營養食品及機能性食品的食用機會

Opportunities in Nutritional and Functional Daily Dosing: Future trends in beauty, digestive, cardiovascular and bone health food and drinks

出版商	Business Insights
出版日期	2008年05月	商品編碼	66829
內容資訊	英文
價格	US $ 2875 PDF by E-mail (Single User License) US $ 10782 PDF by E-mail (Global License)

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營養食品及機能性食品的食用機會 是由出版商Business Insights在2008年05月所出版的。這份英文市場調查報告書價格從美金2875起跳。

With increasing consumer interest in health and nutrition, food and drinks that are "medicinal" in some way are well placed to benefit from this trend. Daily dose products meet this consumer need plus they help to boost consumption frequency and brand loyalty to the benefit of manufacturers and retailers. Whilst the market has become more concentrated in the top three functions (digestive health, energy and weight management) there are other growing opportunities (for example in beauty products) and some exciting emerging niches (such as in mental functioning and eye health). Opportunities in Nutritional and Functional Daily Dosing is a new management report published by Business Insights that analyzes more than 1,700 daily dose products launched around the world between 2004 and 2007. Over that time new products have become more specific in their functioning and targeted in their positioning. Gain up-to-date competitive intelligence across the daily dose market and understand the major issues affecting food and drinks with this new report...

Executive Summary

Market drivers and issues
Innovation and NPD
Future functional trends
Future marketing trends

Chapter 1 Introduction

Research methodology
The daily dosing market defined
Traditional and contemporary daily dosing
Report structure

Chapter 2 Market drivers and issues

Summary
Introduction
Changing attitudes towards health
Health concerns
Healthy behaviors
Conclusions
Prevalence of specific health conditions
Cardiovascular disorders
- Dyslipidemia
- Hypertension
Overweight and obesity
Digestive disorders
Bone health
Conclusions

Chapter 3 Innovation and NPD

Summary
Introduction
Nutritional versus functional products
Regional analysis
Category analysis
Non-traditional product categories
- Developments in tea, coffee and cocoa
- Developments in bakery and confectionery
- Developments in savory foods
Conclusions
Product feature analysis
Product tag analysis
Flavor analysis
Packaging analysis
Functional daily dosing products
Company analysis
Function analysis
Case study: Taisho Pharmaceutical
Demographic target group analysis
Conclusions

Chapter 4 Future functional trends

Summary
Introduction
Digestive health
Intestinal health
- Emerging markets
- Ingredient branding
- Product line extensions
- Health extensions
Improving liver function
Controlling blood sugar
Conclusions
Energy
Emerging markets
Recovery drinks
Conclusions
Weight management
Fat burners
Fat and carb blockers
Appetite suppressants and satiety promoters
Conclusions
Cardiovascular health
Reducing cholesterol
Reducing hypertension
Improving circulation
Conclusions
Beauty
Conclusions
Oral health
Conclusions
The immune system
Boosting immunity
Anti-allergenic products
Blood system functions
Conclusions
Bone, joint and muscle health
Bone health
Joint health
Muscle health
Conclusions
Emerging functions
Central nervous system
- Brain boosting products
- Relaxing products
- Stress alleviation products
Respiratory system
Eye health
Conclusions

Chapter 5 Future marketing trends

Summary
Introduction
Targeting demographic groups
Age groups and function
- Children
- Young adults
- Mid-lifers
- Seniors
- The agelessness counter trend
- Conclusions
Genders and function
- Men
- Women
- Conclusions
Using new ingredients
Conclusions
Tailoring packaging to occasions
Compact packaging
Multipacks
Conclusions
Developing marketing communications
Naming the brand
Promoting daily usage
Broadening usage occasions
Developing cross-promotions
Conclusions
Index

