乳製品的技術創新與新產品開發：新興的商機、口味趨勢、新健康產品、道德產品、高價產品

乳製品的技術創新與新產品開發：新興的商機、口味趨勢、新健康產品、道德產品、高價產品 是由出版商Business Insights在2010年01月所出版的。 這份英文市場調查報告書包含115 pages 價格從美金2875起跳。

簡介

本報告，針對在歐洲•亞洲•拉丁美洲•非洲•美國的7項產品種類之技術創新趨勢、製造廠商面臨的課題、未來的發展趨勢與新產品開發策略等進行彙整，由下列摘要形式闡述。

報告摘要

第1章 簡介

第2章 市場發展之促進因素、妨礙因素、課題

• 摘要
• 簡介
• 市場發展促進因素
• 妨礙因素
• 市場的課題

第3章 市場動向與成長機會

• 摘要
• 簡介與市場動向
  • 美國獨佔乳製品市場
  • BRIC各國的乳製品
• 乳製品市場之價值分析

第4章 技術創新與新產品開發

• 摘要
• 簡介
• 區域別分析
• 創新的乳製品
  • 規劃
  • 包裝
  • 產品種類
  • 實例
• 產品標籤
• 口味趨勢

第5章 結論

• 摘要
• 促進因素與妨礙因素
• 天然與道德
• 機能性健康
• 未來商機
• 索引

圖表

目錄

Abstract

There are three significant trends in dairy product innovation: emotional wellbeing, functional health and indulgence products. The importance of these drivers is set to increase as consumers demand more from dairy products. Products which deliver mood management are coming onto the market. Manufacturers are using textural enhancements, functional botanicals and emotive language to position their product as beneficial to emotional wellbeing. The naturally occurring appetite suppressants in milk are being supplemented with other natural functional ingredients to enhance its weight management potential. Dairy products are also being positioned as an aid to sport because of the naturally occurring nutrients which offer energy and muscle repair. Indulgence has also been to the fore as many consumers look to treat themselves to small affordable luxuries during the tough economic climate. A number of dairy manufacturers are incorporating a sense of indulgence into their products through indulgent ingredients, packaging and provenance. Innovation and new product development in dairy provides an analysis of innovation trends across seven product categories in Europe, Asia-Pacific, Latin America, Africa and the US. The report provides detailed insights into the key issues facing dairy manufacturers, the key trends driving innovation in dairy products, innovative products which point to the future development of the market and which countries to invest in if you are maintaining your existing product portfolio. This report will enable you to perfect your dairy NPD strategies for maximum success by giving you examples of the trends as well as recent products launches.

Table of Contents

Executive summary

• Market drivers, inhibitors and issues
• Market dynamics and growth opportunities
• NPD and innovation in dairy products
• Conclusions

Chapter 1 Introduction

• Introduction
• What is this report about?
• Report structure

Chapter 2 Market drivers, inhibitors and issues

• Summary
• Introduction
• Market drivers
  • Demand for natural products
  • Adult obesity and diets
  • Resurgent interest in home cooking
  • Ageing population
  • Kids
• Market resistors
  • Doubts over product safety
  • Environmental consumerism
  • The amount of methane gas produced by cows
  • Carbon footprint
    • Packaging
    • Production methods
    • Transportation
  • Rising costs and prices
    • Price fixing
    • Increased demand in China
    • Other raw material costs
    • Recession in the US
• Market issues
  • Dairy allergies and intolerance
  • Fat content
  • Probiotic debate
    • Articles 13, 13.5 and 14
    • Problems with the implementation of the regulation
    • Issues with health claims

Chapter 3 Market dynamics and growth opportunities

• Summary
• Introduction and market trends
  • The US dominates the dairy market
  • Dairy in the BRIC countries
• Dairy market value analysis
  • Country analysis
  • Germany and France are the most valuable European markets
  • Segment analysis

Chapter 4 Innovation and NPD

• Summary
• Introduction
  • Growth of dairy products in terms of new product launches
  • Category analysis
    • Cheese
    • Chilled desserts
    • Cream
    • Fromage frais
    • Milk
    • Spreadable fats
    • Yogurt
• Regional analysis
  • Europe
  • North America
  • Asia-Pacific
• Innovative dairy products
  • Innovation in formulation
    • Functional
    • Provenance
  • Innovation in packaging
    • Green packaging
    • On-the-go and convenience for kids
  • Innovation by category
  • Examples of key trends
• Product tags on dairy products
• Flavor trends

Chapter 5 Conclusions

• Summary
• Drivers and resistors in the dairy products market
• Natural and ethical
• Functional health and wellbeing
• Further opportunities
• Index

