|
|
|
市場調查報告書
瓶裝水的技術創新：味道、功能、天然、及優質好水新產品發展機會
Innovations in Bottled Water: NPD opportunities in flavored, functional, natural and premium waters
|
瓶裝水的技術創新：味道、功能、天然、及優質好水新產品發展機會 是由出版商Business Insights在2007年10月所出版的。
這份英文市場調查報告書包含103 pages 價格從美金1910起跳。
Abstract
Between 2006 and 2010 the value of the combined US, European and Japanese
bottled water market is projected to see a compound annual growth rate (CAGR)
of 5.0%. Volume growth will be healthy at a projected CAGR of 4.7% for the
total market. In value terms, Europe is the largest regional market for
bottled water and this will remain constant over the period. Of all markets,
the UK is projected to see the highest rate of value growth at 8.7%, from $2.4
billion in 2006 to $3.3bn in 2010. The largest single market is the US market,
with a value in 2006 of $15.3bn, projected to rise by $4.0bn by 2010. In
monetary terms, this represents the greatest value growth, driven by the size
of the market and a high projected CAGR rate of 6.0%. The still unflavored
water category is the largest of all the bottled water categories. In 2006 the
combined markets of Europe, the US and Japan was estimated to be worth
$32.4bn. Still unflavored water is also by far the largest bottled water
category in terms of volume sales. In 2006, volume sales for this category
were estimated at 56.3bn liters. This is projected to rise by 12.1bn liters to
a new level of 68.4bn liters in 2010.
Table of Contents
Executive Summary
- Growth opportunities in bottled water
- Innovation and NPD in the bottled water market
- Key trends in the bottled water market
Chapter 1 Introduction
- What is this report about?
- The bottled water market defined
- Report structure
- Research methodology
Chapter 2 Growth opportunities in bottled water
- Summary
- Introduction
- Bottled water market value
- Bottled water market value by category
- Sparkling flavored water
- Sparkling unflavored water
- Still flavored water
- Still unflavored water
- Bottled water market volume
- Bottled water market volume by category
- Sparkling flavored water
- Sparkling unflavored water
- Still flavored water
- Still unflavored water
Chapter 3 Innovation and NPD in the bottled water market
- Summary
- Introduction
- Growth in new bottled water product launches
- Share of bottled waters launched by category
- Category analysis
- Plain waters
- Fruit and fruit flavored bottled waters
- Health waters
- Isotonic and energy producing bottled waters
- Regional analysis
- Europe
- North America
- Asia-Pacific
- Product tags on bottled waters
- Flavor trends
- Innovative manufacturers
- Danone
- Nestlé
- PepsiCo
Chapter 4 Key trends in the bottled water market
- Summary
- Introduction
- Health
- Marketing bottled water to kids
- Weight control
- Beauty
- Functional
- Fortified waters
- Wellbeing
- Sports, performance and energy
- Natural, pure, additive free
- Premiumization
- Prestige
- Convenience
- Portability
- Storage
- Bottled water and the environment
Chapter 5 Conclusions
- Introduction
- Market influences
- Obesity and health
- Labeling regulations
- The environment
- Market opportunities
- Wellbeing
- Premiumization
- Convenience
- Key markets
- Index
List of Figures
- Figure 3.1: Percentage growth in bottled waters launched, by category,
2004-2007
- Figure 3.2: Fun bottled waters for kids; Nestlé' s blackberry
flavored Vittel for kids
- Figure 3.3: Percentage share of bottled waters launched, by category,
2004-2007
- Figure 3.4: Subtle health positioning; Carpe Diem
- Figure 3.5: Natural and pure plain waters, South Pole Pure Water
- Figure 3.6: Premium plain waters; Hartridges Speyside Glenlivet Natural
Mineral Water
- Figure 3.7: Healthy positioning of fruit and fruit flavored waters;
Vitsmart
- Figure 3.8: Health waters; St Yorre' s L' eaux Minerales
- Figure 3.9: Energy positioning; Nestlé Energy E
- Figure 3.10: Percentage share of products launched, by region, 2004-2007
- Figure 3.11: Danone' s global brands
- Figure 3.12: Danone functional drinks - Mizone
- Figure 3.13: Danone - fruit flavored waters
- Figure 3.14: Nestlé global brands
- Figure 3.15: Nestlé flavored waters and waters for kids
- Figure 3.16: PepsiCo - Aquafina and brand extensions
- Figure 3.17: Propel Calcium and Propel Fitness Water
- Figure 4.18: Kids drinks - the importance of packaging design, Aquapod,
Aquarel and Eden
- Figure 4.19: Minute Maid Fruit Falls - appealing to two audiences
- Figure 4.20: Wateroos all natural flavored water
- Figure 4.21: Low calorie positionings - Rosemary Conley' s Spring Waters
- Figure 4.22: Slim Fluid, Slim Water and Watercare
- Figure 4.23: Evian Skin Care
- Figure 4.24: Borba Skin Balance and L' Eau Bronzante
- Figure 4.25: Otsuka Match, The Juice Doctor and Infinite Health +
- Figure 4.26: Functional wellbeing drinks; Asahi Fujisan, Melodian
Platinume Aqua and Calpis Aqua Nyusankin
- Figure 4.27: H2O and Glaceau XXX Vitamin Water
- Figure 4.28: Hi Ball and Water Joe
- Figure 4.29: Pristine source water; Virga, Iceberg and Kona Deep
- Figure 4.30: Power Water, SubZero and Priya Yours
- Figure 4.31: Talking Rain Twist, Metromint and Hint
- Figure 4.32: Evian Palace
- Figure 4.33: Super-Premium Artesian Waters and Fiji Water
- Figure 4.34: Stylish portable packaging; Lil' Figi, Evian and Evian Envie
- Figure 4.35: Convenient Packaging; Nestlé Pure Life, Nestlé
Ice Mountain Spring Water and Evian Minibar
- Figure 4.36: Park City IceWater
- Figure 4.37: Biodegradable packaging: Belu
- Figure 4.38: Apollinaris Silence
List of Tables
- Table 2.1: Bottled water market value, $m, Europe, the US and Japan,
2006-2010
- Table 2.2: Bottled water market value, $m, by category, Europe, the US
- Table 2.3: Bottled water market value, $m, by category, Europe, the US
- Table 2.4: Bottled water market volume, $m, Europe, the US and Japan,
2006-2010
- Table 2.5: Bottled water market volume, $m, by category, Europe, the US
- Table 2.6: Bottled water market volume, $m, by category, Europe, the US
- Table 3.7: Top 20 tags on new product packaging - % of all bottled water
drinks launched, 2005-2007
- Table 3.8: Top 20 flavors of new product introductions - % of all bottled
water drinks launched, 2005-2007
- Table 4.9: Overweight and obese EU and US children (5-9 year olds), by
country, millions, 2005-2010
|
 |
