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市場調查報告書
全球糖果糕點市場：高級感及健康
Indulgence and Health In Confectionery: Emerging natural, functional and wellness trends
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全球糖果糕點市場：高級感及健康 是由出版商Business Insights在2008年06月所出版的。
這份英文市場調查報告書包含126 pages 價格從美金2875起跳。
Abstract
The global healthy food market is growing in value and volume year-on-year
driven by rising levels of diet-related illnesses such as obesity, type-2
diabetes and cardiovascular disease; as well as consumer interest in
nutrition, and technological advances in the ingredients industry. Healthy
confectionery would have been something of an oxymoron just a few years ago;
traditionally representing the indulgence rather than health trend. However,
as the industry and consumers have become increasingly health-conscious, the
development of healthy confectionery has become an imperative NPD strategy to
avoid a steady and inevitable decline in sales. Indulgence and Health in
Confectionery is a new management report published by Business Insights that
examines the strength of the major health related confectionery categories
across geographies and also outlines some emerging category opportunities.
Assess the trends to understand future direction of the market and plan NPD
strategies with this new report.
Table of Contents
Executive Summary
- The healthy confectionery market
- Market drivers
- Innovation and NPD
- Innovation trends
- Conclusions
Chapter 1 Introduction
- Market background
- What is this report about?
- Report structure
Chapter 2 The healthy confectionery market
- Summary
- Introduction
- Better-for-you confectionery drives growth
- Confectionery market value
- Healthy indulgence
- Diet confectionery
- Functional confectionery
- Sports and energy bars
- Company analysis
- Zetar
- Cadbury Schweppes
- M&A of the year: Mars acquires Wrigley
- Private label players
- Global healthy confectionery market potential
Chapter 3 Market drivers
- Summary
- Introduction
- Stagnation drives innovation
- Rising number of diet-related illnesses
- Junk food marketing
- Health claims regulation
- Targeting children (and gatekeepers)
- Mobile phone and Internet marketing
Chapter 4 Innovation and NPD
- Summary
- Introduction
- Category analysis
- Chewing gum
- Sugar confectionery
- Chocolate
- Snack bars
- Regional analysis
- Asia-Pacific
- Europe
- North America
- South America
- Middle East & Africa
- Product tag analysis
- Natural and organic
- Premiumization
- Diet-friendly
- Flavor innovation
- Flavor comparison to overall confectionery market
- Innovative healthy savory flavor launches
Chapter 5 Innovation trends
- Summary
- Introduction
- Trend analysis
- Low and light
- Natural and organic
- Sports and energy
- Wellness and wellbeing
- Beauty
- Healthy and natural
- Indulgence through self-treating/rewards
- The gender divide
- Prevention and cure
- Convenience (on-the-go, single-serve)
- Innovative product examples
- Functional
- Chewing gum
- Chocolate
- Confectionery snack bars
- Sugar confectionery
- Next generation weight management
- Premiumization
- Chewing gum
- Chocolate
- Confectionery snack bars
- Sugar confectionery
- Sugar replacing ingredients
- Targeting by age
Chapter 6 Conclusions
- Summary
- Introduction
- European hotspot
- Get real
- Target specific health concerns
- Optimize consumption occasions and consumer groups
- Spread the brand story
- Index
List of Figures
- Figure 4.1: Percentage of healthy confectionery products launched in each
category, 2004-2007
- Figure 4.2: Percentage of healthy confectionery products launched, by
category, 2004-2008
- Figure 4.3: Trident Splash and Trident Soft
- Figure 4.4: Sula Polza Prirody by Perfetti Van Melle
- Figure 4.5: Lotte Zero Mild
- Figure 4.6: Percentage of healthy confectionery products launched, by
region, 2004-2007
- Figure 4.7: Mentos Blast chewing gum
- Figure 4.8: Rapunzel Organic Schokolade and Zotter chocolate bars
- Figure 4.9: Bellybar Pregnancy Nutrition Chews, Kik Energy Balance Ginseng
Gum and Origins Sensory Therapy Chocolates Dark Chocolate Bars
- Figure 4.10: Breick Diet Banadas en Chocolate
- Figure 4.11: Elite Must Lychee Orange chewing gum
- Figure 4.12: Sarotti Bio Vollmilch and Oekovital Bio Frutti-Mellows
- Figure 4.13: Whitman' s Organic Milk Chocolate Eggs
- Figure 5.14: Percentage of healthy confectionery new product launches, by
trend, 2004-2007
- Figure 5.15: Importance of key features for the success of a new
confectionery product over the next three years
- Figure 5.16: Choclatique' s Boutique Box of Assorted Chocolates, Wrigley' s
Orbit sugar-free gum and Welch' s Fruit ' n Yogurt Snacks
- Figure 5.17: Tearrow Natural Tea Flavor Sugarless Gum, Choconella
Passionate Organic Dark Chocolates, Premier Nutrition S-o-leil Organic Raw
Food Bar and Bissinger' s Naturals Gummy Pandas
- Figure 5.18: Sports and energy new product launches
- Figure 5.19: New Tree chocolate, Ruth' s MacaPower Bars and Wellness
Gummibonbons
- Figure 5.20: Kanebo Cue Coenzyme Q10 Tablet, Amoriss and Hello Beauty
Oligo Collagen Marshmallows
- Figure 5.21: XyliDent Pro Reducol Purukumi and Kracie Otoko Kaoru
- Figure 5.22: Dove Vitalize Dark Chocolate, Vere Chocolate and Heart
Chocolate Candy Bar with CM-X
- Figure 5.23: Salba Life Krispy Rice Bars
- Figure 5.24: Glico PosCA
- Figure 5.25: Weight management new product launches
- Figure 5.26: Estroven Sugar Free Calci-Fresh Calcium Gum
- Figure 5.27: Nutpatch Hazelnut Nougat
List of Tables
- Table 2.1: Value of the confectionery markets, Europe and US, ($m),
2006-2011
- Table 2.2: Value of confectionery market by category, Europe and the US,
($m), 2006-2011
- Table 2.3: Value of healthy-indulgent (HI) food consumption occasions,
Europe and US, ($bn), 2006-2011
- Table 2.4: Diet confectionery, Europe and US, ($m), 2001-2011
- Table 2.5: Functional confectionery, Europe and US, ($m), 2001-2011
- Table 2.6: Sports and energy bars, Europe and US, ($m), 2001-2011
- Table 3.7: Drivers behind the purchase of a healthy versus a traditional
confectionery product
- Table 3.8: Prevalence of obesity in the six major markets by age (000s),
2005
- Table 3.9: Prevalence of overweight in the six major markets by age
(000s), 2005
- Table 3.10: Prevalence of cardiovascular disease in seven major markets,
2005
- Table 4.11: Top 20 product tags on healthy confectionery launches,
2005-2007
- Table 4.12: Top 20 flavors in healthy confectionery launches, 2005-2007
- Table 4.13: Top 20 flavors in overall confectionery launches, 2005-2007
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