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市場調查報告書

全方位流通管道銀行:最佳業務實踐和案例研究

Omni-Channel Banking: Best Practice and Case Studies

出版商 Retail Banking Research 商品編碼 510022
出版日期 內容資訊 英文 158 Pages
商品交期: 最快1-2個工作天內
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全方位流通管道銀行:最佳業務實踐和案例研究 Omni-Channel Banking: Best Practice and Case Studies
出版日期: 2017年05月31日 內容資訊: 英文 158 Pages
簡介

調查由於本報告提供全球金融機關的全方位流通管道銀行的引進案例,主要金融機關的案例研究,全方位流通管道銀行策略的建立及實行的各種分析,最佳業務實踐的檢驗等彙整資料。

案例研究

  • Bangkok Bank (泰國)
  • Bendigo and Adelaide Bank (澳洲)
  • CaixaBank (西班牙)
  • Deutsche Bank (德國)
  • Garanti Bank (土耳其)
  • Huntington National Bank (美國)
  • ICICI Bank (印度)
  • ING Group (荷蘭)
  • Mastercard Europe
  • mBank (波蘭)
  • Moven (美國)
  • Rivermark Community Credit Union (美國)
  • Vietnam Prosperity Bank (越南)
  • Wells Fargo bank (美國)

分析

  • Banking Labs
  • 流通管道選擇:新世代數位流通管道
  • 流通管道選擇:傳統流通管道
  • 全方位流通管道策略的建立
  • 全方位流通管道策略:主要相關課題
  • 總論

圖表

目錄

This executive report advises on current global best practice in omni-channel banking through a selection of case studies from around the world. It seeks to offer an optimal approach to the development and implementation of an omni-channel banking strategy. The report focuses on the role, nature and trends in the core components of such a strategy.

It assesses how channels best work individually and in combination to support or create a profitable retail banking business based on three high-level objectives; representing and projecting the bank brand; protecting and developing the bank's existing customer base; and, acquiring new customers.

Table of Contents

SECTION A: CASE STUDIES

  • 1. Bangkok Bank, Thailand
  • 2. Bendigo and Adelaide Bank, Australia (BEN)
  • 3. CaixaBank, Spain
  • 4. Deutsche Bank, Germany
  • 5. Garanti Bank, Turkey
  • 6. Huntington National Bank, USA
  • 7. ICICI Bank, India
  • 8. ING Group, Netherlands
  • 9. Mastercard Europe
  • 10. mBank, Poland
  • 11. Moven, USA
  • 12. Rivermark Community Credit Union, USA
  • 13. Vietnam Prosperity Bank (VPB)
  • 14. Wells Fargo bank, USA

SECTION B: ANALYSIS

  • 15. Banking Labs
  • 16. Channel options - new generation digital channels
  • 17. Channel options - the legacy channels
  • 18. Omni-channel strategy development
  • 19. Omni-channel strategy - key related issues
  • 20. Conclusions

Table of Figures:

  • Figure 1: One of over 300 community branches
  • Figure 2: A new generation of CaixaBank branches
  • Figure 3: Stylish Quartier Zukunft café open to all
  • Figure 4: Relaxed and open ambiance
  • Figure 5: Working in the 'Greenhouse'
  • Figure 6: The modern Garanti Bank branch
  • Figure 7: Garanti Bank interior with digital facilities
  • Figure 8: Advanced mobile banking with eye scanning
  • Figure 9: ICICI Bank Touch Banking branch
  • Figure 10: The ING Virtual Store
  • Figure 11: ING Direct's iconic 'pumpkin', Italy
  • Figure 12: consumer views of digitalisation
  • Figure 13: Consumer device preferences
  • Figure 14: Trends in authentication methods
  • Figure 15: Digital engagement by region
  • Figure 16: The mBank light branch
  • Figure 17: The exciting light branch interior
  • Figure 18: Share of interactions through channels
  • Figure 19: Moven operates direct and with partners
  • Figure 20: The transformed interior of Rivermark
  • Figure 21: Interactive Teller Facility extended hours
  • Figure 22: The luxurious Gold Club lounge
  • Figure 23: VP Bank's new style banking hall
  • Figure 24: VP Bank online registration with KYC
  • Figure 25: Wells Fargo channel usage and frequency
  • Figure 26: Customer interactions (million) 2013-2015
  • Figure 27: The BBVA Innovation Centre in Madrid
  • Figure 28: An eye-catching facility
  • Figure 29: The Nationwide NOW video service
  • Figure 30: Digital screens deployed at Commerzbank
  • Figure 31: Wearable innovation at Caixabank
  • Figure 32: TTW and interior of a PNC pop-up branch
  • Figure 33: Caixabank smart television banking
  • Figure 34: The futuristic in interior of dotFNB
  • Figure 35: Number of bank branches worldwide
  • Figure 36: Commercial Bank of Dubai digital kiosk
  • Figure 37: Typical branch sizes and facilities
  • Figure 38: Customer and staff member interact digitally
  • Figure 39: The home of First Direct in Leeds, UK
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