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市場調查報告書
清涼飲料的新口味：新綜合口味、次世代的超級水果以及未來的機會
Emerging Flavors in Soft Drinks: New flavor blends, next generation superfruits, and future opportunities
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清涼飲料的新口味：新綜合口味、次世代的超級水果以及未來的機會 是由出版商Business Insights在2010年06月所出版的。
這份英文市場調查報告書包含Pages: 120 價格從美金2875起跳。
本報告，針對全球清涼飲料市場上所新增的新口味進行整體調查，以副市場區塊以及區別別進行分析，並彙整影響口味開發上的促進因素的分析、清涼飲料市場的技術發展與創新等，由下列摘要形式闡述。
報告摘要
第1章 簡介
第2章 市場動向・促進因素
- 摘要
- 簡介
- 市場概要
- 市場促進因素
- 法律的課題・標籤的問題
第3章 新產品發售上的口味動向
- 摘要
- 簡介
- 區域別分析
- 市場區塊分析
- 產品客訴的分析
第4章 創新的動向・未來的展望
- 摘要
- 簡介
- 新調查強化傳統口味的功能性
- 香料的機會
第5章 結論
附錄
圖表
Abstract
Flavor stimulates one or both of the senses of taste and smell and/or as well
as the tactical and temperature receptors in the mouth. Flavor in drinks is
derived from a variety of sources, including added ingredients or reactions
occurring during blending and processing. From a consumer perspective, the
main trends driving the soft drinks market are health and wellbeing, consumer
sophistication, simplicity, experimentation and ethical and
“green” purchasing. These consumer trends are putting pressure on
the flavor industry to be much clearer and precise in terms of flavor
definition (e.g. bourbon, Tahitian or Mexican vanilla), declaring whether
flavors are natural or synthetic and stating the exact health benefits and
ethical credentials of products. Some of the consumer trends overlap and
others are contradictory which creates complexity for manufacturers as well as
providing opportunities for the development of new and niche flavor groups.
This report provides a comprehensive review of growing and emerging flavors in
soft drinks globally by sub-segment and region. In addition, it evaluates the
drivers affecting the development of flavors, the technological developments
and innovations in the soft drinks flavoring industry.
Table of Contents
Executive summary
- Market trends and drivers
- Flavor trends in new product launches
- Innovation trends and future outlook
- Conclusions
Chapter 1 - Introduction
- Report overview
- Flavors in soft drinks
- Research methodology
- Report structure
Chapter 2 - Market trends and drivers
- Market overview
- Functional drinks outpace other segments
- Market drivers
- Health and wellbeing
- Functional foods
- “Better for you”
- Consumer sophistication
- Simplicity
- Experimentation
- Ethical and “green” purchasing
- Legislative challenges and labeling issues
- Guidelines on “natural” flavors
Chapter 3 - Flavor trends in new product launches
- Regional analysis
- Bottled water
- Carbonates
- Concentrates
- Functional drinks
- Juices
- RTD tea and coffee
- Segment analysis
- Bottled water
- “Cold” grows as a selling point
- Carbonates
- Concentrates
- Functional drinks
- Juices
- RTD tea and coffee
- Product claims analysis
- Bottled water
- Carbonates
- Concentrates
- Functional drinks
- Juices
- RTD tea and coffee
Chapter 4 - Innovations trends and future outlook
- New research boosts functionality of traditional flavors
- Fruits
- Coffee and tea
- Technologies to improve flavor
- Chocolate
- Milk
- Flavoring opportunities
- Satiety
- Fiber
- Proteins and amino acids
- Fats
- Plant extracts
- Nutrient boosting
- Protein supplements
- Fat reduction
- Sweeteners
- Stevia
- Grain, cereal, and other plant extracts
- Honey
Chapter 5 - Conclusions
- Future trends
- Superjuices
- Flavor precision
- Blending familiar and exotic flavors
- The emergence of new superfruits
Appendix
List of Figures
- Figure 2.1: Global soft drinks sales by segments ($bn), 2008-2013
- Figure 2.2: Consumer trends driving the soft drinks market
- Figure 2.3: Flavor industry pressures that are driven by consumer trends
- Figure 2.4: Percentage of overweight and obese adults by country (%),
2004-2009
- Figure 3.5: Top 5 flavors in bottled water launches by region (%), 2009
- Figure 3.6: Top 5 flavors in carbonated launches by region (%), 2009
- Figure 3.7: Top 5 flavors in concentrates launches by region (%), 2009
