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市場調查報告書
食品及飲料的可永續發展的未來
The Future of Sustainability in Food and Drinks
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食品及飲料的可永續發展的未來 是由出版商Business Insights在2011年09月所出版的。
這份英文市場調查報告書包含108 Pages 價格從美金2875起跳。
消費者在可永續發展問題的對應上，對企業掌握主導性地位相當賦與期待，基於可永續的價值上行動，並合理購買意願也相當高。
本報告提供為了識別創新與成長的主要機會，以理解消費者對永續性的意願，以及可永續性的食品飲料市場最新趨勢為目的的詳細調查分析，為您概述為以下內容。
第1章 關於作者
第2章 執行摘要
第3章 所謂可永續發展？
- 摘要
- 簡介
- 可永續發展的發展簡歷
- 可永續發展的意義
- 可永續發展的生產
- 可永續發展的產業
第4章 消費者對可永續發展的意願
- 摘要
- 簡介
- 可永續發展的消費情形
- 可永續發展消費者的動機與購買策略
第5章 可永續發展消費者的分化
第6章 可永續發展食品/飲料的3個主要關鍵
- 摘要
- 簡介
- 可永續發展食品
- 公平交易
- 有機
- 環保表示
第7章 可永續發展市場定量化
第8章 可永續發展食品/飲料的未來方向性
- 摘要
- 簡介:必須可永續發展的產業
- 食品/飲料的可永續發展未來方向性
第9章 附錄
Abstract
Introduction
Consumers increasingly expect companies to take a lead role in addressing
sustainability concerns, and are more willing to act on their sustainable
values and shop ethically. This report aims to understand consumer attitudes
towards sustainability, and the latest trends in the market for sustainable
food and drinks, in order to identify key opportunities for innovation and
growth.
Features and benefits
- Assess the range of different “green” behaviors exhibited by
consumers and understand different green consumer segments.
- Understand how to target high potential green consumer segments and
effectively alter brand or product positioning to appeal to other segments.
- Gain an insight into how consumers judge sustainability claims and
understand how to effectively communicate sustainability benefits to consumers.
- Assess the key routes (organic, Fairtrade, and eco-labeling) to making
products more sustainable and appraise the size of key sustainable categories.
- Review some of the major sustainability certifications: what they stand
for, and their level of uptake.
Highlights
Sustainability is now a mainstream issue. Most consumers are acutely aware of
its extent and impact, ranking environmental concerns as a high priority.
Today's consumers are acting on their values and consider ethical shopping as
a way to support their commitments, evaluating the environmental impact of a
product when making purchasing decisions.
Consumers are willing to pay a premium for sustainable products if it can be
justified through superior performance or additional benefits such as health
or future cost savings. The most popular sustainable behaviors, such as using
energy efficient appliances or buying locally produced goods, are also budget
friendly.
Lack of awareness of sustainable alternatives and confusion over certification
labels and manufacturer claims is the greatest obstacle to sustainable
consumption. There is a significant opportunity for companies to assist
consumers to make more sustainable purchases through improvements in marketing
and on-pack information.
Your key questions answered
- What's the size of the organic and Fairtrade markets and how widespread is
the uptake of, and knowledge of, Fairtrade and organic goods?
- What are the key things consumers look for in sustainable food and drinks
brands and products, and do their buying habits support their beliefs?
- What different types of green consumer exist, how is their behavior
characterized, and how prevalent are these green consumers within the
population?
- What information channels do consumers use to assess sustainability issues
and green products? How can food and drinks companies leverage them?
- What attributes must a sustainable food and drinks product have and how do
they relate to traditional drivers such as value for money or convenience?
Table of Contents
About the author
EXECUTIVE SUMMARY
- What is sustainability?
- Consumer attitudes to sustainability
- Segmentation of sustainable consumers
- Three key routes to sustainable food and drinks
- Quantifying the sustainable market
- Future opportunities in sustainable food and drinks
What is sustainability?
- A brief history of sustainable development
- Consumption is outstripping bio-capacity
- So what does sustainability mean?
- Sustainable production
- Sustainable business
- The business case for sustainability
Consumer attitudes to sustainability
- Sustainable consumption in context
- Consumers are willing to act on their concerns
- Sustainable consumer motives and buying strategies
- Concern about the planet's long term ability to sustain quality of life
- Popular green behaviors are also budget friendly
- However, green products can command a premium
- Despite the economic downturn, consumers still care about being
“green”
- Consumers have high expectations of companies
- Consumers lack information and don't know who to trust
- Green is growing in importance for shoppers
- Sustainable consumers increasingly rely on the Internet
Segmentation of sustainable consumers
- Sustainable market segmentations
- British Market Research Bureau segmentation
- Natural Marketing Institute Segmentation
- Climate Group Segmentation
- Green as a lifestyle
- Segmentation by interest
Three key routes to sustainable food and drinks
- Summary
- Introduction
- Sustainable Food
- Fairtrade
- Eco-Labeling
- Rainforest Alliance
- Marine Stewardship Council
- RSPCA Freedom Food
- UTZ Certified Good Inside
- The Carbon Reduction Label
Quantifying the sustainable market
- Introduction
- Fairtrade
- Organic opportunities in the global food and drink market
- Sustainability in the downturn
Future directions in sustainable food and drinks
- Summary
- Introduction: the business imperative for sustainability
- Future directions in sustainability in food and drinks
- How consumer attitudes to sustainability are developing
- Future directions in the sustainable food and drinks market
Appendix
TABLES
- Table: Fairtrade food and drink market value, selected countries in Europe
and the US, £m, 2005-2015
- Table: Organic food and drink market value, selected countries in Europe
and the US, £bn, 2005-2015
FIGURES
- Figure: Principles of sustainable production
- Figure: The evolution of sustainable business
- Figure: The triple bottom line
- Figure: Average ethical spend per UK household, £ per year
- Figure: Ethical behaviors
- Figure: Environmental issues that concern consumers, % of respondents, 2009
- Figure: Sustainable behaviors, % of respondents, 2009
- Figure: Barriers to Green Purchasing, % of respondents, 2008
- Figure: Consumers think it is important for companies to be green:
consumer attitudes to companies' green behavior, % of 1,000 respondents, 2008
- Figure: GoodGuide.Com Scorecard
- Figure: GoodGuide.Com Criteria
- Figure: NMI segmentation model
- Figure: Principles of sustainable food
- Figure: Fairtrade Certification
- Figure: Current Fairtrade product categories
- Figure: A selection of international organic labels
- Figure: UK Organic Trademarks
- Figure: Spending frequency of organic buyers in 2010
- Figure: Top nine reasons for buying organic products, % of respondents
- Figure: Some prominent certification labels
- Figure: Examples of Rainforest Alliance certified products
- Figure: 2010 Rainforest Alliance Certification achievements
- Figure: Examples of MSC products from the UK
- Figure: UTZ Certified Good Inside brands
- Figure: Carbon Label cheat sheet
- Figure: Walkers Carbon Footprint
- Figure: Daily consumption of key Fairtrade categories in the UK, 2011
- Figure: Examples of Fairtrade products
- Figure: Creative campaigns that drive growth - Soil Association's
“Why I love Organic” campaign
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