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市場調查報告書
預付卡動向
The Prepaid Cards Phenomenon
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預付卡動向 是由出版商Retail Banking Research Ltd.在2009年01月所出版的。
這份英文市場調查報告書包含46 pages 價格從美金1125起跳。
Abstract
Overview:
Both anecdotal evidence and recent research confirm that the dynamic growth of
the global prepaid card sector is set to continue, despite the difficulties
being experienced in other parts of the banking industry. Indeed, many of the
prepaid applications will do much to assist the development of both valuable
new sources of income and process improvements.
This executive report reviews the extensive range of open loop and closed loop
prepaid card applications and identifies examples of many that have already
proven their ability to deliver major benefits for consumers, business and
government. The report also discusses key issues that remain to be resolved at
industry level, and looks at how the sector is gearing up to promote greater
cooperation and best practice.
Table of Contents
1. PREPAID: THE DEVELOPING CARDS PHENOMENON
- 1.I Introduction
- 1.2 Defining the product
- 1.3 Sizing the opportunity
- 1.4 Delivering the service
- 1.5 Prepaid cards account status
- 1.6 The economics of prepaid cards
- 1.7 Increasing industry coordination
2. CONSUMER PREPAID PRODUCTS
- 2.1 The general spending card
- 2.2 The gift card
- 2.3 The online card
- 2.4 The remittance card
- 2.5 The travel card
- 2.5 The young persons' card
- 2.6 Other issues
3. GOVERNMENT AND BUSINESS PRODUCTS
- 3.1 Government and prepaid
- 3.2 The business sector and prepaid
- 3.3 Other institutional applications
- 3.4 Management information systems
4. PREPAID CONTACTLESS CARD PRODUCTS
- 4.1 Gathering momentum
- 4.2 The Octopus payment system, Hong Kong
5. EVALUATION AND IMPLEMENTATION
- 5.1 Four business models
- 5.2 A first view of viability
- 5.3 Building the profit and loss account
- 5.4 The implementation project
- 5.5 The bottom line!
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