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市場調查報告書
營養補給飲料市場的主要動向與進化
Key Trends and Innovations in Nutraceutical Soft Drinks: The emergence of new hybrid, performance enhancement and functional brands
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營養補給飲料市場的主要動向與進化 是由出版商Business Insights在2009年12月所出版的。
這份英文市場調查報告書價格從美金2875起跳。
本報告書內容包括：營養補給飲料的進化與主要市場動向調查分析、各種飲料的類型•功能•概要、市場成長的牽動因素、新產品的上市動向、主要企業的市場佔有率、國別的市場規模成績•預測（至2012年）等，內容綱要摘記如下：
實施摘要
第1章 市場概要
- 功能性食品•飲料市場
- 營養補給飲料市場
- 企業佔有率
第2章 革新的概要
- 地區動向
- 口味動向
- 健康上的定位：動向
- 功能的優點：概要
第3章 效能飲料的概要
- 運動飲料
- 能量飲料
- 腦機能飲料
- 抗能量飲料
- 性刺激飲料
第4章 美容•體重管理
第5章 功能性健康飲料的動向
- 心臟系統
- 消化系統
- 免疫強化
- 骨•關節
- 利基健康產品
第6章 結論
- 混合型產品
- 多重的屬性
- 包裝尺寸的多樣化
- 人口結構的擴大
圖表
Abstract
Globally the market for nutraceutical soft drinks is growing at just below 10%
each year and this is expected to continue for the next five years at least.
The largest nutraceutical soft drinks market in the world is that of Japan -
it was worth $8.3bn in 2009. The second largest is the US - worth US$6.2bn.
During the period to 2012 the superior growth rates being achieved in the US
will mean that it starts to challenge the Japanese market for the title of the
world' s largest. Nutraceutical soft drinks will increasingly break out of
their traditional consumer segments with more products for women, children,
mid-lifers and seniors. Energy drinks makers are attempting to stimulate
demand in currently under-represented segments such as the female market
(around two-thirds of energy drinks consumption is accounted for by men).
Table of Contents
Executive summary
- Market overview
- Innovation overview
- Performance drink trends
- Beauty & weight management
- Functional health drink trends
- Conclusions
Chapter 1 Market overview
- Summary
- Introduction
- The functional food & drink market
- Key drivers
- Market value
- The nutraceutical soft drinks market
- Company shares
- PepsiCo leads in functional drinks
- Coca-Cola catches up
- Conclusions
Chapter 2 Innovation overview
- Summary
- Introduction
- Regional trends
- Flavor trends
- Health positioning trends
- Food minus trends
- Food plus trends
- Functional benefit overview
- Conclusions
Chapter 3 Performance drink trends
- Summary
- Introduction
- Sports drinks
- Broadening the market with low/no calorie versions
- Developing the take-home channel
- Sports drinks with natural ingredients
- Dairy-based recovery drinks
- Energy drinks
- Targeting the female market
- Energy shots
- Hybrid energy drinks
- Multifunction energy drinks
- Energy-sports drinks
- Anti-tiredness energy drinks
- Anti-stress energy drinks
- Energy-brain drinks
- Brain function drinks
- Anti-energy drinks
- Sexual stimulation drinks
Chapter 4 Beauty & weight management
- Summary
- Introduction
- Beauty drinks
- The Japanese market
- The US market
- Increasing specialization
- Weight management drinks
- Fat burning drinks
- Fat blocking drinks
- Appetite suppressing drinks
- Satiety promoting drinks
Chapter 5 Functional health drink trends
- Summary
- Introduction
- Heart health
- Lowering cholesterol
- Controlling blood pressure
- Digestive health
- Healthier drinks
- Hybrid probiotic drinks
- Boosting immunity
- Bone & joint health
- Niche health products
Chapter 6 Conclusions
- Summary
- Hybrids and beyond
- Multiple attributes
- Diversity of serving sizes
- Broader demographics
- Index
List of Figures
