心臟的保健食品及飲料的未來 是由出版商Business Insights在2011年11月所出版的。
這份英文市場調查報告書包含Pages: 90 價格從美金2875起跳。
血中膽固醇的上升，高血壓，血液循環不良的心血管系統的衰竭佔全球死亡原因的第1位，成為國民一大的健康問題。
本報告提供心臟的健康食品及飲料的新興市場驗證，這個領域的市場規模，各個產品分類的未來的技術創新的可能性，把心臟健康做為目標的有效成分相關臨床實驗分析，再加上專利調查的創新製造企業的檢驗，為您概述為以下內容。
第1章 執行摘要
- 市場趨勢
- 新產品開發
- 臨床實驗及專利情形
- 歐洲的相關法規情形
第2章 關於作者
第3章 序論
- 本報告的目的
- 調查手法
- 報告組成
- 心臟保健食品·飲料定義
- 膽固醇降低成分
- 血液循環健康增進成分
- 抗高血壓成分
- 抗氧化成分
第4章 市場趨勢
- 概要
- 心血管障礙
- 預防醫療保健
- 市場概要
- 有效各成分市場規模
- 各地區市場規模
- 食品及飲料各分類市場規模
第5章 新產品開發
- 概要
- 各類型產品新產品開發情形
- 各地區新產品開發情形
- 相關案例研究: Smart Balance公司
- 公司概要
- 產品概要
- 成長策略
- 銷售·流通
- 行銷
- 製造
- 市場競爭
- 知識產權
- 研究開發
第6章 臨床實驗及專利情形
- 概要
- 心臟的各健康強化成分臨床實驗分析
- 各檢驗期間臨床實驗分析
- 各地區臨床實驗分析
- 心臟的健康強化成分相關的專利取得情形
第7章 歐洲的相關法規情形
- 概要
- 歐洲的食品法
- 營養及健康功效相關法規
- 公認的心臟健康增進功效
- 未來的健康增進功效提出
- 申訴的辭退
- 結論
第8章 結論
- 序論
- 目的在於功能食品的轉變
- 從各地區來看心臟健康強化的未來
- 心臟的健康強化食品·飲料領域的未來趨勢
- 未來的心臟強化有效成分
Description
INTRODUCTION
Cardiovascular disorders such as elevated blood cholesterol levels, hypertension, and impaired blood circulation represent a major public health issue and are the number one cause of mortality globally. The WHO estimates that 29% of all global deaths in 2004 were due to cardiovascular diseases. This report examines the emerging market for food and drink products that target heart health.
FEATURES AND BENEFITS
- Examine market data illustrating the size of the heart health products market.
- Utilize product launch analysis to assess the potential of individual product categories for future innovation.
- Use clinical trials analysis to identify the ingredients being used to target heart health.
- Use a patents landscape to examine the manufacturers who are innovating with heart health ingredients.
- Understand why the functional food market is encouraging the convergence of the food and pharma industries.
HIGHLIGHTS
The US makes up the largest single heart health food and drinks market, capturing around two thirds of the overall sector ($6.8bn in 2009), and is forecast to reach $10.5bn by 2015. In terms of product category, bakery and cereals dominates the heart health food and drinks market.
Hot and soft drinks made up almost a third of the heart health market during 2008-10 in terms of NPD. Fruit juices, tea, and dairy drinks were the most significant sub-categories in terms of product launches with heart health claims. Manufacturers are utilizing many different ingredients including omega-3, phytosterols, and various vitamins.
The first health claims authorized by the European Commission pertained to cardiovascular health benefits. Plant phytosterols have been approved to lower blood cholesterol levels, water-soluble tomato concentrate for helping healthy blood flow, and more recently oat beta-glucan has been authorized to carry a cholesterol reduction health claim.
YOUR KEY QUESTIONS ANSWERED
- How much is the heart health food and drinks market worth?
- How does heart health compare to other therapeutic areas in terms of new product development?
- Which categories are most commonly used for heart health-orientated products?
- Which companies are leading the way in terms of innovation in heart health ingredient development?
- How will regulatory changes affect this market?
Table of Contents
Executive Summary
- Market dynamics
- New product developments
- Clinical trials and patents landscape
- Regulatory landscape in Europe
About Business Insights
Introduction
- What is this report about?
- Report methodology
- Report structure
- Heart health food and drinks defined
- Cholesterol reducing ingredients
- Circulatory health promoting ingredients
- Antihypertensive ingredients
- Antioxidant ingredients
Market dynamics
- Summary
- Introduction
- Cardiovascular disease
- Hypertension
- Dyslipidemia
- Preventative healthcare
- Market overview
- Market size by ingredient
- Market size by region
- Market size by food and drinks category
New product developments
- Summary
- Introduction
- New product development by product category
- Bakery and cereals
- Beverages
- Dairy products
- Oils and fats
- New product development by region
- Case study: Smart Balance
- Company overview
- Products overview
- Growth strategies
- Sales and distribution
- Marketing
- Manufacturing
- Competition
- Intellectual property
- Research and development
Clinical trials and patents landscape
- Summary
- Introduction
- Clinical trials analysis by heart health ingredients
- Clinical trials analysis by time period
- Clinical trials analysis by region
- Patents landscape for heart health ingredients
- Patents analysis by ingredient
- Patents analysis by time period
- Patents analysis by region
- Patent analysis by company
Regulatory landscape in Europe
- Summary
- Introduction
- European food law
- The Nutrition and Health Claims Regulation
- Authorized heart health claims
- Future health claims
- Set for rejection
- Conclusions
Conclusions
- Introduction
- A shift to targeted functional foods
- The future of heart health by region
- Future trends in the heart health food and drinks arena
- Future heart health ingredients
