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市場調查報告書
高齡化及健康食品・飲料市場：市場機會及新產品開發動向
Targeting the Ageing Population with Healthy Food and Drinks: Future product opportunities and trends in NPD
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高齡化及健康食品・飲料市場：市場機會及新產品開發動向 是由出版商Business Insights在2007年12月所出版的。
這份英文市場調查報告書包含97 pages 價格從美金1910起跳。
Abstract
The food and drink industry continues to overlook the NPD opportunities
associated with an ageing population. As life expectancies lengthen and the
average age rises, there is an associated increase in the prevalence of many
lifestyle diseases. This presents an opportunity for food and drinks
manufacturers to develop functional products specifically aimed at older
demographics. Targeting the Ageing Population with Healthy Food and Drinks is
a new management report published by Business Insights that examines NPD and
market trends, and pinpoints opportunities for targeting seniors in Europe,
Asia-Pacific and the Americas. This report analyzes the key trends affecting,
the seniors' health market including functional, anti-ageing and convenience.
Develop more effective innovation strategies for targeting seniors using this
report' s analysis of trends in NPD by category, region, product tag and flavor.
Table of Contents
Executive Summary
- Introduction
- Growth opportunities in healthy food and drink for seniors
- Innovation and NPD
- Key trends
- Conclusions
Chapter 1 Introduction
- Summary
- Research methodology
- What is this report about?
- Seniors have different nutritional needs to other age groups
- Perception of healthy eating habits dispelled
Chapter 2 Growth opportunities in healthy food and drinks for seniors
- Summary
- Introduction
- Afflictions of the elderly
- Bone health
- Osteoporosis
- Rheumatoid arthritis
- Heart health
- Diabetes
- Mental health
- Anti-ageing and appearance
- Functional and fortified offers solution for seniors
Chapter 3 Innovation and NPD
- Summary
- Introduction
- Category analysis of NPD
- Growth in NPD
- Soft drinks
- Quick, convenient and easier to consume than the real deal
- Popular protein-based drinks to build muscle mass
- Bakery and cereals
- Dairy
- Confectionery
- Snacks
- Ready meals
- Regional analysis
- NPD highlights in Europe
- NPD highlights in Latin America
- NPD highlights in North America
- Flavor analysis
- Top 10 ' ones to watch' over the next two years
- Innovation profile of key players
- Fancl Corporation
- Kagome
- Nisshin Oillio Group
Chapter 4 Key trends
- Summary
- Introduction
- Product tags
- Convenience
- Packaging
- Meal replacements
- Keeping fit
- Targeting golfers - retired or otherwise
- Healthy indulgence
- Premiumization
- Economy foods versus super-premium
- Beauty foods
- Targeting men and women as individuals
Chapter 5 Conclusions
- Summary
- Introduction
- Ingredients: protein-based products prove popular
- Regional analysis: Asia storms ahead
- Category analysis: soft drinks and bakery
- Functionality and convenience
- Health inside and out
- Index
List of Figures
- Figure 2.1: Bone health targeted by cereal brands in China
- Figure 2.2: Black Cow Oatmeal and P&G' s Fibersure
- Figure 2.3: Meito Ichi Kenbi Shukan Coenzyme Q10
- Figure 2.4: Products targeting diabetes in old age
- Figure 2.5: OleoMasia Esencial Plus Omega 3 Oil
- Figure 2.6: Wysong Whole Protein Shake Mix
- Figure 3.7: Percentage share of healthy food and drinks targeted at
seniors launched by category, 2004-2007
- Figure 3.8: Percentage growth in senior targeted products launched in
global healthy food and drinks categories, 2004-2007
- Figure 3.9: Fancl Otona no Bikotsu Functional Drink
- Figure 3.10: Protein-based soft drinks that target the elderly
- Figure 3.11: ' Good Earth Foods7 Diet Cereal - Fruit ' N' Fiber
- Figure 3.12: Sales growth potential of key consumer groups for bakery and
cereal manufacturers over the next 5 years
- Figure 3.13: Romi Vital
- Figure 3.14: Calbee Sozai Meguri Shunsai Gobo
- Figure 3.15: House Foods: House Yasashii Shokutaku Kizami Kombu no
Matsutake Gohan
- Figure 3.16: Percentage share of healthy food and drinks targeted at
seniors launched by region, 2004-2007
- Figure 3.17: NPD in Europe - Redlefsen Aktiv and Cholesterinbewusste
Ernahrung
- Figure 3.18: NPD in Latin America - Nestlé Nutren Optimum
- Figure 3.19: NPD in North America - Natrel Omega-3 Enriched Milk and V
Fuzion Enhanced Vitamin H2O
- Figure 3.20: Fancl Hatsuga Kome Kenko Hop Rice
- Figure 3.21: Latest product launches from Kagome
- Figure 3.22: Latest product launches from Nisshin Oillio
- Figure 4.23: Kissei Pharmaceutical' s Kissei Mousse Agarori
- Figure 4.24: Megmilk Me Iki Iki Lutein Power and Terumo Tapion Alpha
- Figure 4.25: Resealability, freshness and easy-to-open and close packs are
of huge importance to elderly consumers
- Figure 4.26: Argin Z Gold by Calpis
- Figure 4.27: Indulgent foods with functional benefits can heighten the
appeal of ' healthy' foods - Shiki no Wagashi
- Figure 4.28: Anti-Ageing O2
- Figure 4.29: Kagome Petit Pasta Genovese
List of Tables
- Table 1.1: Population over 60' s, m, 2005-2010
- Table 1.2: Fertility rates in Europe, 2004
- Table 2.3: Prevalence of osteoporosis in postmenopausal women and men over
50 across seven major markets, 2005
- Table 2.4: Prevalence of rheumatoid arthritis across seven major markets
000s, 2003-2010
- Table 2.5: Prevalence of cardiovascular disease across seven major
markets, 000s, 2005
- Table 2.6: Estimated prevalence of hypertension across seven major
markets, 2005-10
- Table 2.7: Prevalence of Type 1 & 2 diabetes across seven major markets,
2004-5
- Table 2.8: Prevalence of Alzheimer' s disease by gender and age, US
- Table 2.9: Prevalence of Alzheimer' s disease by gender and age, Europe and
Japan
- Table 2.10: Functional food and drink share of volume consumption by age
group, Europe & US, 2004
- Table 3.11: Top 10 flavors in healthy food and drinks targeted at seniors
- Table 4.12: Top 10 product tags on healthy food and drinks targeted at
seniors, 2005-2007
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