- Figure 1.1: Share of regional nutraceutical soft drink markets held by the
top five manufacturers, 2008 24
- Figure 2.2: Share of nutraceutical soft drinks product launches by region,
2006-09 30
- Figure 2.3: Share of nutraceutical soft drinks product launches by
function, 2009 35
- Figure 2.4: Healthful sodas 36
- Figure 3.5: Share of nutraceutical soft drinks product launches by energy,
sports and brain function drinks, 2006-09 39
- Figure 3.6: Gatorade' s core product range, 2009 40
- Figure 3.7: Low/no calories sports drinks 41
- Figure 3.8: Take-home sports drinks 42
- Figure 3.9: Rosbacher Sport 43
- Figure 3.10: Dairy-based recovery drinks 44
- Figure 3.11: Energy drinks targeted at the female market 46
- Figure 3.12: Energy shots 47
- Figure 3.13: Hybrid energy drinks 48
- Figure 3.14: Energy teas 48
- Figure 3.15: Energy coffees 49
- Figure 3.16: Share of energy drinks product launches by type of
multifunction, 2006-09 49
- Figure 3.17: Energy-sports drinks 50
- Figure 3.18: Anti-tiredness energy drinks 51
- Figure 3.19: Anti-stress energy drinks 52
- Figure 3.20: Revitalizing energy drinks 53
- Figure 3.21: Mental energy drinks 53
- Figure 3.22: US energy-brain drinks 54
- Figure 3.23: Hybrid brain function drinks 56
- Figure 3.24: Anti-energy drinks in Asia and Europe 57
- Figure 3.25: Blue Cow and Slow Cow anti-energy drinks 57
- Figure 3.26: Anti-energy drinks in the US 58
- Figure 3.27: Natural anti-stress drinks 59
- Figure 3.28: Sexual stimulation drinks 60
- Figure 4.29: Share of nutraceutical soft drinks product launches held by
beauty and weight management drinks, 2006-09 64
- Figure 4.30: Beauty drinks in Japan 66
- Figure 4.31: New entrants to beauty drinks in Japan 66
- Figure 4.32: Borba and Glowelle beauty drinks 68
- Figure 4.33: US mass market beauty drinks 69
- Figure 4.34: Specialized beauty drinks 69
- Figure 4.35: Fat burning drinks 71
- Figure 4.36: Fat blocking drink 72
- Figure 4.37: Appetite suppressing drinks 73
- Figure 4.38: Satiety promoting drinks 74
- Figure 4.39: Dietary protein drinks 75
- Figure 4.40: Oat and palm oil drinks 75
- Figure 5.41: Share of nutraceutical soft drinks product launches held by
functional health drinks, 2006-09 80
- Figure 5.42: Cholesterol lowering drinks 82
- Figure 5.43: Multifunctional heart health drinks 83
- Figure 5.44: Blood pressure drinks 84
- Figure 5.45: Healthier digestive health drinks 85
- Figure 5.46: Hybrid probiotic drinks 86
- Figure 5.47: Immunity boosting drinks 87
- Figure 5.48: Multifunctional immunity drinks 88
- Figure 5.49: Immunity boosting drinks for children and seniors 88
- Figure 5.50: Bone & joint health drinks in Japan 89
- Figure 5.51: Bone & joint health drinks in the US 90
- Figure 5.52: Selected niche health drinks 91
List of Tables
- Table 1.1: Functional food & drink market by country ($m), 2003-2013 20
- Table 1.2: Functional food & drink consumption per person by country,
2003-2013 21
- Table 1.3: Nutraceutical soft drinks market by country ($m), 2008-2012 22
- Table 2.4: New product launches by flavor, 2006-09 31
- Table 2.5: Fastest-growing flavors, 2006-09 31
- Table 2.6: New product launches by low & light positioning, 2006-09 32
- Table 2.7: New nutraceutical soft drink launches by natural positioning,
2006-09 33
- Table 2.8: New nutraceuticals product launches by fortification, 2006-09 34
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