數位音樂市場展望 是由出版商Business Insights在2011年07月所出版的。
這份英文市場調查報告書包含Pages: 154 價格從美金2875起跳。
全球數位音樂收益於2010年之74億美金以CAGR1%變化，預計2015年將可達兩倍以上之201億美金成長。地區別中，美國、日本、英國、法國、德國佔有全球79.5%（2010年）之市場佔有率，印度、中國、墨西哥則顯示其強勢成長，並持續崛起。
本報告為，調查分析全球數位音樂市場現況及展望，並匯整全球及主要國家市場規模表現及預測（∼2015年）、主要影響因素、主要產業趨勢、消費者使用模式、價值鏈及定價模式、打擊違法盜版之各種策略、主要企業簡介等，以下列摘要形式闡述。
實施概要
簡介
全球數位音樂產業：環境
- 摘要
- 簡介
- 數位音樂產業：市場規模（金額）
- 數位音樂市場：區隔別規模
- 數位音樂市場：付費下載用戶
- 數位音樂市場：地區別
- 數位音樂產業之成長驅力及阻力
- 數位音樂產業之主要特徵及趨勢
- 數位音樂之使用模式
主要數位音樂市場、打擊違法盜版之企業策略
- 摘要
- 簡介
- 已開發國家市場
- 新興國家市場
- 全球著作權侵犯及產業規範
數位音樂之價值鏈及定價模式
- 摘要
- 簡介
- 數位音樂之價值鏈
- 數位音樂分布之各種企業角色變化
- 數位音樂之定價模式
- 打擊違法盜版之創新定價模式
主要數位音樂企業之簡介
- 摘要
- 簡介
- 數位音樂零售商
- 大型媒體流企業
- 主要數位音樂企業之比較分析
數位音樂之未來
- 摘要
- 簡介
- 數位音樂市場現況
- 主要技術及未來之數位音樂
附錄
圖表
Abstract
Introduction
This report examines developments across the rapidly evolving digital music
industry. It analyzes the evolving value chain and business models; provides
market sizing and forecasting by segments, paid users and geography;
underlines key players strategies and industry stakeholders' initiatives to
curb piracy; and provides actionable insight on how to best approach this
fast-changing market.
Features and benefits
- Gain a comprehensive understanding of how market trends are impacting on
the digital music industry and record music industry as a whole.
- Predict the key growth areas in the digital music market, arising from
changing consumer preferences to access music anywhere and on multiple devices.
- Gauge the size of the digital music market opportunity, gaining an insight
into the business potential of online, mobile and subscription services.
- Learn from the strategies of leading digital digital music stakeholders in
order to target future growth sectors effectively.
- Benchmark your performance against the major digital music download
retailers and music streaming companies.
Highlights
Business Insights anticipates that global digital music revenues will more
than double from $7.4bn in 2010 to 20.1bn by 2015, growing at a CAGR of 22.1%
over the period. Subscriptions will be the fastest growing segment, growing at
CAGR of 60.8% over the forecast period.
In terms of market value, the US, Japan, UK, France, and Germany are the key
digital music markets, together accounting for 79.5% of the global market in
2010. India, China, and Mexico are the upcoming digital music markets, which
present strong growth potential.
Globally, ISPs are entering the battle against music piracy, primarily driven
by the collective efforts of music companies and local government' s support.
In 2010, France, Ireland and South Korea took steps to curtail music piracy,
while others including the UK, New Zealand, and Malaysia are aiming to do so
in 2011.
Your key questions answered
- Which factors are driving and resisting the growth of the digital music
market and what trends will shape the future of the market?
- What is the industry' s size in terms of value and paid users, which
segments and which regions are the fastest growing?
- Who are the key stakeholders in the digital music industry, what are their
growth strategies and how have they performed financially?
- How much is the digital music value chain being disrupted, and who are the
new digital intermediaries?
- What is the impact of music piracy across major regions? What steps are
governments and industry stakeholders taking to curb piracy?
