市場調查報告書 - 176200

連網電視的將來

The Future of Connected TV

出版商 Business Insights
出版日期 2011年02月18日 內容資訊 英文 118 Pages
價格
連網電視的將來 The Future of Connected TV
出版日期: 2011年02月18日 內容資訊: 英文 118 Pages
簡介

全球連網電視的出貨預料在今後數年將大幅擴大,推估2009-14年的CAGR將以58.3%變化。亞太地區以超過60%的CAGR領導市場,預期在2014年將佔全球出貨台數的約半數。此外,現在依然屬小規模的中東・非洲市場,預料在預測期間中將以最快的速度成長。

本報告,調查分析全球連網電視市場的動向與展望,彙整市場動態與相關各家公司(電視台、網路企業、TV・STB廠商等)的定位、主要企業的SWOT分析、競爭狀況、各種貨幣化策略、市場成長牽引因子・阻礙因子、連網電視以及機上盒的出貨台數的變化與預測(∼2014年)、今後主流的技術・服務・內容的展望等,由下列摘要形式闡述。

報告摘要

簡介

簡介:連網電視

  • 摘要
  • 簡介
    • 市佔率的爭奪戰
    • Microsoft:持有已連線為數量100台的TV
    • CES 2011上連網電視的新推動力

市場動態

  • 摘要
  • 簡介
  • 貨幣化策略
    • 潛在收益來源
    • 「後花園(walled garden)」
  • 將來的成長
    • 連網電視出貨量的成長
    • 全球的成長推進因子・阻礙因子
  • 線上影音的成長
    • 產業預測
  • 擴展的TV寬頻導管
    • 全球的寬頻導入
    • 英國的寬頻導入
    • Cutting the cord
  • 遊戲・購物・成人內容牽引收益
    • 遊戲與零售
    • 成人視聽
  • 「十字鎬跟鏟子」
    • 價值鏈下衛的利害關係人以最大極限活用連網電視
    • 歐洲的軟體開發商

主要企業:競爭環境的變化

  • 摘要
  • 簡介
    • 主要企業
  • Sky vs BT:內容的競爭
    • BT:參與社群網路領域
    • Sky:改善既有服務
    • Sky 3D
    • Sky的SWOT分析
    • BT的SWOT分析
  • Virgin的版圖
    • Virgin Media的SWOT分析
  • Google TV vs Yahoo:連網電視
    • Yahoo的連網電視:開始商業服務
    • Yahoo的連網電視的WOT分析
  • Facebook的參加
    • Facebook的SWOT分析

新競爭企業:競爭環境的變化

  • 摘要
  • 簡介
  • 嚴厲態勢的Google
    • 對於有違法可能內容的搜尋結果進行取締
    • 資料共享者的反擊
  • BitTorrent vs Google
    • Google:封鎖持有政府承認標誌的BitTorrent
    • Google的禁止措施為策略性,並非利他的
    • BitTorrent的定位:根據網路中立性的議論結果有所不同
    • BitTorrent獨有的Q&A:成為連網電視的中心
    • BitTorrent的SWOT分析
    • Google的SWOT分析
  • 新競爭企業的SWOT分析
    • YouView的SWOT分析
    • Netflix的SWOT分析
    • Hulu的SWOT分析

機上盒市場的發展

  • 摘要
  • 簡介
  • 優點超越連網電視組
  • 機上盒的市場成長
    • 總出貨量
    • 連網機上盒的出貨量
    • 遊戲機的出貨量
  • Microsoft銷售機上盒超過Apple
    • Apple TV
    • Apple的SWOT分析
    • Microsoft的SWOT分析
  • 超越Apple・Microsoft
    • Pace的大幅成長
    • 行動匯流獎勵競爭
    • 如Roku、Boxee等對手從Apple TV的宣傳活動獲得利益
  • 機上盒中介軟體市場
    • Microsoft領導市場,而其他企業也透過合作等反擊
    • 低成本的亞洲開發商威脅西歐的既有企業

3D連網電視的市場機會與課題

  • 摘要
  • 簡介
  • 新3D TV(2011年)
  • 對健康的擔憂
  • 3D TV的投資推進因子・阻礙因子

連網電視的將來

圖表

目錄

Table of Contents

Tony Glover

  • Disclaimer

EXECUTIVE SUMMARY

  • Introduction to Connected TV
  • Market dynamics
  • The main players - changing competitive landscape
  • New players - changing competitive landscape
  • Developments in the set top box market
  • Opportunities and challenges in 3D Connected TV
  • The Future of Connected TV

Introduction

  • Scope and interested parties
  • Methodology
    • Primary research
    • Secondary research
  • Glossary/Abbreviations

