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市場調查報告書

印度的遊戲市場:線上、社群、休閒、手機遊戲

Games Market in India: Online, Social, Casual and Mobile Games

出版商 Pearl Research 商品編碼 296256
出版日期 內容資訊 英文 72 Pages
商品交期: 最快1-2個工作天內
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印度的遊戲市場:線上、社群、休閒、手機遊戲 Games Market in India: Online, Social, Casual and Mobile Games
出版日期: 2014年02月01日 內容資訊: 英文 72 Pages
簡介

印度由於急速發展的經濟、說英語的中產階級很多,及情況良好的資訊科技(IT)市場,經常聚集關注。印度的數位娛樂市場上,可以看到大規模的投資、新產品銷售及行動標題數的增加。

本報告提供印度的線上、行動及休閒電腦遊戲市場為對象調查、智慧型手機普及率、線上遊戲的市場規模、網際網路、寬頻、PC的普及率、Facebook與社群遊戲、市場成長的促進因素與阻礙因素,及線上遊戲市場上網咖和所扮演的角色等分析,再加上主要企業簡介、中國與印度的線上遊戲市場比較等彙整資料,為您概述為以下內容。

摘要整理、要點

社會經濟概要

  • 軟體侵犯版權
  • 外包

PC硬體設備、網際網路、寬頻

  • PC硬體設備
  • 網際網路
  • 行動網際網路

遊戲市場趨勢、分析

  • 市場規模
  • MMOG及休閒遊戲市場概要
  • 市場上投資
  • Facebook India
  • 社群遊戲

網際網路/網咖

計費、付款

語言及本土化

  • 細分化的印度市場
  • 當地內容
  • 成長的阻礙要素

手機遊戲

印度的Apple

平板電腦

印度的PS4

結論

圖表清單

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目錄

The “Games Market in India” study covers the online, mobile and casual computer games market. India has always attracted attention with a fast-growing economy, large English-speaking middle-class and a thriving information technology (IT) sector. There has been extensive investments in India's digital entertainment sector with new product launches and a proliferation in the number of mobile titles.

Does the hype match actual market conditions? Can companies turn a profit in the market?

This study includes metrics such as market sizing, online games concurrent numbers, PC and Internet penetration, along with in-depth discussion of trends and market players covering online, casual, social, and mobile games.

Topics covered include:

  • Mobile games including smartphone penetration, Apple in India, game operators and business models
  • PlayStation 4 Launch
  • Key metrics such as the size of the online games market in India, Internet, broadband and PC penetration
  • Facebook and social games in India
  • Inhibitors and drivers to market growth, analysis of the Indian middle class
  • Discussion of Internet cafes and their role in the online games market
  • Profiles of key players
  • Comparison of China and India's online games market
  • Examination of MMOs, casual and mobile games currently in the market
  • Conclusions

Table of Contents

  • Executive Summary and Key Takeaways
  • Socio-Economic Overview
  • Software Piracy
  • Outsourcing
  • PC Hardware, Internet and Broadband
  • PC Hardware
  • Internet
  • Mobile Internet
  • Games Market Trends and Analysis
  • Market Size
  • MMOG and casual games market overview
  • Investments in the Market
  • Facebook India
  • Social Games
  • Internet/Cyber Cafes
  • Billing and payment
  • Language and localization
  • Fragmented Indian market
  • Local content
  • Inhibitors to Growth
  • Mobile Gaming
  • Apple In India
  • Tablets
  • PS4 In India
  • Conclusion

LIST OF FIGURES:

  • FIGURE 1: MATRIX COMPARING INDIA AND CHINA
  • FIGURE 2: INCOME IN INDIA, BY SEGMENT
  • FIGURE 3: VENDOR SHARE - INDIA OVERALL PC MARKET
  • FIGURE 4: HIGHLIGHTS ON TELECOM SUBSCRIPTION DATA
  • FIGURE 5: INTERNET USERS IN INDIA (MILLIONS)
  • FIGURE 6: RURAL INDIA ACCESS POINTS
  • FIGURE 7: URBAN INDIA INTERNET USAGE
  • FIGURE 8: BROADBAND USAGE 2004-2013
  • FIGURE 9: WIRELINE BROADBAND MARKET SHARE
  • FIGURE 10: PURPOSES OF ACCESSING INTERNET, URBAN
  • FIGURE 11: PURPOSES OF ACCESSING INTERNET, RURAL
  • FIGURE 12: MOBILE INTERNET USERS IN INDIA
  • FIGURE 13: PACKAGED PC, CONSOLE, ONLINE AND MOBILE GAMES MARKET PROJECTIONS 2011 TO 2016 ($M)
  • FIGURE 14: FACEBOOK INDIA ACTIVE USER BASE
  • FIGURE 15: FACEBOOK DEMOGRAPHICS, BY AGE
  • FIGURE 16: INDIA FACEBOOK STATISTICS- TOP 10
  • FIGURE 17: UTV QUARTERLY REVENUE
  • FIGURE 18: YEARLY REVENUES
  • FIGURE 19: GROWTH IN INTERNET CAFES 2003 TO 2014
  • FIGURE 20: USERS AT INTERNET CAFE
  • FIGURE 21: MAP OF INDIAN LANGUAGES
  • FIGURE 23: WIRELESS SERVICE PROVIDER BY MARKET SHARE
  • FIGURE 24: SHIPMENTS OF PHONES IN INDIA (MILLIONS OF UNITS)
  • FIGURE 25: LEADING BRANDS IN INDIA'S MOBILE HANDSET MARKET
  • FIGURE 26: LEADING SMARTPHONE BRANDS IN INDIA
  • FIGURE 27: ANDROID GAME DOWNLOAD BY CATEGORY
  • FIGURE 28: SIZE OF ANDROID GAMES
  • FIGURE 29: INDIA TABLET SHIPMENTS
  • FIGURE 30: LEADING BRANDS IN INDIA'S TABLET PC MARKET
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