市場調查報告書 - 176200

連網電視的將來

The Future of Connected TV

出版商 Business Insights
出版日期 2011年02月18日 內容資訊 英文 118 Pages
價格
連網電視的將來 The Future of Connected TV
出版日期: 2011年02月18日 內容資訊: 英文 118 Pages
簡介

全球連網電視的出貨預料在今後數年將大幅擴大,推估2009-14年的CAGR將以58.3%變化。亞太地區以超過60%的CAGR領導市場,預期在2014年將佔全球出貨台數的約半數。此外,現在依然屬小規模的中東・非洲市場,預料在預測期間中將以最快的速度成長。

本報告,調查分析全球連網電視市場的動向與展望,彙整市場動態與相關各家公司(電視台、網路企業、TV・STB廠商等)的定位、主要企業的SWOT分析、競爭狀況、各種貨幣化策略、市場成長牽引因子・阻礙因子、連網電視以及機上盒的出貨台數的變化與預測(∼2014年)、今後主流的技術・服務・內容的展望等,由下列摘要形式闡述。

報告摘要

簡介

簡介:連網電視

  • 摘要
  • 簡介
    • 市佔率的爭奪戰
    • Microsoft:持有已連線為數量100台的TV
    • CES 2011上連網電視的新推動力

市場動態

  • 摘要
  • 簡介
  • 貨幣化策略
    • 潛在收益來源
    • 「後花園(walled garden)」
  • 將來的成長
    • 連網電視出貨量的成長
    • 全球的成長推進因子・阻礙因子
  • 線上影音的成長
    • 產業預測
  • 擴展的TV寬頻導管
    • 全球的寬頻導入
    • 英國的寬頻導入
    • Cutting the cord
  • 遊戲・購物・成人內容牽引收益
    • 遊戲與零售
    • 成人視聽
  • 「十字鎬跟鏟子」
    • 價值鏈下衛的利害關係人以最大極限活用連網電視
    • 歐洲的軟體開發商

主要企業:競爭環境的變化

  • 摘要
  • 簡介
    • 主要企業
  • Sky vs BT:內容的競爭
    • BT:參與社群網路領域
    • Sky:改善既有服務
    • Sky 3D
    • Sky的SWOT分析
    • BT的SWOT分析
  • Virgin的版圖
    • Virgin Media的SWOT分析
  • Google TV vs Yahoo:連網電視
    • Yahoo的連網電視:開始商業服務
    • Yahoo的連網電視的WOT分析
  • Facebook的參加
    • Facebook的SWOT分析

新競爭企業:競爭環境的變化

  • 摘要
  • 簡介
  • 嚴厲態勢的Google
    • 對於有違法可能內容的搜尋結果進行取締
    • 資料共享者的反擊
  • BitTorrent vs Google
    • Google:封鎖持有政府承認標誌的BitTorrent
    • Google的禁止措施為策略性,並非利他的
    • BitTorrent的定位:根據網路中立性的議論結果有所不同
    • BitTorrent獨有的Q&A:成為連網電視的中心
    • BitTorrent的SWOT分析
    • Google的SWOT分析
  • 新競爭企業的SWOT分析
    • YouView的SWOT分析
    • Netflix的SWOT分析
    • Hulu的SWOT分析

機上盒市場的發展

  • 摘要
  • 簡介
  • 優點超越連網電視組
  • 機上盒的市場成長
    • 總出貨量
    • 連網機上盒的出貨量
    • 遊戲機的出貨量
  • Microsoft銷售機上盒超過Apple
    • Apple TV
    • Apple的SWOT分析
    • Microsoft的SWOT分析
  • 超越Apple・Microsoft
    • Pace的大幅成長
    • 行動匯流獎勵競爭
    • 如Roku、Boxee等對手從Apple TV的宣傳活動獲得利益
  • 機上盒中介軟體市場
    • Microsoft領導市場,而其他企業也透過合作等反擊
    • 低成本的亞洲開發商威脅西歐的既有企業

3D連網電視的市場機會與課題

  • 摘要
  • 簡介
  • 新3D TV(2011年)
  • 對健康的擔憂
  • 3D TV的投資推進因子・阻礙因子

連網電視的將來

圖表

目錄

Abstract

Introduction

This report examines the market around the new medium of Connected TV. It looks at the role of established TV broadcasters, Internet companies, TV and set top box makers, and niche players in the new industry aiming to take market share from the incumbents. It examines the birth pangs of Connected TV and includes detailed analyses of each of the main players' strategies for gaining market share.

Features and benefits

  • Understand why the Internet TV market is about to become the biggest new entertainment medium since the advent of broadcast TV.
  • Identify the key players in the market and how they are positioned to take full commercial advantage of Connected TV.
  • Establish successful monetization strategies to take advantage of the new medium.
  • Analyze the current and future state of the Internet TV market, focusing on Connected TV.
  • Examine the way in which social networking, 3DTV and other innovations are set to accelerate the adoption of Internet TV.

Highlights

Global Connected TV shipments are set to see huge growth over the coming years, at a CAGR of 58.3% between 2009-14. The Asia-Pacific region is the driving force, with CAGR of over 60% and representing almost half of global shipments by 2014. Although still a small market, the Middle East and Africa will see the fastest growth over the period.

Global total set top box shipments (including DTT, IPTV, Cable, and Satellite connections) are set to grow from around 177m in 2009 to over 207m in 2014. Global IPTV set top box shipments are expected to grow from 19.4m to 57.5m between 2009-14.

The battle to win a big slice of the global connected TV pie has already attracted companies which are not traditionally associated with living room TV. Google TV, Yahoo Connected TV, Apple TV and even Microsoft are now all hotly competing for TV viewers in the era of Connected TV.

