美食展望 是由出版商Business Insights在2011年11月所出版的。
這份英文市場調查報告書包含Pages: 134 價格從美金2875起跳。
本報告為，探討美食目前趨勢及與一般食品之差別，並匯整今後如何發展與其高級化定位，分析新產品開發之最新趨勢、消費者需求變化、創出新商業機會於未來開發所需策略，以下列摘要形式闡述。
第1章 實施概要
- 序
- 影響美食趨勢之要素
- 全球主要美食趨勢
- 美食產品之新產品趨勢
- 捍衛美食之地位
- 結論
第2章 關於作者
第3章 序
第4章 影響美食趨勢之要素
- 概要
- 影響美食趨勢之要素
- 美食家成長
- 社位不安及永續性
- 健康飲食
- 國外觀光
- 美食價格之重要性
- 排他性之重要度
- 食品象徵之意義
- 消費者購買動機
- 消費者團體
- 社群媒體誘導消費者之重要性
- 新興經濟權之消費者
第5章 主要美食： 全球概況
- 概要
- 全球飲食市場中之美食銷售
- 全球地區別美食銷售
- 類別美食產品銷售
- 自家品牌美食產品
- 有機
-
- 第6章 美食產品新趨勢
- 概要
- 味覺之新產品趨勢
- 前20大新上市美食產品
- 流行口味要素
- 口味組合之重要性
- 以美食消費者為目標
- 典型之美食消費者
- 以美食消費者為目標之酒精飲料
- 影響酒精飲料美食消費者之因素
- 新的美食消費者食材： 花瓣
- 排他性
- 獨特性及真正的產品
- 單個農場自製產品
- 使用餐廳及著名廚師
- 健康
- 「低...」或「無...」等否定語言之有效宣傳
- 肯定之健康功能標示
- 健康及環保產品
- 便利性
- 專業人士、自家製、家傳食譜
- 實驗性、新風格、新鮮感、禮物
第7章 捍衛美食之地位
- 概要
- 美食標準之定義
- 隨時改變之美食地位
- 案例研究： 鹽
- 威脅美食地位之因素
- 如何捍衛美食地位
第8章 結論
Description
INTRODUCTION
This report identifies current trends in gourmet food and considers how gourmet products are differentiated from mainstream products, how they evolve and how their premium positioning can be defended. By looking at the latest trends in new product development and evolutions in consumer demand, the report identifies key opportunities for future development strategies.
FEATURES AND BENEFITS
- Understand consumer expectations of gourmet food within the mass market for food and drinks and benchmark products against gourmet criteria.
- Gain an insight into how consumer demand for healthy and ethically produced food can be an opportunity rather than a threat to gourmet food.
- Evaluate how consumption of gourmet food has changed due to the economic recession and gain an insight into what's changing in the market.
- Analyze product launch activity to gain an insight into the innovations landscape and assess the future development of key trends.
- Identify strategies for the innovation and marketing of gourmet products that will meet coming consumer tastes and demands.
HIGHLIGHTS
Gourmet products typically attract a price premium, but as a result of the economic downturn in developed economies, consumers expect food and drinks manufacturers to justify premiums through specific, transparent, and verifiable product claims.
Public awareness of ethical issues surrounding food production and packaging waste is leading to demand for sustainably produced and packaged products. Despite the economic downturn, consumers are more prepared than ever to pay a premium for ethical food and drink; by extension, ethical claims help justify price premium of gourmet products.
Although gourmet is often thought of as indulgent, the trend towards products that promote health and wellbeing is proving to be a boon for gourmet products which make claims such as all-natural ingredients, no chemical additives, or even contain health-enhancing ingredients such as exotic super fruits, which appeal to health-conscious consumers.
YOUR KEY QUESTIONS ANSWERED
- What does it take to create a really successful gourmet product, how can it be differentiated from the competition, and how should it be marketed?
- How can gourmet food positioning be defended over time from threats such as private label and the commoditization of new flavors and ingredients?
- Where is gourmet innovation taking place, what are the innovations, and what's important to consumers in those markets?
- What are the key developments in eating out and other leisure activities that are having an influence on gourmet food trends?
- What impact is factors such as the global economic recession, consumer interest in ethical issues, and health concerns having on gourmet foods?
Table of Contents
Executive Summary
- Introduction
- Influencers of gourmet trends
- Global overview of major gourmet trends
- New product trends in gourmet foods
- Defensible gourmet positioning
- Conclusions
About the author
Introduction
- Summary
- Introduction and methodology
- How this report has been compiled
- Defining gourmet foods
- Indicators of gourmet
- What kind of products are gourmet?
Influencers of gourmet trends
- Summary
- Introduction
- What influences our view of gourmet?
- Rise of the "foodie"
- Social concern and sustainability
- Wellness and healthy eating
- International travel
- The importance of price in gourmet foods
- The importance of exclusivity
- The symbolic significance of food
- The buying motivations of consumers
- [Missing title]
- Consumer groups
- The importance of social media for engaging consumers
- Consumers in emerging economies
Major gourmet trends: global overview
- Summary
- Introduction
- Gourmet launches in the context of the global food and beverage market
- Gourmet launches by region
- Product launches by category
- Private label products
- Single serving
- Organic
New product trends in gourmet foods
- Summary
- Introduction
- Product trends led by taste and flavor
- The top 20 flavors in gourmet launches
- Flavor trend highlights
- Trends in flavor combination
- Targeting foodie consumers
- Typical foodie products
- Alcohol in foodie products
- Alcohol influence on foodie products
- Novelty foodie ingredients: petals
- Exclusivity
- Specificity and authenticity
- Single estate products
- Harnessing the power of restaurants and celebrity chefs
- Health
- Claims preceded by a negative such as "low in...", "no..."
- Positive health claims
- Ethical products
- Convenience
- Artisan, homemade, and family recipes
- Experimental, off beat, novelty, and gifts
Defensible gourmet positioning
- Summary
- Introduction
- Defining the levels of gourmet foods
- The three tiers of gourmet
- How gourmet positioning changes over time
- Case study: salt
- What attacks or erodes gourmet positioning?
- How to protect gourmet positioning
Conclusions
- Summary
- Introduction
- Strategies for creating a gourmet food strategy
- Staying exclusive
- Maximizing the chances of success
- Conclusion: long-term trends
