PC/TV匯流的展望：線上影音的商機與課題 是由出版商Business Insights在2009年10月所出版的。
這份英文市場調查報告書包含167 pages 價格從美金2875起跳。
本報告，針對逐漸相互靠近的線上市場與大眾廣播市場進行調查，並分析轉移至PC環境上的影音服務、成為TV視聽核心元素的網頁式使用者介面（web-based）服務、未來PC和TV的匯流等，且提供內容服務供應商和設備廠商的檔案資料等，由下列摘要形式闡述。
報告摘要
第1章 簡介
第2章 市場背景
- 摘要
- 簡介
- PC/TV匯流市場的動向
- 寬頻改變了市場的遊戲規則
- 變遷的娛樂市場
- 線上影音傳播所存在的大型障礙
第3章 PC影音服務成為主流
- 摘要
- 簡介
- 線上影音傳播延伸至大眾市場
- 活躍的TV市場
第4章 網際網路服務延伸至TV
第5章 內容服務供應商和設備廠商的檔案資料
- 摘要
- 簡介
- Amazon
- Apple
- BBC iPlayer
- Comcast
- Google / YouTube
- HP
- Microsoft Xbox 360
- NBC/Fox Hulu
- Netflix
- SONY
第6章 PC/TV匯流的展望
第7章 附錄
圖表
Abstract
Convergence is ongoing across the communications and entertainment markets.
Video content is now accessible via numerous channels, beyond traditional
services such as terrestrial, cable and satellite and towards online and
mobile platforms. As a result, the online and broadcast markets are colliding,
with video services making the move to the PC environment and web-based
services becoming a core element of the TV viewing experience. There are an
ever-expanding number of channels available for content to be distributed over
and an ever-increasing range of technologies to aid the transmission.
Table of Contents
Executive summary
- Market context
- PC-based video services hit the mainstream
- Delivering internet-based services to the TV
- Content provider and device manufacturer profiles
- The future of PC/TV convergence
Chapter 1 Introduction
- Introduction
- Who is this report for?
- Definitions
- Convergence
- Digital pay-TV (DTV)
- Digital terrestrial TV (DTT)
- Internet Protocol TV (IPTV)
- Internet TV
- Mobile broadband
- Mobile internet
- Mobile TV
- Video on demand (VOD)
- WiMAX
Chapter 2 Market context
- Summary
- Introduction
- PC/TV convergence market trends
- Broadband changes the rules of the game
- Higher speeds bring new content-related opportunities
- Consumers exploit broadband potential
- Changing the face of media consumption
- Broadband challenges remain
- Entertainment market in flux
- TV market in transition
- Changing content consumption patterns
- Traditional media hit
- Traditional advertising market under pressure
- Physical media is not (yet) dead
- Significant obstacles exist for online video distribution
- Move to high definition places greater demand on connectivity
- Piracy concerns restrict progress
- DRM restricts consumer uptake
- Content rights issues restrict geographic expansion
- Business model uncertainty reigns
- Content owners are still not providing full support for new
- distribution channels
Chapter 3 PC-based video services hit the mainstream
- Summary
- Introduction
- Online video delivery reaches the mass market
- Online video is no longer synonymous with low quality content
- Online video is a disruptive force in the video delivery arena
- IPTV may lose its competitive advantages
- Broadcasters take a more direct approach
- Broadcasters and content producers make strong investment to new
- channels
- BBC iPlayer provides numerous learning points
- One-stop online shops for broadcasters' content emerge
- Consumer uptake on the rise
- The demographic divide
- Maximizing online potential
- TV on the move
- Mobile TV starts to gain some momentum
- Not yet a mainstream proposition
- Alternative portable solutions are gaining more traction
- Significant challenges remain for mobile TV deployment
- Portable PC-based video boosted by netbooks and mobile broadband
- Netbook market growth will boost demand for portable video
- Mobile broadband offers new possibilities
Chapter 4 Delivering internet-based services to the TV
- Summary
- Introduction
- Digital entertainment devices get connected
- The death of the ' living room PC' concept?
- No one-size-fits-all home content hub exists
- In-home content sharing takes center stage
- Direct TV connection is essential if online video is to become mainstream
- Media extender market makes slow progress
- Consumer electronics devices get in on the act
- Major TV manufacturers launch Ethernet-connected models
- Widget-based services emerge
- Yahoo and Intel drive a widget-based approach
- Does consumer demand for connected TVs exist?
- Does delivering internet services to the TV make sense?
- Internet connectivity takes DVR-based services to the next level
- Satellite pay-TV operators look to gain a foothold in the VOD
- market
- Online video: complement or substitute?
