[英文調查報告書] 體重管理技術創新：新開發成分、法規限制障礙、進入市場策略

Abstract

Despite the current economic crisis, the weight management market will continue to expand in line with increasing levels of obesity worldwide. A surge in regulatory policies surrounding the marketing of weight management foods requires manufacturers to substantiate all associated claims with comprehensive scientific evidence including controlled clinical trials. Innovation in Weight Management: Novel ingredients, regulatory challenges and go-to-market strategies' is a new ingredients report published by Business Insights that provides a unique analysis of the regulatory frameworks in Europe and US in relation to weight management products, and how this will impact the category in the next five years. The analysis also provides a framework to enhance process management in this area and guidance on launching successful weight management ingredients, both in dietary supplements, and food and drinks.

Executive summary

Understanding globesity
Regulatory challenges & opportunities in weight management
Market forecasts
Branded ingredient options for weight management
Novel ingredients and future applications

Chapter 1 Understanding globesity

Summary
Introduction
Obesity in the US
Obesity in the US
Children and teens
- Adults
Obesity in Europe
- UK
- Children and teens
The financial impact of obesity
- Financial burden in the US
- Financial burden in the EU and UK
  - UK
Weight management: consumer insights
- Consumer trends
  - Adult
Advertising and weight management - protecting the consumer
- Adult
  - US
  - UK
- Children
  - UK
  - Rest of the World
Weight management: science and application
- Satiety
- Thermogenesis
- Absorption
- Stimulants
- Metabolic modifiers
- Others

Chapter 2 Regulatory challenges & opportunities in weight management

Summary
Introduction
Regulation in Europe
- EFSA and weight management
- Pierre Fabre Demo Cosmetique
  - Analysis of EFSA' s rejection of PDFC' s health claim
- EASA: the hidden code
  - What is self regulation?
  - What are SROs?
  - What does an SRO do?
  - When self regulation fails
  - ASA and the CAP code - Focusing on the UK
Regulation in the US
- FDA and weight management
Conclusions: opportunities and challenges within the regulatory framework
- GlaxoSmithKline
- FDA publishes final guidance on substantiation of health claims
- FTC cracks down on endorsements
- Opportunities for manufacturers

Chapter 3 Market forecasts

Summary
Introduction
Market value
- US
- EU and US combined market analysis
- Europe
Market forecasts
Conclusions

Chapter 4 Branded ingredient options for weight management

Summary
Introduction
- Branded product market research
- Summary of analysis
Advantra Z
- What is it?
- How does it work?
- Science behind the product
  - Safety
- Product application
  - Micro-analysis
L-Carnipure
- What is it?
- How does it work?
- Science behind the products
  - Micro-analysis
- Product application
CafeVerdex
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
Chromax
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
- Product application
Cinnulin PF
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product applications
Citricoma
- What is it?
- Science behind the products
- Micro-analysis
- Product application
SuperCitrimax
- What is it?
- How does it work?
- Science behind the products
  - Micro-analysis
- Product application
Fibersol-2
- What is it?
- How does it work?
- Science behind the product
  - Micro-analysis
- Product application
ForsLean
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
  - Product application
Fucothin
- What is it?
- How does it work?
- Science behind the product
  - Product application
GlucoFit
- What is it?
- How does it work?
- Science behind the product
  - Product application
- Micro-analysis
JamboLean
- What is it?
- How does it work?
- Science behind the product
  - Product application
Loquoro Plus
- What is it?
- How does it work?
- Science behind the product
  - Micro-analysis
Neopuntia
- What is it?
- How does it work?
- Science behind product
  - Micro-analysis
- Product application
Phase 2
- What is it?
- How does it work?
- Science behind the products
- Product application
  - Micro-analysis
Phospholean
What is it?
How does it work?
Science behind the product
Product application
Micro-analysis
PinnoThin
- What is it?
- How does it work?
- Science behind the product
  - Micro-analysis
- Product application
Prolibra
- What is it?
- How does it work?
- Science behind the product
  - Micro-analysis
- Product application
Razberi-K
- What is it?
- How does it work?
- Science behind the product
- Product application
Relora
- What is it?
- How does it work?
- Science behind the product
  - Micro-analysis
- Product application
Sinetrol
- What is it?
- How does it work?
- Science behind the product
  - Micro-analysis
- Product application
Slendesta
- What is it?
- How does it work?
- Science behind the product
  - Micro-analysis
- Product application
Teavigo
- What is it?
- How does it work?
- Science behind the products
  - Micro-analysis
- Product application
Tonalin
- What is it?
- How does it work?
- Science behind the products
  - Micro-analysis
- Product application
Viscofiber
- What is it?
- How does it work?
- Science behind the product
  - Micro-analysis
- Product application
7-Keto
- What is it?
- How does it work?
- Science behind the products
  - Micro-analysis
- Product application

