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市場調查報告書
點心市場未來發展前景：促進類別整合、新產品開發、擴大發展的主要趨勢
The Future of Snacks: Category convergence, NPD and key trends driving growth opportunities in snacks
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點心市場未來發展前景：促進類別整合、新產品開發、擴大發展的主要趨勢 是由出版商Business Insights在2006年09月所出版的。
這份英文市場調查報告書價格從美金1910起跳。
Abstract
The global snacks market is undergoing fundamental changes that are redefining
the way manufacturers develop, produce and market their products. Increasing
concerns over the link between unhealthy foods and obesity, restriction on
advertising to kids and the ban on snack vending machines in schools are some
of the challenges that are reshaping the market and driving category
convergence. 'The Future of Snacks: Category convergence, NPD and key trends
driving growth in snacks' is a new management report published by Business
Insights that examines the underlying factors driving the snacks market,
assesses the impact of new product development and offers actionable
recommendations for future strategic success. It is based on extensive
analysis of over 5,000 new product launches and the results of Business
Insights' proprietary global survey of industry opinions. This new report will
help you to understand the impact of key market trends, regulation and changes
in demographics and behaviour on the snacks market and create effective
strategies to exploit new and emerging revenue opportunities.
Table of Contents
Executive Summary
- Market development
- The snacks market
- Overview of NPD in snacks
- Healthy snacking
- Premiumization
- Conclusion
Chapter 1 Market development
- Summary
- Introduction
- Key industry issues affecting the future of snacking
- Concern over obesity issues
- More control over labeling
- Ban on advertising to children
- Junk food in schools
- Key demographic changes affecting the future of snacking
- A predominantly young consumer
- Decline of key age groups
- Young adults to provide most growth
- More and smaller households
- Impact of changing consumer behavior
- Increasingly mobile consumers drive snacking growth
- Increase in daily snacking occasions
- Mid-afternoon snacking will drive growth
- Conclusion
Chapter 2 The snacks market
- Summary
- Introduction
- Key product categories
- Traditional snacks
- New snacks
- Global savory snacks market
- Category overview
- Regional overview
- Competitive landscape
- Market concentration - PepsiCo' s global dominance
- Global player strategies
- Small player strategies
- Key changes in NPD leadership
- NPD activity in key countries
- Conclusion
Chapter 3 Overview of NPD in snacks
- Summary
- Introduction
- The evolution of NPD by snacks category
- Current trends
- Future growth trends
- Regional evolution of NPD by snack category
- The evolution of NPD by product tag
- Steady decrease in single serving
- "Natural" claim consolidated through multi-tagging
- Shift from "low fat" to "no trans fat"
- The future of functional tags
- Premium claims gain momentum
- The kids' tag decreases
- Flavor trends
- The evolution of innovation in snacks NPD
- Innovation drivers
- Innovation in formulation
- Healthy ingredients
- Exotic flavor combination
- Innovation in packaging
Chapter 4 Healthy Snacking
- Summary
- Introduction
- Key future health trends in snacks NPD
- Functional snacks
- Snacks with clinically proven health benefits
- Targeting specific consumer groups
- Low fat/calorie and weight control
- Low calorie/fat
- Weight management
- Natural/organic snacks
Chapter 5 Premiumization
- Summary
- Introduction
- Key future premium trends in snacks NPD
- Super-premium snacks
- Regional and authentic snacks
- Ethnic recipes
- Exotic flavors
- Healthy indulgence
Chapter 6 Conclusion
- Summary
- Introduction
- Overview of key innovation trends
- Health
- Functional and nutraceutical snacks
- Consumer group targeting
- Weight control
- Premium
- Convergence of health and indulgence
- Exotic flavors with proven health benefits
- Super-premium indulgent snacks
- Index
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