Introduction to Connected TV

  • Summary
  • Introduction
    • The battle for market share
    • Microsoft already connects to millions of TVs
    • New impetus for connected TV at CES 2011

Market dynamics

  • Summary
  • Introduction
  • Monetization strategies
    • Potential revenue sources:
    • The ‘Walled Garden’
  • Future growth
    • Connected TV shipment growth
    • Global growth drivers
    • Global growth inhibitors
  • Growth in online video
    • Industry forecasts
  • Widening the TV broadband pipe
    • Global broadband adoption
    • UK broadband adoption
    • Cutting the cord
  • Gaming, shopping and adult content to drive revenues
    • Gaming and retailing
    • Adult viewing
  • ‘Picks and shovels’
    • Stakeholders further down the value chain make the most of Connected TV
    • European software developers

The main players - changing competitive landscape

  • Summary
  • Introduction
    • Major players
  • Sky versus BT - a dispute over content
    • BT enters the social networking arena
    • Sky improves existing service
    • Sky 3D
    • Sky SWOT analysis
    • BT SWOT analysis
  • Virgin territory
    • Virgin Media SWOT analysis
  • Google TV versus Yahoo Connected TV
    • Yahoo Connected TV to monetize its offering
    • Yahoo Connected TV SWOT analysis
  • Facebook weighs in
    • Facebook SWOT analysis

New competitors - changing competitive landscape

  • Summary
  • Introduction
  • Google gets tough
    • Clampdown on search results for potentially illegal content
    • File sharers fight back
  • BitTorrent versus Google
    • Google blocks BitTorrent, but BitTorrent has governmental seal of approval
    • Google' s ban is strategic, not altruistic
    • BitTorrent' s position depends on the outcome of the net neutrality debate
    • BitTorrent exclusive Q&A - becoming a central pillar of connected TV
    • BitTorrent SWOT analysis
    • Google SWOT analysis
  • New competitor SWOT analyses
    • YouView SWOT analysis
    • Netflix SWOT analysis
    • Hulu SWOT analysis

Developments in the set top box market

  • Summary
  • Introduction
  • Advantages over connected TV sets
  • Set top box market growth
    • Total shipments
    • Connected set top box shipments
    • Console shipments
  • Microsoft sell more set top boxes than Apple
    • Apple TV
    • Apple SWOT analysis
    • Microsoft SWOT analysis
  • Beyond Apple and Microsoft
    • Pace shows strong growth
    • Mobile convergence encourages competition
    • Rivals such as Roku and Boxee benefit from Apple TV' s publicity
  • The set top box middleware market
    • Microsoft leads the market but competitors form partnerships to fight back
    • Low cost Asian developers threaten western incumbents

Opportunities and challenges in 3D Connected TV

  • Summary
  • Introduction
  • New 3D TVs in 2011
    • New 3D TVs rolled out but uncertain to make an impression
    • Consumer attention, equipment, cost and content all provide challenges
    • Walled garden approach counteracts piracy
  • Health fears
  • Drivers and inhibitors to investing in 3D TV
    • Drivers
    • Inhibitors

The future of Connected TV

  • Summary
  • The shape of things to come
    • Social networking and interaction with content
    • Mobile services combine with the TV to create disruption
    • Increasingly interactive services
  • Consumer meta-themes driving adoption of Connected TV
    • Convergence
    • Personalization
    • Social networking
  • Conclusion

TABLES

  • Table: IPTV subscriber share by region, 2010
  • Table: Connected TV shipments by region (m), 2009-2013
  • Table: Internet video users by region (m), 2009-2014
  • Table: Top 10 broadband countries by fixed lines (m), Q3' 09-Q3' 10
  • Table: Global broadband technology market share (%), Q3' 10
  • Table: Global total set top box shipments (m), 2009-14
  • Table: Global connected set top box shipments (m), 2009-14
  • Table: Global connected set top box shipments as % of total, 2009-14
  • Table: Global fixed console shipments (m), 2009-14

FIGURES

  • Figure: IPTV subscriber share by region, 2010
  • Figure: Connected TV shipments by region (m), 2009-2013
  • Figure: Internet video users by region (m), 2009-2014
  • Figure: Top 10 broadband countries by fixed lines (m), Q3' 09-Q3' 10
  • Figure: Global broadband technology market share (%), Q3' 10
  • Figure: Global total set top box shipments (m), 2009-14
  • Figure: Global connected set top box shipments (m), 2009-14
  • Figure: Global connected set top box shipments as % of total, 2009-14
  • Figure: Global fixed console shipments (m), 2009-14
  • Figure: Consumer meta-themes shaping the Connected TV market

連網電視的將來是由出版商Business Insights在2011年02月18日所出版的。這份市場調查報告書包含118 Pages 價格從美金2875起跳。

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