未來的方便食品・飲料市場：發展市場的新機會 是由出版商Business Insights在2008年10月所出版的。
這份英文市場調查報告書包含125 pages 價格從美金2875起跳。
Abstract
Convenience continues to be a key trend in food and drinks, with consumers
increasingly looking for products that suit their lifestyle requirements. The
extent of the development of convenient products is signaled by the notion
that consumers are coming to view various convenience benefits as the norm.
Adding value in terms of convenience is increasingly linked to providing
further benefits, combining saving time and effort with additional aspects of
food and drink marketing. These include providing health, freshness, taste,
versatility and ethical benefits, and marketing products that suit particular
consumer needs such as on-the-go convenience and products for children. Future
Convenience Food and Drinks is a new report published by Business Insights
that provides insight into the direction of the convenient food and drinks
market and how the sector will develop over the next five years. This report
analyzes current and future trends that are set to impact significantly on the
marketing, formulation and packaging of convenience food and drinks. Discover
future growth opportunities in the convenience food and drinks market with
this new report.
Table of Contents
Future Convenience Food and Drinks
Executive Summary
- The convenience market
- Development of convenience drivers and markets
- Innovation and NPD in convenience
- Key trends in convenience food and drinks
- Future development of convenience
Chapter 1 The convenience market
- Summary
- Introduction
- Defining convenience
- The perceived value of convenience
- Developing and emergent aspects of convenience
Chapter 2 Development of convenience drivers and markets
- Summary
- Introduction
- Drivers of convenience
- The role of women
- Changing eating habits
- Household size
- Convenience market trends
- Development of core European and US markets
- Globalization of convenience
- Fast growth markets
- Structural change
Chapter 3 Innovation and NPD in convenience
- Summary
- Introduction
- Convenience food and drinks
- Convenience features
- Product features
- Instant and quick
- Microwaveable
- Single serving
- Fresh convenience
- Conclusions
- Packaging features
- Recyclable packaging
- Disposable and reusable packaging
- Reduced packaging
- Product categories
- Regional analysis
- Innovation analysis
Chapter 4 Key trends in convenience food and drink
- Summary
- Introduction
- Key convenience features
- Adding value with convenient packaging
- Packaging innovation
- Improved functionality
- Marketed features
- Portability and on-the-go convenience
- Breakfast on-the-go
- On-the-go convenience for children
- Healthy convenience
- Natural convenience
- Calorie-counting and weight control
- Functional convenience
- Indulgence and convenience
- Key themes in indulgent convenience
- Ethical convenience
- Ethical packaging and convenience
Chapter 5 Future development of convenience
- Summary
- Introduction
- Future convenience
- Category growth in convenience
- Convenience trend development
- Targeting convenience
- Index
List of Figures
- Figure 1.1: Key aspects of convenience
- Figure 1.2: How perceived convenience value changes
- Figure 2.3: The importance of selected drivers of convenience food and
drink purchases
- Figure 2.4: Number of at-home dinner occasions, per capita, by preparation
type, Europe and US, 2006 and 2011
- Figure 2.5: Number and share of meals from scratch of total at-home dinner
occasions, per capita, Europe and US, 2006
- Figure 2.6: Per capita expenditure and growth of the convenient food
market in Europe & US ($), 2007-2011
- Figure 2.7: Breakdown of cumulative additional convenient food market
value by region ($bn) 2007-2011
- Figure 2.8: Regional potential for growth of convenience food and drinks
over the next 5 years
- Figure 2.9: Regional breakdown of value sales of convenient food by type,
(%) 2007
- Figure 3.10: Share of convenient products as a percentage of total food
and drinks launched, 2005-2008
- Figure 3.11: Share of convenient products launched, by feature (product
tag), 2005-2008
- Figure 3.12: Share of convenient products launched, by product feature,
2005-2008
- Figure 3.13: Share of convenient products launched, by packaging feature,
2005-2008
- Figure 3.14: Share of convenient products as a percentage of total food &
drinks launched, by category, 2005-2008
- Figure 3.15: Share of convenient products launched, by category, 2005-2008
- Figure 3.16: Share of convenient products launched, by region, 2005-2008
- Figure 3.17: Innovation in serving convenience
- Figure 3.18: Innovative ethical packaging for convenient products
- Figure 4.19: Ranking of the importance of convenient features of food and
drinks
- Figure 4.20: Improved packaging convenience: Presto Italiano and Oreo
Snack ' n Seal packs
- Figure 4.21: Crystal Light Singles
- Figure 4.22: Selected new on-the-go convenience products
- Figure 4.23: On-the-go breakfast products
- Figure 4.24: New on-the-go convenience products for children
- Figure 4.25: Rating of importance of health features in convenience food
and drinks NPD
- Figure 4.26: Mars World of Grains and Kraft Back to Nature
- Figure 4.27: Kashi Veggie Medley
- Figure 4.28: The range of weight management products
- Figure 4.29: Mott' s Plus and Crystal Light LiveActive
- Figure 4.30: Rating of importance of indulgent features in convenience
food and drinks NPD
- Figure 4.31: Selected new gourmet and premium convenience products
- Figure 4.32: Rating of importance of ethical features in convenience food
and drinks NPD
- Figure 4.33: Nestle NaturNes
- Figure 4.34: Importance ranking of ethical packaging strategies for future
convenience NPD over the next 5 years
- Figure 4.35: Ethical packaging use in bottled waters
- Figure 5.36: Performance of key convenient product categories over the
next 5 years
- Figure 5.37: Importance of convenience trends over next 5 years
- Figure 5.38: Importance of consumer groups for convenient products over
next 5 years
List of Tables
- Table 1.1: Mainstream and developing aspects of convenience
- Table 2.2: Labor force, female as a % of total labor force, 2003-2013
- Table 2.3: Time (minutes) spent on food preparation per day, selected
European countries, 1998-2004
- Table 2.4: At-home dinner occasions and snacking occasions per capita,
Europe and US, 2006-
- Table 2.5: Average number of occupants per household, Europe & US,
2003-2008
- Table 2.6: Number of single person households in Europe and US, (m),
1997-2007
- Table 2.7: Convenient food market value, Europe and US, ($m), 2007-2011
- Table 2.8: Convenient food market value, by region, ($m) 2007-2011
- Table 2.9: Top 10 emerging markets, convenient food market value, ($m),
2007-2011
- Table 2.10: Convenient food market value by type, global, ($m) 2007-2011
- Table 2.11: Convenient food sales by type and by region, ($m) 2007-2011
- Table 3.12: Share of innovative convenient products launched, by type of
innovation, 2008
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