食品以及飲料於健康趨勢上的國際動向 是由出版商Business Insights在2011年01月所出版的。
這份英文市場調查報告書包含Pages: 79 價格從美金2875起跳。
東歐、拉丁美洲以及亞太地區的新興市場，預料今後在健康食品以及飲料區塊上的動向將變得活絡。特別是在有顯著經濟成長，中產階級急速擴大的中國、巴西以及印度，對健康食品以及飲料廠商來說，是很適當的對象。
本報告，調查分析健康食品以及飲料的國際動向，追蹤歐洲、北美、拉丁美洲、亞太地區、以及中東非洲的主要地區間，從2007年至2010年健康食品以及飲料的動向，概括其特徵以及傾向，同時分析鼠尾草種籽以及綠茶等主要的地區健康材料動向等，由下列摘要形式闡述。
報告摘要
- 促進市場以及行動的因素
- 全球的新產品開發動態
- 國際傾向的動向
- 國際材料的動向
- 企業個案研究
簡介
- 報告內容
- 健康食品以及飲料的動向
- 報告架構
- 調查方式
促進市場以及行動的因素
- 摘要
- 簡介
- 高齡化人口
- 對GMO（基因改造）產品的興趣高漲
- 肥胖：國際問題
- 心血管疾病的流行
- 健康食品以及飲料的銷售
全球的新產品開發動態
- 摘要
- 簡介
- 新產品發售件數的減少
- 地區別新產品開發動態
- 配合健康趨勢的新產品開發的進步
- 結論
國際傾向的動向
- 摘要
- 簡介
- 天然
- 體重管理
- 能量
- 非GMO
- 高齡者
- 機能性細菌
- 心臟的健康
- 結論：健康趨勢上的國際動向
- 從遠東至西方
- 從西方至東方
- 從西方至遠東
- 從北方至南方
- 從北美至西歐
國際材料的動向
- 摘要
- 簡介
- 藤黃果
- 奎藜籽
- 綠茶
- 鼠尾草種籽
- 結論
企業個案研究
- 摘要
- 簡介
- 國際性全能企業
- Nestle
- 地區專門企業
結論
- 簡介
- 針對東歐行動的增加
- 所觀察行動的加速化
- 新動向的行動
- 消化上的健康
- 骨頭與關節上的健康
- 皮膚的健康以及美容
- 營養功能標示的苦戰
圖表
Abstract
Introduction
The aim of this report is to track the international movement of healthy food
and drinks trends across the five key regions of Europe, North America, Latin
America, Asia-Pacific, and the Middle East & Africa during the period
2007-2010. It also examines the movement of key regional healthy ingredients,
such as chia seeds and green tea.
Features and benefits
- Identify new and emerging market opportunities using this reports
extensive analysis of the most innovative new product launches & trends in NPD.
- Enhance the effectiveness of your innovation strategies with this reports
analysis of the innovation models of leading good and drinks manufacturers.
- Understand each regional market in terms of absolute size as well as the
future potential of each health trend.
- Identify the key health trends shaping the market over the past four
years, as well evaluate trends likely to exert influence over the next 5 years.
- Evaluate whether you should be looking beyond your current product
portfolio for future opportunities within the functional food and drink market.
Highlights
In addition to the Eastern European countries, emerging markets in Latin
America and Asia-Pacific are expected to see increasing inward movement of
healthy food and drinks. This report showed how global firms, such as Nestle
and PepsiCo, are tapping into emerging markets for growth, a trend that has
been further helped by the economic slowdown.
Countries such as China, Brazil and India are obvious targets for healthy food
and drinks manufacturers due to the underlying economic growth these countries
are experiencing and the increasingly large middle-class population, which is
most receptive to their products.
The analysis in this report showed some significant movement of healthy food
and drink trends across regions, some of which are expected to continue to
intensify. For instance, the increasing rates of obesity will provide further
ground for growth in ‘weight management' products, especially in Europe
and Latin America.
Your key questions answered
- What regions are leading innovation in the global food and drinks market?
- Which sub-categories have attracted the most investment in NPD so far and
which are likely to perform exceptionally in the near future?
- What are consumer perceptions of the impact of food and drink on the
international movement of health trends?
- What are the key industry issues affecting the future of the food and
drinks new product development?
- What factors are driving the developments in food and drinks innovation?
Table of Contents
(Untitled chapter)
- About the author
- Disclaimer
EXECUTIVE SUMMARY
- Market and movement drivers
- Global NPD dynamics
- International trends movement
- International ingredients movement
- Company case studies
Introduction
- What is this report about?
