Abstract
Leading market research and consulting firm Pearl Research is pleased to
announce the release of its new "Internet Cafes in Asia" study.
Highlights from the study:
- There are more than 340,000 Internet cafes across Asia,
- Some of the larger Internet cafes in China can have more than 200 PCs
per cafe, a prime target for PC and hardware manufacturers. In India and
Vietnam, cafes tend to be much smaller and have less than 20 seats, on
average. Even with 86% PC penetration, Korean gamers still flock to Internet
cafes.
- For game operators and publishers, working with Internet cafes requires
a different strategy.
Critical challenges for Internet cafes include high real estate and labor
costs, increasing government scrutiny; consumers playing at home and a
negative reputation amongst some consumers.
The "Internet Cafes in Asia" report provides an in-depth analysis of the
Internet cafe market, executive summary; market sizing; inhibitors and drivers
to growth; deep marketplace analysis; and strategic conclusions.
Table of Contents
- PC Penetration
- China PC Hardware
- India PC Hardware
- Korea PC Hardware
- Vietnam PC Hardware
- Internet and Broadband
- China
- India
- Korea
- Vietnam
- Internet Cafes
- Overview
- India
- China
- Korea
- Vietnam
TABLE OF FIGURES
- Figure 1: Key Country Metrics
- Figure 2: PC Market Share in China
- Figure 3: Payment scheme for rural PCs
- Figure 4: Households with Information Devices (multiple responses)
- Figure 5: PC Penetration Vietnam
- Figure 6: Number of Internet Users in China
- Figure 7: Net Application Use Rate
- Figure 8: Percentage of Users Willing to Pay for Content
- Figure 9: Age of Internet Users
- Figure 10: India: Access Points of Internet, 2000-2011
- Figure 11: Broadband Usage 2004-2012
- Figure 12: Time Spent Online, Indian Internet Users
- Figure 13: Internet Speed for households
- Figure 14: Purposes of Accessing Internet, Urban
- Figure 15: Purposes of Accessing Internet, Rural
- Figure 16: Internet Usage Rate by Age (Rounded %)
- Figure 17: Internet Users by Age (in millions)
- Figure 18: Percent of Population Online
- Figure 19: Internet cafes in Asia Executive Summary
- Figure 20: Growth in Internet Cafes 2003 to 2012
- Figure 21: Users at Sify's ePort chain
- Figure 22: Number of Sify's Internet cafes
- Figure 23: Photo of Reliance WebWorld cafes
- Figure 24: Top 10 National Internet Cafe Chains in China
- Figure 25: Location for online gaming (multiple-choice)
- Figure 26: Percentage of Internet cafe users in each city
- Figure 27: Age Difference Among Chinese Internet Cafe Users
- Figure 28: Main Purpose for Going to Internet Cafes
- Figure 29: Market Size of PC Room Market, 2009 to 2013
- Figure 30: Top Titles at Internet Cafes
- Figure 31: Average Number of PCs in Korean Internet Cafes
- Figure 32: PC Specifications at Internet Cafes
- Figure 33: Utilization of PCs at Certain Times
- Figure 34: Internet Cafe Interior, Ghostcastle (top) and Uninet (bottom)
- Figure 35: Sample Screenshot of VNG's CSM
- Figure 36: Place of Access in the past 3 months (%)
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