List of Figures

• Figure 2.1: China milk product scare
• Figure 2.2: Ways to reduce the fat content and fat intake in dairy
• Figure 3.3: Value growth of dairy market, by country (%), per capita ($), 2008-2013
• Figure 3.4: Value growth of emerging dairy markets, by country (%), per capita ($), 2008-2013
• Figure 4.5: Growth of dairy products launched, by category (%), 2006-09
• Figure 4.6: Share of dairy products launched, by category (%), 2006-09
• Figure 4.7: Sainsbury' s cheese sticks, Landfrisch Sommergemuese, Raclette Cheese and Finlandia Black Label Goats Cheese
• Figure 4.8: Campina dessert, Fru Fruity Puds and Nantsuttei Baked Black Caramel Pudding
• Figure 4.9: Ruoka kerma cream, Junnama Cream, Kunin' s Smetana and Bailey' s whipped cream
• Figure 4.10: Plum baby fromage frais, Muller Little Stars and Yoplait Safari Tubs
• Figure 4.11: Nippon Milk Community milk, Dairy Delicious Milk, Latella Tirol Milch and Huerkang milk
• Figure 4.12: Epicurean Butter, Ayurvedic Ghee butter, Delamere Goat' s butter and Minus L butter
• Figure 4.13: Muller Corner Healthy Balance and Yoplait Light Thick and Creamy yogurts
• Figure 4.14: Share of dairy products launched, by region (%), 2006-09
• Figure 4.15: Share of products launched by category, Europe (%), 2009
• Figure 4.16: Edeka Mozzarella and Garcia Baquero Queso
• Figure 4.17: Share of products launched by category, North America (%), 2009
• Figure 4.18: Tillamook Shingle sliced cheese, Cabot Harpoon IPA Beer Cheddar Cheese and Meyenberg Aged Goats Milk Cheese
• Figure 4.19: Share of products launched by category, Asia Pacific (%), 2009
• Figure 4.20: Maeil fresh shoots and grain seed yogurt drink, Gloria Frutos del Peru and Yakult Honsha yogurt drink
• Figure 4.21: Next Generation Organic Probiotic Cheese, Acai Roots Smoothie, Benecol Fruit and Dairy Smoothie and Celta Antiox
• Figure 4.22: Borden Dairy 100 calorie Snack Cheese Sticks, Rightsize smoothie and Magermilch-Joghurt
• Figure 4.23: Kagome bacteria yogurt, Hempmilk and Nippon Luna Platinum Yogurt
• Figure 4.24: Yogi Yalla Yogurt Drink, Ice Break Milk and Boost Guarana
• Figure 4.25: Tou del Tillers Queso, Colby Kalamata Olive and Sundried Tomatoes and Noem Mix Naturrein
• Figure 4.26: Chobani Greek Yogurt
• Figure 4.27: Waitrose Select Farm and Sam' s Member' s Mark Milk
• Figure 4.28: Yoplait 360 Degrees Yogurt drink, Dannon Danimals Crush Yogurt and San Antonio Margarine
• Figure 4.29: Innovation in dairy product categories, 2006-2009
• Figure 4.30: Jalna Vitalize Yogurt, Dobroye Utro Bio Yogurt, Yoplait Mixed Seeds, Patak' s Original Raita Yogurt, Wallaby Organic Down Under
• Figure 4.31: Flora Buttery, Strawberry yogurt drink, Natural Start Vulgaris yogurt drink and Waitrose Strawberry and Rhubarb cheesecake
• Figure 4.32: Dairy products with innovative flavors
• Figure 5.33: Drivers and resistors in the dairy industry
• Figure 5.34: Growth opportunities in milk
• Figure 5.35: Growth opportunities in cheese

List of Tables

• Table 2.1: Value of the US & European natural (excluding organic) food and drink market, by category ($bn), 2000-2010
• Table 2.2: Overweight and obese adult consumers, by country (% of adult population), 2004-2009
• Table 2.3: 60+ Mid Year Population, by continent (m), 2008-2012
• Table 2.4: Market value of the allergen and intolerance food market, by country ($m), 2001-2011
• Table 2.5: Market value for the allergen and intolerance drinks market, by country ($m), 2001-2011
• Table 2.6: Low-density lipoprotein (LDL), or "bad," cholesterol levels.
• Table 3.7: Dairy market value, by country ($m), 2008-2013
• Table 3.8: Dairy market value, by segment ($bn), 2008 and 2013
• Table 4.9: % of types of innovation within innovative dairy products,
• Table 4.10: Top 15 claims on dairy products launched, 2006 to 2009
• Table 4.11: Top 15 flavors in dairy products launched, 2006-2009

Press Release

朝乳製品技術創新的3個傾向：情緒方面的健康、保健功能及治療效果

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