- Healthy food and drinks trends
- Report structure
- Research methodology
Market and movement drivers
- Summary
- Introduction
- An ageing population
- Growing concerns over GMO products
- Obesity - a global problem
- Cardiovascular disease prevalence
- Sales of healthy food and drinks
- Diet food and drinks
- Probiotics
- Heart health
Global NPD dynamics
- Summary
- Introduction
- Decline in number of new product introductions
- Regional NPD dynamics
- Evolution of healthy trends NPD
- Conclusions
Movement of trends internationally
- Natural
- Growth in Europe
- Growth in Latin America
- Weight management
- Growth in Latin America
- Growth in Europe
- Energy
- Growth in North America
- Growth in Europe
- Growth in Latin America
- Probiotics
- Growth in Europe
- Growth in Latin America
- Heart health
- Growth in Latin America
- Growth in Asia-Pacific
- Conclusions - the international movement of health trends
- From Far East to West
- From West to East
- From West to Far East
- From North to South
- From North America to Western Europe
International movement of ingredients trends
- Summary
- Introduction
- Garcinia Cambogia
- Quinoa
- Green tea
- Chia seeds
- Conclusions
Company case studies
- Summary
- Introduction
- Global generalists
- Nestle
- Regional specialists
Conclusions
- Introduction
- Increasing movement towards Eastern Europe
- Acceleration of observed movements
- New trends movement
- Digestive health
- Bone and joint health
- Skin health and beauty
- The health claims struggle
TABLES
- Table: Population projections for persons aged 65 and over, 2010-2015
- Table: Estimated prevalence of cardiovascular disorders across seven major
markets (in percentage of total population), 2007
- Table: Natural food and drinks market by category ($bn), 2005-2010
- Table: The diet food and drinks market, Europe and the US ($m), 2006-2010
- Table: Sales and expected growth of the probiotic market, by country ($m),
(2008- 2013)
- Table: Sales of heart health food and drinks ($m), 2005-2010
FIGURES
- Figure: Top 15 countries with highest obesity rates, 2005
- Figure: The reduction in healthy food and drinks products' NPD, 2007-2010
- Figure: The evolution of healthy food and drinks NPD by region, 2007-2010
- Figure: The evolution of healthy food and drinks NPD by trend, 2007-2010
- Figure: Share of ‘natural' product launches, by region (%), 2007-2010
- Figure: Nestle' s ‘100% natural ingredients' instant oat flakes
- Figure: D' Stevia - Natural Sweetener
- Figure: Share of ‘weight management' product launches, by region
(%), 2007-2010
- Figure: Nutricion Creativa' s Super Life ‘satiety' sweetener, Mexico
- Figure: Jiangzhi Tongshu San' s Slim Drink, Hungary
- Figure: Share of ‘energy' product launches, by region (%), 2007-2010
- Figure: Energy Club' s Nature' s Private Reserve energy snacks, US
- Figure: Jamnica' s Pro Sport line of isotonic drinks, Croatia
- Figure: Dark Dog' s energy drinks, Brazil
- Figure: Share of ‘GMO free' product launches, by region (%),
2007-2010
- Figure: Plodovoshchtorg' s range of GMO free ready meals, Russia
- Figure: Share of ‘senior' product launches, by region (%), 2007-2010
- Figure: Aronia Original Naturprodukte' s range of berry products against
‘aging, dementia and cancer' , Germany
- Figure: Share of ‘probiotic' product launches, by region (%),
2007-2010
- Figure: Stuffer' s Latte & Ciccolato probiotic drink, Italy
- Figure: Alpina' s Baby Exploradores Yogurt with Rice Krispies, Colombia
- Figure: Share of ‘heart health' product launches, by region (%),
2007-2010
- Figure: Gourmet Biocardis' s Omega 3 and 6 rich margarine, Colombia
- Figure: Universal Robina' s C2' s Green Leaf Tea, The Philippines
- Figure: Herbapol' s SlimFigura line of Herbal Tea with Garcinia Cambogia,
Poland
- Figure: Share of Quinoa-based product launches, by region (%), 2007-2010
- Figure: Quinoa-based product introductions in Europe
- Figure: Share of Green Tea based product launches, by region (%), 2007-2010
- Figure: Wissotzky House' s Green Tea, Israel
- Figure: JagRma' s NuttZo Omega-3 rich spread, USA
- Figure: Danone' s global product launches, by health trend and region,
2007-2010
- Figure: Examples of Danone' s product extensions in the Latin America market
- Figure: Nestle' s global product launches, by health trend and region,
2007-2010
- Figure: Examples of Nestle' s ‘energy' product roll out in
Asia-Pacific
- Figure: Hain' s global product launches, by health trend and region,
2007-2010
- Figure: Examples of Hain' s product introductions in Europe
- Figure: Parmalat' s global product launches, by health trend and region,
2007-2010
- Figure: Parmalat' s brand strategy and portfolio
- Figure: Example of Parmalat' s ‘weight management' product
introductions in Australia, 2010
- Figure: Economic growth and populations of Eastern European EU members,
2005-2009
- Figure: Share of ‘digestive health' product launches by region (%),
2010
- Figure: Share of ‘skin health and beauty' product launches by region
(%), 2007-2010
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