List of Figures

Figure 1.1: Yakult - the traditional functional daily dosing product
Figure 1.2: New Yakult products
Figure 2.3: Prevalence (%) of various health conditions, Europe & US, 2005-06
Figure 3.4: Share of all daily dosing product launches, by region, 2004-07
Figure 3.5: Share of all daily dosing product launches by category, 2004-07
Figure 3.6: New soup products
Figure 3.7: New tea, coffee and cocoa products
Figure 3.8: New bread and breakfast cereals products
Figure 3.9: New cookie products
Figure 3.10: New confectionery products
Figure 3.11: New dairy foods
Figure 3.12: New rice, noodle and sauce products
Figure 3.13: New cooking ingredient products
Figure 3.14: Coca-Cola daily dose products
Figure 3.15: Recaldent from Cadbury
Figure 3.16: Share of targeted daily dosing product launches by type of function, 2004-2007
Figure 3.17: New Taisho Pharmaceutical products
Figure 4.18: Ukrainian intestinal health milk
Figure 4.19: Yoplait with Optibalance intestinal health yogurt
Figure 4.20: Types of intestinal health drink
Figure 4.21: Health extensions in intestinal health products
Figure 4.22: Drinks to improve liver function
Figure 4.23: Products to control blood sugar
Figure 4.24: Notable new energy drinks
Figure 4.25: Energy drinks in emerging markets
Figure 4.26: Recovery drinks from SSP
Figure 4.27: Weight management drinks with carnitine
Figure 4.28: Weight management product with citrus aurantium
Figure 4.29: Weight management drinks with green tea catechins
Figure 4.30: Weight management drink with pantothenic acid
Figure 4.31: Weight management products with fat blockers
Figure 4.32: Weight management products with carb blockers
Figure 4.33: Weight management products with glucomannan
Figure 4.34: Weight management product promoting satiety
Figure 4.35: Cholesterol reducing dairy foods with plant sterols
Figure 4.36: Cholesterol reducing dairy drinks with plant sterols
Figure 4.37: Cholesterol reducing drinks with amino acids and chitosan
Figure 4.38: Hypertension reducing drinks
Figure 4.39: Circulation improving products
Figure 4.40: Beauty products with collagen peptide
Figure 4.41: Beauty products with hyaluronic acid
Figure 4.42: Beauty products with zinc and royal jelly
Figure 4.43: Beauty products with CoQ10
Figure 4.44: Danone Essensis
Figure 4.45: Oral health confectionery
Figure 4.46: Ezaki Glico oral health confectionery
Figure 4.47: Immunity boosting products
Figure 4.48: Anti-allergenic products
Figure 4.49: Anti-inflammatory and anemia controlling products
Figure 4.50: Bone health milks
Figure 4.51: Joint health products
Figure 4.52: Muscle health drink
Figure 4.53: Brain function drinks
Figure 4.54: Relaxation products
Figure 4.55: Stress reducing products
Figure 4.56: Respiratory system product
Figure 4.57: Eye health product
Figure 5.58: Daily dose products for children
Figure 5.59: Daily dose products for young adults
Figure 5.60: Daily dose products for mid-lifers
Figure 5.61: Daily dose products for seniors
Figure 5.62: Products marketed as ageless
Figure 5.63: Daily dose products for men
Figure 5.64: Daily dose products for women
Figure 5.65: Fruit to Spoon
Figure 5.66: General health vegetable drink
Figure 5.67: Takara Bio general health drinks with plant extracts
Figure 5.68: General health drinks with soy derivatives
Figure 5.69: General health drinks with fluoride, vinegar and LGG
Figure 5.70: Compact energy drink
Figure 5.71: Compact confectionery
Figure 5.72: Water in easy-to-carry bottles
Figure 5.73: Products packaged for different occasions
Figure 5.74: Yogurt drink in a weekly supply
Figure 5.75: Products whose names encourage daily consumption
Figure 5.76: Products promoting daily usage
Figure 5.77: Products that encourage morning consumption
Figure 5.78: Products that highlight their use on a range of occasions
Figure 5.79: Lipovitan energy drinks
Figure 5.80: Products with cross-promotional potential

List of Tables

Table 1.1: The changing daily dosing market
Table 2.2: Sales of OTC medicines, Europe & US, ($m), 2006-2010
Table 2.3: Sales of nutritional supplements, Europe, US & Japan, ($m), 2002-2006
Table 2.4: Sales of functional dairy products, Europe & US, ($m), 2001-2011
Table 2.5: Sales of soft drinks with medicinal or physiological properties, Europe, US & Japan, ($m), 2006-2011
Table 2.6: Prevalence of dyslipidemia, Europe, US & Japan, 2006-2012
Table 2.7: Prevalence of hypertension, Europe, US & Japan, 2006-2012
Table 2.8: Prevalence (%) of adult overweight and obesity, Europe & US
Table 2.9: Prevalence (#) of overweight and obesity, Europe & US, 2005
Table 2.10: Prevalence of overweight by age, Europe & US, 2005
Table 2.11: Prevalence of obesity by age, Europe & US, 2005
Table 2.12: Prevalence of irritable bowel syndrome, Europe, US & Japan, 2005-2010
Table 2.13: Prevalence of osteoporosis in the over 50s
Table 3.14: Share of daily dosing product launches by type and region, 2004-07
Table 3.15: Share of all daily dosing product launches by category (nutritional vs. functional), 2004-07
Table 3.16: Share of all daily dosing product launches, by product tag, 2005-2007
Table 3.17: Share of all daily dosing product launches, by flavor, 2005-2007
Table 3.18: Share of all daily dosing product launches by packaging type, 2005-07
Table 3.19: Ranking of global companies in descending order of new functional daily dosing product launches, 2004-07
Table 3.20: Ranking of non-Japanese companies in descending order of new functional daily dosing product launches, 2004-07
Table 3.21: Share of targeted daily dosing product launches by number of functions, 2004-2007
Table 3.22: Share of functional daily dosing product launches by whether demographically targeted, 2004-2007
Table 3.23: Share of targeted daily dosing product launches by age, 2004-2007
Table 3.24: Share of targeted daily dosing product launches by gender, 2004-2007
Table 4.25: The possible future evolution of functional daily dosing products
Table 5.26: Daily dosing products targeted at different age groups by function

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營養食品及機能性食品的食用機會

Opportunities in Nutritional and Functional Daily Dosing: Future trends in beauty, digestive, cardiovascular and bone health food and drinks

目錄

Abstract