食品•飲料至2015年的創新趨勢：新產品開發、趨勢、新興的成長商機

食品•飲料至2015年的創新趨勢：新產品開發、趨勢、新興的成長商機 是由出版商Business Insights在2009年12月所出版的。 這份英文市場調查報告書包含152 pages 價格從美金2875起跳。

簡介

本報告，針對全球食品•飲料部門的產品創新趨勢、對應產品生命週期的變化所採取的行動等進行分析，並彙整新產品開發趨勢和經濟不景氣對該市場的影響、消費者需求趨勢、未來新產品的銷售展望等，由下列摘要型式闡述。

報告摘要

第1章 創新的促進因素

• 摘要
• 簡介
• 自有品牌的影響
• 食品業界的重組
• 不景氣與創新
• 消費者的促進因素
• 健康問題與規範
• 產品之健康相關的重新定位
• 全球的糧食供給問題

第2章 創新的新方式與產品生命週期管理

• 摘要
• 簡介
• 產品生命週期
• 產品創新的種類
• 革新事例
• 新策略的導入

第3章 創新的最新趨勢

• 摘要
• 簡介
• 健康
• 沒有限制
• 便利性

第4章 全球新產品開發的投入模式

• 摘要
• 簡介
• 產品市場別之創新標準
• 種類別之創新標準
• 產品種類別之新產品開發
• 區域別之新產品開發
• 整體趨勢

第5章 個案研究

• 摘要
• 簡介
• 新夥伴關係與合作
• 進行創新的企業

第6章 業界的意見調查結果

• 摘要
• 簡介
• 新產品開發與競爭力建立
• 未來新產品開發的促進因素
• 各種創新的重要性
• 創新來源
• 新產品開發週期
• 創新成功指標
• 創新之趨勢
• 最富創新的食品・飲料廠商

第7章 結論

• 摘要
• 簡介
• 『劃時代創新』的必要性
• 自由創新的成果
• 融合與創新
• 新興市場的成長與創新
• 來自消費者的壓力
• 未來新產品開發的趨勢

圖表

目錄

Abstract

‘Future Innovations in Food and Drinks to 2015’ is a new report published by Business Insights that outlines the main market drivers influencing innovation in the global food and drink sectors and also analyses the latest trends in product innovation and looks at what has been changing in the product life-cycle. Meanwhile, using results from a survey conducted by Business Insights, this report analyses global new product development and asks the crucial question, ‘What is new in innovation?’ Finally, the effect of the economic downturn on product innovation is discussed as well as the most important drivers influencing consumer demand and what this means for future product launches.

Table of Contents

Executive summary

• Drivers of innovation
• New approaches to innovation and product lifecycle management
• What' s new in innovation?
• Global NPD launch patterns
• Case studies
• Industry opinion survey results
• Conclusions

Chapter 1 - Drivers of innovation

• Summary
• Introduction

• The impact of private label
  • Private label is changing the food and drinks marketing landscape
• Private label penetration
  • Younger shoppers are more receptive to private labels
• Private label and innovation
  • By increasing their quality private labels are now a credible source of innovation
  • Recession has allowed private label to offer an alternative to eating out

• Food industry restructuring
• M&A activity
  • Deal activity has declined, but looks set to increase again in the foreseeable future
• “Bought in” innovation is part of the rationale for M&A

• Recession and innovation
• Innovation rates increased during the recession
  • Recession may actually make it easier to launch products
  • Some companies are now betting on innovation driving future growth

• Consumer drivers of innovation
• Two areas are affecting innovation
  • Purchasing criteria are having the greatest impact
  • Simplification and transparency are important trends

• The health issue and claims regulation
• Obesity continues to be a growing problem
  • Marketing innovation that backs product development is one way to tackle obesity
• Regulation of health claims is retarding innovation
  • Rising innovation costs are reducing the rate of innovation

• Re-positioning products as healthy
• Global food supply issues

Chapter 2 - New approaches to innovation and product lifecycle management

• Summary
• Introduction

• Product lifecycle
• Management of product lifecycles is changing dramatically
  • Time to market in particular is decreasing
  • However, measuring time to market is not seen as such an important metric

• Types of product innovation
  • The industry believes breakthrough innovation is key however
  • Resistance to open innovation is harming breakthrough innovation

• Examples of innovation
• Health breakthroughs
  • Packaging can also play a strong role in offering new health benefits
• Line extensions
  • Line extensions offer lower risk innovation
  • Line extensions are not risk free however: is Starbucks risking its brand?
  • Other industries are extending into the food and drinks space
  • Varying brands by region can be a powerful tactic
• Me-toos
  • Incremental innovation is the norm in food and drinks

• Adopting an open innovation strategy
• General Mills G-WIN Worldwide Innovation Network
• Other open innovation examples
• Consumers' role in open innovation
  • Other examples of open innovation
• The way ahead for open innovation

Chapter 3 - What' s new in innovation?