- Figure 3.8: Top 5 flavors in functional soft drinks launches by region
(%), 2009
- Figure 3.9: Top 5 flavors in juice launches by region (%), 2009
- Figure 3.10: Miss Beaute from Ueshima
- Figure 3.11: Hieshirazu-san no Shoga Chai (Chilly Miss, chai with ginger)
from Nagatanien
- Figure 3.12: Freshen and Relax from Unif
- Figure 3.13: Top 5 flavors in RTD tea and coffee launches by region (%),
2009
- Figure 3.14: Outback Spirit Rejuvenating Water from Robins Foods
- Figure 3.15: Multi Vitamin Plus from Ignite Corp
- Figure 3.16: Freezing Point Natural Cold Soda, from Heilongjiang
Jiangkangzhiquan
- Figure 3.17: Healthy Thirst from Thorncroft
- Figure 3.18: Nitrous Monster Energy Drink from Hansen Natural
- Figure 3.19: Smart Juice Australia, from Smart Juices LLC
- Figure 3.20: China Mist teas
List of Tables
- Table 2.1: Global soft drinks market size by segment ($bn), 2008-2013
- Table 2.2: Global functional soft drinks market size by segment ($bn),
2008-2013
- Table 2.3: Average life expectancy (years) at birth, 1950-2015
- Table 2.4: Value of ethical food and drinks in the UK, (£), 1999-2008
- Table 3.5: Region share of bottled water launches (%), 2008-2009
- Table 3.6: Region share of carbonates launches (%), 2008-2009
- Table 3.7: Region share of concentrates product launches (%), 2008-2009
- Table 3.8: Region share of functional soft drinks launches (%), 2008-2009
- Table 3.9: Region share of juice launches (%), 2008-2009
- Table 3.10: Region share of RTD tea and coffee launches (%), 2008-2009
- Table 3.11: Top 20 flavors in bottled water launches (%), 2009
- Table 3.12: Top 20 fastest growing flavors in bottled water launches (%
change), 2008-2009
- Table 3.13: Top 20 fastest growing flavors in bottled water launches (rank
change), 2008-2009
- Table 3.14: Flavor group share of bottled water product launches (%),
2008-2009
- Table 3.15: Top 20 flavors in carbonates launches (%), 2008-2009
- Table 3.16: Top 20 fastest growing flavors in carbonates launches (%
change), 2008-2009
- Table 3.17: Top 20 fastest growing flavors in carbonated launches (rank
change), 2008-2009
- Table 3.18: Flavor group share of carbonates launches (%), 2008-2009
- Table 3.19: Top 20 flavors in concentrates launches (%), 2008-2009
- Table 3.20: Top 20 fastest growing flavors in concentrates launches (%),
2008-2009
- Table 3.21: Top 20 fastest growing flavors in new concentrates launches
(rank change), 2008-2009
- Table 3.22: Flavor group share of concentrates launches (%), 2008-2009
- Table 3.23: Top 20 flavors in functional soft drinks launches (%),
2008-2009
- Table 3.24: Top 20 fastest growing flavors in functional soft drinks
launches (%), 2008-2009
- Table 3.25: Top 20 fastest growing flavors in functional soft drinks
launches (rank change), 2008-2009
- Table 3.26: Flavor group share of functional soft drinks launches (%),
2008-2009
- Table 3.27: Top 20 flavors in juice launches (%), 2008-2009
- Table 3.28: Top 20 fastest growing flavors in juice launches (% change),
2008-2009
- Table 3.29: Top 20 fastest growing flavors in juice launches (rank
change), 2008-2009
- Table 3.30: Flavor group share of juice launches (%), 2008-2009
- Table 3.31: Top 20 flavors in RTD tea and coffee launches (%), 2008-2009
- Table 3.32: Top 20 fastest growing flavors in RTD tea and coffee launches
(% change), 2008-2009
- Table 3.33: Top 20 fastest growing flavors in RTD tea and coffee launches
(rank change), 2008-2009
- Table 3.34: Flavor groups share of RTD tea and coffee launches (%),
2008-2009
- Table 3.35: Top 10 claims in bottled water launches (%), 2008-2009
- Table 3.36: Top 10 claims in carbonates launches (%), 2008-2009
- Table 3.37: Top 10 claims in concentrates launches (%), 2008-2009
- Table 3.38: Top 10 claims in functional soft drinks launches (%), 2008-2009
- Table 3.39: Top 10 claims in juices launches (%), 2008-2009
- Table 3.40: Top 10 claims in RTD tea and coffee launches (%), 2008-2009
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