新興市場中的WiMAX：策略・技術面的經驗

新興市場中的WiMAX：策略・技術面的經驗 是由出版商Pyramid Research, Inc.在2008年07月所出版的。 這份英文市場調查報告書包含86 Pages, 40 Exhibits 價格從美金2490起跳。

簡介

目錄

After years of anticipation and hyperbole, WiMAX has now seen the light of day in 305 deployments across 118 countries, according to the WiMAX Forum' s count in June 2008. Emerging markets, short on broadband offerings, accounted for more than 60% of subscribers on WiMAX networks globally in 2007. In this report, Pyramid Research provides an in-depth assessment of commercial WiMAX networks and operator go-tomarket strategies in emerging economies. The report examines the competitive dynamics, end-user demand patterns and market potential of WiMAX, from adoption rates to spectrum licensing trends.

Built around nine case studies of WiMAX operators in emerging markets, WiMAX in Emerging Markets analyzes best practices and lessons learned about addressable customer segments, marketing strategies, product and pricing strategies, and distribution methods for WiMAX networks. Highlighting what works and what doesn' t - based on the experience of commercial operators - this report uncovers the pain points and the keys to success for both WiMAX operators and vendors.

The operator case studies included in this report focus on the following analysis:

• The target customer segments and adoption drivers of WiMAX across different market segments and end-user usage patterns.
• Operator positioning strategies and key service differentiators.
• Product and pricing strategies.
• Promotion and distribution strategies.

Operators examined in case studies:

• Dialog, Sri Lanka
• Enforta, Russia
• Max Telecom, Bulgaria
• OneMax, Dominican Republic
• Pars Online, Iran
• Telmex, Chile
• Umniah, Jordan
• Wateen, Pakistan
• Zain, Iran

Key questions answered

• What are the key differences in the WiMAX business models of developed and emerging markets?
• How big is the WiMAX opportunity in emerging markets?
• Which market segments have adopted WiMAX to date and how could operators expand their reach?
• What are the differentiated selling points for WiMAX?
• What types of services do WiMAX operators provide? Which ones are mostsuccessful?
• How should operators price WiMAX?

This report allows you to identify successful strategies for positioning, pricing and promoting your WiMAX-based offerings, to quantify market demand for WiMAX-based services through 2012 and to benchmark performance against other players in emerging markets.

This report provides operator insights into the challenges that they have faced in network rollouts and operations. Use these insights as well as operator best practices and benchmarks to successfully position your equipment and services as well as to enhance your value proposition.

This report provides a thorough grounding in the salient issues facing commercial WiMAX networks today as well as in current and projected adoption rates. Use this analysis to understand who is best positioned to succeed and to assess upcoming opportunities in the WiMAX market.

• Alcatel-Lucent
• America Movil/Telmex
• AT&T
• Axtel
• Baring Vostok Capital Partners
• Batelco
• Bessemer Venture Partners
• BT
• Bulgarian Telecommunications Company (BTC)
• Cisco Systems
• Claro
• Clearwire
• Cosmote
• Danske Telecom
• Dialog Broadband Networks (DBN)
• Dialog Telekom
• Enforta
• Entel
• Entel PCS
• European Bank for Reconstruction & Development (EBRD)
• Globul
• Google
• Irancell
• ITV
• Laser Telecom
• Max Solutions
• Max Telecom
• Mobiltel
• Motorola
• MS Key Group
• MSA
• Navini
• One Max
• Packet One Networks
• Pars Online
• Reliance Communications
• Sri Lanka Telecom
• Sumitomo
• Taliya
• Tata Communications
• Telecommunications Company of Iran (TCI)
• Telefonica
• Telekom Austria
• Telmex (Chile)
• Telmex (Mexico)
• Telsur
• Tricom
• Umax
• Umniah
• vivatel
• VTR Global Com
• Wateen Telecom
• YouTube
• Zain Bahrain
• Zain Group
• ZyXEL Communications

• Table of contents
• Table of exhibits
• Acronyms and abbreviations
• Companies mentioned in this report
• Executive summary

• 1.1 Opportunities and pitfalls in emerging markets
  • Emerging markets will drive industry growth
  • Governments take leading roles in the push for broadband
  • Inhibitors to broadband adoption
• 1.2 Why WiMAX in emerging markets?
  • Market potential of WiMAX
  • More appealing network economics
  • More than mere broadband
  • Operators tell all: Drivers for WiMAX deployment
• 1.3 WiMAX adoption rates and outlook
• 1.4 WiMAX spectrum costs in emerging markets

