Pricing Lessons from the Mobile Data Revolution
How to Handle Pricing Pressures Caused by Industry Disruptions
The Mobile Data Revolution has been driven by a combination of new technologies, changes in consumer behavior and new entrants in the mobile communications space. Ultimately these forces would drive down ARPU and threaten to lead MNOs into a vicious cycle of ever increasing service volumes at ever decreasing prices.
Facing this disruption, mobile operators responded with a variety of strategies. Some of these initiatives were successful in stabilizing prices and reestablishing a healthy competitive environment. Others generated consumer anger and unwelcome new regulations, only worsening the situation facing MNOs.
Against the backdrop of this industry transformation, Tarifica's new 70-page report provides valuable insights on pricing, packaging, communication and competitive strategies mobile operators can deploy in order to flourish during and after such transitions.
The mobile services industry has gone through many changes, including some such as the explosion in data and related services that fundamentally alter the landscape and leave both winners and losers in their wake. This new report provides lessons in what to do and what not to do when such disruptions occur.