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健康保險應用程式的基準 (2015年):健康保險企業如何活用行動應用程式

Health Insurance App Benchmarking 2015 - How health insurance companies make use of mobile apps

出版商 research2guidance 商品編碼 327363
出版日期 內容資訊 英文 81 Pages
商品交期: 最快1-2個工作天內
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健康保險應用程式的基準 (2015年):健康保險企業如何活用行動應用程式 Health Insurance App Benchmarking 2015 - How health insurance companies make use of mobile apps
出版日期: 2015年03月26日 內容資訊: 英文 81 Pages

本報告提供全球的健康保險用行動應用程式 (行動醫療應用程式) 的普及、活用狀況相關分析,健康保險企業主要活用哪個類別的行動應用程式,如何開發、提供應用程式,哪個客戶群組為對象,如何管理自家公司的應用程式、商務,是否實際取得成功,等項目調查,以及各公司的應用程式的有效利用相關建議,為您概述為以下內容。

第1章 分析範圍

第2章 關於research2guidance

第3章 經營、摘要

第4章 健康保險應用程式市場:醫療保險公司如何使用現今行動應用程式流通管道

  • 健康保險應用程式的組合的規模與實際成果
  • 健康保險應用程式的類別與對象客戶群組
    • 成員資訊與申請管理
    • 資訊參照
    • 旅遊支援
    • 健身/活動追蹤
    • PHR (健康管理記錄)/通訊
    • 銷售工具
    • 營養
    • 利基應用程式

第5章 應用程式、組合比較:健康保險企業前30大企業 (以上) 的情況

  • 應用程式、組合的實質比較
  • 對象群組、主力地區、管理模式比較

第6章 在行動醫療應用程式市場中健康保險企業應該實施的5項

  • 理解關於行動醫療應用程式帶給健康保險企業的價值
  • 活用行動醫療應用程式相關最佳業務實踐
  • 擴大應用程式一體型的集中型方案的潛在優點
    • 社群獎勵的最佳業務實踐:
    • 保險扣減/社群獎勵的最佳業務實踐:Pact Health app (pact Inc.)
    • 第三方褒獎金的最佳業務實踐:Oscar Health app (Oscar Health Insurance)
    • 第三方褒獎金的最佳業務實踐:Fit2Go app (Barmer GEK)
    • 第三方褒獎金的最佳業務實踐:HumanaVitality app (Humana Inc.)
    • 社群獎勵的最佳業務實踐:OptumizeMe app (United Health Group)
  • 有效利用應用程式組合的潛在力
    • 大型應用程式組合的互相推銷
    • 工具箱策略
  • 摸索行動醫療應用程式在生態系統內部的適當作用

第7章 附錄


The report analyzes the global app publishing activities of the leading health insurance companies on Android and iOS devices. The research provides a detailed picture of which app categories health insurance companies concentrate on, how many apps they have published, which user groups they target, how they organize their app business and how successful they are.

Based on the current performance of the mHealth app publishing activities, the report provides guidance for health insurance companies on improving HICs performance in the mHealth app market and increasing impact their apps have on their core business.

The report is structured into 3 main parts:

Part 1 - Health insurance app publisher industry view: The first chapter provides an overview of how health insurance companies are making use of the app channel today. This includes a performance analysis and categorization of published apps.

Part 2 - Comparison of health insurance app activities: In the second part of the report, 30+ health insurers are being analyzed on a company level and compared against each other.

Part 3 - Imperatives for successful mHealth app publishing: The third part examines the elements of best practice app publishing of health insurers. Based on the findings of the report this part examines potential strategic options for health insurance companies to make successful use of the mobile app channel.

Companies in scope: The findings of the report are based on an analysis of the app portfolios of 79 health insurance companies and their app portfolio.

Apps in scope: The study includes 373 mHealth apps available in the Apple App Store and in Google Play in January 2015. These apps have been published by one of the app publishing entities of the companies in scope.

Regional scope: Global

The report uses a great number of examples to illustrate the current status as well as areas for potential optimization.

Apps profiled in the report: AOK Plus Wegweiser (AOK Plus), Auf Reisen (Techniker Krankenkasse), Baby Mobil (BKK Mobil Oil), Centred (HSC Group), Every Body Walk! Kaiser (Kaiser Foundation), Fit2Go (Barmer GEK), Food Switch (Bupa Australia Health Pty Ltd.), Ground Miles (Bupa), Health and Symptom Checker (NHS), Health4Me (United Health Group), HumanaVitality (Humana Inc.), IBX (Independence Blue Cross) ICD Diagnosenauskunft (Techniker Krankenkasse), Kaiser Permanente (Kaiser Foundation), OptumizeMe (United Health Group), Oscar Health (Oscar Health Insurance), Pact Health (Pact Inc.), Simplycare Back Pain (Simply Health), Star Health Agent App (Star Health Insurance)

Target group:

Anybody who is interested in mobile health, especially health insurance companies which wish to find out how their competition is faring in the mHealth app market and/or companies which wish to get guidance on possible ways to improve their mHealth strategy.

Table of Contents

1. Scope of the report

2. About research2guidance

3. Management summary

4. Health insurance app market: How health insurance companies use the mobile app channel today

  • 4.1. The health insurance app portfolio size and performance
  • 4.2. The health insurance app categories and target groups
    • 4.2.1. Membership and Claim Management
    • 4.2.2. Reference
    • 4.2.3. Travel assistance
    • 4.2.4. Fitness/activity tracking
    • 4.2.5. PHR/Communication
    • 4.2.6. Sales tool
    • 4.2.7. Nutrition
    • 4.2.8. Niche apps

5. App portfolio comparison of leading 30+ health insurance companies

  • 5.1. Comparison of app portfolio performance
  • 5.2. Comparison of target groups, regional focus and governance models

6. The 5 imperatives for health insurance companies in the mHealth app market

  • 6.1. Understand the value that mHealth apps could have for health insurance companies
  • 6.2. Make use of best practice elements for mHealth apps
  • 6.3. Unlock the potential benefits of app integrated incentive schemes
    • 6.3.1. Insurance deductible/community incentive best practice: Pact Health app (pact Inc.)
    • 6.3.2. 3rd party financial incentive best practice: Oscar Health app (Oscar Health Insurance)
    • 6.3.3. 3rd party financial incentive best practice: Fit2Go app (Barmer GEK)
    • 6.3.4. 3rd party financial incentive best practice: HumanaVitality app (Humana Inc.)
    • 6.3.5. Community incentive best practice: OptumizeMe app (United Health Group)
  • 6.4. Leverage the potentials of an app portfolio
    • 6.4.1. Cross-promotion for large app portfolios
    • 6.4.2. Toolbox strategy
  • 6.5. Find the right role within the mHealth app ecosystem

7. Appendix

  • 7.1. About research2guidance
  • 7.2. Health insurance app catalogue (list of apps by company and platform)
  • 7.3. List of figures
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