Toys Shop Sales (2010 - 2019)
  • 5.5 China Wholesale Toys Market (2010 - 2019)
  • 5.6 China Chain Stores Toys Market (2010 - 2019)

6. Import and Trade Regulations in China

7. China Toys Market: Growth Drivers

  • 7.1 Increasing Internet Users and Toys Shopping Trends in China
  • 7.2 Selective Two Child Policy in China
  • 7.3 Increasing Per Capita Income & Consumption Expenditures of Urban and Rural Household in China

8. China Toys Market - Challenges

  • 8.1 Toys Companies have Started Moving from China to Brazil and India
    • 8.1.1 China - Still Attractive but No Longer the Only Choice
    • 8.1.2 Brazil and India as Alternative Toy Manufacturing Hubs
  • 8.2 Technical Barriers of Developed Countries Limiting the Development of the Toy Trade

LIST OF FIGURES

  • Figure 1-1: China - Toys Market (Million US$), 2010 - 2014
  • Figure 1-2: China - Forecast for Toys Market (Million US$), 2015 - 2019
  • Figure 2-1: China - Toys Market Share by Segment (Percent), 2010 - 2014
  • Figure 2-2: China - Forecast for Toys Market Share by Segment (Percent), 2015 - 2019
  • Figure 2-3: China - Toys Sales Share by Sales Channel (Percent), 2010 - 2014
  • Figure 2-4: China - Forecast for Toys Sales Share by Sales Channel (Percent), 2015 - 2019
  • Figure 3-1: China - Dolls Market (Million US$), 2010 - 2014
  • Figure 3-2: China - Forecast for Dolls Market (Million US$), 2015 - 2019
  • Figure 3-3: China - Baby & Infant Toys Market (Million US$), 2010 - 2014
  • Figure 3-4: China - Forecast for Baby & Infant Toys Market (Million US$), 2015 - 2019
  • Figure 3-5: China - Plush Toys Market (Million US$), 2010 - 2014
  • Figure 3-6: China - Forecast for Plush Toys Market (Million US$), 2015 - 2019
  • Figure 3-7: China - Construction & Building Toys Market (Million US$), 2010 - 2014
  • Figure 3-8: China - Forecast for Construction & Building Toys Market (Million US$), 2015 - 2019
  • Figure 3-9: China - Educational / DIY Toys Market (Million US$), 2010 - 2014
  • Figure 3-10: China - Forecast for Educational / DIY Toys Market (Million US$), 2015 - 2019
  • Figure 3-11: China - Game & Puzzles Toys Market (Million US$), 2010 - 2014
  • Figure 3-12: China - Forecast for Game & Puzzles Toys Market (Million US$), 2015 - 2019
  • Figure 3-13: China - Sports & Outdoor Play Toys Market (Million US$), 2010 - 2014
  • Figure 3-14: China - Forecast for Sports & Outdoor Play Toys Market (Million US$), 2015 - 2019
  • Figure 3-15: China - Action & Toy Figures / Mini Dolls Market (Million US$), 2010 - 2014
  • Figure 3-16: China - Forecast for Action & Toy Figures / Mini Dolls Market (Million US$), 2015 - 2019
  • Figure 3-17: China - Electronic / Remote Control Toys Market (Million US$), 2010 - 2014
  • Figure 3-18: China - Forecast for Electronic / Remote Control Toys Market (Million US$), 2015 - 2019
  • Figure 3-19: China - Other Toys Market (Million US$), 2010 - 2014
  • Figure 3-20: China - Forecast for Other Toys Market (Million US$), 2015 - 2019
  • Figure 4-1: China - Department Stores Toys Sales (Million US$), 2010 - 2014
  • Figure 4-2: China - Forecast for Department Stores Toys Sales (Million US$), 2015 - 2019
  • Figure 4-3: China - Super/Hyper Toys Sales (Million US$), 2010 - 2014
  • Figure 4-4: China - Forecast for Super/Hyper Toys Sales (Million US$), 2015 - 2019
  • Figure 4-5: China - Internet Toys Sales (Million US$), 2010 - 2014
  • Figure 4-6: China - Forecast for Internet Toys Sales (Million US$), 2015 - 2019
  • Figure 4-7: China - Baby Products/Toy Shops Sales (Million US$), 2010 - 2014
  • Figure 4-8: China - Forecast for Baby Products/Toy Shops Sales (Million US$), 2015 - 2019
  • Figure 4-9: China - Wholesale Toys Sales (Million US$), 2010 - 2014
  • Figure 4-10: China - Forecast for Wholesale Toys Sales (Million US$), 2015 - 2019
  • Figure 4-11: China - Chain Stores Toys Sales (Million US$), 2010 - 2014
  • Figure 4-12: China - Forecast for Chain Stores Toys Sales (Million US$), 2015 - 2019
  • Figure 6-1: China - Internet Users (Ten Thousand), 2010 - June 2014
  • Figure 6-2: China - Popular Keywords Used in Online Toys Shopping (Percent), 2014
  • Figure 6-3: China - Online Toys Shopping (Percent), 2010 & 2014
  • Figure 6-4: China - Reasons for Buying Toys Online (Percent), 2014
  • Figure 6-5: China - Timeline of Selective Two Child Policy, 2013 - 2014
  • Figure 6-6: China - Per Capita Income of Urban and Rural Household (US$), 2006 - 2013
  • Figure 6-7: China - Per Capita Consumption Expenditures of Urban and Rural Household (US$), 2010 - 2013
  • Figure 7-1: China - Average Wage of Employed Persons in Urban Units Manufacturing Sector (US$), 2007 - 2013

LIST OF TABLES

  • Table 2-1: China - Toys & Games Brands Share (Percent), 2009 - 2012

KEY WORDS

Toys, China Toys, China Toys Market, China domestic market, Game, Puzzle, Dolls, Plush Toys, Construction & Building Toys, Educational / DIY (Do It Yourself) Toys market, Sports & Outdoor Play Toys Market, Electronic / Remote Control Toys Market, Department Stores Toys Market, Super / Hyper Toys Market, Online Toys Market, Baby Products/Toys Shop Sales, Wholesale Toys Market, Chain Stores Toys Market

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