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市場調查報告書
商業智慧市場觀察 : 主要促進因子，市場課題，將來成長的販售商戰略
The Business Intelligence Market Outlook: Key drivers, market challenges and vendor strategies for future growth
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商業智慧市場觀察 : 主要促進因子，市場課題，將來成長的販售商戰略 是由出版商Business Insights在2010年02月所出版的。
這份英文市場調查報告書包含124 pages 價格從美金2875起跳。
本報告書針對全球商談智慧(BI)市場從需要的角度側面進行調查，收錄關於全球BI的導入動向、現在與未來的BI利用動向、主要終端使用者市場(銀行與保險、醫療・製藥、政府、零售、通信)對BI的利用之分析，概述如下。
總綱
第1章 緒論
第2章 商談智慧市場
第3章 商談智慧的需求面
- 綱要
- 緒論
- 組織的優先事項
- 商談智慧使用者：經驗分享
- Amenities Inc.
- Dr Pepper Snapple Group
第4章 販售商情勢
- 綱要
- 緒論
- 主要5公司
- SAP BusinessObjects
- IBM Business Intelligence:
- Microsoft Business Intelligence
- SAS
- Oracle
- 主要5公司的綱要
- 中小企業
- TIBCO Spotfire
- MicroStrategy
- Information Builders
第5章 將來的商談智慧市場
第6章 附錄
圖表
Abstract
IT majors need a new rallying cry to get big businesses and wider user
communities excited about new types of IT systems, driving IT spend across the
wider economy. There is a sense of agreement among the leading IT vendors that
Business Intelligence (BI) is that rallying cry. Key IT vendors such as IBM,
SAP, Oracle, Microsoft and SAS have made a series of acquisitions in the
space, and the centrality of Business Intelligence in their overall marketing
messages is testimony to the emergence of Business Intelligence as the
‘next big application of the future' . ‘The Business Intelligence
Market Outlook' is a new report published by Business Insights that closely
examines the Business Intelligence supply side, looking at how BI vendors are
performing in the context of helping organizations to understand their past
state, comprehend their present state and predict what to expect in the
future. Beyond the BI supply side, this report assesses the state of the
global BI market from the demand side perspective. Demand side analysis
investigates the uptake of BI globally, investments on current BI use and
planned future use, and usage of BI in key verticals such as banking and
insurance, healthcare and pharmaceuticals, government, retail and telecom.
Table of Contents
Executive summary
- The Business Intelligence market
- The Business Intelligence demand side
- The vendor landscape
- The future of the Business Intelligence market
Chapter 1 - Introduction
- Introduction
- Who is this report for?
- Research methodology
- Definitions
- Business Intelligence
- Analytics
- OLAP
- Enterprise Performance Management
- SG&A
Chapter 2 - The Business Intelligence market
- Market growth and drivers
- Market size and forecast
- Market drivers
- Acquisition synergies from IT majors acquiring BI pure plays
- Need for greater business transparency, corporate governance and
compliance
- Complexity of products, services, channels and customer base
- Rise of emerging markets
- Market challenges
- Client difficulties in acquiring and retaining customers
- Incompatibility of BI solutions with existing systems
- Changing customer demands and competitive offerings
- Extract, Transform and Load (ETL) issues arising out of new acquisitions
- Penetrating the mid-market
- Business Intelligence uptake
- Current usage
- Uptake by organization size
- Uptake by vertical market
- BI component buying propensity by non-users
- Short-term BI drivers among current non-users
- Short-term BI drivers among current users
- Longer-term BI drivers among current users
- BI usage forecast by components
- Short-term BI usage forecast by enterprise functions
- Planned increases in spending on Business Intelligence
- Plans to increase usage: case for persuasion
Chapter 3 - The Business Intelligence demand side
- Organizational priorities
- Cost reduction: which areas to target?
