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市場調查報告書
點心零食的創新：健康食品•天然食品•道德食品•精緻食品•民族食品等所引起的高價化
Innovation in Savory Snacks: Premiumization through new healthy, natural, ethical, gourmet and ethnic products
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點心零食的創新：健康食品•天然食品•道德食品•精緻食品•民族食品等所引起的高價化 是由出版商Business Insights在2009年12月所出版的。
這份英文市場調查報告書包含118 pages 價格從美金2875起跳。
2009年的全球點心零食市場達到747億美元的規模。該市場更被預期，至2012年會增加108億美元，成長至854億美元的規模。
本報告，針對2009年全球點心零食市場的概述與成長商機以國家別、產品種類別進行研究，並且包含基因改造和互惠貿易等道德觀的進步，以及新產品的開發趨勢等，由下列摘要形式闡述。
報告摘要
第1章 簡介
第2章 市場發展之促進因素與妨礙因素
- 摘要
- 簡介
- 建康是市場驅動力量
- 高價化：消費者喜好的變化
- 道德觀
- 自我規範與法律規範
第3章 點心市場的成長商機
第4章 創新與新產品開發
- 摘要
- 簡介
- 區域別分析
- 產品種類別分析
- 點心零食的定位變化
- 口味趨勢
第5章 主要趨勢與產品實例
- 摘要
- 簡介
- 健康
- 高價化
- 道德觀
- 非基因改造食品
- 有機的
- 互惠貿易
- 動物福祉
- 素食者取向
第6章 結論
圖表
Abstract
In 2009 the global snacks market was worth $74.7bn. The market is set to grow
in value by $10.8bn to $85.4bn by 2012. Value growth will be driven by a mix
of steady growth in the most established markets in Western Europe, the US and
Asia Pacific regions and the high growth of the emerging markets, in
particular South and Middle American markets and Chinese, Indian, Russian and
Turkish markets. Three key areas of innovation will drive development in snack
formulations; these are premiumization, health and ethics. Innovation will be
most significant in areas where the trends overlap, and as a result the
‘natural' positioning will significantly increase in importance.
Table of Contents
Executive summary
- Market drivers and resistors
- Growth opportunities in snacks
- Innovation and NPD in snacks
- Key trends
Chapter 1 - Introduction
- What is this report about?
- The snacks market defined
- Report structure
Chapter 2 - Market drivers and resistors
- Summary
- Introduction
- Health as a market driver
- Obesity
- Cardiovascular disease
- Natural choices
- Free-from
- Minimal processing and real ingredients
- Premiumization - changing consumer tastes
- Ethical awareness
- Self regulation and legislation
- Reducing salt and fat in snack foods in the UK
- US
- Substantiation of health claims
- Labeling of trans fats
Chapter 3 - Growth opportunities in snacks
- Summary
- Introduction
- Snacks market overview
- Value by country
- Emerging markets
Chapter 4 - Innovation and NPD
- Regional analysis
- Regional overview
- Category analysis
- Category overview
- Processed snacks
- Nuts and seeds
- Potato chips
- Popcorn
- Other snacks
- Changing positioning in snacks
- Flavor trends
Chapter 5 - Key trends and product examples
- Health
- Better for you
- Vegetable and fruit snacks
- Baked snacks
- Dehydrated snacks
- Freeze dried snacks
- No Trans Fats
- Reduced salt
- Reduced fat
- Functional
- Superfoods
- Energy
- Vitamin and mineral fortification
- Digestive health
- Weight control
- Positioning products for the ‘diet' market
- Portion control
- ‘Light' and ‘diet' products
- Satiety
- Natural
- Niche marketing of natural snack products
- Premiumization
- Ethnic foods
- Japanese
- Thai
- Indian
- Tex Mex
- Super hot ingredients
- Wasabi
- Habanero
- Bhut Jolokia
- Gourmet
- Ethical awareness
- GM Free/Non GMO
- Organic
- Fairtrade
- Animal welfare
- Vegan and vegetarian
Chapter 6 - Conclusions