• 2.1 Who is using WiMAX?
  • WiMAX operator types and positioning in emerging markets
• OPERATOR CASE STUDY: Zain looks to fixed-mobile convergence over WiMAX
  • Company overview and WiMAX rationale
  • Customer profile and key differentiators
  • Equipment and service pricing
  • Opportunities and challenges from a mobile operator perspective
• OPERATOR CASE STUDY: Umniah enters new market segments with WiMAX
  • Company overview and WiMAX rationale
  • Customer profile, uptake and key differentiators
  • Pricing and keys to success
• OPERATOR CASE STUDY: Dialog Broadband Networks
  • Company overview and WiMAX rationale
  • Customer profile and uptake
  • Service offerings, key differentiators and distribution
  • Equipment and service pricing
  • Lessons learned
  • Demystifying the WiMAX customer profile
• 2.2 How to differentiate WiMAX
  • What matters most to end users?
  • Operator messaging recalibrated over time
• 2.3 WiMAX operator go-to-market strategies
  • Products and services
  • Pricing strategies and WiMAX ARPS
• OPERATOR CASE STUDY: Wateen Telecom' s product and service delivery strategy
  • WiMAX network overview and customer profile
  • Service offerings and delivery processes
  • Service pricing and uptake
  • Promotion strategies - How operators create awareness for WiMAX
  • Distribution network strategies and evolution
• 2.4 What works and what doesn' t
  • Strategic and technological challenges ahead
  • Lessons learned: Under-promise, over-deliver
• OPERATOR CASE STUDY: Enforta exemplifies the evolution of WiMAX services
  • Market context
  • Company overview and WiMAX rationale
  • Customer profile and uptake
  • Service offerings, key differentiators and distribution
  • Equipment and service pricing
• OPERATOR CASE STUDY: Pars Online recognizes the opportunities and challenges with WiMAX58
  • Market context
  • Company overview and WiMAX rationale
  • Customer profile and uptake
  • Service offerings, key differentiators and distribution
  • Equipment and service pricing
  • Lessons learned
• OPERATOR CASE STUDY: Max Telecom expects VoIP to drive uptake
  • Market context
  • Company overview and WiMAX rationale
  • Customer profile and uptake
  • Service offerings, key differentiators and distribution
  • Equipment and service pricing
  • Lessons learned
• OPERATOR CASE STUDY: OneMax expects rapid time to profitability
  • Company overview and WiMAX rationale
  • Customer profile and uptake
  • Service offerings, key differentiators and distribution
  • Equipment and service pricing
  • Lessons learned
• OPERATOR CASE STUDY: Telmex Chile looks to beef up its capabilities with WiMAX
  • Market context
  • Company overview and WiMAX rationale
  • Customer profile and uptake
  • Service offerings, key differentiators and distribution
  • Equipment and service pricing

• 3.1 Examining WiMAX operator pain points
  • Identity crisis amid the move into unchartered waters
  • What' s so different about WiMAX services?
  • Network deployment and management
• 3.2 Keys to success
• 3.3 Bottom line looks bad for medium term, but the model can work
• 3.4 Recommendations for WiMAX vendors

Related resources

• Exhibit 1: Net broadband line additions in emerging and developed markets
• Exhibit 2: Net mobile subscriber additions in emerging and developed markets
• Exhibit 3: Breakdown of global population, 2005-2012
• Exhibit 4: Breakdown of global GDP, 2005-2012
• Exhibit 5: Correlation of broadband penetration with GDP per capita
• Exhibit 6: PC penetration rates by region, 2007 and 2012
• Exhibit 7: DSL ARPS as a percentage of GDP per capita in 10 markets
• Exhibit 8: Internet users versus Internet accounts
• Exhibit 9: Market attractiveness framework
• Exhibit 10: Subscriber take-up rates at various operators
• Exhibit 11: WiMAX adoption forecast for emerging and developed markets
• Exhibit 12: Price per megahertz per population by region
• Exhibit 13: What types of WiMAX business models are emerging?
• Exhibit 14: Zain' s pricing plans for residential WiMAX
• Exhibit 15: Umniah' s monthly pricing for residential WiMAX plans
• Exhibit 16: BroadNet network architecture
• Exhibit 17: BroadNet' s pricing schemes
• Exhibit 18: The evolution of WiMAX target markets
• Exhibit 19: Profiles of Danske Telecom' s residential customers and Enforta' s business customers
• Exhibit 20: Portability as a key differentiator
• Exhibit 21: WiMAX prices are higher than those for DSL alternatives
• Exhibit 22: Service delivery architecture
• Exhibit 23: Wateen' s prepaid pricing schemes
• Exhibit 24: WiMAX operator marketing strategies
• Exhibit 25: WiMAX operator distribution strategies.
• Exhibit 26: The evolution of distribution networks tied to target markets
• Exhibit 27: WiMAX performance: Coverage and throughput indicators
• Exhibit 28: Broadband service pricing of Enforta vs. DSL
• Exhibit 29: Indoor antenna from ZyXel
• Exhibit 30: Adoption of mobile, narrowband and broadband services in Bulgaria
• Exhibit 31: Max Telecom' s WiMAX network deployment outlook
• Exhibit 32: Max Telecom data packages
• Exhibit 33: Max Telecom VoIP pricing
• Exhibit 34: OneMax pricing schemes for residential and business services
• Exhibit 35: OneMax pricing for residential and business services
• Exhibit 36: Comparative analysis of WiMAX prices
• Exhibit 37: WiMAX CPEs
• Exhibit 38: Telmex Chile' s pricing for residential and business services
• Exhibit 39: Projected WiMAX CPE evolution
• Exhibit 40: Capex, Opex and EBITDA margins at Clearwire

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