Abstract
The Impact of Smartphone Applications on the Mobile Health Industry (Vol.
2)
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This is the follow-up volume of our last year's report. The report provides
data, key market figures, technology trends and social trends and analysis on
the mobile health market. It highlights and discusses strategies that mHealth
market participants should consider in order to become successful players in
the market, and is targeted towards multiple groups: traditional healthcare
players like pharmaceutical companies and device manufacturers, medcomms,
healthcare industry consultants, medical and government organizations as well
as app developers, app store operators, mobile network operators and other new
entrants to the healthcare market.
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“The Mobile Health Market Report 2011-2016” covers three
key market dimensions:
A) The smartphone market:
The report describes the smartphone applications market in detail and includes
data and analysis of all the relevant aspects that will facilitate a clear
understanding of the market today.
B) The current state of the mHealth smartphone applications market:
Taken in the context of the market as a whole, the report describes and
analyzes the mHealth applications market. The report investigates mHealth
applications as a function of the total number of applications, the kinds of
applications available, the relative size of the various categories and so on.
The reader will gain a comprehensive picture of the state of the mHealth
market.
C) mHealth outlook until 2016:
Through an analysis of key trends and on the basis of a comprehensive survey
the report maps out the future development of the mHealth applications market.
The market is dynamic, and the changes that will be seen are described, so as
to allow for informed strategic planning for both traditional health industry
providers and new entrants to the market.
This report concentrates on the mobile applications healthcare market. The
report's objective is to give a comprehensive overview of the market and
enable readers to gain a deep understanding of its current status, its driving
factors and its future developments. The report will provide companies from
all industries with insights into the market.
The report answers the following main questions:
- 1) How is the app economy affecting the mobile world?
- 2) How is the app economy affecting the healthcare world?
- 3) How will the mHealth market be changing?
- 4) What are the key market developments and trends?
- 5) What can I learn from experienced mHealth players?
The advent of the “app economy” created a brand new interactive
way to communicate with the market. This “Smartphone Applications Market
Phenomena” has already impacted heavily on many industries, and that
impact will only increase as smartphone penetration grows. Healthcare is one
of these industries, and the opportunities for improving both healthcare
delivery and the dissemination of medical information are yet to be fully
understood. mHealth has been around since the early nineties, but despite very
positive early predictions, never really became a major sector within
healthcare. This is now changing as a result of the new market model launched
by the Apple App Store.
The reason for this is two-fold: smartphone penetration on the one hand and
the technology capabilities of smartphones on the other. Patients and doctors
can receive any healthcare product or service on the move - and this has
significant implications for the industry.
In order to place mHealth in its correct context “The Mobile Health
Market Report 2011 - 2016” describes the smartphone applications
market in detail before providing key data on the mHealth market (number of
health applications by category and target user-group, overview of dominant
business models and projections on new business models that will emerge, main
players in the market, price differences between app store etc.)
Following the market description the report then analyzes the smartphone
mHealth applications landscape in more detail. mHealth applications are
divided into categories: General Healthcare & Fitness; Medical Information;
Remote Consultation & Monitoring; and Healthcare Management, and
state-of-the-art or typical applications are analyzed to exemplify primary
use-cases. Applications' main target user-groups; average prices; and
availability on the app stores accompany screenshots in descriptions.
The report includes a discussion on mHealth industry players, now and in the
future. The mHealth market has brought new product and service providers into
healthcare. Both these new and the traditional healthcare industry market
participants are described in terms of their current and expected activity in
the mHealth market. This section will be a valuable aid in identifying
potential business opportunities for the future.
FIGURE 30: PRIMARY MHEALTH COUNTRIES ACCORDING TO SMARTPHONE PENETRATION
VS. PRIVATE HEALTH EXPENDITURE PER CAPITA IN 2015
Source: rresearch2guidance, WHO, OECD.
- Vertical: 30% benchmark line for smartphone penetration in 2015; Horizontal: Weighted average (population) private healthcare expenditure per capita in 2015.
* Data are harmonized by WHO for international comparability; they not
necessarily match the official statistics of the countries, which may use
alternative methods. Expenditure given at average exchange rate from national currency to US$.
** Bubble size indicates total number of mobile subscribers in 2015.
The developments and trends section is of course a central component of this
classic market report. Trends and drivers as well as well-constructed
projections provide the core content upon which insights and the market
outlook is based. The report provides details on the size of the market in
terms of user numbers; total revenue; download revenue; services and devices
sales revenue; and download numbers.
