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市場調查報告書
啤酒市場的創新：新興市場的市場機會・新口味・劃時代的產品型態
Innovations in Beer: Growth opportunities in emerging markets, new flavors and innovative product formats
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啤酒市場的創新：新興市場的市場機會・新口味・劃時代的產品型態 是由出版商Business Insights在2010年07月所出版的。
這份英文市場調查報告書包含Pages: 120 價格從美金2875起跳。
本報告，調查分析全球啤酒市場的動向與展望，並彙整全球以及主要區域的市場規模實績・預測（∼2014年）、市場成長促進因素・阻礙因素、主要區域・種類別的新產品開發動向、新的市場趨勢、成長機會的分析等，由下列摘要形式闡述。
報告摘要
第1章 簡介
第2章 成長牽引因素・阻礙因素
- 啤酒市場的成長牽引因素
- DPI的復甦
- 中產階級的出現
- 飲酒在女性經銷上的擴大
- 有責任的飲酒
- 降低飲酒過量的活動
- 避免銷售啤酒給未成年
- 避免酒駕
- 啤酒市場的成長阻礙因素
- 與其他酒精性飲料的競爭
- 法規上的課題
- EU：公共場所的禁菸
- 透過PR活動防止酒精濫用
- 稅制
第3章 啤酒市場的成長機會
- 啤酒市場的市場規模：概要
- 市場規模：區域別
- 市場規模：種類・副種類別
- 業績表現：副種類別：歐洲
- 業績表現：副種類別：亞太地區
- 業績表現：副種類別：北美
- 新的啤酒市場
第4章 啤酒市場的創新・新產品開發
- 創新的類型
- 區域分析
- 種類分析
- 包裝分析
- 啤酒定位的變化
- 口味的趨勢
第5章 主要動向・產品的實例
- 高價啤酒・高級品
- 健康取向
- 永續性
- 便利性
- 啤酒：與軟性飲料・其他酒精性飲料的競爭
第6章 結論
圖表
Abstract
Beer is an alcoholic beverage made from brewing and fermentation of starch
derived from malted barley and can be classified into three categories. The
global beer market was valued at around $546bn in 2009, an increase of 1.5%
over 2008. Business Insights forecasts this market to grow at a CAGR of 1.8%
during 2009- 14 to reach a value of about $596bn in 2014. In Western Europe
and the US, the beer market is matured registering a moderate growth rate.
Emerging markets such as China, India, Thailand, Nigeria and Vietnam will play
a critical role in the development of global beer industry due to rise in
purchasing power of middle class population and investment in food and drink
supply chain infrastructure. Ethical concerns are driving innovation and NPD
in packaging material with PET emerging as a major threat to glass led by
enabling technologies strengthening barrier properties of PET. The report
contains a summary of the important and novel beer launched between April 2006
and March 2010 as reported by Product Launch Analytics, an in-house database
of new product launches in fast moving consumer goods. This report analyzes
market data on the value growth of the beer market. Innovation and NPD are
analyzed by region and category and emerging market trends are illustrated in
the report. Moreover, this report enables manufacturers to identify the
emerging trends and growth opportunities in beer.
Table of Contents
Executive summary
- Market drivers and resistors
- Growth opportunities in the beer market
- Innovation and NPD in the beer market
- Key trends and product examples
Chapter 1 - Introduction
- What is this report about?