Table of Contents
(Untitled chapter)
EXECUTIVE SUMMARY
- The global digital music industry landscape
- Key global digital music markets and industry strategies to combat piracy
- The digital music value chain and pricing models
- Profiles of major digital music players
- The future of digital music
Introduction
- What is this report about?
- Who is this report for?
- Methodology
- Definitions
The global digital music industry landscape
- Summary
- Introduction
- Digital music industry market size by value
- Digital music market size by segment
- Digital music market by paid users
- Geographic segmentation of the industry
- Digital music industry drivers
- Increasing penetration of broadband and mobile technologies
- Expanding online music catalogs and DRM-free strategy accelerate growth
- Increasing shipments of portable audio devices drive growth
- Substantial growth in music apps fuels mobile consumption
- Digital music industry inhibitors
- Piracy is plaguing the digital music market
- Lack of interoperability inhibits music consumption
- Devising effective pricing strategy is a challenge
- Key features and trends of the digital music industry
- Consumer preference is shifting towards accessing rather than owning
music
- The industry looks for fresh investment
- Consumer interest in music videos is growing rapidly
- Music turns social
- Rising use of mobile apps to access music
- Music on multiple-screens
- Artists are directly reaching out to music fans
- Strategic partnerships emerging across the value chain
- Companies are migrating towards DRM-free tracks
- Growing government and industry self-regulation in controlling piracy
- Digital music consumption patterns
- Digital music is more popular among younger consumers
- Consumers prefer ubiquitous access to digital music
Key digital music markets and industry strategies to combat piracy
- Summary
- Introduction
- Developed markets
- US
- Japan
- UK
- France
- Germany
- Emerging digital music markets
- India
- South Korea
- China
- Mexico
- Global piracy and industry regulations
- Major means of piracy
- Piracy concerns across countries
- Government regulations across countries to curb piracy
- Initiatives by industry stakeholders to curtail piracy
The digital music value chain and pricing models
- Summary
- Introduction
- The digital music value chain
- The changing role of various players in digital music distribution
- Artists
- Record labels
- Physical retailers
- Content aggregators
- Digital music retailers
- Consumers
- Digital music pricing models
- Pay-per download or a-la-carte downloads
- Subscription model
- Innovative pricing models to combat piracy
- Ad-supported music services
- Music services from ISPs and mobile operators
- Music services from handheld device manufacturers
- Artist led music distribution
- Linking music with various media and entertainment forms
- Music streaming services
- Flexible pricing
Profiles of major digital music players
- Summary
- Introduction
- Digital music retailers
- iTunes Music Store
- Rhapsody International
- Napster
- eMusic
- Amazon MP3
- 7digital
- Major music streaming companies
- Pandora Radio
- Spotify
- Last.fm
- Comparative analysis of major digital music players
The future of digital music
- Summary
- Introduction
- Digital music market scenarios
- Overall digital music
- Online music
- Mobile music
- Subscriptions
- Applying consumer technology meta-themes to the future of digital music
- Convergence
- Mobility
- Personalization
- Social networking
- Simplification
Appendix
TABLES
- Table: Global digital and physical music revenues ($bn), 2010-2015
- Table: Global digital music revenues by segment ($bn), 2010-2015
- Table: Digital music market by paid download users (m), 2010-2015
- Table: Digital music revenues by region ($bn), 2010-2015
- Table: Fixed broadband subscribers (m) and penetration (%) by region,
2010-2015
- Table: Mobile subscriptions (bn) and penetration (%) by region, 2010-2015
- Table: Global shipments of portable music devices (m), 2010-2015
- Table: Mobile apps downloads and revenues (bn), 2010-2015
- Table: Global digital music annual average revenue per user ($), 2010-2015
- Table: Global digital music ad-funded revenues ($m), 2010-2015
- Table: UK key music-related activities (% respondents aged 15-24), 2009
- Table: US digital music market snapshot, 2010