FIGURE 33: MHEALTH MARKET SIZE BY REVENUE TYPE (2011-2016)
Source: research2guidance
“The Mobile Health Market Report 2011-2016” covers three
key market dimensions:
The report describes in detail the following three market dimensions every app
publisher should understand.
A) The smartphone market:
- Current smartphone application market size and market growth
- Technology features that enable the market
- App pricing development
- App Store Comparisons
- Application share by platform
Based on that information on the general smartphone applications market the
report covers the latest developments within the mobile health market.
B) The current state of the mHealth market
- mHealth application categories by type of application and user group
- Category sizes and share of the total market
- Average price of applications by category
- Paid vs. free applications, by app store etc.
Finally the report provides an outlook on the development of the market, with
projections until 2016. The market is dynamic and will change during the next
years. The report tracks the expected changes and attempts to paint an
accurate picture of where it is going.
C) mHealth outlook 2016
- mHealth market growth projections through 2016
- New business models that will develop until 2016
- Changing source of revenues until 2016
- Tracks the growth in numbers of special types of applications
- Identifies future business potential by application type, user-group etc.
“The Mobile Health Market Report 2011-2016” includes a
survey amongst companies engaged in the mHealth industry.
Some of the survey participants include:
- 28b Limited
- Accenture
- Anson Group
- ANT+ Wireless
- Apple Inc.
- AT&T
- Atos IT Solutions and Services GmbH
- Axicare
- Bayer
- Boehringer Ingelheim
- Business Republic
- Carefusion
- Celesio AG
- CINTERION, a Gemalto company
- Cipla Ltd.
- Elsevier
- Ericsson Nikola Tesla
- GE Healthcare
- Hewlett Packard
- Huawei
- Humana
- ICW
- IMI-Health AG
- IMS Health
- Informa
- Institute of Electronic Business
- Intelecare Ventures, LLC
- Intellego Health Management Resourcing
- Intuitive Health
- iPLATO Healthcare
- Johnson & Johnson
- LifeQube
- Magyar Telekom
- Mayo Clinic
- McKesson
- Medco Health Solutions
- Merck
- Merck Serono
- mobile health expo
- NATO Training Mission
- NHS
- NIH
- PAREXEL
- Philips
- Publicis Life Brands
- Roche
- Rosetta Marketing
- Scottish Healthcare
- Sensei, Inc
- Shenzhen Comen Medical Instruments Co., Ltd.
- Sky International
- Strategy Analytics
- WellDoc
- WHO
... and many more.
Report Statistics
- Release Date: 9th of January 2012
- Total Number of Pages: 101
- Total Number of Tables: 13
- Total Number of Figures: 39
Table of Contents
1. Preface
2. Management summary
3. Comparison of traditional and new mHealth market models (scope of the report)
4. The impact of the new market model on mHealth
- 4.1. The appearance of the new mobile application market model
- 4.2. Market changes that impact the mHealth market
- 4.3. Technology features that enable mHealth solutions
5. The smartphone application market phenomena
- 5.1. The increasing number of applications and app stores
- 5.2. The growth of smartphone shipments and mobile platforms
- 5.3. The decline in application prices on mobile platforms and app stores
- 5.4. Market shares and growth of application market revenue
6. Status of the mobile health application market
- 6.1. mHealth app prevalence
- 6.2. mHealth application pricing
7. The smartphone mHealth applications landscape
- 7.1. General healthcare & fitness
- 7.1.1. Health tracking tools
- 7.1.2. Managing medical conditions
- 7.1.3. Medication compliance
- 7.1.4. Fitness and nutrition applications
- 7.1.5. Wellness
- 7.2. Medical information
- 7.2.1. Diagnostic tools
- 7.2.2. Medical reference
- 7.2.3. Continuing medical education (CME)
- 7.2.4. Alerts and awareness
- 7.3. Remote consultation and monitoring
- 7.3.1. Remote monitoring
- 7.3.2. Remote consultation/collaboration
- 7.3.3. Emergency
- 7.4. Healthcare management
- 7.4.1. Logistical support
- 7.4.2. Patients' electronic health records (EHR/PHR)
- 7.5. Sensor based applications
- 7.5.1. Health and wellness monitoring
- 7.5.2. Chronic condition monitoring
- 7.5.3. Diagnostic tools
8. Mobile health players
- 8.1. Typical mHealth smartphone application developers
- 8.2. Overview of mHealth activities of traditional healthcare and
technology players
9. The mHealth market trends and drivers
- 9.1. Drivers of growth in the smartphone application market
- 9.2. Key market trends that will shape the smartphone application market
until 2016
- 9.2.1. Business model trends: paid downloads vs. alternative revenue
sources
- 9.2.2. Application technology trends: native versus web-based
applications
- 9.2.3. Platform dominance: end-to-end vs. horizontal platforms
- 9.2.4. Smartphone application store market structure: oligopoly vs.