Your key questions answered

  • What is the scale of the Connected TV and set top box market?
  • Will Internet TV replace traditional broadcasting?
  • Who will be the winners and losers in the Connected TV market?
  • What technologies/services/content will come to dominate the new medium?
  • How will the new medium develop over the next five years?

Table of Contents

Tony Glover

  • Disclaimer

EXECUTIVE SUMMARY

  • Introduction to Connected TV
  • Market dynamics
  • The main players - changing competitive landscape
  • New players - changing competitive landscape
  • Developments in the set top box market
  • Opportunities and challenges in 3D Connected TV
  • The Future of Connected TV

Introduction

  • Scope and interested parties
  • Methodology
    • Primary research
    • Secondary research
  • Glossary/Abbreviations

Introduction to Connected TV

  • Summary
  • Introduction
    • The battle for market share
    • Microsoft already connects to millions of TVs
    • New impetus for connected TV at CES 2011

Market dynamics

  • Summary
  • Introduction
  • Monetization strategies
    • Potential revenue sources:
    • The ‘Walled Garden’
  • Future growth
    • Connected TV shipment growth
    • Global growth drivers
    • Global growth inhibitors
  • Growth in online video
    • Industry forecasts
  • Widening the TV broadband pipe
    • Global broadband adoption
    • UK broadband adoption
    • Cutting the cord
  • Gaming, shopping and adult content to drive revenues
    • Gaming and retailing
    • Adult viewing
  • ‘Picks and shovels’
    • Stakeholders further down the value chain make the most of Connected TV
    • European software developers

The main players - changing competitive landscape

  • Summary
  • Introduction
    • Major players
  • Sky versus BT - a dispute over content
    • BT enters the social networking arena
    • Sky improves existing service
    • Sky 3D
    • Sky SWOT analysis
    • BT SWOT analysis
  • Virgin territory
    • Virgin Media SWOT analysis
  • Google TV versus Yahoo Connected TV
    • Yahoo Connected TV to monetize its offering
    • Yahoo Connected TV SWOT analysis
  • Facebook weighs in
    • Facebook SWOT analysis

New competitors - changing competitive landscape

  • Summary
  • Introduction
  • Google gets tough
    • Clampdown on search results for potentially illegal content
    • File sharers fight back
  • BitTorrent versus Google
    • Google blocks BitTorrent, but BitTorrent has governmental seal of approval
    • Google' s ban is strategic, not altruistic
    • BitTorrent' s position depends on the outcome of the net neutrality debate
    • BitTorrent exclusive Q&A - becoming a central pillar of connected TV
    • BitTorrent SWOT analysis
    • Google SWOT analysis
  • New competitor SWOT analyses
    • YouView SWOT analysis
    • Netflix SWOT analysis
    • Hulu SWOT analysis

Developments in the set top box market

  • Summary
  • Introduction
  • Advantages over connected TV sets
  • Set top box market growth
    • Total shipments
    • Connected set top box shipments
    • Console shipments
  • Microsoft sell more set top boxes than Apple
    • Apple TV
    • Apple SWOT analysis
    • Microsoft SWOT analysis
  • Beyond Apple and Microsoft
    • Pace shows strong growth
    • Mobile convergence encourages competition
    • Rivals such as Roku and Boxee benefit from Apple TV' s publicity
  • The set top box middleware market
    • Microsoft leads the market but competitors form partnerships to fight back
    • Low cost Asian developers threaten western incumbents

Opportunities and challenges in 3D Connected TV

  • Summary
  • Introduction
  • New 3D TVs in 2011
    • New 3D TVs rolled out but uncertain to make an impression
    • Consumer attention, equipment, cost and content all provide challenges
    • Walled garden approach counteracts piracy
  • Health fears
  • Drivers and inhibitors to investing in 3D TV
    • Drivers
    • Inhibitors

The future of Connected TV

  • Summary
  • The shape of things to come
    • Social networking and interaction with content
    • Mobile services combine with the TV to create disruption
    • Increasingly interactive services
  • Consumer meta-themes driving adoption of Connected TV
    • Convergence
    • Personalization
    • Social networking
  • Conclusion

TABLES

  • Table: IPTV subscriber share by region, 2010
  • Table: Connected TV shipments by region (m), 2009-2013
  • Table: Internet video users by region (m), 2009-2014
  • Table: Top 10 broadband countries by fixed lines (m), Q3' 09-Q3' 10
  • Table: Global broadband technology market share (%), Q3' 10
  • Table: Global total set top box shipments (m), 2009-14
  • Table: Global connected set top box shipments (m), 2009-14
  • Table: Global connected set top box shipments as % of total, 2009-14
  • Table: Global fixed console shipments (m), 2009-14

FIGURES

  • Figure: IPTV subscriber share by region, 2010
  • Figure: Connected TV shipments by region (m), 2009-2013
  • Figure: Internet video users by region (m), 2009-2014
  • Figure: Top 10 broadband countries by fixed lines (m), Q3' 09-Q3' 10
  • Figure: Global broadband technology market share (%), Q3' 10
  • Figure: Global total set top box shipments (m), 2009-14
  • Figure: Global connected set top box shipments (m), 2009-14
  • Figure: Global connected set top box shipments as % of total, 2009-14
  • Figure: Global fixed console shipments (m), 2009-14
  • Figure: Consumer meta-themes shaping the Connected TV market

連網電視的將來是由出版商Business Insights在2011年02月18日所出版的。這份市場調查報告書包含118 Pages 價格從美金2875起跳。

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