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市場調查報告書
食品・飲料產業的健康趨勢
Health and Wellness in Food and Drinks: Growth opportunities in beauty, purity, detox, vitality and relaxation
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食品・飲料產業的健康趨勢 是由出版商Business Insights在2007年08月所出版的。
這份英文市場調查報告書價格從美金1910起跳。
Abstract
Consumer food and drinks choices are now driven not only by taste, nutrition
and price but also by core values and lifestyle aspirations. Within the
wellness trend, consumers are looking to food and drinks to provide them with
physical, mental, emotional and spiritual health, whether or not they are
suffering from a particular illness or condition. Health and Wellness in Food
and Drinks: Growth opportunities in beauty, purity, detox, vitality and
relaxation is a new management report published by Business Insights that
analyzes key trends in wellness food and drinks in the major markets and
identifies future growth opportunities. It examines consumer and manufacturer
drivers and innovation and NPD in each of the key wellness trends across the
key product categories and regions. It also presents and analyses findings
from our proprietary survey of senior executives in the international food and
drinks industry. Create more effective NPD and marketing strategies to attract
wellness consumers by understanding the lifestyle aspirations driving changes
in their consumption with the help of this new report.
Table of Contents
Executive Summary
- Introduction
- Consumer and market drivers
- Looking good
- Feeling good
- Innovation and NPD in wellness food and drinks
- Survey results and conclusions
Chapter 1 Introduction
- Summary
- Introduction
- Defining wellness
- Structure
Chapter 2 Consumer and market drivers
- Summary
- Introduction
- Consumer drivers
- Feeling good
- Mental health
- Physical wellness
- Looking good
- Consumer drivers and market opportunities
- Manufacturer drivers
- Remarketing
- Reformulation
- Key countries
Chapter 3 Looking good
- Summary
- Introduction
- Skin and beauty wellness from within
- Key ingredients
- Market value oral beauty products
- Innovation and NPD
- Soft drinks
- Hot drinks
- Confectionery
- Future of the trend
Chapter 4 Feeling good
- Summary
- Introduction
- Purity and detoxification
- Market value of purity and detoxification food and drinks
- Key ingredients
- Leading categories
- Future of the trend
- Vitality and energy
- Market value of vitality and energy wellness products
- Key ingredients
- Leading categories
- Future of the trend
- Relaxation
- Key ingredients
- Leading categories
- Soft drinks
- Hot drinks
- Confectionery
- Future trends in relaxation
- Virility and fertility
- Key ingredients
- Leading categories
- Future of the trend
- Alertness and intelligence
- Key ingredients
- Leading categories
- Soft drinks
- Confectionery
- Dairy
- Future of the trend
- Future of the feeling good trends
Chapter 5 Innovation and NPD in wellness food and drinks
- Summary
- Introduction
- Category analysis
- Soft drinks
- Snacks
- Dairy
- Confectionery
- Ready meals
- Bakery and cereals
- Future trends
- Leading regions
- North America
- Asia-Pacific
- Europe
- Product tag analysis
- Conclusions
- Lead categories
- Leading product tags
- Leading regions
- Future trends in innovation and NPD in wellness food and drinks
Chapter 6 Survey results and conclusions
- Summary
- Introduction
- Leading trends in wellness food and drinks
- Purity and detoxification
- Vitality and energy
- Relaxation
- Skin health and beauty
- Mental alertness and intelligence
- Virility and fertility
- Definition of wellness food and drinks
- Key marketing targets
- Key features of wellness food and drinks products
- Future trends in wellness NPD
- Price premiums for wellness food and drinks
- Wellness categories
- Regions that lead in wellness food and drinks NPD
- Company influence in wellness innovation
- Innovation leaders
- Growth opportunities in feeling good and looking good
- Index
List of Figures
- Figure 1.1: Positioning of wellness within health
- Figure 2.2: Black O-Pium drink