competition
- 9.2.5. Content: global versus regional/local applications
- 9.3. mHealth market trends
- 9.3.1. Buyers will continue to drive the market
- 9.3.2. Applications will enter traditional health distribution channels
- 9.3.3. mDevice differentiation will become big again
- 9.3.4. Smartphone penetration rate will determine the dominant mHealth
market model of a country
- 9.3.5. 2nd generation mHealth applications will focus on chronic diseases
- 9.3.6. mHealth business models will broaden
10. The size of the mHealth market 2011-2016
11. About research2guidance
- Our service offerings
- Our monitoring analyst team
- Contact us for
LIST OF FIGURES
- Figure 2: Comparison of traditional and new mHealth market models (focus
of the report)
- Figure 3: iPhone shipments before and after the App Store launch (in
millions)
- Figure 4: Healthcare expenditure as a percentage of GDP (1980-2009)
- Figure 5: Mobile network download and upload speed comparison
- Figure 6: Number of applications published in marketplaces (2007 - 2011 Q3)
- Figure 7: Number of applications per platform (2008 Q3 - 2011 Q3)
- Figure 8: Newly added applications per platform (2008 Q3 - 2011 Q3)
- Figure 9: New app store launches (2000 - 2011 Q3)
- Figure 10: Number of smartphone application stores (2007 - 2011 Q3)
- Figure 11: Smartphone share of global mobile device shipments (2007 Q1 -
2011 Q3)
- Figure 12: Smartphone operating systems' market share by shipments (2009
Q1 - 2011 Q3)
- Figure 13: Average displayed paid application price in official OEM&OS
application stores (2009 Q4 - 2011 Q3)
- Figure 14: Application store share of total application downloads per
period (2008 - 2011 Q3)
- Figure 15: Average total daily downloads per application store (in
millions) (2009 Q4 - 2011 Q3)
- Figure 16: Paid smartphone application download revenue (in million USD)
(2007 - 2011 Q3)
- Figure 17: mHealth penetration in major application stores (Q2 2011)
- Figure 18: Number of mHealth applications per application store (Q2 2011)
- Figure 19: Number and share of mHealth applications per mobile platform
(Q2 2011)
- Figure 20: mHealth application category share (Q2 2011)
- Figure 21: Share of total paid and free mHealth apps comparison 2011 vs.
2010
- Figure 22: Number of paid and free mHealth apps per application store (Q2
2011)
- Figure 23: Average price of paid mHealth and total applications per
application store
- Figure 24: Average price comparison of mHealth application by app stores:
2010 vs. 2011
- Figure 25: Average price of paid mHealth applications per category (Q2
2011)
- Figure 26: Drivers and trends that will influence the mHealth application
market (2011-2016)
- Figure 27: Key trends in the smartphone application market (2010-2016)
- Figure 28: The main driving forces for the growth of mHealth in upcoming
years
- Figure 29: Main distribution channels for mHealth solutions as of today
and in five years' time
- Figure 30: Devices that offer the best business opportunities for mHealth
as of today and in five years' time?
- Figure 31: Primary mHealth countries according to smartphone penetration
vs. private health expenditure per capita in 2015
- Figure 32: Therapy fields that offer the best market potential for mHealth
solutions
- Figure 33: Major developments in mHealth business models (2011-2016)
- Figure 34: mHealth market size by revenue type (2011-2016)
- Figure 35: Shipments of mHealth sensors and devices (in million units)
(2010-2016)
- Figure 36: mHealth market opportunity by revenue type (cumulative
2010-2016)
- Figure 37: mHealth application download numbers (free and paid) (2010-2016)
- Figure 38: Installed base of smartphone and mHealth users (2010-2016)
- Figure 39: mHealth subscriber number by service type (2010-2016)
LIST OF TABLES
- Table 1: Pre- and post-Apple App Store launch application market
- Table 2: Main barriers and changes in mHealth market
- Table 3: Potential use cases of smartphone features in mHealth
- Table 5: mHealth applications categories
- Table 6: Specifications for quick reference of mHealth application
categories (Legend)
- Table 7: General healthcare and fitness application metrics
- Table 8: Medical information application metrics
- Table 9: Remote consultation and monitoring application metrics
- Table 10: Healthcare management application metrics
- Table 11: Available sensor market overview
- Table 12: Examples and background of typical mHealth application publishers
- Table 13: European examples of traditional mHealth business models
