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市場調查報告書
食品•飲料廠商的不景氣策略：對新產品開發、價格結構和未來發展上的影響
Recessionary Strategies for Food and Drinks Companies: The impact on NPD, price architecture and future developments
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食品•飲料廠商的不景氣策略：對新產品開發、價格結構和未來發展上的影響 是由出版商Business Insights在2009年10月所出版的。
這份英文市場調查報告書包含98 pages 價格從美金2875起跳。
北美、歐洲、日本等全球的食品•飲料業界由於不景氣受到很大的打擊。不景氣衝擊到家庭所得和預算下，該業界被迫必須做出改變。
本報告，針對不景氣對食品飲料市場造成的影響與消費者趨勢、以及業界對此所做的行動、未來的展望等進行彙整，由下列摘要形式闡述。
報告摘要
第1章 宏觀經濟分析
- 摘要
- 簡介
- 不景氣時的先進國家經濟
- 食品・飲料費用
第2章 恢復力、弱點、交易下滑
- 摘要
- 簡介
- 不景氣當前的影響
- 食品市場的短期動向
- 市場的恢復部分
- 高價・道德產品
- 交易下滑的影響
- 家庭消費的動向
第3章 不景氣與食品零售部門
- 摘要
- 簡介
- 食品零售與不景氣
- 零售商店與廉價商店的成長
- 食品零售商店的一般交易下滑
- 自有品牌的成長
第4章 技術創新與新產品開發
- 摘要
- 簡介
- 價格策略
- 鎖定在家消費為目標
- 外出用產品
第5章 未來的展望與發展
- 摘要
- 簡介
- 先進經濟的發展局面
- 今後5年的消費者趨勢
- 新產品開發的發展
圖表
Abstract
In North America, Europe and, to an extent, Japan, the food and drink industry
has been significantly impacted by the downturn. Recession in these markets
has radically altered consumer behavior across the board, and essentials such
as food and drink are by no means exempt. While consumers are not going to
stop buying groceries, recession has both a real and a potential impact on
household incomes and budgets. Falls in actual income caused by recession and
the possibility of reduced future income have entailed major changes in
spending on food and drink in developed economies.
Table of Contents
Executive summary
- The recession and spending on grocery
- The impact of the recession on grocery sectors
- Recession and grocery retail
Chapter 1 - Macroeconomic analysis
- Summary
- Introduction
- Developed economies in recession
- The cost of food and drinks
Chapter 2 - Resilience, vulnerability and trading down
- Immediate impact of the recession
- Short-term movement in grocery markets
- Resilient sectors of the market
- Premium and ethical products
- The impact of trading down
- Impact on market structure
- Case study- Bonduelle
- Movement to home consumption
- Taking more meals at home
- Entertaining at home
- Preparation of food for out-of-home consumption
Chapter 3 - Recession and the grocery retail sector
- Summary
- Introduction
- Grocery retail and the recession
- Growth in value retail and discounters
- Dynamics of price-driven discount food retail
- Building standardized ranges
- Targeting high growth segments
- Adapting products to suit local tastes
- General trading down in grocery retail
- Premium private label offering
- Ongoing development of lowest price private label
- Upmarket retailers develop value ranges
Chapter 4 - Innovation and NPD
- Price and value strategies
- Targeting budget-conscious consumers
- Focusing on costs and pricing
- Targeting in-home consumption
- Meal occasions out of the home
- Displacement of demand
- Products and ingredients for home cooking
- Home entertainment and treats
- Products for out-of-home consumption
Chapter 5 - Outlook and future developments
- Summary
- Introduction
- Outlook scenarios for developed economies
- Consumer trends over the next 5 years
- The evolution of NPD
List of Figures
- Figure 1.1: Quarterly real GDP growth in Europe, the US and Japan (%),
2008-Q2 2009
- Figure 1.2: Economic Sentiment Index, Europe, 2004-2009
- Figure 1.3: Unemployment rates in Europe, the US and Japan, % of adults,
September 2008-June 2009
- Figure 2.4: Rating of resilience to the downturn of different product
categories
- Figure 2.5: Recessionary impact on market structure
- Figure 2.6: Sectors gaining from trading down
- Figure 3.7: Retail strategies for recession in the UK
- Figure 3.8: Growth in discounter share of European grocery market value,
2003-08
- Figure 3.9: Innovative private label offerings
- Figure 3.10: Trading down in a recession
- Figure 3.11: Grocery private label share (%,value), Europe, May 2009e
- Figure 4.12: Balancing experience with value
- Figure 4.13: Importance of downturn-related consumer trends on grocery
- Figure 4.14: Rating of importance of strategies targeting budget-conscious
consumers
- Figure 4.15: Rating of options for cutting costs and developing lower
price products
- Figure 4.16: Expectations of changes in marketing and NPD expenditure
during recession
- Figure 4.17: Innovation in packaging
- Figure 4.18: Out-of-home share of total meal occasions (% of annual
occasions), Europe and US, 2008
- Figure 4.19: Meals for out-of-home consumption
- Figure 5.20: Rating of importance of consumer trends over next five years
- Figure 5.21: Rating of impact of downturn on NPD by region
- Figure 5.22: Key positionings by year for all food and drinks products (%
share of launches), 2007-2009
List of Tables
- Table 1.1: Quarterly real GDP growth in Europe, the US and Japan, 2008-Q2
2009
- Table 1.2: Unemployment rates in Europe, the US and Japan, % of adults,
September 2008-June 2009
- Table 1.3: Monthly changes in food prices, EU economies (%), August
2008-July 2009
- Table 3.4: Growth in discounter share of European grocery market value,
2003-08
- Table 4.5: Out-of-home meal occasions, Europe and US (occasions bn),
2003-2008
- Table 5.6: Impact of outlook scenarios for developed economies on grocery
sector
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