- Games console manufacturers push online video services
- Sony and Microsoft battle for the living room
- Sony playing catch-up
- Consoles already well regarded as multimedia hubs
- Consoles add to the video disruption
- Connecting the PC and TV environments is a difficult task
Chapter 5 Content provider and device manufacturer profiles
- Summary
- Introduction
- Amazon
- Apple
- BBC iPlayer
- Comcast
- Google / YouTube
- HP
- Microsoft Xbox 360
- NBC/Fox Hulu
- Netflix
- Sony
Chapter 6 The future of PC/TV convergence
- Summary
- Introduction
- The future of PC/TV convergence
- Online video will be a mainstream alternative to traditional distribution
- Content owners must fully embrace new distribution channels
- DRM will remain a stumbling block
- Business model uncertainty will continue
- Internet-connected, networked consumer electronics devices will become the
norm
- Leveraging content across multiple distribution platforms will be essential
- Broadband providers must be fairly recompensed for their role in content
delivery
Chapter 7 Index
List of Figures
- Figure 2.1: Global consumer broadband subscribers, by platform, 2007-2012
- Figure 2.2: Global consumer broadband subscribers (000s), by region,
2007-2012
- Figure 2.3: Broadband uptake boosts multimedia usage (% users by
activity), UK
- Figure 2.4: Use of traditional communications services on the decline in
the UK (minutes per person per day), 2002 and 2007
- Figure 2.5: Increasing internet usage hits TV viewing
- Figure 2.6: Uptake of new media platforms lower among older consumers
- Figure 2.7: New video distribution platforms are gaining traction
- Figure 2.8: Proportion of advertising spend attributable to TV and
internet, by country (% proportion), 2007
- Figure 2.9: The importance of internet advertising (% of advertising
spend), by country, 2006-7
- Figure 3.10: Short-form content still rules in the online world (% users
accessing content by type and country)
- Figure 3.11: User-generated content is highly valued by younger consumers
- Figure 3.12: Proportion of broadcasters' IT budget being invested in new
distribution channels
- Figure 3.13: Proportion of online population streaming online video,
December 2008
- Figure 3.14: Online video reaches 80% of US consumers
- Figure 3.15: US online video viewing declines with age
- Figure 3.16: Online video usage declines with age
- Figure 3.17: Factors that would encourage greater use of online video
services
- Figure 3.18: Mobile multimedia usage remains relatively low
- Figure 3.19: Portable video usage remains relatively low
- Figure 3.20: The rise of mobile broadband
- Figure 4.21: Watching TV and surfing the web concurrently is commonplace
- Figure 4.22: Worldwide console shipments, 2005-2007 113
- Figure 4.23: Consumers show some interest in console-based multimedia
applications
- Figure 5.24: The rise of legitimate online TV services in the UK
- Figure 5.25: Content provider and device manufacturer summary
List of Tables
- Table 2.1: Global consumer broadband subscribers (000s), by platform,
2007-2012
- Table 2.2: Global consumer broadband subscribers (000s), by region,
2007-2012
- Table 2.3: Proportion of UK internet subscribers participating in
multimedia usage by type (% users)
- Table 2.4: Time spent using communications services (minutes per person
per day, UK), 2002 and 2007
- Table 2.5: TV viewing habits in comparison to internet usage
(respondents), France, Germany, Italy, UK, US and Japan
- Table 2.6: Uptake of communications services, by age (proportion of UK
households)
- Table 2.7: Time spent watching movies/TV programmes (% of viewers watching
at least one hour per week, UK)
- Table 2.8: Proportion of advertising spend attributable to TV and
internet, by country (% proportion), 2007
- Table 2.9: The importance of internet advertising (% of advertising
spend), by country, 2006-7
- Table 3.10: UK online video usage (% users accessing content), 2008
- Table 3.11: Types of online content most valued by different age groups (%
users), UK, 2007
- Table 3.12: % of online population streaming online video, December 2008
- Table 3.13: US consumer TV and video viewing patterns (% users), 2008-09
- Table 3.14: Average time spent watching online video (hours per week, US)
- Table 3.15: Proportion of households using the internet for multimedia
applications (by age, UK)
- Table 3.16: Proportion of adult internet users using mobile phones to
watch video content (% users)
- Table 3.17: Portable device usage for multimedia (% users by frequency),
UK, 2008
- Table 3.18: Notebook mobile broadband users (000s, global), 2008-2014
- Table 4.19: Users watching TV and surfing the internet concurrently (%
user by frequency), 2008
- Table 4.20: Global console hardware shipments (000s), 2005-2008
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