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市場調查報告書

中國的行動·Web·線上遊戲市場

Mobile, Web and Onilne Games Market in China

出版商 Pearl Research 商品編碼 268472
出版日期 內容資訊 英文 158 Pages
商品交期: 最快1-2個工作天內
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中國的行動·Web·線上遊戲市場 Mobile, Web and Onilne Games Market in China
出版日期: 2014年04月06日 內容資訊: 英文 158 Pages
簡介

2012年及2013年,中國行動網際網路用戶基礎,在智慧型手機及新行動應用程式及遊戲急速擴大的推動下,而發生了大規模用戶由PC轉換到行動的變化。中國的智慧裝置(電話·平板電腦)數,預計在2013年末將突破4億台。

本報告提供中國的行動,網站及線上遊戲市場相關調查分析,提供市場趨勢,各種資料,市場預測,主要的線上遊戲,主要遊戲出版者及業者簡介,及法規情形等彙整資料,為您概述為以下內容。

目錄

  • 調查手法
  • 摘要整理
  • 中國的PC硬體設備
  • 網際網路及寬頻
  • 「中國的GFW(萬里防火牆)」
  • 遊戲玩家數
  • 線上,Web及行動市場預測
  • 主要的市場趨勢
  • 行動的關注
  • 要點
  • 行動用戶資料
  • 應用程序開發資料
  • 社群遊戲的用戶連接
  • 主要的線上遊戲
  • 主要遊戲出版者及業者
  • CMGE
  • Ourpalm
  • YY.COM
  • Taomee
  • Giant Interactive Group
  • NetEase
  • NetDragon
  • Shanda Games
  • Changyou
  • Tencent
  • Perfect World
  • Kingsoft
  • KongZhong
  • Renren
  • Sina
  • China Mobile
  • UC Web
  • CocoaChina
  • Qihoo 360
  • ZQ Games
  • Kunlun
  • Gamewave
  • Joyport
  • 線上遊戲的獨特特徵
  • 線上遊戲行銷
  • 政府法規
  • 遊戲法規相關的政府機關
  • 虛擬貨幣法規
目錄

Pearl Research is pleased to present our new, 170-page China report covering webgames, MMO, mobile, casual, social games and much more.The expanded mobile section covers top mobile operators, top apps, profitability of developers and other key metrics.

In 2012 and 2013, there was a significant shift in user activity from PC to mobile, driven by rapid expansion of China's mobile Internet user base, smartphones and new mobile apps and games. Pearl Research believes the number of smart devices (phones, tablets) in China could exceed 400 million by the end of 2013. Top mobile titles can generate $2 million or more a month.

Against this backdrop, all the major companies that had a focus on client-based games, Giant, Changyou, Perfect World, Netease and Netdragon, are expanding their mobile teams and releasing new mobile titles. Tencent has a strong market share in mobile games, but is facing competition from various mobile developers.

Web games, which can be played in a browser, and are accessible and user-friendly is a $1 billion market segment. Included in the study are an analysis of top web game companies and the top web game can have more than 800,000 peak concurrent users.

One emerging trend is the popularity of micro-client version of games. Micro-client files are generally less than 50MB compared to more than 1GB for a typical client-based game. This significantly cuts down on download times to under 15 minutes with a broadband connection. The micro-client software is far more compatible with users of large platforms including social network platforms.

Profiles on Taomee, Kunlun, ZT Games, Joyport , China Mobile, Ourpalm, YY, Qihoo 360, Tencent, Netease, Giant, Shanda, Perfect World, Changyou, Renren, and Sina among others.

The study examines the growing mobile games market, web games, and both casual and MMORPGs. Also included are forecasts, top publisher and title rankings, deep marketplace analysis, and profiles of key market players.

Table of Contents

  • Methodology
  • Executive Summary
  • China PC Hardware
  • Internet and Broadband
  • “The Great Firewall of China”
  • Number of Gamers
  • Online, Web and Mobile Market Forecasts
  • Key Market Trends
  • Focus on Mobile
  • Key Takeaways
  • Mobile User Data
  • App Develper Data
  • Social Games Connect with Users
  • Top Online Games
  • Leading Game Publishers and Operators
  • CMGE
  • Ourpalm
  • YY.COM
  • Taomee
  • Giant Interactive Group
  • NetEase
  • NetDragon
  • Shanda Games
  • Changyou
  • Tencent
  • Perfect World
  • Kingsoft
  • KongZhong
  • Renren
  • Sina
  • China Mobile
  • UC Web
  • CocoaChina
  • Qihoo 360
  • ZQ Games
  • Kunlun
  • Gamewave
  • Joyport
  • Unique Characteristics of Online Games
  • Online Games Marketing
    • Sources of Game Content
    • Co-development
    • Co-operation
    • Licensing
    • Original Content
  • Government Regulations
  • Government Agencies Involved in Regulating Games
  • Virtual Currency Regulations
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