- Figure 2.3: AriZona Pomegranate Green Tea
- Figure 2.4: Appetite suppressing drinks
- Figure 2.5: Sempio Honey Rice Black Vinegar
- Figure 2.6: LakewoodOrganic Heart Healthy 100% Fruit Juice Blend
- Figure 2.7: Innocent Guest Smoothie
- Figure 3.8: Super Cellmore AKR Body Care Food Beverage
- Figure 3.9: % share of beauty food and drinks launched, by category,
2003-2006
- Figure 3.10: Ako Kenko Monogatari Mihada
- Figure 3.11: Acai & Rooibos Tea
- Figure 3.12: Halls U.Ru. Water Lemon confectionery
- Figure 4.13: Share of purity and detox food and drinks launched, by
category, 2003-2006
- Figure 4.14: Dimes Extra 100% Grape Juice
- Figure 4.15: Numi Organic and Fair Trade White Rose Tea
- Figure 4.16: Share of vitality and energy food and drinks launched, by
category, 2003-2006
- Figure 4.17: Nature' s Plus Life Blast Xtreme Energy Drink
- Figure 4.18: Ruth' s FlaxPower Bar
- Figure 4.19: Share of relaxation food and drinks launched, by category,
2003-2006
- Figure 4.20: Yakult Remoria Flower Herb and Refresh
- Figure 4.21: C2 Cool & Clean
- Figure 4.22: New Tree Tranquility Milk Chocolate
- Figure 4.23: Genesis Today Goji 100 Juice
- Figure 4.24: Share of mental alertness food and drinks launched, by
category, 2003-2006
- Figure 4.25: Stonyfield Farm Organic Shift natural energy drink
- Figure 4.26: Zensoy Soy on the Go Omega 3 DHA Soy Milk
- Figure 5.27: % growth in wellness product launches, by category, 2003-2006
- Figure 5.28: Kik Energy Balance Ginseng Gum
- Figure 5.29: Share of wellness products launched in food and drinks
categories, 2003-2006
- Figure 5.30: Share of wellness food and drinks launched, by category,
2003-2006
- Figure 5.31: Naked Juice Company Blackcurrant Wellbeing Smoothie
- Figure 5.32: Base Energy Fruit Bar
- Figure 5.33: Tulipan Idea! margarine
- Figure 5.34: Living Harvest Hempmilk
- Figure 5.35: Hint Mint Empowered Mints
- Figure 5.36: Share of wellness products launched, by region, 2003-2006
- Figure 5.37: Coca-Cola Gold Peak Iced Tea
- Figure 5.38: Kirin Venergy
- Figure 5.39: Milram Vitality
- Figure 6.40: Share of food & drinks launched in each wellness trend,
2003-2006
- Figure 6.41: Definitions of wellness food and drinks
- Figure 6.42: Importance of key consumer groups for wellness food and
drinks over the next five years
- Figure 6.43: Importance of wellness features to the success of a product
- Figure 6.44: The most important trends in wellness NPD over the next 5
years
- Figure 6.45: Price premiums for wellness food and drinks products
- Figure 6.46: The importance of wellness food and drinks in each category
over the next 5 years compared today
- Figure 6.47: Leading regions in wellness food and drinks NPD
- Figure 6.48: Companies that have the most influence in innovation in
wellness food and drinks today and in 5 years time
List of Tables
- Table 1.1: Negative and positive wellness attributes
- Table 2.2: Prevalence of major depressive disorder/anxiety in the seven
major markets, 2005
- Table 2.3: Stress of affluent consumers in some major markets
- Table 2.4: Prevalence of Alzheimer' s disease across the seven major
markets, 000s, 2006-09
- Table 2.5: Prevalence of obesity in the six major markets by age, 000s,
2005
- Table 2.6: Prevalence of overweight in the six major markets by age, 000s,
2005
- Table 2.7: Estimated prevalence of IBS in the seven major pharmaceutical
markets, 2005- 10
- Table 2.8: Estimated prevalence of psoriasis across seven major markets,
2005
- Table 2.9: Estimated prevalence of atopic dermatitis across seven major
markets, 2005
- Table 3.10: Oral beauty supplements consumer spending in Europe and the
US, $m, 2000-2010
- Table 3.11: Oral beauty supplements consumer spending by category in
Europe and the US, $m, 2000-2010
- Table 4.12: Value of the US and European organic food and drink market, by
country, $m, 2005- 2010
- Table 4.13: Sales of energy food and drinks, $m, 2006- 2010
- Table 5.14: Top 15 product tags on wellness food and drinks launched,
2004-2006
- Table 6.15: Top 10 most innovative wellness food and drink brands
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