|
市場調查報告書
中國的線上遊戲市場
Online Games Market in China
|
本報告已在2012年03月29日停止出版。
更改為出版
Online Games Market in China
出版日期 : 2012年03月
商品編碼: 235142
中國線上遊戲市場預測到2014年將成長到超過80億美金的規模。
本報告提供中國線上遊戲市場趨勢與預測相關調查分析，中國的PC·網路·寬頻環境、線上遊戲市場主要趨勢、影響市場因素，相關法律，到2016年為止的市場成長預測，彙整主要遊戲，主要發行業者·業者簡介等資料，為您概述為以下內容。
第1章 摘要整理
第2章 中國的PC硬體設備
第3章 網際網路和寬頻
- 寬頻的速度和費用
- 「Great Firewall of China」
第4章 網咖
第5章 線上遊戲獨特的特徵
第6章 遊戲市場主要趨勢
- 緩慢成長的成長率
- 遊戲企業「深圳 ZQ Game」的IPO
- 向國際化前進
第7章 遊戲市場預測
第8章 推動成長要素
第9章 阻礙成長要素
第10章 主要線上遊戲
第11章 結算&付款手法
第12章 主要遊戲發行者·業者
- 共同開發
- 共同營運
- 授權
- 原始內容
- 新製遊戲開發
- 大規模交互小組
- NetEase
- NetDragon
- Shanda Games
- Changyou
- Tencent
- The9 Limited
- Perfect World
- CDC Games
- Guangyu Huaxia
- 9you
- Kingsoft
- LineKong
- KongZhong
- Sina
第13章 社會經濟概要
第14章 來自政府的法規
圖表
Abstract
Leading business intelligence and consulting firm Pearl Research forecasts the
online games market in China will exceed $8 billion in 2014. In 2010, the
online games market grew 25% to reach $5 billion. These findings are contained
in Pearl Research's 188-page “Online Games Market in China” study.
Pearl Research's “Online Games Market in China” study provides an
in-depth analysis of the Chinese games market. The report contains forecasts
for MMORPG and casual games; inhibitors and drivers to growth; deep
marketplace analysis; profiles of key market players; analysis of virtual
currencies; and strategic conclusions.
Table of Contents
- Methodology
- Glossary of Terms and Abbreviations
- Defining Online Games
I. Executive Summary
II. China PC Hardware
III. Internet and Broadband
- Speed and Price of Broadband
- “The Great Firewall of China”
IV. Internet Cafes
- Government Regulations of Internet Cafes
V. Unique Characteristics of Online Games
VI. Games Market Top Trends
- Slower Growth Rates
- IPO of Gaming Companies, Shenzhen ZQ Game
- Expanding Internationally
VII. Games Market Forecasts
VIII. Drivers to Growth
IX. Inhibitors to Growth
X. Top Online Games
XI.Billing and Payment Methods
XII. Leading Game Publishers and Operators
- Co-development
- Co-operation
- Licensing
- Original Content
- New Game Development
- Giant Interactive Group
- NetEase
- NetDragon
- Shanda Games
- Changyou
- Tencent
- The9 Limited
- Perfect World
- CDC Games
- Guangyu Huaxia
- 9you
- Kingsoft
- LineKong
- KongZhong
- Sina
- Appendix: Socio-Economic Overview and Government Regulations
XIII. Socio-Economic Overview
- Economy
- Per Capita Income
- Regional Differences
- One-Child Policy
- Unique Characteristics of Chinese Society
- Guanxi
- Transparency and Corruption
XV. Government Regulations
- Government Agencies Involved in Regulating Games
- Fatigue System
- Virtual Currency Regulations
- Social Networking and Renren analysis
Table of Charts/Figures:
- Figure 1: Matrix Comparing Casual and MMO Games in China
- Figure 2: Market Forecasts 2008 to 2016 Data Table, $m
- Figure 3: PC Market Share in China
- Figure 4: Number of Broadband and Internet Connections in China
- Figure 5: Age of Internet Users
- Figure 6: Location for online gaming (multiple-choice)
- Figure 7: Age Difference Among Chinese Internet Cafe Users
- Figure 8: Online Games Market Forecast 2006-2016 Graph, $m
- Figure 9: Online Games Market Forecast 2008-2016 Data Table, $m
- Figure 10: Internet Cafe
- Figure 11: CrossFire, one of many shooters on the market
- Figure 12: Select Online Games by Concurrent Users 2011
- Figure 13: Prepaid game cards
- Figure 14: Top Online Games Operators by Revenue
- Figure 15: Game Operator Revenue Market Share
- Figure 16: Characters from Shanda's co-developed titles
- Figure 17: Screenshots of 51.com
- Figure 18: Comparison of ZT Games
- Figure 19: Screenshots of ZT Online
- Figure 20: Giant Interactive Title Matrix
- Figure 21: Giant User Metrics (in 000s)
- Figure 22: NetEase Title Matrix
- Figure 23: Screenshots of Tianxia II
- Figure 24: NetEase's Corporate Net Income and Revenues
- Figure 25: Screenshot of Conquer Online
- Figure 26: NetDragon's Game Metrics
- Figure 27: Top Three Games by NetDragon
- Figure 28: Screenshot of Eudemons Online
- Figure 29: NetDragon's Corporate Net Income and Revenues Graph
- Figure 30: NetDragon's Corporate Net Income and Revenues ($m)
- Figure 31: Screenshot of Mir II
- Figure 32: Top Titles by Shanda
- Figure 33: Shanda's MMORPG and Casual Games
- Figure 34: Mochi Media games
- Figure 35: Shanda Casual and MMORPG Metrics 2007-2010
- Figure 36: Shanda's Corporate Net Income and Revenues (in millions)
- Figure 37: Screenshots of TLBB
- Figure 38: Duke of Mount Deer
- Figure 39: Advertising for Tianlong Babu
- Figure 40: Blade Online Logo
- Figure 41: Immortal Faith Logo
- Figure 42: Changyou's Game Metrics
- Figure 43: Changyou Financial Performance (In $m, USD)
- Figure 44: Tencent Penguin Mascot
- Figure 45: Tencent PCU and ACU Metrics (in millions)
- Figure 46: Tencent's Title Matrix
- Figure 47: Tencent's Corporate Net Income and Revenues ($m)
- Figure 48: The Brands of Tencent's Gaming Business
- Figure 49: Screenshot of Soul of the Ultimate Nation (SUN)
- Figure 50: The9's Corporate Net Income and Revenues
- Figure 51: Screenshots of Zhu Xian
- Figure 52: Perfect World Fiscal Year Financials
- Figure 53: Perfect World ARPU, Average Concurrent Users and APA
- Figure 54: LOTRO screenshot
- Figure 55: Guangyu Huaxia's games
- Figure 56: Screenshot of JX Online 2
- Figure 57: Kingsoft MMORPG Metrics
- Figure 58: Sina's Financials
- Figure 59: Key Country Metrics
- Figure 60: Map of China's Provinces
- Figure 61: Summary of Regulations Governing Virtual Currencies
- Figure 62: Renren revenues by segment (in 000s, $USD)
- Figure 63: Renren's Cost of revenues (in 000s, $USD)
|