- Reducing SG&A costs
- Cost reduction priorities
- Business Intelligence users - case studies
- Amenities Inc. - managing sales, cost of sales and profitability
- Dr Pepper Snapple Group - cost analysis, capital budgeting and order
fulfillment decisions
Chapter 4 - The vendor landscape
- Summary
- Introduction
- The big five
- SAP BusinessObjects
- Background, offering and performance
- Clients
- Partners
- Competitors
- Strategy
- IBM Business Intelligence: Cognos, SPSS, ILOG and IBM BAO
- Background, offering and performance
- Clients
- Partners
- Competitors
- Strategy
- Microsoft Business Intelligence
- Background, offering and performance
- Clients
- Partners
- Competitors
- Strategy
- SAS
- Background, offering and performance
- Clients
- Partners
- Competitors
- Strategy
- Oracle
- Background, offering and performance
- Clients
- Partners
- Competitors
- Strategy
- Mid-size and niche players
- TIBCO Spotfire
- Background, offering and performance
- Clients
- Partners
- Competitors
- Strategy
- MicroStrategy
- Background, offering and performance
- Clients
- Partners
- Competitors
- Strategy
- Information Builders
Chapter 5 - The future of the Business Intelligence market
- Future capabilities
- The rise of social network analytics
- Simplified exploratory search to drive BI market growth
- BI applications increasingly capable of delivering recommendations at the
point of impact
- Trends in the BI market
- Consolidation
- Faster BI with richer visuals
- Pervasive Analytic Applications
- Expanding role of Business Intelligence
Chapter 6 - Appendix
List of Figures
- Figure 2.1: Business Intelligence global market size ($bn), 2008-2013
- Figure 2.2: BI usage by organizations (% CIO respondents, 2009)
- Figure 2.3: BI users by organization size (% CIO respondents, 2009)
- Figure 2.4: Current BI users by vertical market (% CIO respondents using
BI), 2009
- Figure 2.5: Propensity of current BI non-users to buy key BI components in
2010
- Figure 2.6: Short-term factors most likely to drive BI uptake among
current non-users
- Figure 2.7: Short-term factors most likely to drive BI uptake among
current users
- Figure 2.8: Longer-term factors likely to drive BI uptake among current
users
- Figure 2.9: Forecast of BI usage by components (% respondents)
- Figure 2.10: Forecast of BI usage by enterprise functions (% respondents)
- Figure 2.11: Current user plans to change spending on BI in 2010
- Figure 2.12: Case for persuasion: current BI user indecisiveness by
enterprise functions
- Figure 3.13: Organizational Priorities
- Figure 3.14: Is reducing SG&A costs a high priority for CIOs in 2010?
- Figure 3.15: Cost reduction priorities by enterprise function
- Figure 4.16: SAP BusinessObjects BI offerings
- Figure 4.17: IBM Cognos BI offerings
- Figure 4.18: IBM Cognos Analytic Applications
- Figure 4.19: The big five - summary
- Figure 4.20: TIBCO Spotfire' s BI offerings - platform overview
List of Tables
- Table 2.1: Business Intelligence global market size ($bn), 2008-2013
- Table 2.2: BI usage by organizations (% CIO respondents), 2009
- Table 2.3: BI users by organization size (% CIO respondents, 2009)
- Table 2.4: Current BI users by vertical market (% CIO respondents using
BI, 2009)
- Table 2.5: Propensity of current BI non-users to buy key BI components in
2010
- Table 2.6: Short-term factors most likely to drive BI uptake among current
non-users
- Table 2.7: Short-term factors most likely to drive BI uptake among current
users
- Table 2.8: Longer-term factors likely to drive BI uptake among current
users (% CIO respondents currently using BI)
- Table 2.9: Forecast of BI usage by components (% respondents currently
using BI)
- Table 2.10: Forecast of BI usage by enterprise functions (% respondents
currently using BI)
- Table 2.11: Current user plans to change spending on BI in 2010 (% CIO
respondents)
- Table 2.12: Case for persuasion: current BI user indecisiveness by
enterprise functions (% CIO respondents)
- Table 3.13: Is reducing SG&A costs a high priority for CIOs in 2010?
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