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Pricing Lessons from the Mobile Data Revolution

出版商 Tarifica 商品編碼 342259
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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從「行動數據的創新」學習的定價的教訓 Pricing Lessons from the Mobile Data Revolution
出版日期: 2015年10月21日 內容資訊: 英文




  • 為了彌補語音、SMS收益的減少,重新構成行動數據相關定價、契約條件,全球13個國家的手機業者採用的定價、契約、PR、競爭、法律規章相關的各種策略驗證。
  • 識別這些業者所做的努力成功、失敗的程度。
  • 推動業者所做努力的背景環境,在消費者、當局的接受面,驗證其結果的影響。
  • 提供可利用於對抗費用壓力的各種工具相關最佳業務實踐。
  • 以下的國家為調查對象。
    • 澳洲
    • 比利時
    • 巴西
    • 加拿大
    • 克羅埃西亞
    • 希臘
    • 義大利
    • 荷蘭
    • 葡萄牙
    • 新加坡
    • 土耳其
    • 英國
    • 美國

How to Handle Pricing Pressures Caused by Industry Disruptions

The Mobile Data Revolution has been driven by a combination of new technologies, changes in consumer behavior and new entrants in the mobile communications space. Ultimately these forces would drive down ARPU and threaten to lead MNOs into a vicious cycle of ever increasing service volumes at ever decreasing prices.

Facing this disruption, mobile operators responded with a variety of strategies. Some of these initiatives were successful in stabilizing prices and reestablishing a healthy competitive environment. Others generated consumer anger and unwelcome new regulations, only worsening the situation facing MNOs.

Against the backdrop of this industry transformation, Tarifica's new 70-page report provides valuable insights on pricing, packaging, communication and competitive strategies mobile operators can deploy in order to flourish during and after such transitions.

Report Overview:

  • Examines the pricing, contractual, public relations, competitive and regulatory strategies employed by mobile operators in 13 countries to offset declines in voice and SMS revenues and realign pricing and contract conditions around mobile data
  • Identifies the degree of success or failure of these operators' actions
  • Addresses the background environment prompting operator actions and its impact on the outcome in terms of consumer and regulatory acceptance
  • Provides best practices for using the various tools available to deal with pricing pressures created by market inflection points
  • Covers the following countries: Australia, Belgium, Brazil, Canada, Croatia, Greece, Italy, Netherlands, Portugal, Singapore, Turkey, the United Kingdom and the United States.

Report Benefits - be able to answer the following questions:

  • What types of competitive actions are effective when competitors' price increases present moments of opportunity?
  • How important is consumer perception of ‘choice'?
  • How do customers react to price increases versus service volume reductions?
  • What are the risks of ambiguous communications with customers?
  • Under what circumstances can operators institute automatic annual price increases?
  • Which messages work well when implementing price changes and which do not?
  • What is the effect of multiple price increases in a short period of time and how much time should elapse between price increases?
  • What are some potential ‘flash points' that could drive consumers to change mobile service providers?
  • How can operators use a mix of modifications such as changes to data usage policies, restructuring of excess usage fees, adding new services and other techniques to handle price changes?

The mobile services industry has gone through many changes, including some such as the explosion in data and related services that fundamentally alter the landscape and leave both winners and losers in their wake. This new report provides lessons in what to do and what not to do when such disruptions occur.

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