Chapter 5 Novel ingredients & future applications

Summary
Introduction
Phenylethylamine
- Active & mechanism
  - References
- Conclusions on efficacy
- Product application
Banaba (Corosolic acid)
- Active & mechanism
  - References
- Conclusions on efficacy
- Product application
Cassia Nomame
- Active & mechanism
  - References
- Conclusions on efficacy
- Product application
Catalpic acid (Catalpa ovate, CLA)
- Active & mechanism
  - References
- Conclusions on efficacy
Cichorium intybus (Chicoric acid)
- Active & mechanism
  - References
- Conclusions on efficacy
Choline L-Bitartrate
- Active & mechanism
  - References
- Conclusions on efficacy
- Product application
Cissus Quadrangularis (CQR)
- Active & mechanism
  - References
- Conclusions on efficacy
- Product application
Evodiamine
- Active & mechanism
  - References
- Conclusions on efficacy
- Product application
Green coffee bean extract (GCBE) & Chlorogenic acid
- Active & mechanism
  - References
- Conclusions on efficacy
- Product application
Hordenine (Barley extract)
- Active & mechanism
  - References
- Conclusions on efficacy
- Product application
Nopal cactus/ Prickly pear cactus
- Active & mechanism
  - References
- Conclusions on efficacy
- Product application
N-oleoyl-phosphatidyl-ethanolamine (NOPE)
- Active & mechanism
  - References
- Conclusions on efficacy
- Product application
Omega-3
Active & mechanism
- References
- Conclusions on efficacy
- Potato Extract
Active & mechanism
- References
- Conclusions on efficacy
- Product application

Chapter 6 Conclusions

Summary
Introduction
Successful strategies in weight management
- Differentiate your product
- Promote a clear brand message
- Use efficacious ingredients
- Target consumers with a value proposition
The end of dieting?
Key ingredients
Sensation based marketing
Is the future ultra-niche?
Co-operative relationships the key to success
Index

List of Figures

Figure 1.1: Prevalence and growth of obesity in the US
Figure 1.2: Regional variation in prevalence of obesity (BMI > 30kg/m2) in Europe (a = men b = women)
Figure 1.3: Proportion of overweight and obese children in the EU-25, 2006 and 2010 projections (ages 5-17 years)
Figure 1.4: Obesity levels in men and women in the UK from 2003 to predicted values for 2010 (people m)
Figure 1.5: Obesity prevalence among children aged 2 to 15, 1995 to 2006
Figure 1.6: IFIC Survey results 2008
Figure 1.7: The most common consumer health concerns in order of importance
Figure 1.8: Prevalence of unsubstantiated product claims across all media
Figure 1.9: Breaches of the Committees of Advertising Practice code of advertising
Figure 1.10: Breakdown of sales by product profile for PepsiCoa and Danoneb 2000 and 2005
Figure 2.11: Elancyl weight control range from Pierre Fabre Dermo Cosmetique (PFDC)
Figure 3.12: % share of weight control products launched in food, drinks & supplements in US, 2005-2008
Figure 3.13: Percentage share of weight control products launched, by function, in the US 2005- 2008
Figure 3.14: Weight control foods, drinks and supplements launched, as a share of total food, drink & supplement launches in Europe & US, 2005 - 2008
Figure 3.15: Percentage share of weight control products launched, by function, in Europe 2005- 2008
Figure 4.16: BioLean II from Wellness International Network Ltd
Figure 4.17: BeauShape from Alife International
Figure 4.18: Chromax from Iceland Health
Figure 4.19: CinnaBetic II from Hero Nutritional Products, LLC
Figure 4.20: Citricoma from Herbal Powders corp
Figure 4.21: Skinny water from Skinny Nutritional Corp
Figure 4.22: Clean n' Lean Phase 1 containing fibersol-2
Figure 4.23: Fucothin from Garden of Life
Figure 4.24: GlucoFit from PureGels Natural Supplements
Figure 4.25: JamboLean from NSI
Figure 4.26: Veloutes (Cream Soups) from Gayelord Hauser Minceur
Figure 4.27: Carb Intercept from Natrol Inc
Figure 4.28: Phospholean from Chemi nutra
Figure 4.29: Naturally Gorgeous from Naturally Drinks
Figure 4.30: GenaSlim from New Country Life
Figure 4.31: Proven Slim Relora PSP from Dr John Tickell' s trim shot
Figure 4.32: Lipotrol Ultra from Abbe Roland s.r.l.
Figure 4.33: Slendesta from Smart city
Figure 4.34: Fitrum from Herbs and Nature Corporation (Philippines)
Figure 4.35: Fiber Slim from Nutraceutical Sciences Institute (NSI)
Figure 4.36: Lean System 7 from iSatori global technologies
Figure 5.37: Dren from Maximum Human Performance Inc
Figure 5.38: All One weight loss formula & GlucoPress
Figure 5.39: Cheaters relief from BSN inc
Figure 5.40: Skinny mini launched in 2006 from naturesplus.com
Figure 5.41: Trimform from Iomedix Development International
Figure 5.42: K-Trim from Total Health Inc
Figure 5.43: Kona Organic Green Coffee Bean Extract Spray from www.ecoideas.ca
Figure 5.44: Lipo-6 from Nutrex Research Inc
Figure 5.45: Proactol from Proactol Ltd
Figure 5.46: Easy control from Naturale Oy
Figure 6.47: Optimel control (Campina) ' Helpt minder tee ten' or ' Helps you eat less'
Figure 6.48: Danone' s shape and expert brand

List of Tables

Table 1.1: Projected direct health-care costs, in bns of dollars attributable to overweight and obesity for US adults: 2000-2030.
Table 1.2: Aggregate medical spending, in bns of dollars, attributable to overweight and obesity, by insurance status and data source, 1996-1998
Table 1.3: Health services costs at current prices and predictions for 2015, 2025, and 2050
Table 3.4: Diet food and drink market, Europe and the US ($m), 2006-2010
Table 4.5: Summary of research assessment of branded ingredients
Table 4.6: Analysis of products efficacy of branded weight loss ingredients bases on peer reviewed publication 2009
Table 4.7: Mechanism of action for branded ingredients
Table 5.8: Mechanism of action - Novel ingredient applications