- Table: US digital music market size ($bn), 2010-2015
- Table: US digital music market by paid users (m), 2010-2015
- Table: Japanese digital music market snapshot, 2010
- Table: Japanese digital music market size ($m), 2010-2015
- Table: Japanese digital music market by paid users (m), 2010-2015
- Table: UK digital music market snapshot, 2010
- Table: UK digital music market size ($m), 2010-2015
- Table: UK digital music market by paid users (m), 2010-2015
- Table: French digital music market snapshot, 2010
- Table: French digital music market size ($m), 2010-2015
- Table: French digital music market by paid users (m), 2010-2015
- Table: German digital music market snapshot, 2010
- Table: German digital music market size ($m), 2010-2015
- Table: German digital music market by paid users (m), 2010-2015
- Table: Indian digital music market snapshot, 2010
- Table: Indian digital music market size ($m), 2010-2015
- Table: Indian digital music market by paid users (m), 2010-2015
- Table: South Korean digital music market snapshot, 2010
- Table: South Korean digital music market size ($m), 2010-2015
- Table: South Korea digital music market by paid users (m), 2010-2015
- Table: Chinese digital music market snapshot, 2010
- Table: Chinese digital music market size ($m), 2010-2015
- Table: Chinese digital music market by paid users (m), 2010-2015
- Table: Mexican digital music market snapshot, 2010
- Table: Mexico digital music market size ($m), 2010-2015
- Table: Mexican digital music market by paid users (m), 2010-2015
- Table: Key digital music retailer revenues ($m), 2010
- Table: iTunes Music Store snapshot
- Table: iTunes revenue ($m), 2006-2010
- Table: Rhapsody snapshot
- Table: Rhapsody share in RealNetwork' s net revenues (%), 2006-09
- Table: Napster snapshot
- Table: eMusic snapshot
- Table: Amazon MP3 snapshot
- Table: 7digital snapshot
- Table: Major music streaming company revenues ($m), 2010
- Table: Pandora Radio snapshot
- Table: Spotify snapshot
- Table: Last.fm snapshot
FIGURES
- Figure: Global digital music revenues as a % of total record music
industry, 2010-2015
- Figure: Global digital music revenues size by segment ($bn), 2010-2015
- Figure: Digital music market by paid users (m), 2010-2015
- Figure: Digital music revenue share by region (%), 2010-2015
- Figure: Digital music revenues by region ($bn), 2010-2015
- Figure: Fixed broadband subscribers (m) and penetration (%) by region,
2010-2015
- Figure: Mobile subscriptions (bn) and penetration (%) by region, 2010-2015
- Figure: Global shipments of portable music devices (m), 2010-2015
- Figure: Mobile apps downloads and revenues (bn), 2010-2015
- Figure: Global digital music annual average revenue per user ($), 2010-2015
- Figure: Global digital music ad-funded revenues ($m), 2010-2015
- Figure: UK key music-related activities (% respondents aged 15-24), 2009
- Figure: UK consumers digital music consumption, February, 2010
- Figure: US digital music market size ($bn), 2010-2015
- Figure: US digital music market by paid users (m), 2010-2015
- Figure: Japanese digital music market size ($m), 2010-2015
- Figure: Japanese digital music market by paid users (m), 2010-2015
- Figure: UK digital music market size ($m), 2010-2015
- Figure: UK digital music market by paid users (m), 2010-2015
- Figure: French digital music market size ($m), 2010-2015
- Figure: French digital music market by paid users (m), 2010-2015
- Figure: German digital music market size ($m), 2010-2015
- Figure: German digital music market by paid users (m), 2010-2015
- Figure: Indian digital music market size ($m), 2010-2015
- Figure: Indian digital music market by paid users (m), 2010-2015
- Figure: South Korean digital music market size ($m), 2010-2015
- Figure: South Korean digital music market by paid users (m), 2010-2015
- Figure: Chinese digital music market size ($m), 2010-2015
- Figure: Chinese digital music market by paid users (m), 2010-2015
- Figure: Mexican digital music market size ($m), 2010-2015
- Figure: Mexican digital music market by paid users (m), 2010-2015
- Figure: Digital music value chain disruption
- Figure: Apple iTunes revenue ($m), 2006-2010
- Figure: Rhapsody share in RealNetwork' s net revenues (%), 2006-09
- Figure: Comparative analysis of major digital music players, 2010
- Figure: Music access on a range of devices
|