- 10 key trends for the future
- 1. Emerging markets
- 2. Better for you
- 3. Natural
- 4. Ethnic
- 5. Super hot
- 6. Functional
- 7. GMO free
- 8. Organic
- 9. Fairtrade
- 10. Unique flavors
- Index
List of Figures
- Figure 2.1: Key areas of innovation by category
- Figure 2.2: Drivers/ inhibitors of natural snacks
- Figure 2.3: Drivers/inhibitors of ethical snacks
- Figure 3.4: Fast growth markets snacks, by country ($m) 2005-2008
- Figure 4.5: Share of snacks launched, by region (%), 2006-2009
- Figure 4.6: % Share of snacks launched by category 2007-2009
- Figure 4.7: Growth of snack product launches, 2007-2009
- Figure 4.8: Tohato Yaki Choco Caramel Corn Bitter, Sweet Corn Snack
- Figure 4.9: Gourmet nuts and seeds
- Figure 4.10: Nando' s Peri Peri Chips
- Figure 4.11: Gourmet popcorn
- Figure 4.12: Heartfield Soy Wonders, Health positioned snacks
- Figure 5.13: Fruit and vegetable snacks
- Figure 5.14: Baked snacks
- Figure 5.15: Veggie Chips, Umpqua Indian Foods, US, 2009
- Figure 5.16: Crispy Green, FruitziO, US, 2009
- Figure 5.17: No Trans Fat, Nonni' s baked pitas
- Figure 5.18: Reduced salt snacks
- Figure 5.19: Reduced fat snacks
- Figure 5.20: Terra Exotic Harvest Vegetable Chips. US, 2008
- Figure 5.21: Snacks with flaxseed
- Figure 5.22: Golden Flake NRG"! Phoenix Fury Potato Chips, US, 2007
- Figure 5.23: Natural Energy - Supercharged Sunflower Seeds, US, 2008
- Figure 5.24: Denroku Ukon no Kaki Pea, fortified to aid liver function,
Japan, 2009
- Figure 5.25: Smart Puffs with Probiotics, US, 2008
- Figure 5.26: Farmer' s Snack Fitness Snack, Bulgaria,
- Figure 5.27: Kettle Foods Inc, Lightly Salted 100 Calories Potato Chips,
US 2008
- Figure 5.28: Diet brand Slim Fast. UK 2006
- Figure 5.29: Light brand extensions adapted for snack market, Philadelphia
Splendips, Europe 2007, 2008
- Figure 5.30: Satiety Positioning; Beanitos Black Bean Chips, US, 2008
- Figure 5.31: Natural snacks
- Figure 5.32: Snacks with Thai flavors
- Figure 5.33: Snacks with Indian flavors
- Figure 5.34: Snacks with Tex Mex flavors
- Figure 5.35: Snacks with Habanero
- Figure 5.36: Snacks with Bhut Jolokia
- Figure 5.37: Gourmet snacks with natural ingredients
- Figure 5.38: Soya Tostada, GMO free, Ecuador, 2007
- Figure 5.39: Fairtrade; Liberation Nuts
- Figure 5.40: Shelton' s free range turkey jerky
- Figure 6.41: Ten key future trends in the snack market
List of Tables
- Table 2.1: Obese and overweight children (5-13 year olds) in Europe and US
(%), 2002-2012
- Table 2.2: Prevalence of ADHD in seven major markets (‘000), 2008
- Table 2.3: Minimal processing claims made on new snacks launches globally
(% of products with tag), 2006-2008
- Table 3.4: Value of the snacks market, by region ($m), 2006-2012
- Table 3.5: Snacks market value, by country ($m), 2006-2012
- Table 3.6: Value of the snacks market, by category ($m), 2009-2013
- Table 4.7: Top 20 tags on new snacks launches (% of products with tag),
2007-2009
- Table 4.8: Total private label penetration and spend, ($m) in Europe, Asia
Pacific and the US, country, 2002 - 2012
- Table 4.9: Top 20 flavors in new product introductions (% of snacks
product launches) 2007- 2009
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