- The market defined
- Report structure
Chapter 2 - Market drivers and resistors
- Driving growth in the beer market
- Resurgence in DPI
- Emergence of middle class
- Increase in on-trade drinking among women
- Responsible drinking
- Campaign to reduce binge drinking
- Preventing underage beer sales
- Preventing drink driving
- Restricting growth in the beer market
- Competition from other alcoholic beverages
- Regulatory issues
- Smoking bans in public places in the EU
- Preventing alcohol abuse through restrictions on promotional activities
- Tax structure
Chapter 3 - Growth opportunities in beer market
- Beer market value overview
- Value by geography
- Value by country
- Value by category and sub-category
- Performance of beer sub-categories in Europe
- Performance of beer sub-categories in Asia Pacific
- Performance of beer sub-categories in North America
Chapter 4 - Innovation and NPD in the beer market
- Summary
- Introduction
- Innovation type
- Regional analysis
- Europe
- Asia Pacific
- North America
- Category analysis
- Category overview
- Beer
- Cider
- Packaging analysis
- Packaging overview
- Changing position of beer
- Flavor trends
Chapter 5 - Key trends and product examples
- Premium/indulgence
- New areas of NPD
- Complementing food
- Sensory appeal
- Health
- Fortified beer
- Vitamin fortified beer
- Mineral enriched beer
- High in polyphenols
- Weight management
- Reduced serving sizes
- Low calorie
- New genre beer
- Natural
- High quality, less processed ingredients
- Adverse impact of additives
- Sustainability
- Organic beer
- Fairtrade beer
- Ethical production practices
- Sustainable packaging
- Alternative sustainable packaging material - PET
- Convenience
- Convenient packaging
- Beers emulating soft drinks and other alcoholic drinks
- Borrowing functional ingredients from soft drinks
- Soft drink mixes
- Beer mixes
- Wine mixes
Chapter 6 - Conclusions
- Key trends for the future
- Increasing consumer interaction
- Growth of emerging markets
- PET packaging
- Category blurring
- Private label
List of Figures
- Figure 2.1: Drivers and resistors of beer industry
- Figure 2.2: Alcohol and non-alcoholic beverages spent (% of average annual
expenditure) in the US, by quintiles of income, 2008
- Figure 2.3: Size of the global middle class (%), 2009 and 2030
- Figure 2.4: Ambar Manzana - Cerveza con Fibra
- Figure 2.5: Bavaria Malt Non Alcoholic Beer
- Figure 2.6: Carlsberg Eve
- Figure 2.7: Heineken' s ' Know the Signs' campaign and the ' Tag of Shame'
- Figure 2.8: Carling C2 mid-strength lager
- Figure 2.9: Comparison of growth rates across alcoholic beverage
categories in Europe, 2009 - 14 (%)
- Figure 2.10: Comparison of growth rates across alcoholic beverages
categories in the US, 2009 - 14 (%)
- Figure 2.11: Smoking ban status in the EU
- Figure 2.12: Beer tax and consumption tax in major beer consuming nations,
2008
- Figure 3.13: Global beer market value ($bn) 2009 - 14
- Figure 3.14: Global beer market value share, by geography (% value), 2009
- 14
- Figure 3.15: Top 10 beer markets, by value ($bn), 2009 - 14
- Figure 3.16: Growth in beer sub-categories, CAGR (%), 2009 - 14
- Figure 3.17: Beer markets with projected CAGR >3.0% ($bn), 2009 - 14
- Figure 4.18: Share of new product launches, by region (%), 2006 - 09
- Figure 4.19: Share of new products launched in Europe, by category (%),
2006 - 09
- Figure 4.20: Residenz - Bio-Reis-Gold Bier
- Figure 4.21: Once Upon A Tree - Blenheim Orange Cider
- Figure 4.22: Share of new products launched in Asia Pacific, by category
(%), 2006 - 09
- Figure 4.23: Suntory' s ready-to-drink Cocktail Calorie FAB
- Figure 4.24: Sapporo Classic 2009 Furano Vintage
- Figure 4.25: Share of new products launched in North America, by category
(%), 2006 - 09
- Figure 4.26: Peak Organic - Wheat Ale Pomegranate
- Figure 4.27: Lammsbrau - Premium Organic Non-Alcoholic Beer
- Figure 4.28: New product launches in beer market, by category (%), 2006 -
09
- Figure 4.29: Mongozo Exotic Beer - Mango
- Figure 4.30: Sabai - Wine Spritzer with Hibiscus