• Summary
• Introduction

• Health
• Functional Foods
  • Kids' specific products
  • Targeting kids with functional foods will increasingly attract scrutiny
  • Weight management
• Digestive health
• Beauty-enhancing foods
• The future for functional foods
  • There are risks as well as opportunities when targeting health

• Indulgence
• Specialty gourmet foods
  • Variety in flavor is also growing
• Ethical retailing
  • Organic food is still the most important segment
  • Simplification of products is also a key area to target

• Convenience
  • Microwaveable packaging is a key trend
• Packaging and innovation
  • Offering portion control is important
  • On-the-go is still an important trend
  • Packaging can help to target more specific consumer groups
  • Other areas where packaging innovation can be of benefit

Chapter 4 - Global NPD launch patterns

• Summary
• Introduction

• Innovation levels by product market
  • Breakthrough innovations by market
    • Breakthrough innovations are becoming rarer, even when innovation rates are up
    • Soft drinks are the one bright spot of innovation
• Breakthrough innovations by region
  • Europe is the key regions that is cutting back on true innovation

• Innovation levels by type
  • Formulation is the main type of breakthrough innovation

• NPD by overall product category
• Evolution of NPD by region
  • Latin America is an increasingly important region
  • But the industry still sees Asia-Pacific as the most innovative region

• Overall NPD trends
• Health
• Convenience
• Indulgence

Chapter 5 - Case studies

• Summary
• Introduction

• New partnerships and alliances
• Foodservice joins forces with mainstream food
• Food meets pharmaceuticals and biotechnology

• Global players tackling open innovation
• General Mills
• Kraft

Chapter 6 - Industry opinion survey results

• Summary
• Introduction

• NPD and building competitive advantage
• NPD is considered the best mechanism for gaining competitive advantage

• Key drivers for future NPD
  • Emerging markets are seen as the key driver of future growth
  • Views on scientific and technological advances clash with innovation ambitions

• Importance of different types of innovation
  • Breakthrough innovations are still seen as the most important

• Sources of innovation
  • The industry appears resistant to external sources of innovation

• The NPD cycle
  • The time-to-market for new ideas appears set to fall significantly

• Innovation success metrics
  • Despite reducing time to market being seen as important, measuring it isn' t

• Trends in innovation
• Most innovative food and drinks companies

Chapter 7 - Conclusions

• Summary
• Introduction

• The need for “breakthrough innovation”
  • Reliance on internal innovation ideas needs overhauling

• Reap the rewards of open innovation
• Cross-fertilization and innovation
• Emerging market growth and innovation
• Consumer pressures on innovation
• Future NPD trends
  • Health and wellness will continue to be the leading trend
  • Indulgent innovation will focus on offering high quality and specialty products
  • Convenience benefits and innovative packaging will go hand-inhand in the future
  • Ethical products will be very important in the future

List of Figures

• Figure 1.1: Private label growth ($m) in Europe, Asia Pacific and the US, 2002- 2012
• Figure 1.2: Number of M&A deals (by deal date) in the food and drinks sector, 2007-2009
• Figure 2.3: Length of average NPD cycle now and in five years
• Figure 2.4: Importance of innovation success metrics
• Figure 2.5: Importance of innovation types for food and drink NPD now and in next five years
• Figure 2.6: Nutricia Forticare
• Figure 2.7: Rising Beverages Activate functional drinks
• Figure 2.8: Starbucks Via instant coffee
• Figure 2.9: General Mills G-WIN website
• Figure 2.10: External contacts made by Cadbury in open innovation program
• Figure 2.11: MyStarbucksIdeas website
• Figure 2.12: Current and projected share of new products developed using external elements
• Figure 2.13: Key sources of product innovation for food and drinks companies in next five years
• Figure 3.14: Unilever Amaze kids' specific brain food
• Figure 3.15: Candia Silhoutte Active
• Figure 3.16: Campina Optimel Control
• Figure 3.17: Kraft LiveActive Chewy Granola Bars
• Figure 3.18: Danone Essensis
• Figure 3.19: Probi Bravo Friscus
• Figure 3.20: Goodbon Maple Chunks
• Figure 3.21: Moulin du Calanquet fruit juice
• Figure 3.22: Kraft Triscuit
• Figure 3.23: Bonduelle Vapeur vegetables
• Figure 3.24: La Demi-Calorie Galettine Moment
• Figure 3.25: Fleur d' Olive Choc-o-lait
• Figure 3.26: The reusable milk jug available in Waitrose and Sainsbury' s in the UK
• Figure 3.27: ConAgra Foods Healthy Choice trays
• Figure 4.28: Share of global breakthrough innovations launched (% all launches within each market), by selected food and drinks markets, 2006-2009
• Figure 4.29: Share of breakthrough food and drinks product launches by region, 2006-2009
• Figure 4.30: Innovation by type, 2006-2009 (%)
• Figure 4.31: New product launches by category (% of overall product launches), 2006-2009
• Figure 4.32: New product launches by region (% of overall product launches), 2006-2009
• Figure 4.33: Innovation levels of companies in each region in the next five years
• Figure 4.34: Importance of selected trends in food and drinks NPD over next five years
• Figure 4.35: Importance of health sub-trends in food and drinks NPD in next five years
• Figure 4.36: Importance of convenience sub-trends in food and drinks NPD in next five years
• Figure 4.37: Importance of indulgence sub-trends in food and drinks NPD in next five years
• Figure 5.38: Burger King Krinkz fries
• Figure 5.39: BK Fresh Apple Fries
• Figure 5.40: General Mills Progresso Light soup
• Figure 5.41: Kraft Bagel-fuls
• Figure 6.42: Importance of investment areas for competitive advantage in next five years
• Figure 6.43: Importance of key NPD drivers over next five years
• Figure 6.44: Importance of innovation types for food and drink NPD now and in next five years
• Figure 6.45: Relative importance of different sources of product innovation ideas for food and drinks companies over next five years
• Figure 6.46: Length of average NPD cycle now and in five years
• Figure 6.47: Importance of innovation success metrics
• Figure 6.48: Importance of trends for food and drink NPD over next five years

List of Tables

• Table 1.1: Total private label penetration in Europe, Asia Pacific and the US, by country, 2002- 2012
• Table 4.2: Share of global breakthrough innovations (% of all launches within each market) by selected food and drinks markets, 2006 - 2009
• Table 4.3: Number of global breakthrough innovations (actual) by market, 2006-2009
• Table 6.4: Respondents' views on the which are the most innovative companies in global food and drinks

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