- Figure 4.31: Suntory - Ringo to Shokumotsu Seni no O-shu
- Figure 4.32: Adnams - Broadside and Explorer
- Figure 4.33: Coors Light Beer - cold-activated bottle
- Figure 4.34: Coors Light Vented Wide Mouth Can
- Figure 4.35: Hite' s S beer in green PET bottle
- Figure 4.36: Examples of different types of apple flavored beer launched
over 2006 - 09
- Figure 5.37: Crown Ambassador Reserve - Lager
- Figure 5.38: Estrella Damm' s INEDIT
- Figure 5.39: Fusion' s Bluebottle, Firefly and Prime beers, and Edelstoff' s
Porter
- Figure 5.40: Affligem' s Noel Christmas ale, and Crispin' s Natural Hard
Apple Cider - Honey Crisp Artisanal Reserve
- Figure 5.41: 16 Mile Beer
- Figure 5.42: Stampede Light low calorie lager
- Figure 5.43: Autentica Bebida Energizante Tri-Malta and Asahi Honnama Aqua
Blue
- Figure 5.44: Kirin' s Tanrei W
- Figure 5.45: Dundee Oktoberfest lager
- Figure 5.46: Molson Canadian 67 Light Beer and Caledonian Cooler - Arctic
Strawberry
- Figure 5.47: Sapporo Draft One and Double Off
- Figure 5.48: Matson' s Lager: natural, all-malt, chemical-free brew
- Figure 5.49: Lammsbrau Premium Organic Non-Alcoholic Beer
- Figure 5.50: Colonos Premium Lager
- Figure 5.51: Butte Creek' Organic Pilsner and Eel River' s Acai Berry Wheat
Ale
- Figure 5.52: William Wilberforce Freedom Ale, and Wells' Banana Bread Beer
- Figure 5.53: Adnams East Green Carbon Neutral beer
- Figure 5.54: Heineken European beer brands Dreher, Cruzcampo and 33 in
multi- layer plastic bottles
- Figure 5.55: Heineken Zlatopramen Beer
- Figure 5.56: Carlsberg' s ' Club' bottle
- Figure 5.57: Miller Light Home Draft Beer
- Figure 5.58: Kegless beer-in-a-box concept
- Figure 5.59: Beck' s Level 7 and JSC Obolon' s Beer Mix Energy
- Figure 5.60: Mike' s Premium Malt Cocktails' Pomegranate Martini with Acai
Berries, Growers Cider Acai Berry, and Vex' s Hard Lemonade - Pink Lemonade
- Figure 5.61: Kirin' s Gyugyutto Shibotta Premium Cocktail - grapefruit,
peach, and pineapple
- Figure 5.62: Asahi' s Shunka Shibori Natsu Gentei Kan Okinawa San Shekwasha
and the Shunka Shibori Natsu Gentei Kan Wakayama San Nankobai.
- Figure 5.63: RICH sparkling wine drink - Passion, Prosecco, and Royal
- Figure 6.64: Key future trends in the beer market
- Figure 6.65: 7 Eleven' s private label Game Day Light and Game Day Ice beer
List of Tables
- Table 2.1: Alcohol and non-alcoholic beverages spent (% of average annual
expenditure) in the US, by quintiles of income, 2008
- Table 2.2: Size and share of the global middle class (m) and PPP ($bn),
2009 - 30
- Table 3.3: Global beer market value ($bn), 2009 - 14
- Table 3.4: Global beer market size by geography ($bn), 2009 - 14
- Table 3.5: Top 10 beer markets, by value ($bn), 2009 - 14
- Table 3.6: Global beer market value, by category and sub-category ($bn),
2009 - 14
- Table 3.7: European beer market value, by sub-category ($bn), 2009 - 14
- Table 3.8: Asia Pacific beer market value, by sub-category ($bn), 2009 - 14
- Table 3.9: North American beer market value, by sub-category ($bn), 2009 -
14
- Table 3.10: Beer markets with projected CAGR >3.0% ($bn), 2009 - 14
- Table 4.11: Share of new product launches, by innovation type (%), 2006 -
09
- Table 4.12: Share of new product launches, by region (%), 2006 - 09
- Table 4.13: Share of new products launched in Europe, by category (%),
2006 - 09
- Table 4.14: Share of new products launched in Asia Pacific, by category
(%), 2006 - 09
- Table 4.15: Comparison of top 10 claims in beer in Asia Pacific and Japan
(%), 2006 - 09
- Table 4.16: Share of new products launched in North America, by category
(%), 2006 - 09
- Table 4.17: Top 10 claims/tags on new products launched in North America
(%), 2006 - 09
- Table 4.18: New product launches in beer market, by category (%), 2006 - 09
- Table 4.19: Top 10 pack types on new product launches (%), 2006 - 09
- Table 4.20: Top 20 tags on new beer launches (% of products with tag),
2006 - 09
- Table 4.21: Top 20 flavors in new product introductions (% of new beer
launches), 2006 - 09
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